# #GoGold takes to the skies

*A sleek new look for one Amazon Air plane aims to raise awareness for childhood cancer.*

In honor of National Childhood Cancer Awareness Month, [Amazon will once again #GoGold](https://blog.aboutamazon.com/community/amazon-goes-gold), kicking off the month with a special event featuring a newly gold-wrapped Amazon aircraft to help bring more attention to the cause. 

For the second year in a row, Amazon partnered with the American Childhood Cancer Organization (ACCO) to put a spotlight on the issues impacting children diagnosed with cancer and their families. The sleek new aircraft displays the gilded words “Go Gold,” and ACCO’s trademark tagline “because kids can’t fight cancer alone” emblazoned on the side. 

In collaboration with Seattle Children’s Hospital, Amazon and ACCO hosted an exclusive event for local children who have been affected by cancer at the Museum of Flight. Children and their families were given a sneak peek of the gold Amazon Airplane that will fly around the U.S during September, took part in a series of fun activities, and left the event with a golden box of goodies. The event included admission to the Museum of Flight and coincided with a $10,000 donation to Seattle Children’s Hospital to continue supporting children in treatment. 

![A young girl wearing a gold cape, gold cat ears, and braids in her hair, reaches up (with help from a woman) to touch the bottom of a Prime Air aircraft with "Go Gold" messaging. ](https://assets.aboutamazon.com/dims4/default/ab64f00/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa8%2Fd9%2F7dcf13c64e19ac468645ef7155ef%2F20180904goesgoldairplane-blog-15.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month.

![Dozens of children sit together on turf, inside a large white tent, at an Amazon #GoGold event. Some of the children wear gold items, including capes, bracelets, pins, and more. ](https://assets.aboutamazon.com/dims4/default/fbe92d8/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb0%2F0a%2F95ca4b9b45ff8576a5dcec9a7683%2F20180904goesgoldairplane-blog-09.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month.

![A young boy admires the bottom of a Prime Air aircraft, painted gold to support Childhood Cancer Awareness Month. Behind him, more children and their parents explore. ](https://assets.aboutamazon.com/dims4/default/d0a8059/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3e%2F91%2Ff13da37f45a3b929939c31607b3e%2F20180904goesgoldairplane-blog-14.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month.

![Two young children peek inside the body of a Prime Air aircraft. ](https://assets.aboutamazon.com/dims4/default/7655008/2147483647/strip/true/crop/2000x1334+0+0/resize/767x512!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F2c%2Ff7%2F0ba3a35b42029737d3a807ccdb4d%2F20180904goesgoldairplane-blog-16.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month.

![A young boy reaches up to touch the bottom of a Prime Air aircraft. Behind him, a young girl does the same. Around them are other children, exploring and admiring the aircraft with their parents.](https://assets.aboutamazon.com/dims4/default/18773f2/2147483647/strip/true/crop/2000x1334+0+0/resize/767x512!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F2f%2Fea%2Ffcdeebe3470da99ee1de4b6e8e70%2F20180904goesgoldairplane-blog-13.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month.

![The wing of a golden Prime Air aircraft wing reflects children and their parents at an Amazon event supporting childhood cancer awareness. The aircraft tail is visible, with a gold Amazon smile. ](https://assets.aboutamazon.com/dims4/default/df857c7/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7a%2Fcf%2F1bc80240461ca92a5635cb539a01%2F20180904goesgoldairplane-blog-12.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month.

![Children at an Amazon event in support of Childhood Cancer Awareness Month. Many of the children are wearing gold, in honor of the event.](https://assets.aboutamazon.com/dims4/default/827813a/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F37%2F2c%2Faec729494e05938449e201922c56%2F20180904goesgoldairplane-blog-06.JPG)
Amazon supports #GoGold for Childhood Cancer Awareness Month

![An aircraft with custom messaging applied to it, stating "go gold ...because kids can't fight cancer alone." In front of the airplane, is a young girl with long blonde hair, pink sunglasses and a pink dress flying a paper airplane.](https://assets.aboutamazon.com/dims4/default/2b22885/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F68%2Fae%2Fd76246184d6a86fc9a13763d1b8c%2F20180904goesgoldairplane-blog-22.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month

![A young girl wearing a striped and floral dress, dances on the tarmac, in front of a Prime Air aircraft with go gold messaging on it.](https://assets.aboutamazon.com/dims4/default/e540688/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F41%2Fa0%2F56a855fc4a80b1cff8a9d0578f04%2F20180904goesgoldairplane-blog-03.JPG)
Amazon supports #GoGold for Childhood Cancer Awareness Month

![A little girl holds an Amazon Goes Gold box. Next to her is a little boy. Behind them are four women and another girl, and the Amazon Prime Air plane wrapped with #GoGold messaging.](https://assets.aboutamazon.com/dims4/default/853cb12/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3f%2F11%2Fe086463242d79a06ebf4d29539ce%2F20180904goesgoldairplane-blog-19.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month.

![A child wearing pink glasses and a gold cape carries an Amazon Goes Gold box. ](https://assets.aboutamazon.com/dims4/default/d199c73/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ff4%2F9b%2F9367a05a48c9af39b2b65f416790%2F20180904goesgoldairplane-blog-20.JPG)
Amazon goes gold to support ACCO Childhood Cancer Awareness Month.

![Sarah Rhoads, director of Amazon Air presents a $10,000 donation to Seattle Children's Hospital for Childhood Cancer Awareness Month.](https://assets.aboutamazon.com/dims4/default/e61c2cc/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F59%2Ff0%2F979b2c734bfba9b079d11521ab32%2F20180904goesgoldairplane-blog-08.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness Month.

![A young boy wearing a costume of aviator cap and goggles, next to his mother, wearing a pilot's hat, post in front of a Prime Air backdrop. ](https://assets.aboutamazon.com/dims4/default/c350250/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F81%2F87%2Fb91c3a69450c94bab860764cca4d%2F20180904goesgoldairplane-blog-01.JPG)
Amazon supports #GoGold for Childhood Cancer Awareness Month

![Stacks of white Amazon Goes Gold boxes on a table. The boxes are illustrated with icons ranging from kites, bicycles, slides, hearts, and others, and wording that says "Amazon Goes Gold, Childhood Cancer Awareness Month ...because kids can't fight cancer alone. #GoGold"](https://assets.aboutamazon.com/dims4/default/10ff35d/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F42%2F32%2Ff23fcc9a404e8b9e739c80a40902%2F20180904goesgoldairplane-blog-23.JPG)
Amazon Goes Gold to support Childhood Cancer Awareness month

![A family of four poses in front of a Prime Air + Amazon Goes Gold backdrop. The family is made up of a mother, father, and two daughters. The parents each hold a white Amazon Goes Gold box.](https://assets.aboutamazon.com/dims4/default/a724470/2147483647/strip/true/crop/2000x1334+0+0/resize/767x512!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F9b%2Ff7%2F2cd3d13648e8b8ce6cf9eea8c1e5%2F20180904goesgoldairplane-blog-21.JPG)
Amazon Goes Gold event supporting ACCO's Childhood Cancer Awareness Month campaign.

![Dozens of children and their parents stand in front of a #GoGold branded Amazon Air plane. Most people in the photo are flexing their arm muscles to signify strength.](https://assets.aboutamazon.com/dims4/default/60aecda/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa5%2Fa2%2F8efdbc7f435bbe8f397e5280978f%2F20180904goesgoldairplane-blog-28.JPG)
Children and their parents at a #GoGold event

![An Amazon Air plane on the tarmac. On the side, custom messaging that says "GoGold ...because kids can't fight cancer alone." ](https://assets.aboutamazon.com/dims4/default/5c8b6f1/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcd%2Fd5%2F42b8cde245d99114bae001f206ec%2F20180904goesgoldairplane-blog-27.JPG)
Amazon Air plane on the tarmac

![A father and his two small sons looking at the the underside of a large aircraft.](https://assets.aboutamazon.com/dims4/default/b11f7ff/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe1%2F01%2F9d6fa1bc4d2db585271c8e85d8b5%2F20180904goesgoldairplane-blog-26.JPG)
Amazon #GoGold aircraft

![An aircraft tail  - in a dark gray, with a gold Amazon smile. ](https://assets.aboutamazon.com/dims4/default/90e2095/2147483647/strip/true/crop/2000x1333+0+0/resize/767x511!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F68%2F54%2F6934a0fe483cac3c2bfa62330f1b%2F20180904goesgoldairplane-blog-24.JPG)
Amazon supports ACCO #GoGold campaign for childhood cancer awareness.

To help bring awareness to the #GoGold campaign, Amazon will be shipping millions of customer orders in custom-themed boxes with gold ribbons – the international symbol of childhood cancer – and hosting children affected by cancer at several of its robotics fulfillment center across the nation to explore the magic of science, technology, engineering, and mathematics (STEM). Additionally, Amazonians across the world will be wearing their pajamas to work to show their support for children with cancer, in a company-wide event.

More than 300,000 children will be diagnosed with pediatric cancer this year globally. It is the number one non-communicable disease causing the death of children around the world. [Learn more at www.acco.org/amazon](http://www.acco.org/amazon).