{"@context":"https://schema.org","@type":"NewsArticle","contentId":"0000019a-b708-dc99-a5db-f70a4c050001","url":"https://www.aboutamazon.com/stories/prime-video-ai-live-sports-viewers-tv","headline":"Amazon’s custom AI-powered Prime Insights take fans inside the game","description":"Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.","datePublished":"2025-11-25T17:00:09.707Z","dateModified":"2025-11-25T17:00:09.707Z","author":[{"@type":"Person","name":"Tyler Greenawalt","url":"https://www.aboutamazon.com/author/tyler-greenawalt","image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/4e1fcb5/2147483647/strip/true/crop/512x512+0+0/resize/84x84!/grayscale/true/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3a%2Fdf%2F26883a6a4c3f88fb4cbd7f298834%2Ftyler-headshot-2.jpeg","width":"84","height":"84"}}],"image":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/d12a154/2147483647/strip/true/crop/2000x1000+0+63/resize/1200x600!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F52%2Fed%2F7919ef1c468fbe70ebb8219454a9%2Famazon-news-nfl-insights-hero-jp-060126.jpg","width":"1200","height":"600"},"articleBody":"# Amazon’s custom AI-powered Prime Insights take fans inside the game\n\n*Real-time analytics powered by custom Amazon AI models bring expert-level insights to Thursday Night Football, NASCAR, and NBA viewers.*","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}