![bf](https://assets.aboutamazon.com/dims4/default/4683d59/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F56%2Fcf%2F5f0b29f2403595d5823ae7a13b17%2Fnov2026-bf-kickoff-hero1-amazon-news-lt-110926-2.jpg)

# Black Friday and Cyber Monday 2026: a first look at Amazon’s best deals

*Millions of deals across electronics, beauty, fashion, toys, and more drop November 19 through November 30, with new daily themed deals and double drops on Black Friday and Cyber Monday.*

---

## Key takeaways

- [Amazon’s Black Friday Week](https://www.aboutamazon.com/amazon-black-friday-deals) and [Cyber Monday deal events](https://www.aboutamazon.com/amazon-cyber-monday-deals) run November 19 through November 30, with millions of deals across popular categories and new daily themed deal drops—spanning toys, tech, fashion, beauty, premium gifts, and stocking stuffers.
- For the first time, Today’s Big Deals will feature savings of up to 60% off, dropping twice on Black Friday and Cyber Monday—at midnight and 8 a.m. PST.
- Customers can save on holiday feasts with [Same-Day Delivery](https://www.aboutamazon.com/news/amazon-prime/amazon-same-day-delivery) on fresh groceries in [more than 2,300 cities](https://www.aboutamazon.com/news/retail/amazon-same-day-fresh-grocery-delivery-united-states).

---

The biggest holiday shopping moment of the year is almost here. Amazon’s [Black Friday Week](https://www.aboutamazon.com/news/retail/when-is-amazon-black-friday-faq) and [Cyber Monday deal events](https://www.aboutamazon.com/news/retail/when-is-amazon-cyber-monday-faq) will kick off on November 19, featuring millions of deals across electronics, beauty, fashion, toys, home, and more from brands like medicube, Le Creuset, HP, Google, and Stanley. 

![Amazon Kids Gift Book displayed among wrapped holiday presents on an orange background](https://assets.aboutamazon.com/dims4/default/974f16d/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc8%2Fd2%2Fa349d72140c9bd9bf1384b893d71%2Famazon-holiday-kids-gift-book-hero.jpg)

- [Amazon's Holiday Kids Gift Book is back with 600+ toys, games, and gifts for every age](https://www.aboutamazon.com/news/retail/amazon-2026-holiday-kids-gift-book)

This year’s event will also feature more Amazon Exclusives in the Holiday Shop than ever before, including Swarovski jewelry, Caraway cookware sets, and exclusive colorways including necklaces from Spicy Dan and the NAADAM Originals cashmere crewneck in medium blue. This year, customers can save even more with Today’s Big Deals daily themed deal drops throughout the events, featuring brands like Theragun, Balsam Hill, Frye & Co., and HydroJug. And for the first time ever, limited-time deals of up to 60% off will drop at midnight and 8 a.m. PST on both Black Friday and Cyber Monday.

Here’s a look at some of the best deals to expect—and all the ways to save.

*All deals and availability are subject to change.*

## When does Black Friday start on Amazon?

Amazon’s Black Friday Week and Cyber Monday deal events kick off at 12:01 a.m. PST on November 19 and run through November 30. New daily themed deal drops launch throughout the events, with double drops on Black Friday and Cyber Monday at midnight and 8 a.m. PST.

## What are the best Black Friday and Cyber Monday deals on Amazon?

- **Amazon devices:** Save up to 35% on [Amazon’s all-new devices](https://www.aboutamazon.com/what-we-do/devices-services), including the [Alexa Photo Frame](https://www.aboutamazon.com/news/devices/amazon-alexa-photo-frame); [Amazon Alexa Tablet 8, 11, and 12 Pro](https://www.aboutamazon.com/news/devices/new-amazon-alexa-tablets-alexa-plus); [Amazon Kids Tablet 8 and 11](https://www.aboutamazon.com/news/devices/new-amazon-kids-tablets); Echo Show 16; [Echo Time and Amazon Kids Echo Time](https://www.aboutamazon.com/news/devices/echo-time-smart-alarm-clock); [Fire TV Stick 4K](https://www.aboutamazon.com/news/devices/fire-tv-stick-4k-new-remote); and [Ring Pan-Tilt Indoor Cam 2K](https://www.aboutamazon.com/news/devices/ring-4k-cameras-pan-tilt-cam). Plus, save up to 45% on the [Amazon Ember 55” Artline with Fire TV](https://www.aboutamazon.com/news/devices/amazon-ember-artline-lifestyle-tv-free-art), Amazon Ember 55” Mini-LED Series with Fire TV, and [Kindle Colorsoft](https://www.aboutamazon.com/news/devices/kindle-colorsoft-expansion-first-color-kindle-for-kids) (2024).
- **Amazon Business:** Save up to 50% on deals exclusive to business customers, including Mr. Pen-Plastic Pencil Case Box, 24 Pack and Mr. Pen-Pencil Top Erasers, 120 Pack.
- **Amazon Autos:** There’s never been a better time to find your next ride. From Thursday, November 12, through Monday, November 30, eligible Prime members who buy or lease a new car on [Amazon Autos](https://www.aboutamazon.com/news/retail/how-to-buy-a-car-with-amazon-autos) get a $1,500 Amazon.com gift card—just in time for holiday shopping.
- **Amazon Music:** For a limited time, customers who haven’t tried [Amazon Music Unlimited](https://www.aboutamazon.com/news/entertainment/what-is-amazon-music) can get three months free. Additionally, current Amazon Music Unlimited Individual Plan customers can upgrade to a Family Plan at no extra cost for two months. Amazon Music Unlimited has more than 100 million songs and top podcasts available on demand in high-quality streaming audio. The service also includes the world’s largest collection of audiobooks from [Audible](https://www.aboutamazon.com/news/entertainment/everything-to-know-about-audible), with one audiobook a month included. Learn more about [Amazon Music Unlimited](https://www.amazon.com/music/unlimited). Terms apply.

![AFS](https://assets.aboutamazon.com/dims4/default/07e6795/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ffb%2Fc4%2F22ec148048a8a463bd8ba5840d8e%2Fabout-amazon-hero-afs-holiday-listicle-amazon-news-wl-20261105.jpg)

- [11 Amazon AI features to help you find the best deals this holiday season](https://www.aboutamazon.com/news/retail/amazon-ai-shopping-tools)

Score up to 40% off select music merchandise this holiday season. Prime members shopping for music apparel, CDs, and vinyl can unlock deals on Amazon.com or in the Amazon Music app. 

Save on select items from KATSEYE, Sam Smith, and more.

**Electronics:**

- Save up to $600 on select TVs from Sony and Hisense
- Save up to 50% on select headphones and speakers from Beats, JBL, Marshall and Sonos
- Save up to 30% on select laptops and gaming PCs from ASUS, ACER, Alienware, Lenovo, and HP

**Beauty:**

- Save up to 40% on select beauty from medicube and Color Wow
- Save up to 40% on select beauty from ANUA and REDKEN
- Save up to 30% on skincare and body care favorites from OLAY, First Aid Beauty, Native, Mario Badescu, and Cremo
- Save up to 30% on makeup from Revolution Beauty London, KIKO Milano and Maybelline
- Save up to $90 on select beauty tools and devices from ghd and Braun

**Fashion:**

- Save up to 50% on select apparel and shoes from Calvin Klein, Skechers, and Guess
- Save up to 30% on select styles from Under Armour and Fossil
- Save up to 30% on cozy outerwear and pajamas from Amazon Essentials

**Toys:**

- Save up to 50% on select arts and crafts from Crayola and Melissa & Doug
- Save up to 45% on select toys from NERF, Play-Doh, MAGNA-TILES, and Mattel
- Save up to 30% on select toys from Barbie and Hot Wheels, plus select games from Ravensburger

**Home and kitchen:**

- Save up to 45% on select holiday chocolate and candy from Hershey’s Kisses, Lindt, Ferrero Rocher, and Chupa Chups
- Save up to 40% on select Ninja appliances, including the Ninja EverSear, Ninja CREAMi, Ninja SLUSHi, and Ninja FOODi
- Save up to 40% on select cookware from Our Place and Farberware
- Save up to 40% on select candles from Yankee Candle
- Save up to 40% on select bath and laundry essentials from Lands’ End and Madison Park
- Save up to 45% on select coffee makers from Keurig
- Save up to 40% on select floorcare from iRobot and Bissell
- Save up to 30% on select entertaining and dining essentials from YETI and Solo Stove
- Save up to 30% on select bedding from UGG and Laura Ashley
- Save up to 25% on select bakeware from Pyrex, OXO, King Arthur, and All-Clad
- Save more than $200 on select espresso machines from Breville
- Save up to $80 on select air purifiers from Levoit

**Seasonal décor:**

- Save up to $500 on select artificial Christmas trees from Balsam Hill and Fraser Hill Farm
- Save up to 35% on select curtains and home textiles from Lush Decor
- Save up to 35% on select ornaments and holiday tabletop from Lenox
- Save up to 30% on select holiday cards, gift wrap, and ornaments from Hallmark

**Books:** Get three months free of [Kindle+](https://www.aboutamazon.com/news/devices/what-is-kindle-plus) and explore millions of included eBooks and audiobooks to read or listen to over the holidays, such as [*Peculiar Stars*](https://www.amazon.com/Peculiar-Stars-Novel-Rebecca-Yarros-ebook/dp/B0FH5HVPZS), the highly anticipated castaway romance novel by Rebecca Yarros.

- Save 90% off[*Before the Coffee Gets Cold*](https://www.amazon.com/dp/B0C3DCG1WB) (digital book set) by Toshikazu Kawaguchi
- Save 80% off [*Game Changer*](https://www.amazon.com/gp/product/B07DCTFR2K?ref_=dbs_m_mng_rwt_calw_tkin_0&storeType=ebooks) by Rachel Reid
- Save 60% off [*Strangers*](https://www.amazon.com/Strangers-Memoir-Marriage-Belle-Burden/dp/B0GJNMGCHJ/ref=tmm_pap_swatch_0)by Belle Burden
- Save 55% off [*Kin*](https://www.amazon.com/dp/B0FQ1N4D6R)by Tayari Jones
- Save 50% off [*Yesteryear*](https://www.amazon.com/Yesteryear-Novel-Caro-Claire-Burke/dp/B0FH1B3X2T/ref=tmm_pap_swatch_0)by Caro Claire Burke

**Stocking stuffers:** Find deals under $5 across categories—perfect for filling stockings without stretching your budget.

## What daily deal drops can you expect?

Today’s Big Deals will feature 12 days of daily themed deal drops—spanning toys, tech, fashion, beauty, premium gifts, and stocking stuffers, with savings up to 60% off. For the first time ever, deals will drop twice on both Black Friday and Cyber Monday at midnight and 8 a.m. PST. This year’s lineup includes fan favorites from Theragun, Balsam Hill, Frye & Co., and HydroJug. Deals are available only while supplies last; customers will want to check back daily for the latest offers across the season’s most-wanted brands and products.

## What Thanksgiving grocery deals does Amazon offer?

Customers can shop fresh groceries and everyday essentials right alongside gifts and décor, all in one cart. With [Amazon Grocery](https://www.aboutamazon.com/news/retail/is-amazon-grocery-worth-it) available in more than [2,300 cities and towns](https://www.aboutamazon.com/news/retail/amazon-same-day-fresh-grocery-delivery-united-states) with Same-Day Delivery, getting a full holiday meal to your door within hours has never been easier.

- Customers can get everything they need for a complete Thanksgiving meal at unbeatable prices. Frozen turkeys start as low as $0.79 per pound (November 1–26) and fresh turkeys at $0.99 per pound (November 14–26), with Thanksgiving staples priced under $4 to round out the holiday spread without stretching the budget. Customers can also save up to 40% off charcuterie and party snacks (November 2–14) and pre-made sides (November 15–26).

![Amazon Haul-iday deals](https://assets.aboutamazon.com/dims4/default/7ada750/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F56%2Ff7%2F93f244f54d1f952290804e142a12%2Fearly-hauliday-2026-hero-v2-lm.jpg)

- [Amazon Haul’s early Haul-iday deals event: $1 flash deals, $0.11 steals, and millions of items under $10](https://www.aboutamazon.com/news/retail/amazon-haul-sale-ultra-low-price-deals)

## What about Amazon Haul deals?

Shop Amazon Haul’s [early Haul-iday deals event](https://www.aboutamazon.com/news/retail/amazon-haul-sale-ultra-low-price-deals) November 9–14, featuring $1 flash deals all week and $0.11 deals on November 10–11. The savings keep going in the lead-up to Black Friday and Cyber Monday with deals across holiday décor, stocking stuffers, and seasonal apparel and accessories.

## What live sports are on Prime Video during Black Friday Week?

[Prime Video](https://www.aboutamazon.com/news/entertainment/what-you-need-to-know-about-prime-video) is delivering a stacked lineup of live sports throughout Black Friday Week, with no subscription or Prime membership required. Coverage tees off at 6 a.m. PST:

- **Wednesday, November 25:** Duke Blue Devils vs. UConn Huskies—Prime Video’s first-ever NCAA basketball game (4 p.m. PST)
- **Black Friday:** Coverage starts at 6 a.m. PST with the [*Farmers Insurance Skins Game*](https://www.aboutamazon.com/news/entertainment/golf-prime-video-skins-game), followed by the fourth annual [*Black Friday Football* game](https://www.aboutamazon.com/news/entertainment/black-friday-football-prime-video-nba-golf) featuring the Pittsburgh Steelers hosting the Denver Broncos, and an NBA on Prime doubleheader (Miami Heat vs. New York Knicks, then Los Angeles Lakers vs. San Antonio Spurs)

Fans can watch and shop simultaneously with the “Shop the Game” experience—press “up” on your remote or search “shop the game” in the Amazon Shopping app to find great deals featured in the broadcasts, and official NFL, NBA, and NCAA merchandise.

## How can you find the best deals during Amazon’s Black Friday event?

Alexa for Shopping can do the deal hunting for you, surfacing relevant deals, tracking prices, and keeping you informed so you never miss a savings opportunity.

- **Watch for deals and price drops:** Ask Alexa for Shopping to monitor items you’re eyeing. Set up with [auto-buy](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant), it can even complete the purchase for you when the price is right.
- **See up to a year of price history:** Tap “[Price history](https://www.aboutamazon.com/news/retail/how-to-check-amazon-price-history)” on any product page, or ask Alexa for Shopping, to view up to 365 days of pricing data.
- **Build and manage holiday lists with your voice:** Create [Wish Lists](https://www.aboutamazon.com/news/retail/amazon-wish-list), organize a registry, or move items between lists—all by asking. Tap the heart icon on any product to save it, then set deal alerts on your lists page.
- **Get more done with just a conversation:** Alexa for Shopping can now handle more than [100 everyday shopping actions](https://www.aboutamazon.com/news/retail/alexa-for-shopping-new-capabilities) through simple conversation. Beyond lists, it can also help with everyday account tasks like adjusting Subscribe & Save deliveries, checking your gift card balance, tracking refunds, updating delivery instructions, and staying on top of your Prime and Audible memberships.

## What other Amazon holiday deals and savings are available?

- **Browse the Holiday Shop:** Find the perfect gift with Top 100 lists, curated gift guides organized by recipient, price point, and interest, the annual [Top 100+ Toys list](https://www.aboutamazon.com/news/retail/best-gifts-kids-amazon-toys-we-love-list-2026), and the [Holiday Kids Gift Book](https://www.aboutamazon.com/news/retail/amazon-2026-holiday-kids-gift-book)—all in one place at [Amazon Holiday Shop](https://www.amazon.com/holidayshop). This year, the Holiday Shop delivers a fully personalized experience, surfacing gift recommendations based on customers’ shopping history, preferences, and family needs so the most relevant ideas appear first.
- **Send a gift card that stands out:** Amazon’s new personalized digital gift cards offer customers a fun, creative, and convenient way to make gifting personal during the year’s busiest shopping season. Customers can choose a new way to add a personal touch: with Talking Pets, customers upload a photo of their pet and bring it to life to deliver a holiday greeting—making every card as unique as the person sending it. Available just in time for Black Friday and Cyber Monday, this feature turns a routine gift card into a memorable moment.
- **Shop small businesses:** More than 60% of sales in Amazon’s store come from [independent sellers](https://www.aboutamazon.com/news/small-business/amazon-2025-small-business-empowerment-report), most of which are small and medium-sized businesses. Save big on home, health, beauty, and fitness products from U.S.-based small businesses, including up to 65% off BLITZU, 65% off The Beard Club grooming products, 55% off Comfy Cubs baby products, up to 30% off SMIRLY kitchen products, and 40% off Solawave Red Light Therapy Wands. Shoppers can also ask Alexa for Shopping to “shop small businesses” to find small businesses in Amazon’s store, or look for the Small Business badge.
- **Play 80-plus games with Amazon Luna—included with Prime:** This holiday season, dive into an evolving library of more than 80 games included with Prime at no additional cost. Play everything from blockbuster titles like [*STAR WARS: Galactic Racer*](https://luna.amazon.com/game/star-wars-galactic-racer/B0HLN4GG5K)*,* [*Tomb Raider*](https://luna.amazon.com/game/shadow-of-the-tomb-raider-definitive-edition/B0CY2QYX2Z), and [*EA SPORTS Madden NFL 26*](https://luna.amazon.com/game/ea-sports-madden-nfl-26/B0FJL4V43D) to family favorites like [*Game of Life 2*](https://luna.amazon.com/game/the-game-of-life-2/B0GFVWKZT8) and [*Cranium Planet*](https://luna.amazon.com/game/cranium-planet/B0HJJRZXG5). Visit [Amazon Luna](https://luna.amazon.com) to start playing.
- **Save on travel:** Score up to $1,000 off vacations with Royal Caribbean, up to 50% off select hotels and stays through Hotels.com and Expedia, and up to 30% off car rentals from Avis and Budget. Plus, earn up to 15% back as an Amazon gift card.
- **Earn more with Prime Visa and Prime Store Card:** Get a $200 Amazon gift card instantly upon approval for Prime Visa (November 5 to January 7, 2027) or $100 for Prime Store Card (November 22–30). Prime cardmembers can earn 10% back or more on select, limited-time deals on top brands and categories with Prime Card Bonus, unlimited 5% back year-round at Amazon.com, Whole Foods Market (in-store code required for Prime Store Card), and more—all with no annual credit card fee.
- **Prime for Young Adults exclusive:** On November 24 only, [Prime for Young Adults members](https://www.aboutamazon.com/news/retail/amazon-prime-for-young-adults) can unlock exclusive 20% cash back on a selection of trending products across beauty, apparel, electronics, and more—available while supplies last. That’s four times the everyday 5% cash back, and it can be combined with eligible Black Friday Week and Cyber Monday deals for even deeper savings.
- **Unlock discounts on Prime Video:** [Prime members](https://www.aboutamazon.com/news/entertainment/what-you-need-to-know-about-prime-video) can save up to 75% on a selection of new and popular titles to rent or buy, and all Amazon customers can access up to 75% off select subscriptions and bundles. Check out all the [Prime Video](https://www.amazon.com/gp/video/storefront/ref=dvm_us_eg_cs_othr_pr_pmdmoda?contentType=merch&contentId=deals&merchId=deals) deals.

![Collage of various toys including Barbie doll, blocks, racecar, and Pikachu stuffed animal](https://assets.aboutamazon.com/dims4/default/299dcd6/2147483647/strip/true/crop/1688x1125+170+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F84%2F17%2Fe3a6be994e32954852d57db23a9a%2Ftoys-2026-list-amazon-news-nb-090926.jpg)

- [Amazon’s 2026 Top 100+ Toys list: Something for every kid at heart](https://www.aboutamazon.com/news/retail/best-gifts-kids-amazon-toys-we-love-list-2026)

## How do I join Prime before Black Friday?

Anyone can [join Prime](https://www.aboutamazon.com/news/retail/how-to-sign-up-for-a-prime-membership) for $14.99 a month or $139 a year, or start a [free 30-day trial](https://www.aboutamazon.com/news/retail/amazon-prime-free-trial), if eligible. Young adults (ages 18–24) and college students can try [Prime for Young Adults](https://www.aboutamazon.com/news/retail/amazon-prime-for-young-adults) with a six-month free trial, then pay $7.49 a month or $69 a year. Qualifying government-assistance recipients can try [Prime Access](https://www.aboutamazon.com/news/retail/amazon-prime-access-discounted-membership) for 30 days before paying $6.99 a month.

Shop all Black Friday Week and Cyber Monday deals on the Amazon [Black Friday page](https://www.amazon.com/blackfriday).