# What you need to know about Amazon today: October 7, 2026

*Here are the latest headlines from Amazon News.*

[**Prime Big Deal Days 2026 is here: Check out 95+ of the best deals to shop now**](https://www.aboutamazon.com/news/retail/best-prime-big-deal-days-2026-top-deals)
Prime Big Deal Days 2026 is officially here, giving Prime members 48 hours of deals across fashion, electronics, beauty, toys, home, and more—including everything you need for fall wardrobe refreshes, Halloween and game-day gatherings, and getting a head start on holiday gifting. This year's event, running through Wednesday, October 7, features deals at Amazon's lowest prices of the year so far, with savings on premium brands like LEGO, La Roche-Posay, and UGG. Today's Big Deals are back with limited-time offers at up to 55% or more off, with new drops launching three times daily at midnight, 8 a.m., and 1 p.m. PDT.

[**Amazon's Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age**](https://www.aboutamazon.com/news/retail/amazon-2026-holiday-kids-gift-book)
Amazon's 2026 Holiday Kids Gift Book returns for its ninth year, featuring over 600 toys and gifts organized by age and category. Highlights include Amazon exclusives, small business picks, illustrated activities, and an original Forest Friends story. Free digital and print copies are available.

[**The race our nation can’t afford to lose, plus a new commitment from us and a fresh set of community investments**](https://www.aboutamazon.com/news/company-news/amazon-data-centers-built-together)
Learn more about Amazon's commitment to community-focused data center development, plus introducing Built Together, a new investment program for data center communities.

[**Amazon introduces a completely redesigned Kindle family**](https://www.aboutamazon.com/news/devices/new-kindle-lineup-2026)
Amazon has completely redesigned its Kindle lineup—introducing a flush-front, edge-to-edge display across every device for the first time. The new family includes the most pocket-sized Kindle ever (now available with an aluminum back), a thinner Kindle Paperwhite with the highest contrast ratio yet, and a Kindle Colorsoft with paper-like color. New accessories—including a Bluetooth page-turn remote and magnetic case with built-in buttons—round out the experience.

**Get more headlines from** [**Amazon News**](https://www.aboutamazon.com/news)**.**