{"@context":"https://schema.org","@type":"WebPage","contentId":"0000019d-fee1-d05b-a7bd-ffed49220000","url":"https://www.aboutamazon.com/what-we-do/devices-services/alexa-plus","name":"Amazon's Alexa+","description":"Alexa+ helps you manage your smart home, shop, make reservations, and get personalized recommendations through natural conversation. Free with Amazon Prime.","primaryImageOfPage":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/dims4/default/cf3545e/2147483647/strip/true/crop/2000x1000+0+63/resize/1200x600!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4a%2F4a%2F62d5390f4202a880659fe170ce26%2Falexa-logo-her-2000x1125.png","width":"1200","height":"0"},"text":"![Alexa+ logo with Amazon smile on dark background](https://assets.aboutamazon.com/dims4/default/e4f9ca2/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F07%2F9a%2Fc0ef1c754c62b5381d66773a664c%2Falexa-logo-1600x900.jpg)\n\n- [Introducing Alexa+, the next generation of Alexa](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence)\n\n### Alexa+ Spotlight\n\n![gif of Alexa+ on Fire TV](https://assets.aboutamazon.com/dims4/default/0893e2b/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fba%2F07%2Fc50c84bb4212b9ae6f1473cb3b59%2Ffire-tv-alexa-hub-gif-2000x1125.gif)\n\n- [Alexa+ is making Fire TV smarter, from your TV to your phone](https://www.aboutamazon.com/news/devices/alexa-plus-fire-tv-hub-mobile-app-updates)\n\n![A man holding a coffee in a green shirt staring at his Alexa+ screen in German. ](https://assets.aboutamazon.com/dims4/default/1a264a3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa6%2F5b%2F942b0f4d4ae1b81bf441edb84e18%2Falexa-germanhero.jpg)\n\n- [Alexa+ arrives in India as Amazon's next-generation AI assistant expands internationally](https://www.aboutamazon.com/news/devices/alexa-plus-international-launch)\n\n![Alexa+ smart display on wooden shelf with books, advertising US availability](https://assets.aboutamazon.com/dims4/default/315f39b/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4f%2F4c%2F8616b7a1401fafad101082e6c04d%2Falexa-prime-members-amazon-news-as-020426.png)\n\n- [Alexa+ now available to everyone in the US—and free for Prime members](https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us)\n\n![Fire TV screen with Alexa+ logo showing Peacock Original Love Island USA, stream now](https://assets.aboutamazon.com/dims4/default/e4e01b8/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdf%2Ff0%2Fd2b5ecb243adb56776e146d059e0%2Fftv-alexaplus-free-tier-hero-love-island.png)\n\n- [Alexa+ is now included on Fire TV at no additional cost](https://www.aboutamazon.com/news/devices/alexa-plus-fire-tv-free-ai)\n\n![Echo Show Calendar Widget on Home](https://assets.aboutamazon.com/dims4/default/8d599a5/2147483647/strip/true/crop/1688x1125+216+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe2%2F1a%2F40c5872c47d3add7e3250e6cef32%2Falexa-calendar-widget-home-screen-2000x1125.jpg)\n\n- [Top features you can try on Alexa+](https://www.aboutamazon.com/news/devices/new-alexa-top-features)\n\n![Alexa smart speaker on wooden table with Get Blue branding and tagline 'Bring Water Home'](https://assets.aboutamazon.com/dims4/default/b737467/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F86%2Fcb%2Fbe10482f4848b029df4fe05beea9%2Fget-blue-alexa-hero-v5-lm.jpg)\n\n- [3 easy ways Amazon customers can help bring safe water to millions with Get Blue](https://www.aboutamazon.com/news/sustainability/get-blue-easy-ways-donate-alexa-amazon-music)\n\n![Fire TV interface showcasing Fallout series and streaming app icons](https://assets.aboutamazon.com/dims4/default/dd58e97/2147483647/strip/true/crop/1350x900+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1d%2F49%2Fe027bbeb4eec97f0248687ed3ac1%2Faa-jan2026-firetv-inline-v2b-ui-home-1600x900.jpg)\n\n- [Amazon’s new Fire TV user interface gets you to what you want to watch—even faster](https://www.aboutamazon.com/news/devices/new-fire-tv-upgrades-features-2026)\n\n![An image of an Echo Hub mounted on a wall showing the home screen. ](https://assets.aboutamazon.com/dims4/default/87106f7/2147483647/strip/true/crop/1688x1125+162+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe7%2F43%2F9ade06ad494c9b00fd88e5c59cc0%2Fechohub-hero-2000x1125.jpg)\n\n- [Echo Hub tips: How to get the most out of your smart home control panel](https://www.aboutamazon.com/news/devices/amazon-echo-hub-best-features)\n\n![Woman in kitchen looking at Alexa+ smart display showing recipes and meal planning](https://assets.aboutamazon.com/dims4/default/799a244/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fae%2Fdc%2F4a2df37f480faa34d805e9c79f73%2Fabout-amazon-hero-alexa-plus-ca-let-alexa-be-your-guide-hero.jpg)\n\n- [Alexa+ now fully available across Canada, free for Prime members](https://www.aboutamazon.com/news/devices/alexa-plus-canada-launch)\n\n![TV displaying FOX Sports streaming service with FIFA World Cup promotional banner and soccer documentary thumbnails](https://assets.aboutamazon.com/dims4/default/31cd886/2147483647/strip/true/crop/1682x1121+159+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F64%2F67%2F1da350fb434f9464b7495c786111%2Fworld-cup-hub-image-2000x1125.png)\n\n- [ How to watch every FIFA World Cup 2026™  match on Fire TV](https://www.aboutamazon.com/news/devices/fire-tv-fifa-world-cup-2026-how-to-watch)\n\n![Alexa Podcasts interface showing personalized recommendations including Summer Soccer Tournament, This Week's Biggest Music, The Rise and Fall of Rome, and Mastering Sourdough](https://assets.aboutamazon.com/dims4/default/968f4df/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fd9%2Fde%2Fddac664041cf98ea5d0cecbd7728%2Falexa-podcasts-hero.png)\n\n- [Alexa+ now generates podcast episodes on demand](https://www.aboutamazon.com/news/devices/alexa-podcasts-ai-generated-audio-episodes)\n\n![Gif showing Alexa for Shopping interface](https://assets.aboutamazon.com/dims4/default/28608e2/2147483647/strip/true/crop/1686x1124+166+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F53%2Fdd%2Ffb5a1fac4850ae9bfde31cca551b%2F2026-pr-bh-gtm-2000x1125-1.GIF)\n\n- [Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon](https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant)\n\n![Person browsing Amazon storefront on a large desktop touchscreen while standing at home](https://assets.aboutamazon.com/dims4/default/0453081/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F93%2F4f%2Fddff4939476b83b7e0573b16fd04%2Fabout-amazon-hero-explore-card-ff-alexa-plus-discover-alexa-shopping-noscrim-8256x5504.jpg)\n\n- [Echo Show gets a new visual shopping experience powered by Alexa+](https://www.aboutamazon.com/news/devices/echo-show-alexa-plus-shopping)\n\n![Two smartphones displaying Amazon Photos app with family photo collections and search features](https://assets.aboutamazon.com/dims4/default/46cf7b1/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fef%2F9d%2F771350bb42719f4ef7db0d6f86de%2Famazon-photos-app-redesign-2000x1125.jpg)\n\n- [Memories delivered: tips to stay connected using Amazon Photos ](https://www.aboutamazon.com/news/amazon-prime/how-to-use-amazon-photos-storage)\n\n![Hand hovering over white fabric smart speaker surrounded by green glass cactus decoration and green handbag on turquoise background](https://assets.aboutamazon.com/dims4/default/2c50e6b/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F61%2F9e%2F9b88360546489fe3e66539cf593e%2Fabout-amazon-hero-bose-speaker-wht-2000x1125.jpg)\n\n- [Alexa+ arrives on the new Bose speakers](https://www.aboutamazon.com/news/devices/alexa-plus-bose-speakers)\n\n![Alexa plus device in the foreground with the Alexa+ logo in the background at the Mexico launch](https://assets.aboutamazon.com/dims4/default/c325a85/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8e%2F3b%2F1a60c4b144a2b6b25d776a8ff3b3%2Falexa-italia-hero-3.jpg)\n\n- [Building a global Alexa+: How Amazon is teaching AI to understand culture, not just language](https://www.aboutamazon.com/stories/amazon-alexa-plus-AI-culture-language)\n\n### More from Alexa+\n\n- [Echo Kids Devices Are the Ultimate Bedtime Companion: Amazon Kids+ Launches Sleep Studio](https://press.aboutamazon.com/devices/2026/6/echo-kids-devices-are-the-ultimate-bedtime-companion-amazon-kids-launches-sleep-studio)\n\n### You might also like\n\n![Alexa+ launches in Canada](https://assets.aboutamazon.com/dims4/default/1fbc1f6/2147483647/strip/true/crop/2000x1333+0+83/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff4%2F28%2F4cd2f7e045678c364e42ceacf15a%2Falexa-plus-ca-let-alexa-be-your-guide-hero.jpg)\n\n- [Devices and Services](https://www.aboutamazon.com/what-we-do/devices-services)\n\n![An image showing a rocket launching from its base. There is fire and smoke coming from the bottom of the rocket to propel it. ](https://assets.aboutamazon.com/dims4/default/d5acc4b/2147483647/strip/true/crop/1600x1067+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F29%2Fa0%2Fa525df814f96b3328e5e2604c910%2Famazon-project-kuiper-launch-simulation.jpg)\n\n- [Amazon Leo ](https://www.aboutamazon.com/what-we-do/devices-services/amazon-leo)\n\n![A graphic of a laptop surrounded by grids and icons ](https://assets.aboutamazon.com/dims4/default/fc7ab59/2147483647/strip/true/crop/1350x900+114+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0b%2F37%2F9b314ab2432f9c455d128b7e92c3%2Fabout-amazon-inline-ai-2.jpg)\n\n- [Artificial Intelligence (AI)](https://www.aboutamazon.com/what-we-do/artificial-intelligence-ai)\n","publisher":{"@type":"Organization","name":"About Amazon","url":"https://www.aboutamazon.com","sameAs":["https://x.com/amazonnews","https://www.linkedin.com/company/amazon","https://www.instagram.com/amazonnews"],"logo":{"@type":"ImageObject","url":"https://assets.aboutamazon.com/bd/8f/88e7b0314cc2bd05b9de3155a0fe/amazon-news.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com","sameAs":["https://www.wikidata.org/wiki/Q3884","https://en.wikipedia.org/wiki/Amazon_(company)","https://x.com/Amazon"]}}}