![A woman looking at a phone and on the screen you can see the delivery confirmation of an Amazon package. ](https://assets.aboutamazon.com/dims4/default/4ccda77/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff5%2F68%2F8351857a47a2ac79aac8e59716d5%2Famazon-best-sellers-trends.jpg) **Our position** The retail industry around the world is extraordinarily competitive. Customers shop across many retailers every day, in every format, and about 80% of purchasing still occurs in physical stores. At Amazon, we know that to compete we must continually innovate on behalf of our customers. By staying focused on innovation to benefit customers, we enhance customer experiences—not only in our stores—but across the industry as we chart the way for other retailers to adopt similar innovations. For example, when Amazon became the first retailer to open its store to third-party sellers to sell alongside Amazon’s own offerings, other retailers followed suit, increasing selection and competitive pricing for all customers. And as Amazon built out its fulfillment network to deliver products quickly, other major retailers began investing in their own logistics networks to enhance customer service. Amazon has invested billions in innovations to support our third-party selling partners, creating a remarkable record of success for sellers on Amazon. With so many options for customers to choose from, remaining competitive in the retail industry requires earning the trust of customers every day. Amazon will continue to innovate and raise the standards for service and convenience for customers and small and medium-sized businesses that sell in Amazon's store. ### Company statements ![Amazon smile logo on squid ink background](https://assets.aboutamazon.com/dims4/default/add47d3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F97%2Fb48c5d4743fc82545db05480fed8%2Fabout-amazon-hero-smile-mark-16x9-smile-on-squid-ink.jpg) - [The FTC’s lawsuit against Amazon would lead to higher prices and slower deliveries for consumers—and hurt businesses](https://www.aboutamazon.com/news/company-news/amazon-ftc-antitrust-lawsuit-full-response) ![Amazon smile logo on squid ink background](https://assets.aboutamazon.com/dims4/default/add47d3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F97%2Fb48c5d4743fc82545db05480fed8%2Fabout-amazon-hero-smile-mark-16x9-smile-on-squid-ink.jpg) - [Read Amazon’s response to the FTC’s antitrust complaint](https://www.aboutamazon.com/news/company-news/amazon-response-to-ftc-antitrust-lawsuit) ![Amazon smile logo on squid ink background](https://assets.aboutamazon.com/dims4/default/add47d3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F97%2Fb48c5d4743fc82545db05480fed8%2Fabout-amazon-hero-smile-mark-16x9-smile-on-squid-ink.jpg) - [Read Amazon’s response to the FTC’s motion to compel privileged Signal communications](https://www.aboutamazon.com/news/company-news/amazon-response-to-ftc-motion-signal-app) ![Amazon smile logo on squid ink background](https://assets.aboutamazon.com/dims4/default/add47d3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F97%2Fb48c5d4743fc82545db05480fed8%2Fabout-amazon-hero-smile-mark-16x9-smile-on-squid-ink.jpg) - [Amazon's motion to dismiss in FTC antitrust case](https://assets.aboutamazon.com/09/c5/87d56d894d2ebf51e689756e1bdc/mtd-amazon-12-8-23.pdf) ### How Amazon works ![Amazon fulfillment center](https://assets.aboutamazon.com/dims4/default/4e05d58/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa0%2Ff8%2F24509c4c49ae9e2fcd606ae92872%2Fabout-amazon-hero-same-day-site-2.jpg) - [Amazon delivered to Prime members at the fastest speeds ever in 2023—and is working to get even faster in 2024](https://www.aboutamazon.com/news/operations/doug-herrington-amazon-prime-delivery-speed-2024-updates) ![Three Amazon boxes with a blue background.](https://assets.aboutamazon.com/dims4/default/c2f8802/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5d%2F5d%2F63d2558748ecbe919a403318ae59%2Fabout-amazon-inline-us2021d1137-prime-3psg-gps-cgi-seano-delivery1-img7-prime-blue-2022.jpg) - [Amazon’s approach to providing customers low prices every day](https://www.aboutamazon.com/news/retail/amazon-pricing) ![A photo of a delivery driver standing at an Amazon fulfillment center, holding a box that contains Amazon packages. A delivery van is behind them.](https://assets.aboutamazon.com/dims4/default/2c67c64/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdb%2Fa9%2F606ebb61496d808d491db4724f19%2Ffba-hero-2000x1125.jpg) - [Fulfillment by Amazon: How improving delivery fueled independent seller growth and success](https://www.aboutamazon.com/news/small-business/fulfillment-by-amazon-how-improving-delivery-fueled-independent-seller-growth-and-success) ![An Amazon employee standing outside a Tulsa facility in Oklahoma](https://assets.aboutamazon.com/dims4/default/4af944d/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc9%2F54%2F17d2f2a94a66b3df367a7a4105e6%2Fabout-amazon-inline-053a4824.jpg) - [Amazon is creating over 300,000 new US jobs this holiday season with increased pay and expanded benefits](https://www.aboutamazon.com/news/workplace/amazon-holiday-jobs-2026-seasonal-hiring-healthcare) ### Important legal docs ![Amazon smile logo on squid ink background](https://assets.aboutamazon.com/dims4/default/add47d3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F97%2Fb48c5d4743fc82545db05480fed8%2Fabout-amazon-hero-smile-mark-16x9-smile-on-squid-ink.jpg) - [US v Amazon: Important legal documents](https://www.aboutamazon.com/news/policy-news-views/amazon-ftc-important-legal-filings) ### Company facts and figures ![A photo of two Compac Industries employees observing material in a factory.](https://assets.aboutamazon.com/dims4/default/066ea2d/2147483647/strip/true/crop/2094x1396+193+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F83%2Fba%2F7ae8634645b68be72652eb018c01%2Fsbe-report-hero.jpg) - [10 things to know about Amazon’s 2023 Small Business Empowerment Report](https://www.aboutamazon.com/news/small-business/amazon-2023-small-business-empowerment-report) ![Prime Day 2023 live blog best deals: man holding a bunch of boxes.](https://assets.aboutamazon.com/dims4/default/6ee37d5/2147483647/strip/true/crop/1350x900+125+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F33%2F31%2Ffa6662b9431a9ba48ab7f604662c%2Fprime-day-2023-small-business.jpg) - [Amazon selling stats on sales, brands, tools, and programs](https://sell.amazon.com/blog/amazon-stats) ![Amazon smile logo on squid ink background](https://assets.aboutamazon.com/dims4/default/add47d3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F97%2Fb48c5d4743fc82545db05480fed8%2Fabout-amazon-hero-smile-mark-16x9-smile-on-squid-ink.jpg) - [Get to know Amazon's officers and directors](https://ir.aboutamazon.com/officers-and-directors/default.aspx) ![White Aamazon smile logo on a squid ink background](https://assets.aboutamazon.com/dims4/default/6ac3740/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2F6d%2F7fe296e642859c7ba2a629eda3ba%2Famazon-logo-hero-images-2024.jpg) - [Amazon’s S-team: Meet the members who make up our senior leadership team](https://www.aboutamazon.com/news/workplace/amazon-s-team-members) ### Amazon sellers ![sylvia kapsandoy the founder of usimplyseason stands in front of a kitchen stove and countertop holding a carton of spice seasonings ](https://assets.aboutamazon.com/dims4/default/edccd96/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc9%2Fcb%2F1d4fdf1e4b0cb9d0a64823e8320d%2Fabout-amazon-hero-20231209-24q1smb-uss-img-9682.jpg) - [Learn more about Amazon Selling Partners](https://sellingpartners.aboutamazon.com/) ![A collage of three photos of Amazon selling partners.](https://assets.aboutamazon.com/dims4/default/f46e9b8/2147483647/strip/true/crop/2094x1396+193+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7c%2F86%2Ffa5dc95a4f3c8eda999372668b42%2Fhero-v2-sbe.jpg) - [More than 60% of sales in Amazon’s store come from independent sellers. Hear what they have to say about their experience selling on Amazon.](https://www.aboutamazon.com/news/small-business/amazon-seller-experience) ![A photo of a laptop device. The screen states, "Start selling with Amazon"](https://assets.aboutamazon.com/dims4/default/173b0e5/2147483647/strip/true/crop/2640x1760+0+1/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6c%2F2b%2F917f584243c0b626a619575ace01%2Fhero-seller-starting-496900172.jpg) - [Independent sellers keep choosing Amazon for the value we provide](https://www.aboutamazon.com/news/small-business/independent-sellers-keep-choosing-amazon-for-the-value-we-provide) ![Boston, Massachusetts, USA downtown skyline on the Charles River in the morning.](https://assets.aboutamazon.com/dims4/default/5c03d03/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F63%2Fcb%2Fe41ecc5b42449c262d7837a05812%2Fabout-amazon-hero-boston-adobestock-213946896.jpg) - [5 ways Amazon is investing in Massachusetts](https://www.aboutamazon.com/news/community/amazon-investment-massachusetts-jobs-infrastructure-small-business) ![From left to right: An Amazon delivery driver holds a package in front of a delivery vehicle, AWS chips, Amazon employees working together on laptops, Amazon Pharmacy medication bottles placed in front of an Amazon delivery box. Below the four images is the Amazon smile logo on a squid ink background.](https://assets.aboutamazon.com/dims4/default/9db430e/2147483647/strip/true/crop/1689x1126+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F03%2F16%2F7973e8d143a68944c7f29acf7848%2Fshareholder-letter-hero-non-en-1.jpg) - [ Read Amazon's Shareholder Letters](https://www.aboutamazon.com/news/tag/shareholder-letter)