{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000196-87b1-d93e-aff7-bfb3491c0001","url":"https://www.aboutamazon.com/news/entertainment/shop-the-show-mobile-shopping-prime-video","headline":"How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports","description":"Prime Video’s new shopping experience lets you find products related to what you’re watching—here’s how to get started.","datePublished":"2025-04-30T17:31:56.185Z","dateModified":"2025-04-30T17:31:56.185Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/6ae9925/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8e%2Fe9%2Ff64a1ca44fca99d14604273f4664%2Fabout-amazon-hero-aa-apr2025-shoptheshow-hero-2.jpg","width":"300","height":"200"},"articleBody":"![Amazon Shopping App featuring 'Shop the Show' for Fallout merchandise\n](https://assets.aboutamazon.com/dims4/default/6ae9925/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8e%2Fe9%2Ff64a1ca44fca99d14604273f4664%2Fabout-amazon-hero-aa-apr2025-shoptheshow-hero-2.jpg)\n\n# How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sports\n\n*Prime Video’s new shopping experience lets you find products related to what you’re watching—here’s how to get started.*\n\n[Prime Video](https://www.aboutamazon.com/news/entertainment/what-you-need-to-know-about-prime-video) is now shoppable with [Shop the Show](https://www.amazon.com/b?node=120729584011&linkCode=ll2&tag=usat-entertainment-20&linkId=9e256096bd1aee34a2ebb87b303b3d36&language=en_US&ref_=as_li_ss_tl), Amazon’s fan-fueled shopping experience. This innovative technology delivers a seamless customer-first experience that allows viewers to simultaneously watch and shop their favorite shows, movies, and live sports events without interruption.\n\n![About Amazon Hero-ANSF_2025_UT_240412_SISLOR_04333_F_3000](https://assets.aboutamazon.com/dims4/default/b353c63/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fff%2F04%2F169e487d49e58e45910b5eee45fd%2Fabout-amazon-hero-ansf-2025-ut-240412-sislor-04333-f-3000.jpg)\n\n- [What’s new on Prime Video in May, including ‘Another Simple Favor,’ ‘Clarkson’s Farm,’ and more](https://www.aboutamazon.com/news/entertainment/prime-video-movies-tv-shows-originals-sports-may-2025)\n\nThe second-screen mobile experience is built around natural fan behavior, enabling customers to discover toys, apparel, and other products related to what they’re watching when inspiration strikes, without disrupting the content they love.\n\nNow available to U.S. customers across 1,300 titles, Shop the Show works with popular original and licensed content including [*Barbie*](https://www.aboutamazon.com/news/entertainment/barbie-movie-streaming-prime-video), [*Fallout*](https://www.aboutamazon.com/news/entertainment/fallout-prime-video), *Star Wars*, [*The Summer I Turned Pretty*](https://www.aboutamazon.com/news/entertainment/the-summer-i-turned-pretty-prime-video), and [Universal Studios’ *Wicked*](https://www.aboutamazon.com/news/entertainment/watch-wicked-prime-video), as well as live sports such as [NASCAR](https://www.aboutamazon.com/news/entertainment/nascar-cup-series-race-prime-video) and the [National Women’s Soccer League](https://www.aboutamazon.com/news/entertainment/nwsl-challenge-cup-schedule-prime-video).\n\n![Smartphone displaying 'Shop the Show' feature with TV series thumbnails](https://assets.aboutamazon.com/dims4/default/969f25f/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F27%2F58%2Fd4a719594c7bb6bf9843077c9bca%2Fabout-amazon-inline-aa-apr2025-shoptheshow-hero.jpg)\n\n## Follow these simple steps to explore products from over 1,300 titles available in the U.S.\n\n### 1. Start watching a show, movie, or live sports event on Prime Video.\n\n### 2. Open the Amazon Shopping app on your mobile phone.\n\nMake sure you’re logged into the same Amazon account you use for Prime Video.\n\n### 3. Type “shop the show” in the search bar of the Amazon Shopping app.\n\nIf you’re currently watching a title with Shop the Show enabled, that title’s shopping landing page will automatically appear.\n\nTip: You don’t need to be at home to use this feature. If you’re watching at a friend’s house or public space during a sporting event, you can still use Shop the Show. Simply search for it in the Amazon Shopping app, and you’ll land on the main Shop the Show page where you can scroll to find every available title.\n\n### 4. Browse and shop products related to what you’re watching.\n\nFind items like a bobblehead of a TV character, LEGO sets from action films, or official merch from your favorite sports league. From the landing page, you can discover best sellers from each title and explore top product categories like toys, apparel, beauty, fashion, and home entertainment.\n\n### 5. Add items to your cart, and check out using the standard Amazon checkout process.\n\nThe magic of Shop the Show is its ability to let you shop without interrupting your viewing experience. The second-screen mobile experience allows you to shop whenever inspiration strikes, without disrupting what you’re watching.\n\nShop the Show is available before, during, and after you watch. Even if you’re not currently streaming, you can use the feature anytime to discover products related to titles you’ve watched on Prime Video in the past 30 days. You can also browse all available franchises where Shop the Show is enabled, including movies, television shows, and sporting events.\n\nShop the Show is currently available to all customers in the U.S. \n\n[Prime Video](https://www.aboutamazon.com/news/tag/prime-video) is an entertainment destination where customers can personalize their viewing experience and find their favorite movies, series, documentaries, and [live sports](https://www.aboutamazon.com/news/entertainment/live-sports-streaming-prime-video)—as well as programming from [Apple TV+](https://www.aboutamazon.com/news/entertainment/apple-tv-shows-amazon-prime-video-subscription), [Max](https://www.aboutamazon.com/news/entertainment/hbo-max-on-prime-video-channels), [Crunchyroll](https://www.aboutamazon.com/news/entertainment/crunchyroll-anime-subscription-amazon-prime-video), and [MGM+](https://www.aboutamazon.com/news/entertainment/everything-you-need-to-know-about-mgm-plus) via Prime Video add-on subscriptions.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}