{"@context":"https://schema.org","@type":"NewsArticle","contentId":"0000017b-c6c0-d4ea-a97b-e6f0749f0001","url":"https://www.aboutamazon.com/news/retail/amazons-2021-toys-we-love-list-is-our-biggest-yet","headline":"Amazon's 2021 Toys We Love list is our biggest yet","description":"Packed with the year’s most anticipated toys and games for the holiday season, our 2021 list also features more than 70 family-friendly products found exclusively at Amazon, many of them brand-new for holiday.","datePublished":"2021-09-13T13:00:12.967Z","dateModified":"2021-09-13T13:00:12.967Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/32f24b7/2147483647/strip/true/crop/1434x956+133+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4d%2F8a%2F0414cef24761a196deb2862360f6%2Fkids-toys-on-amazon.jpg","width":"300","height":"200"},"articleBody":"![An image with multiple photos in multicolor backgrounds showing different toys. One is a balloon animal dinosaur, the other is a doctor barbie with an accompanying clinic, the other is a cooking set, another is a boardgame, and the last is a truck set with figurines.](https://assets.aboutamazon.com/dims4/default/32f24b7/2147483647/strip/true/crop/1434x956+133+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4d%2F8a%2F0414cef24761a196deb2862360f6%2Fkids-toys-on-amazon.jpg)\n\n# Amazon's 2021 Toys We Love list is our biggest yet\n\n*Packed with the year’s most anticipated toys and games for the holiday season, our 2021 list also features more than 70 family-friendly products found exclusively at Amazon, many of them brand-new for holiday.*\n\nWe made a list, checked it (more than) twice, and hope it helps make your holidays nice. Amazon's 2021 Toys We Love list is longer than ever before and filled with toys and games to help you plan ahead for the holidays.\n\nThe list includes all-new products, well-loved favorites, and more than 70 toys and games only available at Amazon. There is something for everyone, and we hope the list helps you take the guesswork out of gift giving.\n\n“We’re so excited to unveil this year’s Toys We Love list, which features more new products and Amazon exclusives than ever before. Customers will discover family-friendly gift ideas that spark imagination, promote inclusion, and help kids learn in fun and engaging ways,” said Anne Carrihill, Amazon’s director for toys and games. “Later this fall, we’ll also add new toys to our holiday lineup from two animated series: the new Amazon Original series *Do, Re & Mi*, and *LEGO Monkie Kid,* which is an Amazon Kids+ exclusive in the U.S.”\n\n### What you’ll find on the list\n\nThe Toys We Love list features gifts for all ages and interests, including gifts for your block builders, dough sculptors, and doll collectors. We also have the perfect gifts for young princesses, princes, and superheroes, and for family game nights.\n\nSome of our favorite gifts include toys from Barbie, Fisher-Price, LEGO, Little Tikes, L.O.L. Surprise!, Melissa & Doug, NERF, Play-Doh, Rainbow High, and Ravensburger, as well as characters from Star Wars, Marvel, Disney Raya and The Last Dragon, Blue’s Clues & You!, Bluey, and Paw Patrol the Movie.\n\nScience, coding, and engineering buffs will learn with [Osmo Math Wizard](https://www.amazon.com/dp/B08H8F63GD/) and STEM kits from National Geographic. Fans of Disney can collect our 12 limited edition toys in the 2021 [Disney Treasures From the Vault](https://www.amazon.com/stores/page/610C6A37-A590-45FA-A835-3CC7A0438818) plush collection, available exclusively at Amazon.\n\nLaunching this fall, shop toys inspired by the Amazon Original Series *Do, Re & Mi*, a show about the musical adventures of three bird friends who live in a world filled with melodies. Also available will be toys from the *LEGO Monkie Kid,* an animated series inspired by aChinese legend*,* nowavailable exclusively on Amazon Kids+ in the U.S. and coming to Prime Video later this fall.\n\nYou also won’t want to miss the Climate Pledge Friendly [DIY bird houses](https://www.amazon.com/dp/B07LD45J1K/) by Toysmith that are made with wood certified by the Forest Stewardship Council. Climate Pledge Friendly is an Amazon program created to help customers easily discover and shop for more sustainable products. Look for the [Climate Pledge Friendly](http://www.amazon.com/climatepledgefriendly) label when shopping in our store.\n\nAlso check out the [Fro Puffy Bee](https://www.amazon.com/dp/B07ZF7SCK9) baby doll by Orijin Bees, a brand that promotes representation and encourages self-love through imaginative play. Orijin Bees is part of Amazon Launchpad, a program that supports small brands, entrepreneurs, and startups and provides a place for customers to discover their innovative products. You can discover more Amazon Launchpad products from Black-owned businesses, like Orijin Bees, and read their stories, at the [Black-Owned Meet the Launchers](https://www.amazon.com/b/ref=s9_acss_bw_cg_ALBRANDS_3c1_w?node=21442712011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=merchandised-search-1&pf_rd_r=9WKP14RS5M13SQTPQNWH&pf_rd_t=101&pf_rd_p=fe9bbad8-79a3-4c70-aa4c-acff65925a50&pf_rd_i=21217716011) page.\n\nNew this year, visit [Amazon Pop Up](http://www.amazon.com/popup) locations in Chicago, Denver, Houston, Las Vegas, Seattle, and in California in Glendale and West Hollywood. Starting November 2, customers are invited to step into a wintry wonderland where they can discover, play with, and purchase toys from Hasbro, LEGO, and Osmo, as well as Disney, Marvel, and Star Wars. In addition, customers will also find a selection of toys at [Amazon Books and Amazon 4-star locations](https://www.amazon.com/b?&node=17608448011)throughout the holiday season.\n\nCheck out some of the toys from Amazon’s Toys We Love list below or [view the full list.](http://www.amazon.com/toyswelove)\n\n![An image of a children's balancing blocks toy with Winnie the Pooh characters on them. ](https://assets.aboutamazon.com/dims4/default/c9ad74f/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbd%2Fd6%2F172805074e62b7d63f608d5aa669%2Fdisney-winnie-the-pooh-balance-blocks.jpg)\n[Disney Winnie the Pooh Wooden Balance Blocks](https://www.amazon.com/dp/B08XY4JPGS)\n\n![An image of a baby doll with a large blue tutu on](https://assets.aboutamazon.com/dims4/default/a550fbc/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F27%2F2f%2Fa98284bf4e469cbcb98fb00844ac%2Forigin-bees-fro-puffy-bee-baby-doll.jpg)\n[Orijin Bees Fro Puffy Bee Baby Doll](https://www.amazon.com/dp/B07ZF7SCK9)\n\n![An image of a box with a wooden bird house on it and product labeling ](https://assets.aboutamazon.com/dims4/default/cdb3e98/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd3%2Fa2%2F8e07213541fb80fceb8800354a0b%2Ftoysmith-beetle-and-bee-buikd-and-paint-birdie-b-b.jpg)\n[Toysmith Beetle & Bee Build & Paint A Birdie B&B](https://www.amazon.com/dp/B07LD45J1K)\n\n![An image of the Bluey Heeler Family Home & Outdoor BBQ Set children's toy](https://assets.aboutamazon.com/dims4/default/14acbd4/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F92%2F49%2F0007fc8047eb802016060f3fb108%2Fbluey-heller-family-home-and-outdoor-bbq-set.jpg)\n[Bluey Heeler Family Home & Outdoor BBQ Set](https://www.amazon.com/dp/B088MXQW9L)\n\n![An image of the children's toy, Squeakee the Balloon Dino. It's a green dinosaur balloon animal with purple headphones and a white bone as accessories.](https://assets.aboutamazon.com/dims4/default/2ed6710/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F11%2F2d%2Fbd2da5ee46d8af60c7ea8638dd53%2Fsqueakee-the-balloon-dino.jpg)\n[Squeakee the Balloon Dino](https://www.amazon.com/dp/B08SPSB9RR)\n\n![an image of a Barbie doll in a white doctor's coat. She is standing among a setup of a clinic with different medical devices and equipment.](https://assets.aboutamazon.com/dims4/default/48d406b/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3a%2F1c%2F64ac9d1c4b51b12a0b8f5bab76e8%2Fbarbie-fast-cast-clinic.jpg)\n[Barbie Fast Cast Clinic](https://www.amazon.com/dp/B08TZY3NQX)\n\n![An image of the Osmo Math Wizard & the Magical Workshop for Fire Tablet & iPad. It shows a box and several cards and accessories that come with the kit.](https://assets.aboutamazon.com/dims4/default/6d553ef/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F06%2F42%2Ff7d7eb674bdda5c32d7d1ba9796d%2Fosmo-math-wizard-and-the-magical-workshop-for-fire-tablet.jpg)\n[Osmo Math Wizard & the Magical Workshop for Fire Tablet & iPad](https://www.amazon.com/dp/B08H8F63GD)\n\n![An image of the set for the LEGO Disney Mickey Mouse & Donald Duck's Farm. The image shows several of the set's 118 Pieces.](https://assets.aboutamazon.com/dims4/default/ac0ff48/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F58%2F32%2Ffb0dc6bd4d79a742b9f8c83b1956%2Flego-disney-mickey-mouse-and-donald-ducks-farm.jpg)\n[LEGO Disney Mickey Mouse & Donald Duck's Farm, 118 Pieces](https://www.amazon.com/dp/B08YP4TKGT)\n\n![An image of a baby doll with bright pink hair and a blue shirt and pink tutu. She has a bottle and a comb with her as accessories.](https://assets.aboutamazon.com/dims4/default/6392142/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F20%2Fce%2F9a2e5c434b4fba4872a620f76969%2Fbaby-alive-glo-pixies-doll-gabi-glitter.jpg)\n[Baby Alive GloPixies Doll, Gabi Glitter](https://www.amazon.com/dp/B08SMTZ3BY)\n\n![Animage of a board game and its accompanying box.  The box shows the Disney character, Raya, and a landscape behind her.](https://assets.aboutamazon.com/dims4/default/8443687/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff4%2Fef%2Fab6c9ea94b73b9be42efd4b50b30%2Frayas-journey-an-enchanted-forest-board-game.jpg)\n[Raya's Journey: An Enchanted Forest Board Game](https://www.amazon.com/dp/B003Y05SVE)\n\n![An image of the baby yoda from Star Wars The Mandalorian Galatic holding a tea cup and smiling.](https://assets.aboutamazon.com/dims4/default/8f476fd/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc4%2F75%2Fe14b74444072a050f6bee6f0f6fb%2Fstar-wars-the-mandalorian-galactic-snackin-grogu-animatron.jpg)\n[Star Wars The Mandalorian Galatic Snackin’ Grogu Animatronic](https://www.amazon.com/dp/B08P3127HC)\n\n![An image of a board game and its box. The game includes the board and several accessories and cards to accompany it.](https://assets.aboutamazon.com/dims4/default/e471321/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F26%2F34%2F228efa1b4749b547e4a073b45688%2Ffunko-games-disney-mickey-and-the-beanstalk-game.jpg)\n[Funko Games Disney Mickey & the Beanstalk Game](https://www.amazon.com/dp/B08VW6ZY37)\n\n![An image of the box for the Rainbow High Color Change Car toy. It shows two cartoon women driving the car.](https://assets.aboutamazon.com/dims4/default/65e8fc3/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F09%2F50%2F69dbd0c14ea184612da56518e745%2Frainbow-high-color-change-car.jpg)\n[Rainbow High Color Change Car](https://www.amazon.com/dp/B08WZFK8KD)\n\n![An image of the L.O.L. Surprise! O.M.G Movie Magic Studios children's toy.](https://assets.aboutamazon.com/dims4/default/cd45f50/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd0%2Fda%2F3c3fbd08421198246c76da762d65%2Fl.O.L%2520surpirse%2520omg%2520movue%2520magic%2520studios.jpg)\n[L.O.L. Surprise! O.M.G Movie Magic Studios](https://www.amazon.com/dp/B08WZ7WJWS)\n\n![An image of a play mat with roads and city structures on it. There is a blue outline on the mat and some structures and trees are sticking out of it.](https://assets.aboutamazon.com/dims4/default/032a1d8/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F05%2F00%2Fd5b33d65417b913d52144210e32c%2Fpaw-partrol-the-moview-adventure-city-playmat.jpg)\n[PAW Patrol The Movie Adventure City Playmat](https://www.amazon.com/dp/B08P3VVL31)\n\n![An image of a stove with a pot and spatula on it. There is also a plate, fork, and knife with bacon and eggs on it and an oven mitt in front of the stove.](https://assets.aboutamazon.com/dims4/default/c8bb040/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc2%2F57%2F11303afa43e4920ca0e0005b856a%2Fmelissa-and-doug-blues-clues-and-you-cooking-play-set.jpg)\n[Melissa & Doug Blue’s Clues & You! Cooking Play Set](https://www.amazon.com/dp/B08XV6NZQ7)\n\n![An image of a jar with cartoon fairies and colorful mists around it. It has a pink cap and a light blue jar.](https://assets.aboutamazon.com/dims4/default/bc30532/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F18%2F0e%2F8465f7b444bda532c8b5dcb96bda%2Fgot2glow-fairy-finer-pink-jar.jpg)\n[Got2Glow Fairy Finder, Pink Jar](https://www.amazon.com/dp/B08TMWQBPM)\n\n![An image of a brown backpack with a stuffed monkey toy next to it. The monkey toy has a stethoscope on its ears. There are other accessories like a bottle and a banana in front of the monkey and the backpack.](https://assets.aboutamazon.com/dims4/default/dffd1dd/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd3%2Fcc%2F6de381f44f8da8b1497bd842fedc%2Fnational-geographic-wildlife-expedition-chimp-care-and-nutrition.jpg)\n[National Geographic Wildlife Expedition Chimp Care & Nurture Set](https://www.amazon.com/dp/B08W27YFVJ)\n\n![An image of a toy kitchen set with a pizza oven and a serving window and counter space.](https://assets.aboutamazon.com/dims4/default/6182c5d/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Faa%2F10%2F34e8d043435d8564ef2dbee009a8%2Flittle-tikes-wooden-pizza-kitchen-and-restaurant.jpg)\n[Little Tikes Wooden Pizza Kitchen & Restaurant](https://www.amazon.com/dp/B08W296NG9)\n\n![An image of a stuffed blue bird plush toy. The bird has a red guitar under its wing. ](https://assets.aboutamazon.com/dims4/default/c05addc/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb8%2F40%2F56a76ded4540b6c0907bbe7db664%2Fdo-re-and-mi-singing-and-light-up-10-inch-plush.jpg)\n[Do Re & Mi Singing & Light Up 10\" Plush](https://www.amazon.com/dp/B08T54HT6Z)\n\n![An image of a plush doll with pink hair and a purple dress and boots. There are accessories around the doll like a hair brush, and masquerade mask, bows, and a pink cat.](https://assets.aboutamazon.com/dims4/default/e6d0229/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd1%2F49%2Ffb160dc84680beb29da229490bd9%2Flalaoopsy-silly-hair-confetti-carnivale.jpg)\n[Lalaloopsy Silly Hair Confetti Carnivale](https://www.amazon.com/dp/B08XHK7ZLH)\n\n![An image of a toy castle with white walls, pink floors, purple trimmings, blue windows, and gold roofing on the castle points. ](https://assets.aboutamazon.com/dims4/default/a524b46/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fca%2F73%2Fca1db1e84b23b4ee92e81acb096e%2Fdisney-princess-ultimate-celebration-castle.jpg)\n[Disney Princess Ultimate Celebration Castle](https://www.amazon.com/dp/B08P2S8NPX)\n\n![An image of a science kit with a volcano, a magnifying glass, crystals, and other accessories for science experiments. ](https://assets.aboutamazon.com/dims4/default/eeffb10/2147483647/strip/true/crop/1220x686+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F74%2Fd8%2F1c3e9307463bac4dc2d3a5e2f40f%2Fnational-geographic-mega-science-series-earth-science-kit.jpg)\n[National Geographic Mega Science Series Earth Science Kit](https://www.amazon.com/dp/B082ZLM39R)","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}