{"@context":"https://schema.org","@type":"NewsArticle","contentId":"0000019e-7059-de5e-a9be-f17b54d40000","url":"https://www.aboutamazon.com/news/retail/amazon-prime-day-2026-date","headline":"When is Amazon Prime Day 2026? Prime members get four days of exclusive savings June 23-26","description":"Amazon Prime Day 2026 runs from June 23 through June 26 and offers millions of exclusive deals available to Prime members.","datePublished":"2026-06-02T04:33:23.854Z","dateModified":"2026-06-23T21:15:47.146Z","author":[{"@type":"Person","name":"Jacquelyn Smith","url":"https://www.aboutamazon.com/author/jacquelyn-smith","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/d3ad050/2147483647/strip/true/crop/814x814+0+38/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fec%2F2a%2Fc81a584c4202936473acfba42276%2F4a990dc5-6fb5-4675-a117-56b204227e37.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/93998ae/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F35%2F4b%2F7209fe944e3f89682091889098c3%2Fpd-2026-date-announce-hero-v1-lm.jpg","width":"300","height":"200"},"articleBody":"![Amazon Prime Day sale announcement for June 23-26 featuring handbag, boots, headphones and framed art](https://assets.aboutamazon.com/dims4/default/93998ae/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F35%2F4b%2F7209fe944e3f89682091889098c3%2Fpd-2026-date-announce-hero-v1-lm.jpg)\n\n# When is Amazon Prime Day 2026? Prime members get four days of exclusive savings June 23-26\n\n*Amazon's annual summer shopping event is underway, with millions of Prime Day deals across more than 35 categories available now for Prime members.*\n\n[The best Prime Day 2026 deals](https://www.aboutamazon.com/news/retail/best-prime-day-deals-2026) are live right now! Shop member-exclusive deals now through June 26, including [Amazon Haul](https://www.aboutamazon.com/news/retail/amazon-haul-prime-day-deals-2026) and [Kindle-specific deals](https://www.aboutamazon.com/news/retail/prime-day-kindle-deals-2026).\n\n---\n\n## Key takeaways\n\n- Shop [Prime Day deals available now](https://www.aboutamazon.com/news/retail/best-prime-day-deals-2026) through June 26 exclusively for Prime members.\n- Prime Day brings savings to products across more than 35 categories, from tech and fashion to home and to beauty.\n- Prime members can use [Alexa for Shopping](https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant) to build a personalized Prime Day deals guide and set deal alerts to buy everything on your list before the event ends.\n\n---\n\nAmazon's [annual Prime Day event](https://www.aboutamazon.com/prime-day) returns June 23–26, bringing millions of exclusive deals to Prime members across more than 35 categories—including clothing, beauty, kitchen, home, and electronics. The four-day shopping event ends at 11:59 p.m. PDT June 26, with deals available on the [Prime page](https://www.amazon.com/primeday) and the Amazon Shopping app.\n\n![Amazon Prime Day promotional banner with purple Crocs, headphones, tumbler, and tape measure in cardboard box on blue background](https://assets.aboutamazon.com/dims4/default/2dd9edf/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd1%2F5c%2Fd18f53464fafbe73bc9ed2c8e079%2Fabout-amazon-hero-pd-2026-early-deals-hero-v1-lm.jpg)\n\n- [Early Prime Day 2026 deals: Shop now through June 26](https://www.aboutamazon.com/news/retail/best-early-prime-day-deals-2026)\n\nMembers can save on top brands, trending products, and items exclusive to Amazon, plus fresh groceries, summer essentials, and back-to-school must-haves—all with fast, free delivery.\n\n\"Prime Day is the [biggest shopping event of the year](https://www.aboutamazon.com/news/operations/how-amazon-prepares-for-prime-day) exclusively for members, whether they're looking for deals on the latest electronics, getting ahead on back-to-school shopping, or saving on fresh groceries and household essentials,\" said Jamil Ghani, vice president of Amazon Prime. \"The incomparable value of Prime keeps growing, and this year is no exception.”\n\n## When is Prime Day 2026?\n\nPrime Day 2026 runs from June 23 at 12:01 a.m. PDT through June 26. The event is exclusively for Prime members.\n\n## What is Prime Day?\n\nPrime Day is Amazon's annual shopping event offering millions of exclusive deals to Prime members. Since [launching in 2015](https://www.aboutamazon.com/news/retail/the-history-of-prime-day), it has grown into one of the biggest shopping events of the year, with savings across categories like electronics, fashion, beauty, home, kitchen, and groceries.\n\n## How do I prepare for Prime Day 2026?\n\n[Alexa for Shopping](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant) is your personal shopping expert this Prime Day, making it easier to get the best deals and discover products you’ll love with features designed to help you save across Amazon.com, the Amazon Shopping app, and Alexa-enabled devices:\n\n- **Get your Prime Day deals guide:** Have Alexa send you a personalized deals guide based on your shopping history and preferences. Just tap the “+” icon in the Alexa for Shopping chat bar and select Prime Day deals. Now that Prime Day is here, your personalized guide will feature a curated selection of deals along with quick explanations for why each was selected for you.\n- **Set up** [**deal and price alerts, and auto-buy**](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant)**:** Create deal alerts to track deals during Prime Day for specific product needs—like “Alert me to deals on headphones with noise cancellation.” You’ll receive daily updates when new matching deals become available. If you know exactly what you want, set a target price on any specific item and get notified when the price drops—or turn on auto-buy and Alexa will automatically purchase it when it hits your price target.\n- **Check** [**price history**](https://www.aboutamazon.com/news/retail/how-to-check-amazon-price-history)**:** Tap the “Price history” link on any product detail page, or ask Alexa for Shopping, to see up to 365 days of pricing insights on hundreds of millions of products—so you can shop Prime Day with confidence and know you’re getting the best deal.\n\n![Marvel Studios Spider-Man: Brand New Day promotional poster with release date July 31, available on Amazon.com/BrandNewDay](https://assets.aboutamazon.com/dims4/default/d44c32d/2147483647/strip/true/crop/3375x2250+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdf%2F79%2Ff340c2b34f72bf42232bdaab6305%2Fhero-amazoncolumbia-amazonnews-cdlt-05-28-26-2000x1125.jpg)\n\n- [Early screening tickets for Sony Pictures' 'Spider-Man: Brand New Day' are available for U.S. Prime members](https://www.aboutamazon.com/news/retail/spiderman-brand-new-day-tickets-prime)\n\n## What deals are available during Prime Day?\n\nPrime Day deals are [available now](https://www.aboutamazon.com/news/retail/best-prime-day-deals-2026) across categories including:\n\n- **Amazon devices:** Prime members save up to 60% off [devices enabled with Alexa+](https://www.aboutamazon.com/what-we-do/devices-services), like the [Echo Dot Max](https://www.amazon.com/dp/B0D6SX8VLQ), [Echo Show 11](https://www.amazon.com/dp/B0DC91H3JK), and [Echo Show 8+ Carrera Smart Glasses bundle](https://www.amazon.com/dp/B0GYVHL24W). Save up to 65% off select devices across Kindle, Ring, Echo, Fire TV, Blink, and eero—including the [Kindle Colorsoft Essentials bundle](https://www.amazon.com/dp/B0DB6BTCJK), [Ring Battery Doorbell Plus](https://www.amazon.com/dp/B0F14N7HHH), and [Blink Outdoor 4 bundle](https://www.amazon.com/dp/B0DHLSWJXL).\n- **Groceries:** Free Same-Day Delivery on orders over $25 in most areas, plus exclusive savings at Whole Foods Market, including an extra 10% off sale items for Prime members.\n- **Small businesses:** Browse through [Amazon’s small business storefront](https://www.amazon.com/b/?node=212020383011) discover deals from brands like BUNMO, TruSkin, and EAGLE PEAK.\n- **Amazon Haul:** Deals as low as $1. Discover deals across categories, including crafting essentials from $1, tech and gadgets from $3, fashion finds under $5, home refresh under $6, and 50% off kids' favorites.\n- **Books and Audible:** Up to 45% off [Kindle Device bundles](https://www.aboutamazon.com/news/retail/prime-day-kindle-deals-2026), up to 65% off print books, up to 80% off top Kindle titles, and three months free of [Kindle Unlimited](https://www.aboutamazon.com/news/devices/what-is-kindle-unlimited) and [Audible](https://www.amazon.com/hz/audible/arya/mlp?ref_=adbl_bpr_pd26&_encoding=UTF8&purchaseType=MPAID&SHOPPING_PORTAL_MODE=AUGMENTED). Terms and conditions apply.\n- **Prime Video:** Up to 50% off select rentals and purchases, plus subscriptions starting at $0.99 per month.\n- **Travel:** Up to 30% off base rates with Avis and Budget, plus 10% off select Chicago hotels.\n- **Prime Visa and Prime Store Card:** Get a $200 Amazon gift card instantly upon approval for Prime Visa (June 11–July 9) or $120 for Prime Store Card (June 23–26). Earn 10% back or more on exclusive deals, plus unlimited 5% back year-round at Amazon.com, Whole Foods Market, and more—with no annual fees. During Prime Day, card members can also earn 7% back on eligible Amazon.com purchases (June 23-26) when they choose No-Rush Delivery. Terms apply.\n\n## What are Prime limited-time offers?\n\nLimited-time offers give customers even more ways to save big starting now—with new ones dropping before the event:\n\n- **Free Groceries for a Year sweepstakes:** Customers who spend $15 or more on a qualifying online grocery order on Amazon have a chance to win free groceries for a year—$1 million in total prizes across 100 winners. Winners announced weekly leading up to Prime Day. Learn more and see terms, including a free way to enter, at the [Amazon grocery sweepstakes page](https://www.amazon.com/fmc/grocerysweepstakes).\n- **Alexa for Shopping picks up the tab:** Set up a deal alert with Alexa for a chance to win a $1,000 Amazon gift card—100 winners will be selected by Prime Day. Learn more and see terms, including a free way to enter, at the [Alexa sweepstakes page](https://www.amazon.com/b?node=212280908011).\n- ***Spider-Man: Brand New Day* early screening:** Prime members can enjoy [exclusive early screenings of Sony Pictures’ *Spider-Man: Brand New Day*](https://www.aboutamazon.com/news/retail/spiderman-brand-new-day-tickets-prime)on July 29 in select theaters—two days ahead of its wide release in the U.S. Visit the custom [Amazon landing page](https://www.amazon.com/stores/page/8070AFB2-C2DE-49DF-9A9E-1D03B574FB7B) to explore exclusive Spider-Man branded products and sign up for the early screening ticket notifications.\n- **Little Caesars $5 pizza:** Between June 15 and 26, Prime members can score a $5 classic large pepperoni or cheese pizza, redeemable up to five times on different days for savings of up to $30 depending on location. Order at the [Amazon Little Caesars page](https://www.amazon.com/littlecaesars).\n\n![Person holding Kindle e-reader displaying library of book covers while relaxing on pink blanket](https://assets.aboutamazon.com/dims4/default/dc45a10/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb0%2F6a%2F9ea8a89641838d43893800e7bd1c%2Fprime-membership-benefits-hero-lm.jpg)\n\n- [Everything that comes with your Prime membership](https://www.aboutamazon.com/news/retail/amazon-prime-benefits)\n\n## What are Today's Big Deals?\n\nDuring Prime Day, Today's Big Deals drop three times daily—at 12 a.m., 8 a.m., and 1 p.m. PDT—on [Amazon.com](http://amazon.com/primeday) and in the Amazon Shopping app. Each drop features five or more deals featuring exclusive products and trending new releases from brands members love, many at 50% off, including Sol de Janeiro, LG, Stanley, Ninja, Our Place, Levi's, and Little Tikes, including items you can only find on Amazon. These are available while supplies last, so check back often. New deals also drop as often as every five minutes during select periods throughout the event.\n\n## How do I sign up for Prime?\n\nAnyone can [join Prime](https://www.aboutamazon.com/news/retail/how-to-sign-up-for-a-prime-membership) in the U.S. for $14.99 per month or $139 per year, or start a [free 30-day trial](https://www.aboutamazon.com/news/retail/amazon-prime-free-trial). Prime also offers discounted membership options:\n\n- [Prime for Young Adults](https://www.aboutamazon.com/news/retail/amazon-prime-for-young-adults): Higher education students and 18- to 24-year-olds can try a six-month $0 trial, then pay $7.49 per month or $69 per year. During Prime Day, members earn an exclusive 10% cash back on eligible deals across beauty, apparel, PCs, electronics, and personal care.\n- [Prime Access](https://www.aboutamazon.com/news/retail/amazon-prime-access-discounted-membership): Qualifying government-assistance recipients and income-verified customers can try Prime free for 30 days, then pay $6.99 per month. \n\n## Where is Prime Day 2026 available?\n\nPrime Day 2026 takes place in June in Austria, Belgium, Canada, Colombia, Egypt, France, Germany, Ireland, Italy, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, South Africa, Spain, Sweden, Türkiye, the United Arab Emirates, the United Kingdom, and the United States.\n\nPrime members in Australia, Brazil, India, and Japan can shop Prime Day deals later this summer.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}