{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000188-7868-d5ab-a3fe-fc6ad9580002","url":"https://www.aboutamazon.com/news/devices/amazon-accessibility-features","headline":"13 Amazon accessibility features, including sign language interpretation on Prime Video","description":"Amazon has been working to make its devices and services accessible to everyone for a decade, and the company is just getting started.","datePublished":"2023-06-05T13:00:00Z","dateModified":"2026-04-02T12:56:28.637Z","author":[{"@type":"Person","name":"Deb Landau","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/aadcf54/2147483647/strip/true/crop/667x667+0+0/resize/84x84!/brightness/0x-3/grayscale/true/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fad%2F01%2F92e672d24d73837be03aa826e663%2Fdeb-bio.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/ccbdbf3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F06%2Fa5%2F4c261f7f4d48ac87243ff273f102%2F10yrsaccessibility-hero-composite.jpg","width":"300","height":"200"},"articleBody":"![A collage of 2 images: a woman adjusting her hearing aid and Reading Ruler on Kindle.](https://assets.aboutamazon.com/dims4/default/ccbdbf3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F06%2Fa5%2F4c261f7f4d48ac87243ff273f102%2F10yrsaccessibility-hero-composite.jpg)\n\n# 13 Amazon accessibility features, including sign language interpretation on Prime Video\n\n*Amazon has been working to make its devices and services accessible to everyone for a decade, and the company is just getting started.*\n\n---\n\n## Key takeaways\n\n- Prime Video offers sign language interpretation in ASL and BSL for more than 20 titles.\n- Alexa features enable hands-free control and real-time call translation for accessibility.\n- Amazon devices include screen readers, magnifiers, and customizable features for all users.\n\n---\n\nAccording to the [World Health Organization](https://www.who.int/news-room/fact-sheets/detail/disability-and-health#:~:text=An%20estimated%201.3%20billion%20people%20%E2%80%93%20or%2016%25%20of%20the%20global,experience%20a%20significant%20disability%20today.), 16% of all people—1 in 6 of us—currently experience a significant disability. And that fact is at the heart of Amazon’s approach to designing devices and services like [Alexa](https://www.aboutamazon.com/news/tag/alexa).\n\nFor over a decade, Amazon has worked with and for people with disabilities, including world experts, on disability and accessibility, and advocated for accessible design [throughout the company](https://www.aboutamazon.com/news/workplace/amazon-named-best-place-to-work-for-disability-inclusion-2023).\n\n![Young woman with Down syndrome wearing glasses relaxes on couch using Kindle in a home setting](https://assets.aboutamazon.com/dims4/default/5a5d710/2147483647/strip/true/crop/1688x1125+62+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcf%2F9c%2Fa579e23b4083aab91adb7860e2c0%2Faa-032025-kindleaccessibility-standard-hero-v1-600kb-2000x1125-2.jpg)\n\n- [6 ways Kindle supports readers with disabilities](https://www.aboutamazon.com/news/books-and-authors/kindle-accessibility-features-for-all-readers)\n\nTo understand more about how [Amazon approaches accessibility](https://www.aboutamazon.com/news/tag/accessibility), here are some of Amazon’s accessibility innovations:\n\n![Amazon Prime Video streaming service showcased on laptop screen featuring sign language option for ASL and BSL](https://assets.aboutamazon.com/dims4/default/57c4a10/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1b%2F7c%2F699bc4ba49d9aae6981b2d56ff26%2Faignlanguage-primevideo-amazon-news-cdlt-03-30-26.png)\n\n[Prime Video](https://www.aboutamazon.com/news/entertainment/what-you-need-to-know-about-prime-video) now offers sign language interpretation in American Sign Language (ASL) and British Sign Language (BSL) across more than 20 movies and series including Prime Original movies such as [*Red, White, and Royal Blue*](https://www.aboutamazon.com/news/entertainment/red-white-and-royal-blue-movie-trailer) and [*The Idea of You*](https://www.aboutamazon.com/news/entertainment/idea-of-you-anne-hathaway-prime-video)*,* among others. This viewing option is available globally.\n\nHere’s some ways to find titles that offer ASL and BSL translations:\n\n1. Visit [Prime Video](http://www.primevideo.co/signlanguage) on desktop, in the app, or on any device type that supports Prime Video.\n2. Search for titles using “ASL,” “BSL,” and “Sign Language.\"\n3. In the United States, visit the “[Accessible Movies and TV](https://www.amazon.com/gp/video/collection/AccessibleCollection?jic=8%7CEgNhbGw%3D)” featured collection on Prime Video.\n\nAn audio description provides an additional spoken audio track that supplements the main movie to describe what's happening on screen for someone who may be blind or visually impaired. Prime Video has the largest catalog of audio-described titles among streamers— this includes content that comes with a Prime Video membership and on-demand content that’s available to rent or purchase.\n\n![Prime Video and AI features: Tom Clancy's Jack Ryan](https://assets.aboutamazon.com/dims4/default/f59f4de/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F19%2Feb%2Ff693250647568ad6b8dc4165aaa5%2Faa-102024-aistreaming-standard-hero-v1-600kb-2000x1125.jpg)\n\nThe first capability of its kind, [Dialogue Boost](https://www.aboutamazon.com/news/entertainment/prime-video-dialogue-boost) analyzes the original audio in a movie or series and uses AI to intelligently identify points where dialogue may be hard to hear above background music and effects. Then, the feature isolates speech patterns and enhances audio to make the dialogue clearer. This AI-based approach delivers a targeted enhancement to portions of spoken dialogue, instead of a general amplification at the center channel in a home theater system. The feature was initially launched in English, but now supports an additional 6 languages including French, Italian, German, Spanish, Portuguese and Hindi.\n\n[Learn more about Amazon Prime accessibility features.](https://www.amazon.com/gp/help/customer/display.html?nodeId=GUDJ59LP3GNG49G7)\n\nInstead of using voice or touch, Eye Gaze on Alexa allows customers with mobility or speech disabilities to use their eyes to perform preset Alexa actions on [Fire Max 11 tablets](https://www.aboutamazon.com/news/devices/amazon-fire-max-11-tablet-best-features), like playing music and shows, controlling their home environment, and communicating with loved ones entirely hands- and voice-free.\n\n[Learn more about Eye Gaze on Alexa](https://www.amazon.com/gp/help/customer/display.html?ref_=hp_left_v4_sib&nodeId=TnB7J9ldaMdlYq9xOd).\n\n![An image of an Echo Show device with people who are on a call together. There are captions at the bottom of the screen.](https://assets.aboutamazon.com/dims4/default/fd59c65/2147483647/strip/true/crop/1920x1080+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fee%2F7f%2F8251aaf04e1f83bdaae81b50c388%2Falexa-echo-show-call-captions.jpeg)\n\nCall Translation leverages [AI](https://www.aboutamazon.com/news/tag/artificial-intelligence) to allow customers who may have hearing disabilities, or speak different languages, to have their Alexa audio and video calls translated in real time. This not only allows customers to communicate across languages, but also allows customers who are Deaf and hard of hearing to communicate with loved ones, as they get live call captioning.\n\nCall Captioning means all Alexa calls and Drop Ins are captioned in real time on the [Alexa app](https://www.aboutamazon.com/news/devices/alexa-app-redesign) and Echo Show devices, and in the language of a customer’s choice to more easily communicate with friends and family. For customers with hearing disabilities, it’s simple as turning on captions in the Alexa app or giving a verbal command to the [Echo Show](https://www.aboutamazon.com/news/devices/echo-show-21-amazon-smart-tv).\n\n[Learn more about Call Translation](https://www.amazon.com/b/ref=ods_afe_hp_htcg?node=120174816011&language=en_US). \n\nAnother new addition is Voice Access, available on the [Fire HD Tablet 10 (2023)](https://www.amazon.com/Amazon_Fire_HD_10/dp/B0BL5XPDR6/ref=sr_1_1?hvadid=65521146430[…]50403320115&hvtargid=kwd-2010539391577&hydadcr=7662_13469262&). Voice Access allows customers to virtually select any item on the screen with voice commands, including support for quick control of common actions such as turning the page of a book or controlling playback. For customers with motor impairments, Voice Access offers an intuitive and efficient method of interacting with the tablet. Voice Access is available all device languages, but only accepts voice commands in English. [Customers can find and enable Voice Access in device settings under Accessibility.](https://www.amazon.com/gp/help/customer/display.html?nodeId=201829320) Alternatively, customers can also chose to control their Fire Tablets via compatible Bluetooth devices.\n\n![Kids relaxing with tablets on comfortable sofa](https://assets.aboutamazon.com/dims4/default/625451c/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe1%2F40%2F8b39d0844b02b5e679afe92ce413%2Fhero-kidstablet-guide-2000x1125.jpg)\n\n- [Fire Kids tablet buying guide: Find out which device is right for you](https://www.aboutamazon.com/news/devices/fire-kids-tablet-buying-guide-find-out-which-device-is-right-for-you)\n\nSwitch Access for [Fire tablets](https://www.aboutamazon.com/news/devices/amazon-fire-hd-8-tablets-gen-ai-hd-entertainment) offers compatibility with Bluetooth devices as “switches” to interact with your Fire tablet (Fire OS 6 and higher) with the touch of a button, blink of an eye, or puff on a sip-and-puff.\n\n[Learn more about Switch Access](https://www.amazon.com/gp/help/customer/display.html?nodeId=GU9VU3G6AXEDU8SE).\n\nThe Screen Magnifier lets users zoom in to view the user interface more easily on their smart TV, while still showing the magnified view’s context in the upper right corner of the screen.\n\n“Usually when you have a screen magnifier, it’s like looking through a straw, so you get a very narrow view of the screen, and you don’t have a lot of context,” said Mark Tamura, a senior software engineer at Amazon. “What we did with Fire TV was allow you to magnify and not have to pan around or be detached from what’s happening on the screen.”\n\n[Learn more about Screen Magnifier](https://www.amazon.com/b?ie=UTF8&node=28933531011).\n\n[Text Banner](https://www.amazon.com/gp/help/customer/display.html?nodeId=202105050) is an accessibility feature unique to Amazon that consolidates on-screen text into a compact, customizable, written banner that appears in a fixed location on the screen. This feature is especially important for customers with visual impairments, like retinitis pigmentosa, and limited vision range.\n\n![Stylish home entertainment setup with wooden shelves and Fire TV interface](https://assets.aboutamazon.com/dims4/default/359ade0/2147483647/strip/true/crop/1688x1125+186+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc3%2Fd4%2F26686c7a49379270ca1ecabea3db%2Fabout-amazon-hero-inline02-firetv-ai-calmlivingroom-green-hachi.jpg)\n\n- [3 ways Amazon is making Fire TV more accessible for customers with disabilities](https://www.aboutamazon.com/news/devices/amazon-fire-tv-accessibility-asha-dual-audio)\n\nFor years, [Fire TV](https://www.aboutamazon.com/news/devices/how-to-use-ai-search-on-fire-tv) has supported the Audio Streaming for Hearing Aids (ASHA) protocol, which sends TV audio directly into a customer’s hearing aids. Recently, Fire TV expanded ASHA support by introducing a new feature, Dual Audio, on the [Fire TV Omni Mini-LED Series](https://www.aboutamazon.com/news/devices/amazon-new-fire-tv-omni-soundbar-4-series). Dual Audio allows Fire TV customers with ASHA-enabled hearing aids to stream programming alongside friends and family, getting high-quality audio delivered directly to their hearing aid while other viewers listen through the TV’s built-in speakers.\n\n![Hands holding a Fire tablet HD 10 displaying a page from the Pied Piper with Reading Ruler turned on.](https://assets.aboutamazon.com/dims4/default/e599615/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F50%2F93%2F7d7788e645a1984f5ba193884c49%2Freadingruler-inline-1600x900.jpg)\n\n[Reading Ruler](https://www.amazon.com/gp/help/customer/display.html?nodeId=GLD8QTCF6CVEPT34) in the Kindle app is one of many accessibility features supporting readers. It highlights the text in an eBook, making it easier for a reader to keep track of their place.\n\n[Learn more about Kindle’s accessibility features](https://www.aboutamazon.com/news/books-and-authors/kindle-accessibility-features-for-all-readers).\n\n[VoiceView](https://www.amazon.com/gp/help/customer/display.html?nodeId=202051910) speaks on-screen text out loud on all Amazon devices with screens, which helps people who are blind or with low vision navigate to their device. VoiceView is available on Fire TV devices, Fire tablets, Echo Show devices, and Kindle devices via a connected Bluetooth device.\n\nFor Fire TV, VoiceView users can customize VoiceView’s speech rate, volume and key echo, which determines how text characters are spoken back to them. In 2017, Federal Communications Commission (FCC) Chair Ajit Pai recognized the VoiceView screen reader on Fire TV with one of the Chairman’s Awards for Advancement in Accessibility.\n\nLearn more about accessibility at [amazon.com/accessibility](https://amazon.com/accessibility).","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}