{"@context":"https://schema.org","@type":"NewsArticle","contentId":"0000019b-db47-d44e-a99f-fbe74ed50000","url":"https://www.aboutamazon.com/news/entertainment/bait-riz-ahmed-prime-video-comedy","headline":"How to watch 'Bait,' streaming now on Prime Video","description":"Riz Ahmed stars as a struggling actor who auditions to play James Bond in this new Prime Original series.","datePublished":"2026-01-20T14:55:05.700Z","dateModified":"2026-03-25T09:00:00.853Z","author":[{"@type":"Person","name":"Emily Murray","url":"https://www.aboutamazon.com/author/emily-murray","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/5580c4b/2147483647/strip/true/crop/400x400+0+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe4%2F31%2F47352ce84e30bb3e70711686661f%2Fdownload.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/ca8bf87/2147483647/strip/true/crop/2000x1000+0+0/resize/1200x600!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F54%2F86%2Fac07b5994000b4ed2837363e5e6a%2Friz-ahmed-bait-amazon-news-em-200126.png","width":"1200","height":"600"},"articleBody":"# How to watch 'Bait,' streaming now on Prime Video\n\n*Riz Ahmed stars as a struggling actor who auditions to play James Bond in this new Prime Original series.*\n\n---\n\n## Key takeaways\n\n- *Bait* stars Riz Ahmed as a struggling actor whose world implodes after his James Bond audition.\n- All six episodes are available to watch now on Prime Video globally.\n- Ahmed also serves as showrunner on the comedy series, alongside Ben Karlin.\n\n---\n\nAll episodes of the highly anticipated Prime Original comedy series *Bait* are now streaming on Prime Video, created by and starring Academy Award and Emmy Award winner Riz Ahmed.\n\n![Promotional poster for Prime Original series 'Jury Duty: Company Retreat'](https://assets.aboutamazon.com/dims4/default/b67ff74/2147483647/strip/true/crop/2532x1688+234+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff9%2Fb3%2Feceadce14f6fa4d732036154fae4%2Fjury-duty-company-retreat-s1-static16x9-bluehero-3840x2160-pre-pv-final-en-us-kaps-3000.jpg)\n\n- [What’s new on Prime Video in March, including ‘The Wheel of Time,’ ‘Bosch: Legacy,’ and more](https://www.aboutamazon.com/news/entertainment/prime-video-movies-tv-shows-originals-sports-march-2026)\n\nWhen struggling actor Shah Latif gets the audition of a lifetime to play James Bond, he thinks it’s his last chance to make it big. Instead, it kicks off four wild days that spiral completely out of control.\n\nWatch a clip below:\n\n## What is ‘Bait’ about?\n\n*Bait* stars Ahmed as Shah Latif, a struggling actor whose last chance to make it big comes in the form of an audition of a lifetime—James Bond.\n\nThe series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover, and the entire world weigh in on whether he is the right man for the job.\n\n## Who is in the ‘Bait’ cast?\n\n*Bait* stars a talented ensemble cast including:\n\n- Riz Ahmed ([*Sound of Metal*](https://www.primevideo.com/detail/0OWOY28NCAYY94VCM9FFFXRKS1/ref=atv_sr_fle_c_sr555a41_1_1_1?sr=1-1&pageTypeIdSource=ASIN&pageTypeId=B08KKT92PK&qid=1768907115042)*,* [*Rogue One: A Star Wars Story*](https://www.primevideo.com/detail/0N0H357H877YLB3YY6JJYYHKW1/ref=atv_sr_fle_c_sr555a41_1_1_1?sr=1-1&pageTypeIdSource=ASIN&pageTypeId=B085VKBH4X&qid=1768907155172)) as Shah Latif\n- Guz Khan (*Man Like Mobeen,* [*Four Weddings and a Funeral*](https://www.primevideo.com/detail/0HUTJ6YEBMHW4BENQ3K5MXJ1OP/ref=atv_sr_fle_c_sr555a41_2_1_2?sr=1-2&pageTypeIdSource=ASIN&pageTypeId=B09PRD265Q&qid=1768912329937)) as Zulfi\n- Sheeba Chaddha (*Badhaai Do,* [*Songs of Paradise*](https://www.aboutamazon.in/news/entertainment/songs-of-paradise-saba-azad-soni-razdan-prime-video)) as Tahira\n- Sajid Hasan (*Dhoop Kinare, Bandish*) as Parvez\n- Aasiya Shah (*Raised By Wolves, We Might Regret This*) as Q\n- Weruche Opia (*I May Destroy You, Sliced*) as Felicia\n- Ritu Arya (*The Umbrella Academy,* [*Barbie*](https://www.primevideo.com/detail/0GKNEEOK90DYICABAGL9ZQTBTO/ref=atv_sr_fle_c_sr555a41_1_1_1?sr=1-1&pageTypeIdSource=ASIN&pageTypeId=B0CB1XCM6X&qid=1768912507617)) as Yasmin\n\n## Who created ‘Bait’?\n\n![Riz Ahmed stars in Prime Video original comedy series Bait](https://assets.aboutamazon.com/dims4/default/6d2ff6e/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd4%2Faf%2Fb1f126af43ae93d39d4d026ecfa1%2Friz-ahmed-bait-prime-video-still-amazon-news-em-200126.png)\n\n*Bait* is executive produced by Ahmed and Allie Moore for Left Handed Films, alongside Jake Fuller on behalf of Jax Media.\n\nBen Karlin (*The Daily Show*) executive produces and serves as showrunner alongside Ahmed, who also serves as a writer.\n\nThe series is produced by Jax Media and Amazon MGM Studios.\n\n## How to watch ‘Bait’\n\n![Riz Ahmed in Prime Video comedy series Bait](https://assets.aboutamazon.com/dims4/default/9652994/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F88%2Fa4%2Fde00da024af9918b652a9753fba1%2Friz-ahmed-bait-still-amazon-news-em-200126.png)\n\nAll six episodes of *Bait* are available to stream now on Prime Video in more than 240 countries and territories worldwide. They premiered on the service on March 25.\n\nPrime Video is included with an [Amazon Prime membership](https://www.aboutamazon.com/news/retail/amazon-prime-membership-worth-it), which costs $14.99 monthly or $139 annually in the US. Discounted memberships are also available for [young adults](https://www.aboutamazon.com/news/retail/amazon-prime-for-young-adults) and [qualifying government assistance recipients](https://www.aboutamazon.com/news/retail/amazon-prime-access-discounted-membership) at 50% off. Check your local Amazon website for information on Prime membership pricing in your region.\n\nNot a member yet? Start a [30-day free trial](https://www.aboutamazon.com/news/retail/amazon-prime-free-trial) today.\n\n## What else can I watch on Prime Video?\n\n![Riz Ahmed stars in Prime Video original series Bait](https://assets.aboutamazon.com/dims4/default/dec2909/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc9%2F86%2F70cc907d4bab8fb8951b39060a7d%2Friz-ahmed-bait-series-prime-video-amazon-news-em-200126.png)\n\nIf you enjoy comedies like *Bait*, Prime Video offers other comical original shows such as [*The Boys,*](https://www.aboutamazon.com/news/entertainment/the-boys-eric-kripke-season-5-prime-video)[*Jury Duty*](https://www.aboutamazon.com/news/entertainment/amazon-freevee-jury-duty), and [*Hazbin Hotel*](https://www.aboutamazon.com/news/entertainment/hazbin-hotel-prime-video).\n\nPrime Video is a first-stop entertainment destination offering customers a vast collection of premium programming in one app available across thousands of devices. Prime members can customize their viewing experience, finding their favorite [movies](https://www.aboutamazon.com/news/tag/amazon-original-movies), [series](https://www.aboutamazon.com/news/tag/amazon-original-series), [documentaries](https://www.aboutamazon.com/news/entertainment/sports-shows-movies-prime-video), and [live sports](https://www.aboutamazon.com/news/entertainment/live-sports-streaming-prime-video) events.\n\nThis includes Amazon Original series like [*The Boys*](https://www.aboutamazon.com/news/entertainment/the-boys-renewed-season-5-prime-video), [*Fallout*](https://www.aboutamazon.com/news/entertainment/fallout-season-2-season-3-prime-video), and [*The Lord Of The Rings: The Rings Of Power*](https://www.aboutamazon.com/news/entertainment/lord-of-the-rings-rings-of-power-season-3-prime-video).\n\n![Scene from Steal with office workers holding hands up with smartphones in-hand and fearful expressions](https://assets.aboutamazon.com/dims4/default/337887c/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb3%2F37%2Fc40195644d35876a2b6c317acb2f%2Fabout-amazon-hero-steal-s1-ut-101-240627-roblud-00248rc-3000.jpg)\n\n- [How to watch 'Steal' on Prime Video](https://www.aboutamazon.com/news/entertainment/steal-series-prime-video-sophie-turner)\n\nAll customers, regardless of whether they have a Prime membership, can access programming such as [Apple TV](https://www.aboutamazon.com/news/entertainment/apple-tv-shows-amazon-prime-video-subscription), [HBO Max](https://www.aboutamazon.com/news/entertainment/hbo-max-on-prime-video-channels), [Crunchyroll](https://www.aboutamazon.com/news/entertainment/crunchyroll-anime-subscription-amazon-prime-video), [MGM+](https://www.aboutamazon.com/news/entertainment/everything-you-need-to-know-about-mgm-plus), [Peacock Premium Plus](https://www.aboutamazon.com/news/entertainment/peacock-shows-movies-prime-video-subscription), and [FOX One](https://www.aboutamazon.com/news/entertainment/fox-one-news-sports-entertainment-prime-video-subscription) via Prime Video subscriptions, plus over 800 free FAST Channels.\n\nCustomers can also go behind the scenes of their favorite movies and series with exclusive X-Ray access. They can also watch and shop their favorite titles with the fan-fueled shopping experience [Shop the Show](https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video).\n\nNext, find out more about [*Young Sherlock*](https://www.aboutamazon.com/news/entertainment/guy-ritchie-sherlock-holmes-young-sherlock-prime-video), a new series from Guy Ritchie streaming now on Prime Video.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}