![Amazon CEO Andy Jassy speaking on stage during presentation
](https://assets.aboutamazon.com/dims4/default/8096c3e/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ffd%2Fe0%2F65a6e74e4faeb3787ecc43b8ae13%2Fabout-amazon-hero-about-amazon-hero-archive-jj12325-copy-jassyapproved.jpg)

# Q1 earnings: Amazon CEO Andy Jassy discusses what’s powering Amazon Ads

*Amazon Ads generated $17.2 billion of revenue in Q1, with new AI-powered tools and expanded reach across streaming and shopping. *

Amazon works hard to support brands of all sizes, offering omnichannel advertising platforms and [innovative AI tools](https://www.aboutamazon.com/news/innovation-at-amazon/amazon-sellers-canvas-artificial-intelligence) that invent and deliver for advertisers.

On Amazon’s most recent [quarterly earnings call](https://ir.aboutamazon.com/quarterly-results/default.aspx), Amazon CEO Andy Jassy explained the strategy that’s powering that growth:

*We continue working to be the best place for brands of all sizes to grow their businesses, and we're pleased with the continued strong growth across our full funnel offerings, generating $17.2 billion of revenue in the quarter, and up 22% year-over-year.*

![Attendees inside the Expo Center of AWS re:Invent 2025](https://assets.aboutamazon.com/dims4/default/594a90d/2147483647/strip/true/crop/1688x1125+116+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5c%2Fa8%2Fa50a32a04372a389c9c545f182c5%2Fabout-amazon-hero-aws-re-invent-tuesday.jpg)

- [Q1 earnings: CEO Andy Jassy on why customers are choosing AWS for AI](https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-aws-ai-q1-2026-earnings)

*Forrester recently recognized Amazon Ads as a leader in omnichannel advertising platforms, with unmatched supply and insights for connected TV and commerce media.*

*We deepened our Netflix partnership with Amazon Audiences, which enables advertisers to apply Amazon’s exclusive signals from shopping, browsing, and streaming to Netflix’s highly-engaged viewers to reach the right audiences and drive even stronger performance.*

*We also partnered with Comcast Advertising to expand local advertising to thousands of brands; and, expanded interactive video ad capabilities to partners starting with Samsung TVs.*

*Our Ads team also continues to invent and deliver for advertisers with* [*AI*](https://www.aboutamazon.com/artificial-intelligence-ai-news)*.*

*For example, we expanded Creative Agent, an agentic partner that plans and executes the entire ad creative process, to Canada, France, Germany, India, Italy, Spain, and the UK.*

*And, we recently introduced Sponsored Product and Brand prompts in* [*Rufus*](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant) *that help brands showcase products, and customers make more informed buying decisions. It’s early, but we’re seeing nearly 20% of shoppers who interact with a brand prompt in Rufus continue the conversation about that brand.*

For more, read [Amazon’s first quarter results](https://ir.aboutamazon.com/news-release/news-release-details/2026/Amazon-com-Announces-First-Quarter-Results/).