{"@context":"https://schema.org","@type":"NewsArticle","contentId":"0000019d-db56-d05b-a7bd-ffdebf070000","url":"https://www.aboutamazon.com/news/company-news/andy-jassy-amazon-ads-q1-2026-earnings","headline":"Q1 earnings: Amazon CEO Andy Jassy discusses what’s powering Amazon Ads","description":"Amazon Ads generated $17.2 billion of revenue in Q1, with new AI-powered tools and expanded reach across streaming and shopping.","datePublished":"2026-04-29T23:25:44.785Z","dateModified":"2026-04-29T23:25:44.785Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/8096c3e/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ffd%2Fe0%2F65a6e74e4faeb3787ecc43b8ae13%2Fabout-amazon-hero-about-amazon-hero-archive-jj12325-copy-jassyapproved.jpg","width":"300","height":"200"},"articleBody":"![Amazon CEO Andy Jassy speaking on stage during presentation\n](https://assets.aboutamazon.com/dims4/default/8096c3e/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ffd%2Fe0%2F65a6e74e4faeb3787ecc43b8ae13%2Fabout-amazon-hero-about-amazon-hero-archive-jj12325-copy-jassyapproved.jpg)\n\n# Q1 earnings: Amazon CEO Andy Jassy discusses what’s powering Amazon Ads\n\n*Amazon Ads generated $17.2 billion of revenue in Q1, with new AI-powered tools and expanded reach across streaming and shopping. *\n\nAmazon works hard to support brands of all sizes, offering omnichannel advertising platforms and [innovative AI tools](https://www.aboutamazon.com/news/innovation-at-amazon/amazon-sellers-canvas-artificial-intelligence) that invent and deliver for advertisers.\n\nOn Amazon’s most recent [quarterly earnings call](https://ir.aboutamazon.com/quarterly-results/default.aspx), Amazon CEO Andy Jassy explained the strategy that’s powering that growth:\n\n*We continue working to be the best place for brands of all sizes to grow their businesses, and we're pleased with the continued strong growth across our full funnel offerings, generating $17.2 billion of revenue in the quarter, and up 22% year-over-year.*\n\n![Attendees inside the Expo Center of AWS re:Invent 2025](https://assets.aboutamazon.com/dims4/default/594a90d/2147483647/strip/true/crop/1688x1125+116+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5c%2Fa8%2Fa50a32a04372a389c9c545f182c5%2Fabout-amazon-hero-aws-re-invent-tuesday.jpg)\n\n- [Q1 earnings: CEO Andy Jassy on why customers are choosing AWS for AI](https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-aws-ai-q1-2026-earnings)\n\n*Forrester recently recognized Amazon Ads as a leader in omnichannel advertising platforms, with unmatched supply and insights for connected TV and commerce media.*\n\n*We deepened our Netflix partnership with Amazon Audiences, which enables advertisers to apply Amazon’s exclusive signals from shopping, browsing, and streaming to Netflix’s highly-engaged viewers to reach the right audiences and drive even stronger performance.*\n\n*We also partnered with Comcast Advertising to expand local advertising to thousands of brands; and, expanded interactive video ad capabilities to partners starting with Samsung TVs.*\n\n*Our Ads team also continues to invent and deliver for advertisers with* [*AI*](https://www.aboutamazon.com/artificial-intelligence-ai-news)*.*\n\n*For example, we expanded Creative Agent, an agentic partner that plans and executes the entire ad creative process, to Canada, France, Germany, India, Italy, Spain, and the UK.*\n\n*And, we recently introduced Sponsored Product and Brand prompts in* [*Rufus*](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant) *that help brands showcase products, and customers make more informed buying decisions. It’s early, but we’re seeing nearly 20% of shoppers who interact with a brand prompt in Rufus continue the conversation about that brand.*\n\nFor more, read [Amazon’s first quarter results](https://ir.aboutamazon.com/news-release/news-release-details/2026/Amazon-com-Announces-First-Quarter-Results/).","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}