![A scene from Maxton Hall Season 3 featuring Ruby (Harriet Herbig-Matten) and James (Damian Hardung).](https://assets.aboutamazon.com/dims4/default/74f107a/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc5%2Fbf%2Faea045954d1fbfe3dbca9786ed10%2Fabout-amazon-hero-maxton-hall-staffel-3-first-look-c-prime-video-stephan-rabold-2.jpg)

# Prime Video introduces new lip-sync technology on ‘Maxton Hall’  

*Visual dubbing using AI and VFX technologies enhances the viewing experience for global customers.  *

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## Key takeaways

- Prime Video’s lip-sync technologydelivers a more accessible viewing experience. 
- Syncing mouth movements to audio, it eliminates the disconnect that can occur with traditional dubbing.
- The feature debuts on *Maxton Hall* S1-2 and will be available when Season 3 premieres on December 9. 

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Have you ever watched a dubbed movie only to notice the actors' mouths continuing to move after the dialogue has ended, taking you completely out of the story? 
  
[Prime Video](https://www.aboutamazon.com/news/tag/prime-video) is addressing this issue with a feature designed to create a more enjoyable and accessible viewing experience for our global customers. 

![Prime Video weekly chart highlighting top original films and series, October 12-18](https://assets.aboutamazon.com/dims4/default/3a9ddc6/2147483647/strip/true/crop/1688x1125+137+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fab%2Fd4%2Fe4bc8a2643e991fbb55a40569ac4%2Famazon-prime-video-weeklytop10-amazon-news-nb-102126.jpg)

- [Top 10 Original films and series on Prime Video: See the weekly rankings](https://www.aboutamazon.com/news/entertainment/prime-video-top-10-movies-shows)

The technology synchronizes actors' lip movements with human-dubbed audio, creating a seamless viewing experience that allows audiences to remain fully immersed in the story. [AI](https://www.aboutamazon.com/news/tag/artificial-intelligence) and VFX technologies power the process behind the scenes, responsibly applied to deliver a better customer experience. 
  
The feature will be available on Prime Video’s most-watched International Original series ever, [*Maxton Hall*](https://www.aboutamazon.com/news/entertainment/maxton-hall-prime-video). Lip-sync dubs are available from today on *Maxton Hall* Seasons 1 and 2 globally in English and will also be included when the third and final season releases exclusively on Prime Video on December 9. The upcoming Season 3 is based on the 2018 novel *Save Me* by Mona Kasten.

![Prime Original 'Maxton Hall' final season promo, premiering December 9](https://assets.aboutamazon.com/dims4/default/e0a8537/2147483647/strip/true/crop/2000x1125+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F36%2F8b%2F41e140814af89ab4589a8122ed0a%2Fmaxton-hall-s3-prime-video-amazon-news-nb-083126.jpg)

Looking ahead, Prime Video plans to expand the technology to additional titles, bringing this enhanced viewing experience to even more customers and content.

"At Prime Video, we're constantly innovating with new tools that enhance the viewing experience for our customers," said Raf Soltanovich, vice president of technology at Prime Video and Amazon MGM Studios. "With lip-syncing, we're creating a more seamless and immersive way for customers to enjoy global content. And for creators, we're making it easier for their stories to reach an even broader and global audience, all done under creative oversight to ensure the integrity of their artistic vision is preserved."

![Project Hail Mary, Ryland Grace (Ryan Gosling) Prime Video MGM Studios](https://assets.aboutamazon.com/dims4/default/12b7a11/2147483647/strip/true/crop/3798x2532+351+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1e%2Fe1%2F706dfe0c4fa4afa57be24d0504c7%2Fproject-hail-mary-phm-amazon-news-cdlt-prime-video-05-20-2026.jpg)

- [Amazon CEO Andy Jassy on Prime Video: ‘That business is growing, it’s profitable, and it’s still early’](https://www.aboutamazon.com/news/entertainment/amazon-ceo-andy-jassy-on-prime-video-growth)

Prime Video continues to explore practical and useful applications of AI that help enhance the viewing experience, always with the customer at the center and creators in the driver's seat.

Next, find out more about how [Amazon’s custom AI-powered Prime Insights take fans inside *Thursday Night Football*](https://www.aboutamazon.com/stories/prime-video-ai-live-sports-viewers-tv)*.*