{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000199-39b0-d9bd-ab99-3fb2ac190001","url":"https://www.aboutamazon.com/news/retail/best-gifts-kids-amazon-toys-we-love-list-2025","headline":"Amazon’s 2025 Toys We Love list: The ultimate kids’ gift guide","description":"From STEM sets to character collectibles and hands-on DIY kits, you can find this holiday season’s must-have trends.","datePublished":"2025-09-15T13:00:03.504Z","dateModified":"2025-09-15T13:00:03.504Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/80620a3/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fad%2F84%2Ffcfbbcbf4c329d70348855a96f62%2Fabout-amazon-hero-amazon-kids-toys.jpg","width":"300","height":"200"},"articleBody":"![Hero for toys](https://assets.aboutamazon.com/dims4/default/80620a3/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fad%2F84%2Ffcfbbcbf4c329d70348855a96f62%2Fabout-amazon-hero-amazon-kids-toys.jpg)\n\n# Amazon’s 2025 Toys We Love list: The ultimate kids’ gift guide\n\n*From toys for any budget to nostalgic relaunches, the annual list for 2025 spotlights the biggest toy trends, making it easier to find the perfect gift for everyone.*\n\n---\n\n## Key takeaways\n\n- Amazon's 2025 Toys We Love list features trending toys across multiple categories from budget-friendly picks to exclusive Amazon launches.\n- Exclusive products only available on Amazon include Fisher-Price Montessori items and special editions of popular toys like Furby Gold Glam.\n- AI tools like Rufus, Amazon Lens, and AI-powered Shopping Guides help customers easily find perfect gifts during the holiday shopping season.\n\n---\n\nLooking for the perfect holiday gifts this year? Amazon's 2025 Toys We Love list has you covered, with a [hand-picked collection of trending toys and gifts](https://www.aboutamazon.com/news/retail/amazon-2025-holiday-gift-book-order-wish-list) that will have families ready to play.\n\nWhether you’re shopping for budget-friendly picks, exclusive launches you’ll only find on Amazon, or nostalgic favorites that bring out the kid in everyone, Amazon’s 2025 Toys We Love list showcases this season’s must-have trends. \n\n![gif for Black Friday](https://assets.aboutamazon.com/dims4/default/ea5b155/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6d%2F32%2F7d2837dd42b5b467cfabfbc6dd73%2Fbf-2025-launch-hero-compressed-amazon-news-jp-030326.gif)\n\n- [190+ of Amazon's best deals to shop before Black Friday Week ends on November 28](https://www.aboutamazon.com/news/retail/amazon-black-friday-best-deals-shop-2025-us)\n\nFrom exclusive product lines like Fisher-Price Montessori, STEM sets to character collectibles, hands-on DIY kits to crowd-pleasing games, Amazon’s wide selection and handpicked list of toys and gifts makes it simple to find a gift that inspires play at any age. [Prime members](https://www.aboutamazon.com/news/retail/amazon-prime-membership-worth-it) enjoy fast, free shipping, and shoppers can easily add favorites to a Holiday Gift List as they go.\n\nCheck out some of the top picks from the Toys We Love list below and shop the [full list here](https://www.amazon.com/b?node=210780005011&ref=HGBTWLPR). \n\n*All prices and availability are subject to change.*\n\n## Under $25: Big fun, great value\n\nFind budget-friendly picks that deliver hours of play without breaking the bank.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/73dfca9/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F32%2Fce%2F26f9f77e4e0c9e885293037f6771%2Fabout-amazon-inline-creature-crash.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/c434123/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8b%2F04%2F53abc6ce4f449ff7128a0191df7e%2Fabout-amazon-inline-monopoly-deal.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/3d3f503/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff1%2Fe3%2F3c1e4745453d90697f7b19d087c9%2Fabout-amazon-inline-lego-botanicals.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/81a0751/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F82%2Fb2%2Fd0b038c34330ae1a5db8f987eeaa%2Fabout-amazon-inline-disney-moana.jpg)\n\n- [Creature Crash Game](https://www.amazon.com/Creature-Crash-Relatable-Kid-Friendly-Balancing/dp/B0DS6KHL3G/ref=sr_1_1?crid=37WOLJZHC6T4Q&dib=eyJ2IjoiMSJ9.dwio45f67PVeWVXm0ye3Fg.0s-OFKhLheLHegZpxh1YfMj9ltoql-S83s7jDNJjIqQ&dib_tag=se&keywords=B0DS6KHL3G&qid=1757628571&s=toys-and-games&sprefix=b0ds6khl3g%2Ctoys-and-games%2C365&sr=1-1) ($9.99) – Fast-paced fun for family game night.\n- [Monopoly Deal: NFL Edition](https://www.amazon.com/GAMES-EXCL-MONOPOLY-G3229-Monopoly/dp/B0DVMHN3YS) ($6.99) – A sporty twist on the classic card game.\n- [LEGO Botanicals Happy Plants](https://www.amazon.com/LEGO-Botanicals-Happy-Plants-Building/dp/B0DRW6C2RF/ref=sr_1_1?crid=HEZB06QRY7Y7&dib=eyJ2IjoiMSJ9.NDufIFGjRfa-zL5d2epSUA.d-fvjXqd1xInQHnIw8e_m7ZGEQwbOHCdbB0iFUgUMww&dib_tag=se&keywords=B0DRW6C2RF&qid=1757628726&s=toys-and-games&sprefix=b0drw6c2rf%2Ctoys-and-games%2C150&sr=1-1) ($22.99) – A buildable plant display that brings joy to any desk.\n- [Disney Moana 2 Swimming Tautai Moana Doll](https://www.amazon.com/Disney-Swimming-Accessories-Color-Change-Inspired/dp/B0DQWWP5WZ/ref=sr_1_1?crid=1UKAKKF00JU5B&dib=eyJ2IjoiMSJ9.Ww2LBrAImBrICoXETb7RbA.yRPfNga669aQkxGxRJPazAE09dU3FjXHzZbbzcHU1l0&dib_tag=se&keywords=B0DQWWP5WZ&qid=1757628818&s=toys-and-games&sprefix=b0dqwwp5wz%2Ctoys-and-games%2C201&sr=1-1) ($21.59) – Water-ready adventures inspired by the new film.\n\n## Exclusives: Only on Amazon\n\nDiscover one-of-a-kind colors, bundles, and first-to-market launches you won’t find anywhere else.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/466a875/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe1%2F76%2F540a32b2465a81936ecf704a79de%2Fabout-amazon-inline-fisher-price-montessori-tree.jpg)\n\n![Cute green Wicked witch plush toy with black pointed hat](https://assets.aboutamazon.com/dims4/default/0b466d1/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6e%2F71%2F44f222944b4abdb15b9552ef6504%2Fabout-amazon-inline-witch-81ms6gwuyzl.jpg)\n\n![Cute plush Glinda doll with blonde hair and pink dress](https://assets.aboutamazon.com/dims4/default/ac4239e/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa8%2Fd1%2Fd0003d8644f882d17555d2d024d7%2Fabout-amazon-inline-princess-71dc5ib9azl.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/ce5d1bd/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Faa%2Fad%2Fdde382b54b8aa85e1ab98aa47448%2Fabout-amazon-inline-furby-gold-glam.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/88c36ae/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F9a%2Fd3%2F996c6735418c8b732e0fde3a4df5%2Fabout-amazon-inline-little-live-pets.jpg)\n\n- [Fisher-Price Montessori Sorting Tree](https://www.amazon.com/Fisher-Price-Montessori-Learning-Preschool-Exclusive/dp/B0DLHB414B/ref=sr_1_1?crid=1KE33RWUPMOJ9&dib=eyJ2IjoiMSJ9.sEzGd8NcSXKyib8T5gQMZw.TNvdoGVNdOkIPAZRapgXRix-pNHOeOhcAdCK8saQfoY&dib_tag=se&keywords=B0DLHB414B&qid=1757629482&s=toys-and-games&sprefix=b0dlhb414b%2Ctoys-and-games%2C109&sr=1-1) ($24.83) – Exclusive preschool play that grows with little learners.\n- [Wicked Plush Elphaba Doll](https://www.amazon.com/Just-Play-Universal-Elphaba-Collectors/dp/B0DQ669324) ($14.99) – Cast a little magic with Elphaba, the spellbinding plush from the upcoming *Wicked: For Good.*\n- [Wicked Plush Glinda Doll](https://www.amazon.com/Just-Play-Universal-Wicked-Collectors/dp/B0DQ64M4M7) ($14.99) - Recreate Oz-some adventures with Glinda, the perfectly pink plush pal from the upcoming *Wicked: For Good*\n- [Furby Gold Glam](https://www.amazon.com/Furby-Interactive-Activated-Animatronic-Exclusive/dp/B0DNNN8DTD/ref=sr_1_1?crid=3RUZ8TXRMD7MF&dib=eyJ2IjoiMSJ9.8qT50AE1ExpTy1mqH1MKHg.Ai6gi75V4kx9zzSD7CqOKURYKx37nw12QSWQ3JUR03g&dib_tag=se&keywords=B0DNNN8DTD&qid=1757629444&s=toys-and-games&sprefix=b0dnnn8dtd%2Ctoys-and-games%2C112&sr=1-1) ($59.99) – A glitzy new take on the 90s favorite.\n- [Little Live Pets Ouchies Deluxe “Hazel”](https://www.amazon.com/Little-Live-Pets-Ouchies-Transform/dp/B0DQ69SSZD/ref=sr_1_1?crid=34NYJX17ZL93U&dib=eyJ2IjoiMSJ9.O6zbvc1EQN9CaYR1ZZ-cWQ.Ed9CRTMluHb5n5bRJK9SrFohjyvQWzHFzusYGq2Zy0Y&dib_tag=se&keywords=B0DQ69SSZD&qid=1757629511&s=toys-and-games&sprefix=b0dq69sszd%2Ctoys-and-games%2C110&sr=1-1) ($64.99) – A plush pet with oodles of personality, available only at Amazon.\n\n![Text that reads Create and Share Amazon Lists and the Amazon Lists Page on a computer screen](https://assets.aboutamazon.com/dims4/default/08b76f2/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F92%2F09%2F9b163be5463db093ce462fc5f756%2Faa-jun2024-amazonlists-standard-hero-v7-600kb-2000x1125.jpg)\n\n- [How to create and share Amazon Wish Lists](https://www.aboutamazon.com/news/retail/amazon-wish-list)\n\n## Nostalgia & kidults: Toys for every generation\n\nExplore these retrovibes and grown-up collectibles for kids of all ages.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/1bb96ac/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F26%2F5a%2Fd1af7f9c4ec68581398941852871%2Fabout-amazon-inline-lego-luxo-jr-lamp.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/f0fbcac/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F42%2Feb%2F943d93144d57b229d9bff7790afc%2Fabout-amazon-inline-crayola-crayon-tub.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/fd2219d/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc1%2F46%2F237087c24f7e8cc82e3d5ec84a70%2Fabout-amazon-inline-fandrop-star-wars.jpg)\n\n- [LEGO Luxo Jr. Lamp](https://www.amazon.com/LEGO-Ideas-Disney-Pixar-Luxo/dp/B0DRW73TRY/ref=sr_1_1?crid=3H36KL87XXCXN&dib=eyJ2IjoiMSJ9.ZgSi1ecEx0tRIyLIL1I4og.L4iGFCyzsbLL5PZuqCcBlqibJVFQEY2X3wdjdjiA47g&dib_tag=se&keywords=B0DRW73TRY&qid=1757629948&s=toys-and-games&sprefix=b0drw73try%2Ctoys-and-games%2C227&sr=1-1) ($69.95) – Pixar’s iconic desk lamp, now in brick form.\n- [Crayola Crayon Tub – Limited Edition Colors](https://www.amazon.com/Crayola-Crayon-Tub-Kindergarten-Essentials/dp/B0DQLSRGKG/ref=sr_1_1?crid=2M066OUOTQBT5&dib=eyJ2IjoiMSJ9.Aqx2y_VtfUGL3BkFVgEGRA.Ov68Kyh0J9180b3ZEMrOPF1nqxCGWGNULvDz1jLTLpM&dib_tag=se&keywords=B0DQLSRGKG&qid=1757629973&s=toys-and-games&sprefix=b0dqlsrgkg%2Ctoys-and-games%2C113&sr=1-1) ($34.99) – Premium coloring supplies featuring 8 Limited Edition collection colors.\n- [Fandrop Star Wars Figure 2-Pack: Luke Skywalker vs. Darth Vader](https://www.amazon.com/Fandrop-Figure-Skywalker-Darth-Vader/dp/B0DQ6F1HS1/ref=sr_1_1?crid=2OOW7TUYJP73T&dib=eyJ2IjoiMSJ9.MI1xVVAVErR4_Lru5gu_Ug.HzQIybSeVcrZi-81qPPa6f929O44BpgrqQ247kcZVSc&dib_tag=se&keywords=B0DQ6F1HS1&qid=1757630003&s=toys-and-games&sprefix=b0dq6f1hs1%2Ctoys-and-games%2C120&sr=1-1) ($20.99) – Epic battles in shelf-sized form.\n\n## Hands-on: Sensory & DIY fun\n\nEncourage tactile, creative play for kids who love to experiment.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/798c9a8/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd2%2F70%2F869439364196a16d8fd34ea1db72%2Fabout-amazon-inline-gui-gui-deluxe-beauty-slime.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/f46fe5e/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe6%2Fac%2F493fcee642db92bfa5333a22a2fa%2Fabout-amazon-inline-national-geo.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/2ab986a/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fed%2F1e%2F804d78ce4b0abff3dbce92f6ad68%2Fabout-amazon-inline-clickeez-keyboard.jpg)\n\n- [Gui Gui Deluxe Beauty Slime 2-Pack](https://www.amazon.com/Gui-Shimmer-Iridescent-Booster-Finishing-Touch/dp/B0DQLZJBGM/ref=sr_1_1?crid=109ZTDGWDGVHJ&dib=eyJ2IjoiMSJ9.v9zrdTfwf7u_HiTnN0wCcw.ORHl_xEpb3fZWbjXoSZxsmfKsAXDE7NIwMdFu4XjKaw&dib_tag=se&keywords=B0DQLZJBGM&qid=1757630212&s=toys-and-games&sprefix=b0dqlzjbgm%2Ctoys-and-games%2C225&sr=1-1) ($21.99) – Squish, stretch and play with iridescent fun thanks to scents, charms and sparkle.\n- [National Geographic Sensory Science Kit](https://www.amazon.com/NATIONAL-GEOGRAPHIC-Sensory-Science-Kit/dp/B0855S4SQV/ref=sr_1_4?crid=1FI6DIFJSWEE6&dib=eyJ2IjoiMSJ9.dL7DpPJ8BTSB5EFtEwORSQ.1hWu9wLzieHJOQT90FH_iC0lEal4gTEFQwLHP0UuHYw&dib_tag=se&keywords=B0855S4SQV&qid=1757630247&s=toys-and-games&sprefix=b0855s4sqv%2Ctoys-and-games%2C133&sr=1-4) ($27.99, exclusive) – STEM-driven slime and science in one kit.\n- [Clickeez Keyboard Mega Pack](https://www.amazon.com/Clickeez-Keyboard-Mega-Pack-Collectables/dp/B0DVMLSVTH/ref=sr_1_3?dib=eyJ2IjoiMSJ9.4TW9bhfKRYlh9AZJZngVMavy3NnlkJ_--CJd2NBOFghHI8j0hcx84hykpRs8qgPdS7ncfWGYOhbFjWsD2mn_NvQnG1A_dLESmmDA6fiTKtOViGpGXekkFRwoyOMQPy2-xmuqWCjunvMp7CD2ch2kjw.xxJJzhEdNv6gPb7LpT6UK_ehQeZuC0h2cYZBmqtItxA&dib_tag=se&keywords=Clickeez+Keyboard+Mega+Pack&qid=1757630356&sr=8-3) ($29.99) - Click, clack and collect the Clickeez pieces to create your own keyboard.\n\n## STEM & early learning: Curiosity builders\n\nInspire young minds with toys that make learning playful.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/4146a25/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F12%2F08%2F2cf6b01341b7acaec9fd313e7446%2Fabout-amazon-inline-fisher-price-laugh-and-learn.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/07c8758/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdb%2Fc4%2Ffb3882094ce18f4a8a58d6628456%2Fabout-amazon-inline-ms-rachel-spin.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/786848d/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd8%2Fa2%2Fd69cb848415ebefb6b9665cc9447%2Fabout-amazon-inline-magna-tiles.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/b18c62e/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbe%2Ff7%2Ffa154fa241d0ac80171a875de6fb%2Fabout-amazon-inline-miko-3.jpg)\n\n- [Fisher-Price Laugh & Learn 4-in-1 Table to Easel](https://www.amazon.com/Fisher-Price-Toddler-Activity-Educational-Multilanguage/dp/B0DR3Y13QT/ref=sr_1_3?crid=205HJID3N2J2U&dib=eyJ2IjoiMSJ9.Rj-sR0ob3sVEhDUaZqwAEA.H-rL8e1U4x2LqN-CyD6CA0ACCno4fAZLOsNt2QtqQvg&dib_tag=se&keywords=B0DR3Y13QT&qid=1757630529&sprefix=b0dr3y13qt%2Caps%2C246&sr=8-3) ($64.79) – From play table to art easel, it grows with kids.\n- [Ms. Rachel Spin & Sing Learning Wheel](https://www.amazon.com/Ms-Rachel-6074733-SpinAndSing-LrningWheel/dp/B0DSCKY1VL/ref=sr_1_1?crid=QSVM0VPR3L6C&dib=eyJ2IjoiMSJ9.jmNOQRNFC2V5tZxb4DY_TA.IOrUrFX9xBFkesryAtW6LMJRV1PERcr7DT4aA7IPxgs&dib_tag=se&keywords=B0DSCKY1VL&qid=1757630651&sprefix=b0dscky1vl%2Caps%2C233&sr=8-1) ($31.99) – Early learning powered by a fan-favorite educator.\n- [MAGNA-TILES Rail Racers Deluxe 90 Piece](https://www.amazon.com/MAGNA-TILES-90-Piece-Magnetic-Construction-Original/dp/B0DW99M4NM/ref=sr_1_1?crid=2FCEZNZLRJ4OO&dib=eyJ2IjoiMSJ9.uP7UqxeTw8LMTuyCRdZ7ag.srTLbvnpvw97l1VUqeIS-oEF_ORce2OYAMRqtXnlWlg&dib_tag=se&keywords=B0DW99M4NM&qid=1757630685&sprefix=b0dw99m4nm%2Caps%2C232&sr=8-1) ($89.99) – Let your imagination drive you to build racetracks, ramps, bridges and more.\n- [Miko 3: AI-Powered Smart Robot](https://www.amazon.com/Miko-AI-Powered-Educational-Interactive-programmable/dp/B09RWT3JK5/ref=sr_1_6?crid=2WESXQQS2SB70&dib=eyJ2IjoiMSJ9.zocea-9-0v2H7vGMmRfsxQ.MObLBW_sBORBUA7qD1J1HO3Oi-584d8Qe8U2_mu3urI&dib_tag=se&keywords=B09RWT3JK5&qid=1757630756&sprefix=b09rwt3jk5%2Caps%2C159&sr=8-6) ($249.00) – A high-tech companion that makes learning fun.\n\n## Characters & content: Fan favorites come to life\n\nFrom princesses to anime, these gifts are fun for every kind of fan.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/824779c/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc0%2Fc9%2F02f62ec84dd3bc0688b896d982a3%2Fabout-amazon-inline-gabbys-dollhouse.jpg)\n\n![Winnie the Pooh figurine atop blue Toniebox speaker with Tigger and Eeyore toys nearby](https://assets.aboutamazon.com/dims4/default/0076ca1/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F22%2F91%2F8fa342824c479249fb51e16cf5b1%2Fabout-amazon-inline-poo-box-41d9zfjr3nl.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/15682aa/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F33%2Fda%2F3ba6fd4a488389bed0a39b0839f3%2Fabout-amazon-inline-barbie-dream-pool-playset.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/baba2ea/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc0%2F63%2F100f7df1425e8d14547c718a3cf1%2Fabout-amazon-inline-lego-harry-potter.jpg)\n\n- [Gabby’s Dollhouse: The Movie Meow-Mazing Interactive Dollhouse](https://www.amazon.com/Gabbys-Dollhouse-6074577-Playset-MovieDelxeDollhseSIOC/dp/B0DTBSDK7M/ref=sr_1_1?crid=1FQUZ56GNQDAD&dib=eyJ2IjoiMSJ9.jHQ2-93VafabUzlfCYIYNQ._hxZhc-K4bU7VVPHglRPukxggcJtyXQXwk_LO-MGpvE&dib_tag=se&keywords=B0DTBSDK7M&qid=1757630950&sprefix=b0dtbsdk7m%2Caps%2C258&sr=8-1) ($108.00) – Big play for little “Gabby Cats.”\n- [Toniebox 2 Disney Winnie the Pooh Bundle with Game and Controller](https://www.amazon.com/Toniebox-Player-Bundle-Winnie-Tonieplay/dp/B0FP6LZFL4) ($199.96) - Stories, songs, and play come to life with this Toniebox 2 exclusive bundle set.\n- [Barbie Dream Pool Playset](https://www.amazon.com/Barbie-Including-Bubbling-Accessories-Floaties/dp/B0DQY5SCP9/ref=sr_1_2?crid=1DI8UGW4BYTMU&dib=eyJ2IjoiMSJ9.V8Je63CWTzq0dVulqF3D1w.iSjJsO8BqXj2grrwiWrNw6Ksh0Id7yxMWGc4R1sDrZE&dib_tag=se&keywords=B0DQY5SCP9&qid=1757630990&sprefix=b0dqy5scp9%2Caps%2C176&sr=8-2) ($64.79) – Splash-worthy fun for every Barbie fan.\n- [LEGO Harry Potter Book Nook: Hogwarts Express](https://www.amazon.com/LEGO-Harry-Potter-Book-Nook/dp/B0DRW7WRX3/ref=sr_1_2?crid=342DERDOS6LOO&dib=eyJ2IjoiMSJ9.aDRR-6HF1e1mUsE-hXk53A.1S7jaLid3kXkr5V-yF2Cuk-L4i_bsBF5VZ0Wlz8vQVA&dib_tag=se&keywords=B0DRW7WRX3&qid=1757631016&sprefix=b0drw7wrx3%2Caps%2C173&sr=8-2) ($99.99) – A magical build that doubles as bookshelf décor.\n\n## Action & adventure: High-energy play\n\nPump up any kids on the move with thrills, speed, and imagination.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/edadd63/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F14%2F10%2F705e92ed4f5895d98f78f02f3eed%2Fabout-amazon-inline-hot-wheels-city-dragon.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/d2e9de4/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff5%2F12%2F3c286940422b8f7538c0dd36b17b%2Fabout-amazon-inline-lego-speed-champs-ferrari.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/66836c8/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0b%2Fb8%2F9166a6fd486bad31242ae2c9e667%2Fabout-amazon-inline-star-wars-power-crystal-lightsaber.jpg)\n\n- [Hot Wheels City Ultimate Dual Dragon Hauler](https://www.amazon.com/Hot-Wheels-Transporter-Large-Scale-Detachable/dp/B0DQY6WXQK/ref=sr_1_1?crid=9OGL4XUWQAQY&dib=eyJ2IjoiMSJ9.3V0gMjdd8SDiga0GaVCBDQ.-2lrGCPKMPg3oDRS06d2iV815Zg9_dhv31VtZ54Khqk&dib_tag=se&keywords=B0DQY6WXQK&qid=1757631121&sprefix=b0dqy6wxqk%2Caps%2C269&sr=8-1) ($53.99) – A fire-breathing twist on classic Hot Wheels.\n- [LEGO Speed Champions Ferrari SF-24 F1](https://www.amazon.com/LEGO-Speed-Champions-Ferrari-SF-24/dp/B0DHLHWZT7/ref=sr_1_2?crid=2U88K6KUZ3TQB&dib=eyJ2IjoiMSJ9.gJ8zpAk2B_hZrwHMM3R0cg.Ba10Q29Dl0fqy_DSLCj2in919tgq4Zh5USHYttB15_4&dib_tag=se&keywords=B0DHLHWZT7&qid=1757631147&sprefix=b0dhlhwzt7%2Caps%2C175&sr=8-2) ($26.99) – Build, race, repeat with this sleek set.\n- [Star Wars Power Crystal Lightsaber](https://www.amazon.com/STAR-WARS-G07275L0-KYBERQUEST-Feature/dp/B0DN7G1W6Q/ref=sr_1_1?crid=2CCCP8Y8UZCT4&dib=eyJ2IjoiMSJ9.cS4K-p87i9LKh1dWdI3Eng.Ke6grGosXpZY3yfcDCzi3LdNiRL1wdwoYUPOSk_SnfA&dib_tag=se&keywords=B0DN7G1W6Q&qid=1757631179&sprefix=b0dn7g1w6q%2Caps%2C177&sr=8-1) ($44.99) – A glowing role-play essential for every young Jedi.\n\n![An image of two Amazon boxes, a black Luna remote and a red bowl of popcorn. ](https://assets.aboutamazon.com/dims4/default/dd2b3e8/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F83%2F37%2F73687365426f9bd24d73ae993d8b%2Flesserknownprimebenefits-hero.jpg)\n\n- [8 Prime membership benefits you might not be using (but should be)](https://www.aboutamazon.com/news/retail/lesser-known-amazon-prime-benefits)\n\n## Games & family time: Crowd-pleasers\n\nGather the group for these party-starting games.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/606b59c/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd0%2F31%2F462e3a944fa4b8b20b1cd83cb5f4%2Fabout-amazon-inline-exploding-kittens.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/d842d98/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F97%2F6b%2F8030044f4c7b92b46bb0e3b21e62%2Fabout-amazon-inline-cows-in-space.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/185b657/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5e%2F54%2Ff0d955364873bd900ac46bf321ab%2Fabout-amazon-inline-connect-4.jpg)\n\n- [Exploding Kittens: The Board Game](https://www.amazon.com/Exploding-Kittens-Celebrate-Birthday-Collectors/dp/B0F9HS5FK5/ref=sr_1_1?crid=2X42D1YQD1NTL&dib=eyJ2IjoiMSJ9.0vtMEV4jxQ_j6EUBPe3q_A.Mh3FiTcrrM784NAf7GW9QEnb9SaGg9yqlU-90TEzySg&dib_tag=se&keywords=B0F9HS5FK5&qid=1757631289&sprefix=b0f9hs5fk5%2Caps%2C191&sr=8-1) ($24.99) – Think fast, form alliances, play smart, and avoid the Exploding Kittens.\n- [Cows in Space](https://www.amazon.com/WHAT-YOU-MEME-Kid-Friendly-Extraterrestrial/dp/B0DS6JD8DR/ref=sr_1_1?crid=18T7WD896DZPB&dib=eyJ2IjoiMSJ9.CYBaTZkx2FDjOoIsbfH3ng.eZKH8pYWzKiVeTZ5hQwdq8ar7o4YCCHC0k2nEQr0Jig&dib_tag=se&keywords=B0DS6JD8DR&qid=1757631305&sprefix=b0ds6jd8dr%2Caps%2C162&sr=8-1) ($19.99) – Silly fun that’s out of this world.\n- [Connect 4 Frenzy](https://www.amazon.com/Connect-Frenzy-Bounce-Players-Portable/dp/B0DR9MQYDW/ref=sr_1_2?crid=3ID90ZWVG5GRT&dib=eyJ2IjoiMSJ9.et-RN5CrbmwRLhU0nXhDHg.G3c2Ou_SKx9fCvIA204iuZiFXYlPO9f2cuIikTV9-XE&dib_tag=se&keywords=B0DR9MQYDW&qid=1757631335&sprefix=b0dr9mqydw%2Caps%2C151&sr=8-2) ($14.99) – An exhilarating, fast take on the original Connect 4 board game.\n\n## Besties: New favorite friends\n\nDelight any child with the plush or pal they’ll want to take everywhere.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/ac28bf2/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F94%2F64%2F56e5320340898945b26b173b12e3%2Fabout-amazon-inline-melissa-and-doug-pooping-poochy.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/0b5b3a8/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd7%2F4d%2Ffa866567424c86ef2430f61c882f%2Fabout-amazon-inline-steiff-disney-mickey-mouse.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/2a82ea7/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F80%2Fc7%2Fb559614248f2b23fdde5fe090852%2Fabout-amazon-inline-furreal-maggie-cow.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/0e976b6/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F9b%2F38%2F5f1151d84384bd626e3bcee561d5%2Fabout-amazon-inline-american-girl.jpg)\n\n- [Melissa & Doug Pooping Poochy](https://www.amazon.com/Melissa-Doug-50343-Pooping-Puppy/dp/B0DM3HFCKP/ref=sr_1_1?crid=3MPXWQ4FJEDER&dib=eyJ2IjoiMSJ9.9TrU9r-fIqv6yGgvlvaqgQ.NqSgOtvHtzci4LtbCrue_UYClquC2NqUpE-WGyQt6L0&dib_tag=se&keywords=B0DM3HFCKP&qid=1757631448&sprefix=b0dm3hfckp%2Caps%2C291&sr=8-1) ($26.99) – Potty humor meets preschool play.\n- [Steiff Disney Originals Mickey Mouse](https://www.amazon.com/Steiff-Disney-Friends-Premium-Stuffed/dp/B08PVZ2865/ref=sr_1_6?crid=21LPH53MAQGR6&dib=eyJ2IjoiMSJ9.FkX3toHJN_1ET3tl08BDTQ.iEg5BO6hFpmYHQKpZZSAooWNiq9WYugUdUnA4T-6TaU&dib_tag=se&keywords=B08PVZ2865&qid=1757631470&sprefix=b08pvz2865%2Caps%2C175&sr=8-6) ($39.99) – A handcrafted plush icon.\n- [furReal Maggie The Feed & Follow Cow](https://www.amazon.com/Just-Play-FurReal-Maggie-Follow/dp/B0DQ686T8W/ref=sr_1_1?crid=10ENR7DXELMIX&dib=eyJ2IjoiMSJ9.1fgRPTkD_29to8b1ruBi9NX5Juss5xNsYy3p-F-GKfkJoVQaCRRN9NWZuDoRdFv3jB38TA8DSPezjLEafW7kgNu1T6dzMrGw7Feipji-VwD5FFRz1RBr8m73pAbOm1m3HjfhUH-9rxq2ZojvhzaipHBpQTcfRjKMGyzSieQs1_G8SxzGZeZcO1YhEP7W01-7AfXBCNKxV9z4w2dDu1RqTT-Zfm-i8PlpyzR4HYZl1XYA4NpDGvo6joX582xpcQBEtPBLg7mHCBd_bbUGmRVJEfASpqupbVraB78Ue4x_re8.fyhRNd7dOXGgxZCfp4MvozC3X_ct0rBiMHTaL77atz8&dib_tag=se&keywords=furReal+Maggie+The+Feed+%26+Follow+Cow&qid=1757631568&sprefix=furreal+maggie+the+feed+%26+follow+cow%2Caps%2C232&sr=8-1) ($39.99) - A super soft, interactive new farm friend.\n- [American Girl Plush Kirsten & Board Book](https://www.amazon.com/American-Girl-First-Kirsten-Board/dp/B0DR3L6CPX/ref=sr_1_1?crid=22K4LCC1Z1CUP&dib=eyJ2IjoiMSJ9.bAgSTNAiHwnKTAKveT8mDQ.eRkxMhDEk8mgVtAyJJrNh3ENApywrjevA5bw7hDPYJY&dib_tag=se&keywords=B0DR3L6CPX&qid=1757631603&sprefix=b0dr3l6cpx%2Caps%2C213&sr=8-1) ($65.00) – A soft and huggable take on a beloved doll.\n\n## Collabs: Brand mash-ups that wow\n\nWhen your favorite brands team up, playtime levels up.\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/07cf634/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F03%2F99%2Fa16364b64969930b2085194708f0%2Fabout-amazon-inline-play-doh-barbie.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/164388c/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe9%2F3b%2F3fc4c5884b6cbd3a107203344b9b%2Fabout-amazon-inline-lego-blue.jpg)\n\n![Toys story inlines](https://assets.aboutamazon.com/dims4/default/82be5c1/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F03%2F90%2Fd821d94448b4a9f35d81933ab2b5%2Fabout-amazon-inline-transformers-nfl-kc.jpg)\n\n- [Play-Doh Barbie Garden Playset](https://www.amazon.com/sspa/click?ie=UTF8&spc=MToyMzg0NjMxNTc2ODQ1NjAyOjE3NTc2MzE2ODA6c3BfYXRmOjMwMDc5NDAzMjcwNDAwMjo6MDo6&url=%2FPLAY-DOH-Modeling-Compound-Accessories-Exclusive%2Fdp%2FB0DNTT6VDH%2Fref%3Dsr_1_1_sspa%3Fcrid%3D3V4BCHU85N4SO%26dib%3DeyJ2IjoiMSJ9.C9sk9y2sH-jAAy9gWjmPWZKqrRJ4MsLG67uUw39VwxeF0amSCUx23juHMkdLJO4OZeOn0mYu3LKSW-XieUaCfFmN5rYKcFYnlLNAjGLh7z1_NgsV5ADY7LKucIDcQbVF1Dog8Eibq6f7IrjjfaBzocC9QGDrZHYCHk4YDupmDfWg64RraeG7_yJ2vbuhOAFT0_1PlPFFHMFR2o3acIziMBWQCY1VHgyYUL6yz7N3XNv9hMJDMl16p2jhxRVWwZyjQenkUlsyx5gXjDI1ZXS2z5YLoOPDYhROm7pncIH4weE.8bS7jP3-lLIJydPU5IqNHmzzerBkn4jj2-2xBkNpbLc%26dib_tag%3Dse%26keywords%3DPlay-Doh%2BBarbie%2BGarden%2BPlayset%26qid%3D1757631679%26sprefix%3Dplay-doh%2Bbarbie%2Bgarden%2Bplayset%252Caps%252C264%26sr%3D8-1-spons%26sp_csd%3Dd2lkZ2V0TmFtZT1zcF9hdGY%26psc%3D1) ($19.99) – Iconic brands combine for customizable floral fun.\n- [LEGO Bluey: Bluey’s Family House](https://www.amazon.com/LEGO-Bluey-Characters-Birthday-Preschoolers/dp/B0DRW8L7HY/ref=sr_1_1?crid=31UJS3X3ADG4V&dib=eyJ2IjoiMSJ9.wBRUl88CbynE-i6H2urrkhgGgqy34Qikb6nA8Ugq7r6Hx-93_rIceo4VwNHw_wU5LyisL4NLDTDZmpYSzfO-ZiPTnIu6Rgh91A5o-AjrYEVYRY9_G7ZCgiLc17PH5ffB45m-IBFCfMRowK5lwkcvh_fdPWWtte2i8IWQ15MqB6PRMExfkspi0SFSmUyXEOZklJqS9IGzwj6AsJiG4FGys5EggPbudnea4MwId5afwefQs30bqrv95sPah5L1fsTLo0G6jQvZ9Jf54dkM_Ap-UXEKiHWbVP92wn9sUL_nWJk.938Q2Lt4M-UAM8DiRdshqVanC5x47G--I047GjOOxgg&dib_tag=se&keywords=LEGO+Bluey%3A+Bluey%E2%80%99s+Family+House&qid=1757631772&sprefix=lego+bluey+bluey+s+family+house%2Caps%2C318&sr=8-1) ($69.99) – Beloved TV pup gets the brick treatment.\n- [Transformers NFL Kansas City Chiefs KC-59](https://www.amazon.com/TRANSFORMERS-Kansas-5-5-Inch-Changes-Football/dp/B0DMWLF6NK/ref=sr_1_1?crid=JSHO8EMQC6O9&dib=eyJ2IjoiMSJ9.GpOpEziT1OnOjm3q29MIMg.EyoOpC0HPMUgwTZks1Vf3O3EJtNPvc16-08baT5Ue3o&dib_tag=se&keywords=B0DMWLF6NK&qid=1757631820&sprefix=b0dmwlf6nk%2Caps%2C173&sr=8-1) ($24.99) – Your favorite teams meet robots in disguise.\n\nLooking for more toys and gift options? Amazon makes shopping feel a little magical by offering access to innovative shopping tools, like [Rufus](https://www.aboutamazon.com/news/retail/amazon-rufus-online-shopping-tips), our AI-powered shopping assistant, ready to answer questions, compare toys, and help you pick the perfect gift.\n\n![Amazon Haul featuring low priced products and a person shopping on their phone.](https://assets.aboutamazon.com/dims4/default/569374d/2147483647/strip/true/crop/2150x1434+61+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F88%2F91%2F264547244321a75a4146fa758fa9%2Fhero-amazon-haul.png)\n\n- [Everything you need to know about Amazon Haul—a broad selection of products $20 or less, with most under $10](https://www.aboutamazon.com/news/retail/affordable-products-amazon-20-dollars-and-under)\n\n[Amazon Lens](https://www.aboutamazon.com/news/retail/search-image-amazon-lens-live-shopping-rufus) is a visual search tool that helps you quickly find what you're looking for, and now with Lens Live, you can instantly scan products, see real-time matches in a swipeable carousel, and get insights and answers from Rufus. It’s all designed to make finding holiday treasures faster, easier, and way more fun.\n\nNext, learn more about [how Amazon is using AI to improve your holiday shopping](https://www.aboutamazon.com/news/operations/amazon-uses-ai-to-improve-shopping).","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}