{"@context":"https://schema.org","@type":"NewsArticle","contentId":"000001a1-ad26-dccb-a1ef-adaed2930000","url":"https://www.aboutamazon.com/news/retail/alexa-for-shopping-text-to-shop","headline":"Text, shop, done: Alexa for Shopping is now just a text away","description":"Select customers can text Alexa for Shopping to search, compare, and buy products—right from their phone.","datePublished":"2026-11-06T13:55:08.095Z","dateModified":"2026-11-06T13:55:08.095Z","author":[{"@type":"Person","name":"Jacquelyn Smith","url":"https://www.aboutamazon.com/author/jacquelyn-smith","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/d3ad050/2147483647/strip/true/crop/814x814+0+38/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fec%2F2a%2Fc81a584c4202936473acfba42276%2F4a990dc5-6fb5-4675-a117-56b204227e37.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/9db74df/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F44%2F4d%2F70c1c3e94509ba8321d39e7430ad%2Fabout-amazon-hero-grocery-hero.jpg","width":"300","height":"200"},"articleBody":"![Hand holding phone showing Alexa Shopping chat adding lasagna ingredients to cart for $38.05](https://assets.aboutamazon.com/dims4/default/9db74df/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F44%2F4d%2F70c1c3e94509ba8321d39e7430ad%2Fabout-amazon-hero-grocery-hero.jpg)\n\n# Text, shop, done: Alexa for Shopping is now just a text away\n\n*Starting today, a subset of customers can text Amazon’s personal AI shopping agent to get their shopping done quickly and easily, ahead of the texting option rolling out to customers across the U.S. in the coming weeks.*\n\n---\n\n## Key takeaways\n\n- Select customers can now text Alexa for Shopping their requests, and it gets to work finding the right products, building their shopping cart, seamlessly making purchases, and providing delivery updates.\n- Alexa for Shopping—in the Amazon Shopping app, on the website, and now by text—doesn't just answer questions. It takes action on customers’ behalf, including ordering your weekly groceries, reviewing a recipe and adding the right items to your cart, looking for great deals or new products, or texting you when an item hits your target price.\n- Texting with Alexa for Shopping starts rolling out today to a small group of U.S. customers by invitation only, with the option expanding to more customers over the coming weeks. Customers can sign up at this [landing page](https://www.amazon.com/text-alexa-shopping) to be among the first to know when more invites are sent.\n\n---\n\n[Alexa for Shopping](https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant) is the best personal AI agent for shopping. With access to hundreds of millions of products in Amazon’s store and others across the web, along with detailed product information and reviews, plus customers’ personal shopping history, it helps customers explore tailored product recommendations, research and compare options, check up to a full year of price history, track deals and price drops, and take action on their behalf—from purchasing items when the price is right to getting their weekly groceries. \n\n![Amazon's Alexa for Shopping interface displayed across mobile devices and desktop browser](https://assets.aboutamazon.com/dims4/default/1e41a3c/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F73%2F04%2F73e76a854ce8ac678c0a1517d455%2Fhero-alexa-for-shopping-nb-amazon-news-051426.jpg)\n\n- [How to use Alexa for Shopping to compare products, check price history, auto-buy items at target prices, and more](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant)\n\nAlexa for Shopping also remembers what matters to customers, so it can make suggestions based on information customers have shared with it. Now, in addition to finding Alexa for Shopping in the Amazon Shopping app and website, Amazon is introducing the option to text with Alexa for Shopping to get their shopping done even more conveniently.\n\n![A conversation about Waxed bulbs between a shopper and Alexa for Shopping](https://assets.aboutamazon.com/dims4/default/9c0362a/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Faf%2F97%2F71602a7c4a258ba4c9f7656fb1a5%2Fabout-amazon-inline-alexa-text-to-shop-amazon-news-wl-20261104.jpg)\n\nBeginning today, a subset of U.S. customers will receive a text message inviting them to try the experience. The option to text Alexa for Shopping will roll out to millions more customers in the coming weeks. To get started, simply accept the terms, link your phone number, and start shopping—all from your text messages. Customers who haven’t yet received an invitation can sign up to get news and offers from Amazon by text on the [landing page](https://www.amazon.com/text-alexa-shopping) and will be among the first to know when more invites are sent.\n\nCustomers with access can conveniently text Alexa for Shopping with all kinds of shopping requests. Send a text to start a weekly grocery order, search for a birthday gift you need by Saturday, share a photo of the outfit you spotted while scrolling and ask for similar looks, or fire off a quick text that you’re out of dog food and please order more. Alexa for Shopping takes it from there, searching for products, comparing options, and messaging back with suggestions. When you’re ready, it can add items to your cart and seamlessly complete the purchase on your behalf. The more customers use it, the more it learns their personal preferences, shopping habits, and tastes—delivering an increasingly personalized experience over time. Tell it you only want to see vegan products, and it remembers. Mention you're training for a marathon, and it factors that into future recommendations. The contact will appear in your phone as “Alexa Shopping.” Just text it to get more of your shopping done quickly and conveniently.\n\n![hero](https://assets.aboutamazon.com/dims4/default/009c5ab/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F39%2F93%2F18c048c74f7d9f3196ae6b8bdfa4%2F100actions-1-2.png)\n\n- [Alexa for Shopping adds 100+ new capabilities to make shopping even faster and easier](https://www.aboutamazon.com/news/retail/alexa-for-shopping-new-capabilities)\n\n“Customers often jot down what they need the moment they think of it in their notes, in their messages, in their group chats,” said Rajiv Mehta, vice president of Conversational Shopping at Amazon. “Now with Alexa for Shopping, your personal shopping agent is just a text away. Message it what you need, and Alexa goes to work on your behalf—searching, comparing, and buying so you can get on with your day.”\n\n## Hand off your shopping, one text at a time\n\nCustomers can text the way they normally would, and Alexa for Shopping takes it from there. For example:\n\n- **Hand off your to-do list**. Text “I'm out of dog food, need a birthday gift for my sister, and we‘re low on paper towels” and Alexa for Shopping gets to work on all three, messaging back with product suggestions as it finds them.\n- **Simplify grocery shopping.** Set up a weekly grocery order, text a photo of a recipe to add all the ingredients to your cart, or plan a last-minute brunch by texting “deliver eggs, bacon, pancake mix, and maple syrup in 30 minutes.” Make changes on the fly by texting \"add broccoli to my last order,” or ask for dinner ideas based on what you‘ve recently purchased.\n- **Reorder in seconds.** Text “reorder the laundry detergent I bought last month,” and Alexa for Shopping finds it and buys it with your approval.\n- **Personalize your experience**. Tell Alexa for Shopping how you like to shop and it remembers. Say things like “add items to my cart automatically,” “only show me organic options,” or “give me nutritional information whenever I ask about food.”\n- **Send a photo.** Spot an item you like while scrolling or out in the world? Send Alexa for Shopping a photo and it finds similar products on Amazon.\n- **Track deals and prices.** Text “let me know when AirPods go on sale,” and Alexa for Shopping watches on your behalf, alerting you when the price drops.\n- **Manage your lists.** Text “add oat milk to my grocery list“ or “create a new holiday gift list” and Alexa for Shopping handles it instantly.\n- **Check on orders.** Text “where‘s my package?” and get a quick update without opening the app.\n- **Discover products from across the web.** Alexa for Shopping can surface options from stores across the web through [Shop Direct](https://www.aboutamazon.com/news/retail/amazon-shop-direct-external-stores).\n- **Get notified about new releases.** Text “update me when Nike drops new running shoes,” and Alexa for Shopping monitors Amazon and the broader web on your behalf, alerting you when something new arrives.\n- **Compare products.** Text “compare the top-rated robot vacuums,” and Alexa for Shopping pulls together key details, reviews, and pricing to help you decide.\n- **Check price history.** Text “what's the [price history](https://www.aboutamazon.com/news/retail/how-to-check-amazon-price-history) on this Kindle?” and Alexa for Shopping shows you up to a full year of pricing so you know if you‘re getting a good deal.\n\n![A text message discussion between a shopper and Alexa for Shopping](https://assets.aboutamazon.com/dims4/default/97611e3/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F57%2Fb3%2F2bffbf4044cbbbe89d0e8d884a44%2Fabout-amazon-inline-alexa-text-to-shop-amazon-news-wl-20261104-1.jpg)\n\n## One conversation, everywhere\n\nAmazon is rolling out the ability for a request started over text to carry over to Alexa for Shopping in the Amazon Shopping app, on Amazon.com, and on Alexa-enabled devices, and vice versa. Start browsing gift options over text while waiting for an appointment, then open the Amazon Shopping app at home to compare and check out. \n\nAlexa for Shopping will remember what you were working on, what you’ve told it, and what you prefer, so every interaction picks up where the last one left off. Over time, your Alexa Shopping contact will also include your Amazon order updates, delivery notifications, and deals—all in the same thread as your shopping conversations.\n\n![Visual search](https://assets.aboutamazon.com/dims4/default/3e7153d/2147483647/strip/true/crop/2151x1434+218+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8b%2F3a%2F1e62a7e54440864f1f3344b958dc%2Fvs-amazonlens-header-2550x1434.jpg)\n\n- [8 visual search features that help you quickly find what you’re looking for on Amazon ](https://www.aboutamazon.com/news/retail/visual-search-shopping-features)\n\n## How Amazon is using AI to make shopping more convenient\n\nThe ability to text Alexa for Shopping is Amazon’s latest step in making shopping more convenient. More than 400 million customers have used Alexa for Shopping in the last 12 months, and the number of customers using Alexa for Shopping’s agentic features has grown more than eight times since the start of the year. Customers can now manage their lists, registries, subscriptions, and account through simple conversation with Alexa for Shopping. \n\nThey can also set up alerts that monitor Amazon and the broader web and notify them when something they care about happens, automate recurring shopping tasks, and use auto-buy to complete a purchase when the price is right. And with [Shop Direct](https://www.aboutamazon.com/news/retail/amazon-shop-direct-merchant-workspace), customers can discover and buy products from stores across the web. And now, with the ability to text Alexa for Shopping, getting it all done is as easy as sending a message.\n\nNext, learn about [100+ new capabilities](https://www.aboutamazon.com/news/retail/alexa-for-shopping-new-capabilities) available in Alexa for Shopping.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}