![Amazon delivery boxes roll down a conveyor belt at Amazon's warehouse in Baltimore, Maryland.](https://assets.aboutamazon.com/dims4/default/19e3063/2147483647/strip/true/crop/5330x3553+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7b%2Fd7%2Fcb8b81f248fe8850c4c1a9feafe1%2F20170628fulfillmentcenterbwi2-js-29.JPG)

# Prime Day 2018: by the numbers

*Customers around the world shopped Prime Day, making it the biggest global shopping event in Amazon history.*

On a day (and a half) with more than one million deals worldwide offered exclusively to Prime members, **sales this Prime Day surpassed Cyber Monday, Black Friday, and the previous Prime Day**, when comparing 36-hour periods, making this once again the biggest shopping event in Amazon history. 

Read on to find out about top sellers around the world, and more. 

For a peek behind the scenes of Prime Day 2018, visit our [live blog](https://blog.aboutamazon.com/amazon-prime/prime-day-live-blog?utm_source=gcaweb&utm_medium=dayone&utm_term=pdl18), which covered all things Prime Day as we chased the sun, from before the opening in Australia, around the world and through the close in North America.

**17 countries participated in Prime Day**, with customers in Australia, Japan, SIngapore, China, India, Belgium, Netherlands, Luxembourg, Germany, Austria, France, Italy, Spain, The U.S., U.K., Canada, and Mexico shopping on Prime Day.  

**More than 100 million products** during Prime Day purchased. Best-sellers worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot.

Amazon welcomed **more new Prime members** on July 16 than any previous day in Amazon history. 

Customers purchased **millions** of Fire TV devices on Amazon globally during Prime Day, which was also the **biggest event ever** for Echo devices with screens, Echo Show and Echo Spot.

July 16 was the **best day ever** for Fire TV devices and Kindle e-readers on Amazon globally.

Small and medium-sized businesses selling on Amazon **far exceeded $1 billion in sales** this Prime Day. 

On July 17 more than a million smart home devices were purchased by customers in the U.S., making it the **biggest sales day** for smart home devices in Amazon history,  

Customers purchased **more than five million items** in each of the following categories: Toys, Beauty products, PCs, and computer accessories, Apparel and Kitchen products. 

For the first time, U.S. Prime members celebrated Prime Day with a week of savings at Whole Foods Market. **Members saved millions of dollars** at Whole Foods Market with Prime Day deals, the best-selling deal was organic strawberries. 

Millions of customers around the world streamed Unboxing Prime Day events including the Amazon Music **concert with Ariana Grande** as well as the **PUBG Squad Showdown** hosted by Twitch Prime with a performance by deadmau5.

Prime Day was the **best event ever for Amazon devices for kids**, including Echo Dot Kids Edition, Fire 7 Kids Edition tablet, and Fire HD 8 Kids Edition tablet.