{"@context":"https://schema.org","@type":"NewsArticle","contentId":"00000188-0d25-d40a-a3ac-1f37cc6e0002","url":"https://www.aboutamazon.com/news/small-business/small-business-on-amazon","headline":"25 cool small businesses to shop in Amazon stores","description":"Want to support small, local businesses? Amazon sells thousands of products from small businesses across the U.S. Here are some you should know about.","datePublished":"2023-05-19T13:00:00Z","dateModified":"2025-01-13T18:43:00.129Z","author":[{"@type":"Person","name":"Connie Chen","url":"https://www.aboutamazon.com/author/connie-chen","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/a394298/2147483647/strip/true/crop/799x799+0+0/resize/84x84!/grayscale/true/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F9d%2F15%2Fef41ef2f425da779eeb67bf126a9%2F1637178821298.jpg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/adcc39d/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F13%2F31%2F4cb840724f169438b4891981bd4b%2Fsmb-hero-collage-apr24.jpg","width":"300","height":"200"},"articleBody":"![a collage of products from small businesses that sell on amazon, including the brands golde, musee, blue henry, and bubbleblooms](https://assets.aboutamazon.com/dims4/default/adcc39d/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F13%2F31%2F4cb840724f169438b4891981bd4b%2Fsmb-hero-collage-apr24.jpg)\n\n# 25 cool small businesses to shop in Amazon stores\n\n*Want to support small, local businesses? Amazon is home to many unique products from small business brands around the U.S. *\n\nAt Amazon, you can find just about everything. That includes the brand names you already know and love, but also the many [small businesses](https://www.aboutamazon.com/news/small-business/how-to-support-women-owned-businesses-on-amazon) you haven’t encountered yet. In fact, more than 60% of sales in Amazon's store come from independent sellers. \n\n![Lifestyle products including lunchbox, plant, baby book, hair care, and art dice](https://assets.aboutamazon.com/dims4/default/239a460/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F76%2Fa4%2Fde50c1a44fffa67ccfc3a7debcd2%2Fabout-amazon-hero-aa-apr2025-20womensmb-standard-hero-v1-600kb-2000x1125.jpg)\n\n- [19 women-owned small businesses to shop in Amazon's store](https://www.aboutamazon.com/news/small-business/amazon-women-owned-businesses)\n\nIf you’ve ever wanted to support more small businesses, we have a whole section of the [site](https://www.aboutamazon.com/news/small-business) dedicated to highlighting the small makers, products, and stories you should know about. \n\n## How does Amazon support small businesses?\n\nAmazon provides entrepreneurs access to powerful technologies, tools, and resources, including access to capital, fast and cost-effective shipping and fulfillment solutions, ongoing education, advanced marketing, innovations in brand protection, and much more that fuel a brand’s growth and success. Amazon also provides generative AI tools that can help to[easily create high-quality product detail pages](https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-powered-product-listings), shaping how these businesses are presented to shoppers. To find out more about how Amazon is supporting small businesses, download our [Small Business Empowerment Report.](https://assets.aboutamazon.com/38/7a/3642a4d4459ba4b093132041a228/amazonsmallbusinessempowermentreport2023.pdf)\n\n![A photo of two Compac Industries employees observing material in a factory.](https://assets.aboutamazon.com/dims4/default/066ea2d/2147483647/strip/true/crop/2094x1396+193+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F83%2Fba%2F7ae8634645b68be72652eb018c01%2Fsbe-report-hero.jpg)\n\n- [10 things to know about Amazon’s 2023 Small Business Empowerment Report](https://www.aboutamazon.com/news/small-business/amazon-2023-small-business-empowerment-report)\n\n## How can you find small businesses on Amazon?\n\nVisit Amazon’s [Support Small](https://amzn.to/3xYZLiz) page and look for the Small Business badge to discover innovative, useful, entertaining, and healthy products for everyday life, and [sign up for the Amazon News newsletter](https://email.aboutamazon.com/l/637851/2020-10-29/pd87g?Traffic_Source=Blog&Module=hat) for more small business finds and other news. \n\nNot sure where to start? Here are 25 small businesses you can shop in Amazon stores.\n\nWith USimplySeason’s diverse array of bold spices, from [sumac](https://amzn.to/4bmhbEe) to [togarashi](https://amzn.to/4b0nFsj), you can unlock authentic flavors and enhance everyday meals. 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BubbleBlooms works with local nurseries to source beautiful plants that can reinvigorate your living space and brighten your mood. 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Here’s how.](https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations)\n\nThis Black-owned brand serves up [bold lipsticks](https://amzn.to/3wlkVH1), [glosses](https://amzn.to/3UIIGRJ), and [face palettes](https://amzn.to/4biP8Wa) to empower you to look and feel your most confident. All of its makeup features vegan, cruelty-free, and paraben-free formulations, and a portion of your purchase goes toward non-profits that advance women’s rights around the world.\n\n[Shop all Bossy Cosmetics products](https://amzn.to/3xZlOp7)\n\n![A product image of a lipstick from Bossy Cosmetics.](https://assets.aboutamazon.com/dims4/default/1dfb6df/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3d%2Fe9%2Fb13d94384b49964abcd5b2652842%2Fbossycosmetics-1.jpg)\n[Shop this product](https://amzn.to/3URT9vr).\n\n![A product image of a makeup palette from Bossy Cosmetics.](https://assets.aboutamazon.com/dims4/default/617e09f/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff3%2F16%2Fb287051448e3aa6d8de890638c12%2Fbossycosmetics-2.jpg)\n[Shop this product](https://amzn.to/3UIK1cq).\n\n![A product image of a makeup palette from Bossy Cosmetics.](https://assets.aboutamazon.com/dims4/default/84c76ea/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5c%2Fd2%2Fd349fac04c2d84b5c87bd96aaaa7%2Fbossycosmetics-3.jpg)\n[Shop this product](https://amzn.to/4a4bzxg).\n\n![A product image of a lipstick from Bossy Cosmetics.](https://assets.aboutamazon.com/dims4/default/f36d2fc/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F03%2F58%2F5fdcb00e40f591bacd5a4b198fb6%2Fbossycosmetics-4.jpg)\n[Shop this product](https://amzn.to/4a4L9eJ).\n\nKeeping your jewelry sparkling and clean was never easy, until Shinery came along. Created by a bride who couldn’t keep her diamond ring clean, Shinery’s innovative [Radiance Wash](https://amzn.to/4a4L9eJ) is the first jewelry wash of its kind as it is specially formulated to clean your jewelry as you wash your hands. The plant-based wash is gentle enough for daily use and works on all types of jewels and stones.\n\n[Shop all Shinery products](https://amzn.to/4bn4Rn9)\n\n![A product image of a jewelry cleaner bundle from Shinery.](https://assets.aboutamazon.com/dims4/default/acd2ab8/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdf%2F0b%2Fe3f4510648a194334ecd6f7c906e%2Ftheshinery-1.jpg)\n[Shop this product](https://amzn.to/4aWG35n).\n\n![A product image of Bridal Radiance Wash Bridal Radiance Towelettes from Shinery.](https://assets.aboutamazon.com/dims4/default/6283279/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ffc%2Fa3%2Fdfc59cb94fac82d4167aff0a8a53%2Ftheshinery-2.jpg)\n[Shop this product](https://amzn.to/3JGSXsr).\n\n![A product image of a jewelry cleaner from Shinery.](https://assets.aboutamazon.com/dims4/default/b21d458/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fae%2Fd0%2F8a6e731248b496dc5a437f42565b%2Ftheshinery-3.jpg)\n[Shop this product](https://amzn.to/4a4L9eJ).\n\n![A product image of a jewelry cleaner from Shinery.](https://assets.aboutamazon.com/dims4/default/5bad480/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F02%2Fd4%2Fb949f0f24e4a9fa23b7a464e0aa3%2Ftheshinery-4.jpg)\n[Shop this product](https://amzn.to/3y3FUyI).\n\n![A product image of a jewelry cleaner from Shinery.](https://assets.aboutamazon.com/dims4/default/1ab0746/2147483647/strip/true/crop/1800x1098+0+0/resize/767x468!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8e%2Fc4%2F0245adcc4d5d9d1b4aa7ceb4d554%2Ftheshinery-5.jpg)\n[Shop this product](https://amzn.to/44lPHfz).\n\nIf you prefer simple designs for children’s clothing, you’ll love the black, white, and gray focus of luxury kids brand Miles and Milan. 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