{"@context":"https://schema.org","@type":"NewsArticle","contentId":"000001a1-31f9-d181-afa3-f3ff8e400000","url":"https://www.aboutamazon.com/news/retail/amazon-holiday-beauty-event-2026","headline":" Amazon’s Holiday Beauty Event is back for its sixth year—score up to 30% off across beauty categories","description":"Amazon’s Holiday Beauty Event returns October 19–November 1 with up to 30% off Dyson, tarte, Charlotte Tilbury & more, plus rotating 48-hour flash deals and gift sets.","datePublished":"2026-10-14T13:00:05.485Z","dateModified":"2026-10-14T13:00:05.485Z","author":[{"@type":"Person","name":"Jacquelyn Smith","url":"https://www.aboutamazon.com/author/jacquelyn-smith","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/d3ad050/2147483647/strip/true/crop/814x814+0+38/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fec%2F2a%2Fc81a584c4202936473acfba42276%2F4a990dc5-6fb5-4675-a117-56b204227e37.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/a2b4e72/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F44%2Ff0%2F5c1c22304df691060a6025e50b33%2Fholiday-event-hero-amazon-news-10122026.jpg","width":"300","height":"200"},"articleBody":"![HBE](https://assets.aboutamazon.com/dims4/default/a2b4e72/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F44%2Ff0%2F5c1c22304df691060a6025e50b33%2Fholiday-event-hero-amazon-news-10122026.jpg)\n\n#  Amazon’s Holiday Beauty Event is back for its sixth year—score up to 30% off across beauty categories\n\n*Shop thousands of deals across everyday favorites and prestige brands like Armani, Dyson, Tarte, Clinique, and ELEMIS Skincare, along with a wide selection of exclusive gift sets and rotating 48-hour flash deals.*\n\n---\n\n## Key takeaways\n\n- Amazon’s Holiday Beauty Event returns for its sixth year, running October 19 through November 1.\n- Customers can save up to 30% across beauty categories, including brands like bareMinerals, Sol de Janeiro, and Lancôme, with 48-hour flash deals rotating across top beauty categories throughout the event.\n- The event features thousands of deals across skin care, makeup, hair care, fragrance, wellness, and more.\n\n---\n\nNow in its sixth year, the Amazon Holiday Beauty Event is back—bringing two weeks of deals across skin care, makeup, hair care, fragrance, men’s grooming, personal care, and wellness. Running October 19 through November 1, 2026, the event offers customers up to 30% off prestige brands and everyday beauty staples alike, plus exclusive gift sets and rotating flash deals—all with the fast, free shipping [Prime members](https://www.aboutamazon.com/news/retail/amazon-prime-benefits) always enjoy.\n\nThe Holiday Beauty Event is one more way [Amazon helps customers save money](https://www.aboutamazon.com/news/retail/amazon-prime-affordable-everyday-savings)—making it easier to check everyone off your holiday list without breaking the bank.\n\nWhether you’re getting a head start on holiday gifting or refreshing your own routine before the season kicks into high gear, here’s everything you need to know.\n\n## What deals can you find at the Holiday Beauty Event?\n\nThe event features thousands of curated deals spanning the full spectrum of beauty—from prestige names like Armani, Dyson, Tarte, Clinique, and ELEMIS Skincare to everyday go-tos like Olay, Dove, Native, and Cremo. Customers can also shop exclusive gift sets from Burt’s Bees, LANEIGE, and Marc Jacobs, making it easy to find something for everyone on your list at every price point. With deals across every beauty budget, the Holiday Beauty Event helps lower costs on the purchases that matter most—whether that’s a go-to daily essential or a special holiday gift.\n\nLooking for a specific category? With 48-hour flash deals rotating across top categories like skin care, hair care, makeup, and fragrance throughout the two-week event, there’s always a reason to come back and discover deeper savings.\n\n## What are the flash deals during Amazon’s Holiday Beauty Event?\n\n- October 19–20: Up to 40% off [Makeup](https://www.amazon.com/Makeup-Cosmetics-Products-Beauty/b/?ie=UTF8&node=11058281&ref_=sv_beauty_sn_fo_2)\n- October 21–22: Up to 35% off [Fragrance](https://www.amazon.com/b/?node=11056591&ref_=Oct_d_odnav_d_3760911_4&pd_rd_w=FZ4Wk&content-id=amzn1.sym.ed470844-7314-4717-8e3f-b384c77cdbd8&pf_rd_p=ed470844-7314-4717-8e3f-b384c77cdbd8&pf_rd_r=HZNGXANVDTZ8FZ4E65P0&pd_rd_wg=Zvtu5&pd_rd_r=4e96d42b-1359-4052-b5be-ab222b4f1845)\n- October 23–24: Up to 40% off [Health & Wellness](https://www.amazon.com/s?k=health+and+wellness+products&channelId=500&clpRedir=Y&plpRedirect=mhFallback)\n- October 25–26: Up to 35% off [Men’s Grooming](https://www.amazon.com/Mens-Grooming-Products/b?ie=UTF8&node=6682399011)\n- October 27–28: Up to 40% off [Skin Care](https://www.amazon.com/b/?node=11060451&ref_=Oct_d_odnav_d_3760911_2&pd_rd_w=6J3a1&content-id=amzn1.sym.ed470844-7314-4717-8e3f-b384c77cdbd8&pf_rd_p=ed470844-7314-4717-8e3f-b384c77cdbd8&pf_rd_r=PSQXS53RJWYK2MJPTGKC&pd_rd_wg=YrSPw&pd_rd_r=0cd89b40-d45c-481d-9add-7bb2bde7c25d)\n- October 29–30: Up to 40% off [Hair Care](https://www.amazon.com/b/?node=11057241&ref_=Oct_d_odnav_d_3760911_1&pd_rd_w=6J3a1&content-id=amzn1.sym.ed470844-7314-4717-8e3f-b384c77cdbd8&pf_rd_p=ed470844-7314-4717-8e3f-b384c77cdbd8&pf_rd_r=PSQXS53RJWYK2MJPTGKC&pd_rd_wg=YrSPw&pd_rd_r=0cd89b40-d45c-481d-9add-7bb2bde7c25d)\n- October 31–November 1: Up to 40% off [Personal Care](https://www.amazon.com/b/?node=3777891&ref_=Oct_d_odnav_d_3760911_0&pd_rd_w=6J3a1&content-id=amzn1.sym.ed470844-7314-4717-8e3f-b384c77cdbd8&pf_rd_p=ed470844-7314-4717-8e3f-b384c77cdbd8&pf_rd_r=PSQXS53RJWYK2MJPTGKC&pd_rd_wg=YrSPw&pd_rd_r=0cd89b40-d45c-481d-9add-7bb2bde7c25d)\n\nNeed help navigating the deals? [Alexa for Shopping](https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant) uses what it knows about you and its product expertise to make finding and buying what you need more convenient. Try asking, “What are the best skin care deals right now?” or “Help me find a holiday gift set under $50”—and let Alexa do the browsing for you.\n\nStay tuned for some of the hottest Holiday Beauty Event deals, and visit the [Amazon Beauty Hub](http://www.amazon.com/beauty) page to shop top selection, limited-time savings, and exclusive gift sets as they drop.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}