{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000197-a25f-db31-af9f-aadf04580002","url":"https://www.aboutamazon.com/news/retail/what-makes-prime-day-2025-different","headline":"What’s new for Prime Day 2025? 4 things that make this year’s event different","description":"Amazon‘s Prime Day 2025 event will return this July—and it’ll be unlike any other shopping event.","datePublished":"2025-06-24T18:56:23.057Z","dateModified":"2025-07-09T12:20:02.557Z","author":[{"@type":"Person","name":"Jacquelyn Smith","url":"https://www.aboutamazon.com/author/jacquelyn-smith","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/d3ad050/2147483647/strip/true/crop/814x814+0+38/resize/84x84!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fec%2F2a%2Fc81a584c4202936473acfba42276%2F4a990dc5-6fb5-4675-a117-56b204227e37.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/ef58994/2147483647/strip/true/crop/1688x1125+131+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd0%2Fb6%2F2770dc2b42aa8329659b54274c66%2Faa-062025-pd-4-things-standard-hero-v1-600kb-2000x1125.jpg","width":"300","height":"200"},"articleBody":"![Amazon Prime Day 2025](https://assets.aboutamazon.com/dims4/default/ef58994/2147483647/strip/true/crop/1688x1125+131+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd0%2Fb6%2F2770dc2b42aa8329659b54274c66%2Faa-062025-pd-4-things-standard-hero-v1-600kb-2000x1125.jpg)\n\n# What’s new for Prime Day 2025? 4 things that make this year’s event different\n\n*Amazon‘s Prime Day 2025 event will return this July—and it’ll be unlike any other shopping event. *\n\n**Amazon Prime Day is here! Shop the** [**best deals of Prime Day 2025**](https://www.aboutamazon.com/news/retail/prime-day-2025-deals) **now. Don't miss our new** [**Today's Big Deals**](https://www.aboutamazon.com/news/retail/prime-day-2025-todays-big-deals-day-4) **feature—daily deal drops from top brands.**\n\n---\n\n## Key takeaways\n\n- Prime Day 2025 will run from Tuesday, July 8 to Friday, July 11. At 96 hours, this will be double the duration of previous Prime Day events.\n- Amazon is introducing “Today’s Big Deals” featuring themed daily deal drops with limited-time deep discounts from top brands.\n- Prime for Young Adults members will receive 10% cash back on popular categories during the event.\n- Alexa+, Amazon’s next-generation personal assistant, can help U.S. Prime members find and track deals this Prime Day.\n\n---\n\nWe are excited for Prime members to discover some of Amazon’s [best deals of the summer](https://www.aboutamazon.com/news/retail/best-prime-day-deals-2025) during [Amazon’s Prime Day event happening July 8-11](https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date)! Prime members enjoy access to [early Prime Day deals](https://www.aboutamazon.com/news/retail/best-early-prime-day-deals-2025) and can start saving now. \n\nPrime Day 2025 will [begin on July 8](https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-date), offering Amazon’s lowest prices of the year so far from top brands like Sony, Dyson, and Living Proof. But that’s not all! There are a few things that make the 2025 Prime member-exclusive summer shopping event really stand out from years past.\n\n![AA_MonthYear_ArticleName_Standard-Hero_V1_600kb_2000x1125](https://assets.aboutamazon.com/dims4/default/f2cd4fc/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8d%2F62%2F445fd851417187ec129e78eb9bef%2Faa-monthyear-articlename-standard-hero-v1-600kb-2000x1125.jpg)\n\n- [The history of Prime Day: A look back at Amazon’s biggest deal event of the summer](https://www.aboutamazon.com/news/retail/the-history-of-prime-day)\n\nHere are four things that make Prime Day 2025 different:\n\n![Prime Day 2025](https://assets.aboutamazon.com/dims4/default/2e9857c/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8a%2F63%2Fb31be2a24220b22a00c6eeaa1dbd%2Faa-062025-pd-4-things-standard-inline-v1-400kb-1600x900.jpg)\n\nThis year’s Prime Day will start July 8 at 12:01 a.m. PDT and run until midnight on July 11—offering 96 hours of deals. That means Prime members have more time than ever to shop and save on millions of deals across top categories including fashion, beauty, and electronics.\n\n![Prime Day 2025](https://assets.aboutamazon.com/dims4/default/8eb6616/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd8%2Ff0%2Fe9f5231542278b96b803e834046d%2Faa-062025-pd-4-things-standard-inline-v2-400kb-1600x900.jpg)\n\nFor Prime Day 2025, Amazon introduces Today's Big Deals—themed daily deal drops featuring discounts on top brands like Samsung, Kiehl’s, and Levi’s. These exciting deals are exclusive to Prime members and launch daily at midnight PDT. Today’s Big Deals remain available for a limited time, while supplies last.\n\n![Smiling person holding Amazon package and device against blue background](https://assets.aboutamazon.com/dims4/default/0aade24/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3c%2F67%2F394d145b4183991f4812fdeb9719%2Faa-062025-pd-membership-standard-hero-v1-600kb-2000x1125.jpg)\n\n- [Is a Prime membership worth it? The short answer is yes.](https://www.aboutamazon.com/news/retail/amazon-prime-membership-worth-it)\n\n![Prime Day 2025](https://assets.aboutamazon.com/dims4/default/e1f376d/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff4%2Fa5%2F66bc64f5483ab0f0daf34f393269%2Faa-062025-pd-4-things-standard-inline-v4-1600x900.jpg)\n\nAmazon just announced the new [Prime for Young Adults](https://www.aboutamazon.com/news/retail/amazon-prime-for-young-adults), Amazon’s discounted Prime membership that unlocks even more everyday savings, at only 50% of the cost. During Prime Day 2025, Prime for Young Adults members receive 10% cash back on popular categories—double the everyday, limited time 5% cash back as part of the membership. Prime for Young Adults members win big during Prime Day 2025 when they stack these savings with Prime Day deals.\n\n![Prime Day 2025](https://assets.aboutamazon.com/dims4/default/29044d7/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc2%2F67%2F183707b14507ab8944b238875473%2Faa-062025-pd-4-things-standard-inline-v3-400kb-1600x900.jpg)\n\n[Alexa+](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence) is a next-generation personal assistant, and can help U.S. Prime members find deals this Prime Day. More than 1 million customers in the U.S now have access to Alexa+, and can ask Alexa+ for personalized deal recommendations, help track deals on items in your cart or on your wish list, and proactively notify you when an item drops into your preferred price range so you never miss a deal.\n\n## Join Prime today to save big this Prime Day\n\nRemember, you’ll need a Prime membership to shop all the deals coming up on [Prime Day](https://www.aboutamazon.com/prime-day). If you haven’t already, [get signed up](https://www.aboutamazon.com/news/retail/how-to-sign-up-for-a-prime-membership) for savings, convenience, and entertainment all in one membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery.\n\n![Audible deal](https://assets.aboutamazon.com/dims4/default/4a106e4/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd8%2F3a%2F4778eb654d958624cbccc55573d5%2Faa-july2025-audiblepd-standard-hero-v2-600kb-2000x1125.jpg)\n\n- [Prime Day 2025 deal: 3 months free of Audible Premium Plus for Prime members](https://www.aboutamazon.com/news/retail/amazon-prime-day-2025-audible-deal)\n\nAnyone can join Prime for $14.99 per month or $139 per year, or start a [free 30-day trial](https://www.aboutamazon.com/news/retail/amazon-prime-free-trial) if eligible at [amazon.com/prime](https://www.amazon.com/amazonprime). Additionally, young adults can try Prime for Young Adults with a six-month trial at [amazon.com/joinyoungadult](http://www.amazon.com/joinstudent), then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government-assistance recipients and income-verified customers can get Prime Access for $6.99 per month at [amazon.com/getprimeaccess](http://www.amazon.com/getprimeaccess). For more information about Prime, including discounted memberships, visit [aboutamazon.com/prime](https://www.aboutamazon.com/prime).\n\nNext, check out early [Prime Day 2025 deals](https://www.aboutamazon.com/news/retail/best-early-prime-day-deals-2025) you can shop now.","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}