{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000175-a019-d23d-a97f-f7197fcc0002","url":"https://www.aboutamazon.com/news/retail/oprahs-favorite-things-2020-spotlights-gifts-from-black-owned-businesses","headline":"Oprah’s Favorite Things 2020 spotlights gifts from Black-owned businesses","description":"Celebrating six years of Oprah’s Favorite Things on Amazon; this year’s list highlights Black business owners and helps them reach new customers in Amazon’s store.","datePublished":"2020-11-09T17:03:00.367Z","dateModified":"2020-11-09T17:03:00.367Z","author":[{"@type":"Person","name":"Amazon Staff","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/08549ff/2147483647/strip/true/crop/1125x1125+438+0/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/221330f/2147483647/strip/true/crop/2000x1333+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fea%2F9c%2Fd9a7e2db47c0a677259e401e1aed%2Foft-hero.jpg","width":"300","height":"200"},"articleBody":"![An image of Oprah smiling while looking out the window of a blue car. The car has presents stacked on top of and inside of it. ](https://assets.aboutamazon.com/dims4/default/221330f/2147483647/strip/true/crop/2000x1333+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fea%2F9c%2Fd9a7e2db47c0a677259e401e1aed%2Foft-hero.jpg)\n\n# Oprah’s Favorite Things 2020 spotlights gifts from Black-owned businesses\n\n*Celebrating six years of Oprah’s Favorite Things on Amazon; this year’s list highlights Black business owners and helps them reach new customers in Amazon’s store.*\n\nOprah has revealed her annual Oprah’s Favorite Things list of must-have holiday gifts. For more than 20 years, this gift-giving guide has highlighted a variety of items from businesses of all sizes and has showcased the inspiring stories of the owners behind the products. This year, more than 50 of the 72 featured products on the list come from Black-owned businesses.\n\n“As so many continue to look for ways to support Black lives any way they can, we found dozens of absolutely gorgeous gifts from Black-owned businesses that we wanted to share and celebrate as part of this year’s Favorite Things,” said Oprah Winfrey.\n\nOprah’s Favorite Things has always included products from business owners and entrepreneurs from all backgrounds. This year, supporting Black-owned businesses is more important than ever. Recent events have reignited racial trauma experienced by the Black community, and Black business owners—a group that has already faced roadblocks to accessing business and social capital—have been [disproportionately impacted](https://www.nber.org/system/files/working_papers/w27309/w27309.pdf) by COVID-19. With this in mind,  it was important to Oprah that this year’s list celebrate Black business owners and help them grow their businesses and reach new customers through Amazon’s Store.\n\nFor the sixth year in a row, Oprah’s Favorite Things are available for customers to shop in the [Oprah’s Favorite Things storefront](http://amazon.com/oprahsfavoritethings) exclusively on Amazon. Here’s a look at some of the featured items on this year’s list.\n\nMade by 54 THRONES in Houston, Texas\nFounded by Christina Funke\n**[Shop now](https://www.amazon.com/dp/B08KHWWNV3)**\n\nMade by The Fresh Dolls in San Diego, California\nFounded by Dr. Lisa Williams\n**[Shop now](https://www.amazon.com/b?node=21488573011)**\n\nMade by Phillip Ashley Chocolates in Memphis, Tennessee\nFounded by Phillip Ashley\n**[Shop now](https://www.amazon.com/dp/B08KCTJBXJ)**\n\nMade by Puzzle Huddle in Washington DC\nFounded by Matthew and Marnel Goines\n**[Shop now](https://www.amazon.com/dp/B08KXZZ9V4)**\n\nMade by Johanna Howard Home in Montclair, New Jersey\nFounded by Johanna Howard\n**[Shop now](https://www.amazon.com/dp/B08KSJBMLN)**\n\nTo see the full list of items on Oprah’s Favorite Things, visit [amazon.com/oprahsfavoritethings](http://amazon.com/oprahsfavoritethings) To discover and shop other Black-owned businesses on Amazon, visit [amazon.com/blackownedbusinesses](https://www.amazon.com/b?node=18096056011).\n\n## Meet the sellers\n\n![Images of the sellers featured on the 2020 Oprah's Favorite Things list.](https://assets.aboutamazon.com/dims4/default/6193e54/2147483647/strip/true/crop/3774x5661+0+0/resize/767x1151!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F87%2F92%2F61dd82b9434bb37048e83a584b23%2Fchristina-funke-tegbe.JPG)\nChristina Funke was empowered to create her line of body butter products by her Nigerian aunt who sent her tubs of shea butter from Nigeria. The name of her company, 54 Thrones, represents Africa's 54 countries to which she travels to source her key ingredients.\n\n![Images of the sellers featured on the 2020 Oprah's Favorite Things list.](https://assets.aboutamazon.com/dims4/default/12712f3/2147483647/strip/true/crop/5792x8688+0+0/resize/767x1151!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3d%2Fe9%2F2bb6fa7849e0ae182eb600dbd056%2Flmc-5137.JPG)\nLisa Williams is a mom and former college professor turned entrepreneur who creates dolls for all ages and ethnicities. She wants to support families in raising beautiful, confident children with unlimited possibilities.\n\n![Images of the sellers featured on the 2020 Oprah's Favorite Things list.](https://assets.aboutamazon.com/dims4/default/1cf1618/2147483647/strip/true/crop/1584x1267+0+0/resize/767x614!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F34%2F78%2Fd5fa42194525999f813e641aaf00%2Fphillip-ashley-head-shot-2.JPG)\nPhillip Ashley is an award-winning, self-taught chocolatier recognized for his unique flavors and colorful chocolate designs.\n\n![Images of the sellers featured on the 2020 Oprah's Favorite Things list.](https://assets.aboutamazon.com/dims4/default/341efd1/2147483647/strip/true/crop/3848x4156+0+0/resize/767x828!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbe%2Fac%2Fccfcffbd4daeb9ea87ad78015fd7%2Fimg-3805.JPG)\nMatthew and Marnel Goines created Puzzle Huddle in 2018, and are parents to three children under the age of seven. Frustrated with the lack of diverse images shown on commercially-produced puzzles, the family began creating designs to affirm and inspire children.\n\n![Images of the sellers featured on the 2020 Oprah's Favorite Things list.](https://assets.aboutamazon.com/dims4/default/11a077c/2147483647/strip/true/crop/3744x5242+0+0/resize/767x1074!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4f%2F0e%2F37e87b034f8e8c86f7c2523ece33%2Fjohanna-howard.jpg)\nJohanna Howard is a clothing designer turned homeware designer who mixes her Scandinavian roots with multicultural artisan traditions to make sustainable pillows, throws, and scarves.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}