{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000188-d48a-d355-a3ae-dfdbcb470001","url":"https://www.aboutamazon.com/news/retail/amazon-prime-day-2023-date","headline":"Amazon Prime Day is back July 11-12! Here are 5 shopping tips to help you prepare.","description":"It’s official: Amazon’s 2023 Prime Day event will kick off July 11 at 3 a.m. EDT and run through July 12. New deals will drop every 30 minutes. ","datePublished":"2023-06-21T05:00:02.002Z","dateModified":"2023-06-21T05:00:02.002Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/2855297/2147483647/strip/true/crop/1003x669+0+28/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F94%2F47%2F925f908246d3a5ea4c70be79ccaf%2Fprimedayannouncement-hero.jpg","width":"300","height":"200"},"articleBody":"![An illustration that shows Amazon's Prime Day logo and a box with Amazon tape on it that says \"Two days of epic deals\"](https://assets.aboutamazon.com/dims4/default/2855297/2147483647/strip/true/crop/1003x669+0+28/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F94%2F47%2F925f908246d3a5ea4c70be79ccaf%2Fprimedayannouncement-hero.jpg)\n\n# Amazon Prime Day is back July 11-12! Here are 5 shopping tips to help you prepare.\n\n*With the all-new Invite-only deals program, Prime members can request an invitation to access exclusive Prime Day deals that are expected to sell out. *\n\n[*Lee este artículo en español*](https://www.aboutamazon.com/news/retail/amazon-prime-day-2023-fechas)*.*\n\nIt’s official: Amazon’s 2023 Prime Day event will kick off July 11 at 3 a.m. EDT and run through July 12. \n\nPrime members can save big on popular brands like Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, and Sony, and save on new Amazon-exclusive deals from D’Amelio Footwear, OPI, and Alo Yoga. Plus, members will get exclusive access to Amazon’s lowest prices so far this year on select products from a variety of brands like Bose, Hey Dude, and Theragun. This Prime Day, members in the U.S. can also \n\nshop more deals\n\n on small business products than ever before. \n\nNew deals will drop every 30 minutes during select periods throughout the event, with deep discounts on products from the hottest brands. We're also offering \n\nearly deals you can shop now\n\n.\n\nKeep reading for a list of tips to prepare for Prime Day, then make sure you’ve [joined Prime or started a free trial](http://www.amazon.com/primeday) to participate in this year’s event and get the most out of Amazon.\n\nWith the all-new Invite-only deals program, Prime members can request an invitation to score some of Prime Day’s best deals that are expected to sell out—including 75% off [Amazon Fire TV 43” Omni Series](https://www.amazon.com/dp/B08T6DZ81T/ref=twister_B0971XBV8M?_encoding=UTF8&psc=1), 60% off [Bulova Men's Marine Star Chronograph](https://www.amazon.com/Bulova-Marine-Chronograph-Silver-Stainless/dp/B0C1HH3TN6/ref=sr_1_1?crid=1X2GEAC63CIR9&keywords=B0C1HH3TN6&qid=1684478802&sprefix=b0c1hh3tn6%2Caps%2C153&sr=8-1), 55% off [JBL Live 660NC Noise Cancelling Headphones](https://www.amazon.com/JBL-Live-660NC-Cancelling-Headphones/dp/B091FZK6VB/ref=sr_1_1?crid=278LHWGJ8H0VX&keywords=B091FZK6VB&qid=1684478868&sprefix=b091fzk6vb%2Caps%2C151&sr=8-1&th=1), and 50% off [FOREO LUNA 3 Facial Cleansing Brush](https://www.amazon.com/FOREO-LUNA-Facial-Cleansing-Brush/dp/B07QB6BD9R/ref=sr_1_1?crid=L4IKJ2ZTV2ZE&keywords=B07QB6BD9R&qid=1685734998&sprefix=b07qb6bd9r%2Caps%2C98&sr=8-1). Members who are selected will be notified during Prime Day with instructions on how to purchase the item at the exclusive deal price.\n\nPrime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All members have to do is visit the Prime Day event page on the Amazon Shopping app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.\n\nWith a Prime membership, you can rely on Amazon to make life easier with fast, free delivery on tens of millions of items and, as always, choose the delivery option that best suits your needs this Prime Day. Same-Day Delivery is currently available to customers in more than 90 U.S. metro areas. You can also select free delivery to Amazon Lockers or Counters, or choose a delivery day preference with [Amazon Day](https://www.amazon.com/b?ie=UTF8&node=17928921011).\n\nPrime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.\n\nLet Alexa give you a gentle nudge when Prime Day begins. Prime members can be alerted at the start of the event by saying, “Alexa, set a reminder for Prime Day.”\n\n[Join Prime or start a free trial](http://www.amazon.com/primeday) to participate in Prime Day and get the most out of Amazon.\n\n## Discover all the benefits available with your Prime membership:\n\n- [5 awesome benefits that make your Prime membership worth it](https://www.aboutamazon.com/news/retail/5-awesome-benefits-that-make-your-prime-membership-worth-it)\n- [How to get free games and in-game content with your Prime membership](https://www.aboutamazon.com/news/entertainment/how-to-get-free-games-and-in-game-content-with-your-prime-membership)\n- [7 Prime benefits that will save you money in 2023](https://www.aboutamazon.com/news/retail/prime-benefits-that-will-save-you-money)\n- [How to sign up for a Prime membership](https://www.aboutamazon.com/news/retail/how-to-sign-up-for-a-prime-membership)","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}