{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000164-ad8e-d587-ab6f-fd8ebac20003","url":"https://www.aboutamazon.com/news/amazon-prime/prime-day-2018-by-the-numbers","headline":"Prime Day 2018: by the numbers","description":"Customers around the world shopped Prime Day, making it the biggest global shopping event in Amazon history.","datePublished":"2018-07-18T14:24:51.073Z","dateModified":"2018-07-18T14:24:51.073Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/19e3063/2147483647/strip/true/crop/5330x3553+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7b%2Fd7%2Fcb8b81f248fe8850c4c1a9feafe1%2F20170628fulfillmentcenterbwi2-js-29.JPG","width":"300","height":"200"},"articleBody":"![Amazon delivery boxes roll down a conveyor belt at Amazon's warehouse in Baltimore, Maryland.](https://assets.aboutamazon.com/dims4/default/19e3063/2147483647/strip/true/crop/5330x3553+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7b%2Fd7%2Fcb8b81f248fe8850c4c1a9feafe1%2F20170628fulfillmentcenterbwi2-js-29.JPG)\n\n# Prime Day 2018: by the numbers\n\n*Customers around the world shopped Prime Day, making it the biggest global shopping event in Amazon history.*\n\nOn a day (and a half) with more than one million deals worldwide offered exclusively to Prime members, **sales this Prime Day surpassed Cyber Monday, Black Friday, and the previous Prime Day**, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history. \n\nRead on to find out about top sellers around the world, and more. \n\nFor a peek behind the scenes of Prime Day 2018, visit our [live blog](https://blog.aboutamazon.com/amazon-prime/prime-day-live-blog?utm_source=gcaweb&utm_medium=dayone&utm_term=pdl18), which covered all things Prime Day as we chased the sun, from before the opening in Australia, around the world and through the close in North America.\n\n**17 countries participated in Prime Day**, with customers in Australia, Japan, SIngapore, China, India, Belgium, Netherlands, Luxembourg, Germany, Austria, France, Italy, Spain, The U.S., U.K., Canada, and Mexico shopping on Prime Day.  \n\n**More than 100 million products** during Prime Day purchased. Best-sellers worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot.\n\nAmazon welcomed **more new Prime members** on July 16 than any previous day in Amazon history. \n\nCustomers purchased **millions** of Fire TV devices on Amazon globally during Prime Day, which was also the **biggest event ever** for Echo devices with screens, Echo Show and Echo Spot.\n\nJuly 16 was the **best day ever** for Fire TV devices and Kindle e-readers on Amazon globally.\n\nSmall and medium-sized businesses selling on Amazon **far exceeded $1 billion in sales** this Prime Day. \n\nOn July 17 more than a million smart home devices were purchased by customers in the U.S., making it the **biggest sales day** for smart home devices in Amazon history,  \n\nCustomers purchased **more than five million items** in each of the following categories: Toys, Beauty products, PCs, and computer accessories, Apparel and Kitchen products. \n\nFor the first time, U.S. Prime members celebrated Prime Day with a week of savings at Whole Foods Market. **Members saved millions of dollars** at Whole Foods Market with Prime Day deals, the best-selling deal was organic strawberries. \n\nMillions of customers around the world streamed Unboxing Prime Day events including the Amazon Music **concert with Ariana Grande** as well as the **PUBG Squad Showdown** hosted by Twitch Prime with a performance by deadmau5.\n\nPrime Day was the **best event ever for Amazon devices for kids**, including Echo Dot Kids Edition, Fire 7 Kids Edition tablet, and Fire HD 8 Kids Edition tablet.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}