![A man holding a coffee in a green shirt staring at his Alexa+ screen in German. ](https://assets.aboutamazon.com/dims4/default/1a264a3/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa6%2F5b%2F942b0f4d4ae1b81bf441edb84e18%2Falexa-germanhero.jpg) # Alexa+ arrives in India as Amazon's next-generation AI assistant expands internationally *Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely Indian.* --- ## Key takeaways - Alexa+ begins rolling out in India on September 16 as part of an Early Access program. - The new Alexa is conversational, deeply personal, and designed to take action in the real world. - Alexa+ in India will be free for all users during Early Access. - After that, it's free for Prime members or costs INR 2,000 per month for Prime Lite, Prime Shopping Edition, and non-Prime customers. --- [Alexa+](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence), Amazon's next-generation AI assistant, has arrived in India. Over the past months, we've brought it to the [U.S.](https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us), [UK](https://www.aboutamazon.co.uk/news/devices/introducing-alexa-in-the-uk-the-next-generation-of-alexa), [Canada](https://www.aboutamazon.com/news/devices/alexa-plus-canada-launch), [Mexico](https://www.aboutamazon.com/stories/amazon-alexa-plus-AI-culture-language), [Italy](https://www.aboutamazon.com/news/devices/alexa-plus-italy), [Spain](https://www.aboutamazon.es/noticias/dispositivos/alexa-disponible-espana-nueva-generacion), [Germany](https://www.aboutamazon.de/news/amazon-devices-und-services/alexa-plus-deutschland-start), Austria, Brazil, and [France](https://www.aboutamazon.fr/actualites/actualites/presentation-dalexa-en-france-la-nouvelle-generation-dalexa), and Australia, with more coming later this year. We'll also expand Alexa+ to more than 10 additional countries in 2027. ## Alexa+ now available in India Starting September 16, Alexa+ will be available across India as part of an Early Access program, with thousands of customers expected to receive invitations in the following weeks. Customers can also visit [amazon.in/alexaplus](https://amazon.in/alexaplus) to request Early Access. ![Alexa+ logo](https://assets.aboutamazon.com/dims4/default/59dfb6a/2147483647/strip/true/crop/1350x900+135+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F99%2F97%2F449a770b40e9b852c1e558dba0f5%2Falexa-logo-1600x900-1.jpg) - [Introducing Alexa+, the next generation of Alexa](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence) Over the last eight years, Alexa has helped millions of Indian households play music, get important reminders, set alarms, enjoy bedtime stories, and take care of the little things. Customers in India have interacted with Alexa over 9 billion times in just the last 12 months, with millions of interactions happening every week. This all-new Alexa is not just smarter, but genuinely capable of getting things done for customers in the real world. Shopping. Music discovery. Schedule management. Meal planning. Smart home. And soon—restaurant bookings, food delivery, and more. Alexa+ handles it all through natural conversation. ## What makes Alexa+ different? ![Two women using Alexa+ in the UK](https://assets.aboutamazon.com/dims4/default/8139c0e/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3f%2Fd7%2Fc3d8dade4d6e8f959846527afc69%2Falexa-plus-inline-3-uk.png) Alexa+ stands out from other AI assistants. First, it has ambient intelligence: Alexa+ is always available, being there when you need it and fading into the background when you don't. To be truly ambient, Alexa+ operates throughout the day across your [devices](https://www.aboutamazon.com/news/tag/devices)—it’s not sitting in a chat window waiting for a prompt. It’s there when you are rushing out of the door with your hands full, when you are coming home from work thinking about everything that needs to get done, or in the kitchen when you are making dinner catching up with family. ![Alexa partner expert logos](https://assets.aboutamazon.com/dims4/default/17cf40b/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc3%2F06%2F6608b1cd46b7947fc2f8918289e2%2Fartifact-expression-2000x1125.jpg) - [How Amazon rebuilt Alexa with generative AI](https://www.aboutamazon.com/news/devices/new-alexa-tech-generative-artificial-intelligence) You can talk to Alexa+ naturally, easily change topics, and you don't need to repeat the wake word every time. Alexa+ can answer virtually any question, help with complex tasks, and remembers the context of conversations so you can seamlessly pick up wherever you left off—whether that be on an [Echo device](https://www.aboutamazon.com/news/devices/amazon-echo-buying-guide), [Fire TV](https://www.aboutamazon.com/news/tag/fire-tv), in the [Alexa app](https://www.aboutamazon.com/news/devices/alexa-app-redesign), or on a [browser (available depending on location and coming soon to India).](https://www.aboutamazon.com/news/devices/alexa-plus-web-ai-assistant) ![Person using laptop with Alexa+ assistant interface displaying 'Hello Dan, how can I help?'](https://assets.aboutamazon.com/dims4/default/4a51231/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F0b%2F45%2F865e7ade4412b651ac3d576931f8%2Fprime-air-14.jpg) It's also deeply personal, learning your preferences, understanding your [household’s routines](https://www.aboutamazon.com/news/devices/new-alexa-plus-amazon-devices), and adapting to your life. Alexa+ recognizes family members and learns about their tastes and habits, personalizing recommendations based on them. It can remember information you choose to share—like a particular music style, which sports team you follow, or a food preference—and recommend dishes and recipes based on that. The more you interact with Alexa+, the more it gets to know you, and the more useful it becomes. Arguably the biggest difference is that Alexa+ is designed to act in the real world. Alexa+ doesn't just give you information; it works with services customers know and love to complete tasks from start to finish from ordering a present for your mother’s birthday to sending out a party invitation to your friends. ## How does Alexa+ feel authentically local? ![Family gathering in modern kitchen with smart Alexa display mounted on wall](https://assets.aboutamazon.com/dims4/default/bd397ef/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6b%2F8a%2F7e3abad2484dbe6688bf861e498a%2Famazon-music-inline-1600x900-25.jpg) Alexa+ has been built to ensure it feels authentically local, understanding not just language but the culture too. In India, it's not simply translated or given a local voice, but designed to understand how Indians actually speak, live, and connect. She speaks naturally in English, Hindi, and Hinglish, and handles language-switching within a single sentence without confusion—a natural way many Indians speak. You can say "Alexa, which is that iconic song जहाँ hero सरसों के खेत में mandolin बजाता है?" and she gets it. And this is just the start. Alexa+ will be available in more Indian languages in 2027. Local teams including engineers, linguists, and speech scientists have used different techniques—such as reinforcement learning, accent-neutral speech representations, and regional embeddings—to make sure Alexa+ genuinely understands global customers. In India, she understands specific terms like *‘dhai baje’* (2:30a.m/p.m.), *‘ek paav’* (250 grams), and relationship terms like *bhanja, bhateeji, jethani,* and *devar*—words that are essential to how Indian families talk. She knows the art of saying "theek hai" or “arrey” mid-conversation, and is tuned into India's love for Bollywood and cricket. She understands Indian festivals, cultural preferences, and adapts to how Indian households actually work. Elsewhere, in the UK for example, Alexa+ knows what a "cuppa" is, will understand what you mean when you say you are "knackered," and knows that "it’s nippy" means it’s chilly outside. In Germany, when customers ask for a recipe for Brötchen, Schrippen, or Semmeln, Alexa+ knows exactly what to provide. In France, Alexa+ knows everything about the debate between pain au chocolat and chocolatine, as well as that putting ice cubes in wine is taboo except if it’s in a big glass of rosé on a hot summer day. Alexa+ also features [a new voice](https://www.aboutamazon.com/news/devices/alexa-plus-personality-styles) that's more natural and expressive. ## What can Alexa+ do? ![Man using Alexa+ on his laptop whilst sitting on a chair](https://assets.aboutamazon.com/dims4/default/6bf8692/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F47%2Fb3%2F6d52f2da4ff1b0d73c223fc13a2a%2Falexa-italia-inline-1.jpg) Most AI tools live in a tab on your browser or in an app on your phone, only providing you with information—it is then up to you to take the next step and act. Alexa+ is different, she can do things for you from beginning to end, such as organize your calendar, order a gift for your mom's birthday, or plan a holiday. To do this, Alexa+ works with thousands of services and devices customers use every single day. In India those include current smart home devices and services from brands like Atomberg, Qubo, Dreame, and Wipro; Amazon Music, Apple Music, JioSaavn, Prime Video, Netflix and Sanjeev Kapoor Recipes, with Amazon Now and others coming soon. ![Alexa plus device in the foreground with the Alexa+ logo in the background at the Mexico launch](https://assets.aboutamazon.com/dims4/default/c325a85/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8e%2F3b%2F1a60c4b144a2b6b25d776a8ff3b3%2Falexa-italia-hero-3.jpg) - [Building a global Alexa+: How Amazon is teaching AI to understand culture, not just language](https://www.aboutamazon.com/stories/amazon-alexa-plus-AI-culture-language) In the UK, that includes partners such as OpenTable, and in Spain, Alexa+ is partnering with providers such as The Fork. In Germany, new services will arrive during the year including Kinoheld, GMX, and Web.de. Australian customers can stay informed on all the latest news from ABC, Sky News/News24; and go deeper into topics with The Guardian, AAP, The Associated Press, and Reuters. Meanwhile, if you want to build the perfect smart home experience, Alexa+ makes it simple, proactive, and intuitive. You can control multiple smart devices with a single request, create Routines using just your voice, and Alexa+ will even infer what you mean without an explicit ask—like knowing to adjust the temperature if you say you're cold, or to dim the lights if you say it's too bright. ## How can Indian and international customers try Alexa+? ![Two men using Alexa+ in the UK](https://assets.aboutamazon.com/dims4/default/2d09301/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1b%2Fb8%2Faeccee524031a2763e6d53ef9a87%2Falexa-plus-inline-4-uk.png) Alexa+ in the UK, Brazil, Mexico, Italy, Spain, Germany, Austria, France, Australia, and India has rolled out with an Early Access program that is free for eligible customers. In Canada, [the Early Access period has ended](https://www.aboutamazon.ca/news/devices/alexa-now-available-to-everyone-in-canada-and-free-for-prime-members) meaning it is now fully available across the country in both French and English, costing $27.99 CAD per month plus tax unless you are a Prime member, where there is no additional cost. There are two ways to access this new experience in countries where Alexa+ is available via the Early Access program. You can either purchase a new eligible Echo device or, if you already have a compatible device, register online to receive an invite. Customers in India will receive invitations on a rolling basis or they can visit [amazon.in/alexaplus](https://amazon.in/alexaplus) to request Early Access. After each Early Access program ends in these countries, Alexa+ will be available as outlined below for each country. ### Alexa+ India Alexa+ began rolling out in India on September 16 as part of an Early Access program which is free for all users. After Early Access, Alexa+ will stay free for Prime plan members. For Prime Lite, Prime Shopping Edition plan members, and all non-Prime customers, Alexa+ access will not auto-renew and will be available as a standalone subscription for INR 2,000/month. ### Alexa+ Australia Alexa+ begins [rolling out in Australia](http://aboutamazon.com.au/news/devices/introducing-alexa-in-australia-the-next-generation-of-alexa) on August 6 as part of an Early Access program. During Early Access, Alexa+ will be free. After the program ends, Alexa+ will be included as an Amazon Prime benefit. For non-Prime members, Alexa+ will cost AU$29.99 per month. ![Echo Show Calendar Widget on Home](https://assets.aboutamazon.com/dims4/default/8d599a5/2147483647/strip/true/crop/1688x1125+216+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe2%2F1a%2F40c5872c47d3add7e3250e6cef32%2Falexa-calendar-widget-home-screen-2000x1125.jpg) - [Top features you can try on Alexa+](https://www.aboutamazon.com/news/devices/new-alexa-top-features) ### Alexa+ Brazil In Brazil, Alexa+ began rolling out on June 18 as part of the Early Access program. Once that concludes, it will be included in the Prime membership at no additional cost. For customers who are not yet Prime members, it will cost R$99,90/month and include 2TB of storage on Amazon Photos. ### Alexa+ France Alexa+ started rolling out in [France](https://www.amazon.fr/nouvellealexa) on May 26, 2026 with an Early Access program. After that comes to an end, it will cost €22.99 per month if you do not have an Amazon Prime membership. ### Alexa+ Germany In [Germany](https://www.amazon.de/neuealexa), Alexa+ started rolling out on May 7, 2026 as part of an Early Access program. Following that, it will cost customers without a Prime subscription €22.99 per month. ![Hand hovering over white fabric smart speaker surrounded by green glass cactus decoration and green handbag on turquoise background](https://assets.aboutamazon.com/dims4/default/2c50e6b/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F61%2F9e%2F9b88360546489fe3e66539cf593e%2Fabout-amazon-hero-bose-speaker-wht-2000x1125.jpg) - [Alexa+ arrives on the new Bose speakers](https://www.aboutamazon.com/news/devices/alexa-plus-bose-speakers) ### Alexa+ Austria Alongside Germany, we also launched Alexa+ in Austria. The Early Access program started on May 7, 2026. After that concludes, Alexa+ will cost €22.99 per month if you're not an Amazon Prime member. ### Alexa+ Spain The Alexa+ Early Access program started in [Spain](https://www.amazon.es/nuevaalexa) on April 23, 2026. Once that concludes, it will cost non-Prime members €22.99 per month. ### Alexa+ UK Alexa+ started rolling out in the [UK](https://www.amazon.co.uk/newalexa) on March 19, 2026 as part of the Early Access program. After that ends, it will cost £19.99 per month for those without a Prime membership. ![Gif showing Alexa for Shopping interface](https://assets.aboutamazon.com/dims4/default/28608e2/2147483647/strip/true/crop/1686x1124+166+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F53%2Fdd%2Ffb5a1fac4850ae9bfde31cca551b%2F2026-pr-bh-gtm-2000x1125-1.GIF) - [Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon](https://www.aboutamazon.com/news/retail/alexa-for-shopping-ai-assistant) ### Alexa+ Canada In [Canada](https://www.amazon.ca/newalexa), the Early Access program started on November 20, 2025. That concluded on June 11 when Alexa+ became fully available in French and English costing $27.99 CAD per month for non-Prime members. ### Alexa+ Mexico The Early Access program in [Mexico](https://www.amazon.com.mx/nuevaalexa) began on January 22, 2026. Following that, Alexa+ will cost $399 MXN per month if you're not an Amazon Prime member.  ### Alexa+ Italy For [Italy](https://www.amazon.it/nuovaalexa), the Early Access period started on April 15, 2026. After that, Alexa+ will cost €22.99 per month for non-Prime customers. ## How does Alexa+ protect customer privacy and security? ![Alexa+ UK devices](https://assets.aboutamazon.com/dims4/default/9c9a6f9/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1d%2Ff5%2Fb7c7b07f470098246297cbc768d4%2Finline-alexa-plus-uk-6.png) Alexa+ was designed to protect your privacy and security. It offers transparency. It puts you in control. For example, you can review and manage your Alexa+ interactions and available settings in the Alexa Privacy dashboard. This means you can hear exactly what Alexa heard, review attachments you've shared, change how long your voice recordings are stored, and much more—all in one place, centralized and easy to find in the Alexa app and online. ![Amazonians at Sydney Office sitting outdoors, surrounded by greenery](https://assets.aboutamazon.com/dims4/default/63e1daa/2147483647/strip/true/crop/2508x1672+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F20%2F80%2F538135e44046b571e6facb8225dd%2Famazonians-at-syd15.jpg) - [For more news, visit About Amazon Australia](https://www.aboutamazon.com.au/) Devices with Alexa are also designed with multiple layers of protection, and that hasn't changed with Alexa+. You can continue to rely on camera controls and a visual indicator that lets you know when Alexa is listening to your request. To learn more, visit the [Alexa Privacy Hub](https://www.amazon.in/b?ie=UTF8&node=220214277031). ## Where else is Alexa+ available? Alexa+ is currently available to customers in the U.S., Brazil, Canada, Mexico, UK, Germany, Italy, Spain, France, and now Australia. Next, discover [50 things to try with Alexa+](https://www.aboutamazon.com/news/devices/new-alexa-top-features), from smart home automation to sending emails.