![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/ca1275e/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fea%2F54%2F363bc9c14646b076aae63a7bcfc4%2Ftoyteampicks-post-2-hero-2000x1125.jpg)

# The Amazon toys team shares 13 top picks from the 2023 Toys We Love list

*Amazon’s Toys We Love list is back for the 2023 holiday season. Find out how the Amazon toys team curates the list and what they’re adding to their personal carts this year.*

Each year, the Amazon toys team scours our vast selection of nearly 12 million toys and games in the Amazon U.S. store to curate the best recommendations for our annual [Toys We Love](https://www.amazon.com/gcx/Toys-we-love/gfhz/events/?categoryId=toys-we-love) list. The team takes a wide variety of insights into account—including customer reviews, emerging toy trends, and new toy innovations—to offer a little something for everyone.

![A collage of product images from the 2023 Amazon Toys We Love list.](https://assets.aboutamazon.com/dims4/default/5e361be/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Ffd%2F59%2F761315634e858d0263092dfbde92%2Ftoyswelove-post-1-hero-2000x1125.jpg)

- [Amazon reveals the 2023 Toys We Love list, including 200 toys from brands like LEGO, Mattel, Magna-Tiles, and Disney](https://www.aboutamazon.com/news/retail/amazon-toys-we-love-list-holidays-2023)

“What customers love about Amazon—convenience, value, and our wide selection—makes Amazon the ultimate shopping destination for holiday toys. Last year, more than 60 million U.S. customers shopped with us for toys during the holiday season, and 

we sold toys at a pace of more than 2,000 per minute

,” said Anne Carrihill, Amazon’s director of toys and games. “The Amazon toys team serves a big, diverse group of customers, each one with a unique need. We created the 2023 Toys We Love list not just as toy enthusiasts, but also as parents, aunts, uncles, friends, and people who love to collect and play with toys ourselves. We never forget that our customers are hoping to share a little piece of holiday magic with each gift they buy.”

Check out the Amazon toys team’s top picks from this year, and then go to the [full list of highlights](https://www.aboutamazon.com/news/retail/amazon-toys-we-love-list-holidays-2023).

## Anne Carrihill, director of toys and games

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/05d0a48/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fe7%2F69%2F061987fd4856a4ab75e5a025fad9%2Finline-1-annecarrihill-radioflyer-britishbaking.jpg)
*Shop Radio Flyer My First Tesla Model Y

Shop

 *The Great British Baking Show* Game for Gamers and Bakers*

“We are shopping for a 1-and-a-half-year-old who likes to cruise. The [Radio Flyer My First Tesla Model Y](https://a.co/d/1PmozCN) is alittle ride-on that is fun and easy to ride and climb on. The horn lets our dog know to get out of the way. You can decorate it and take it on adventures, wherever your little legs can take you. We are also shopping for an almost-10-year-old who is a huge fan of the *Great British Baking Show*—watching and re-watching seasons. And she loves to cook. The [*Great British Baking Show* Game for Gamers and Bakers](https://a.co/d/4G4CwLa) has the signature features of the show, is easy and fast to learn, and super fun to play—fast paced and strategy, plus a little luck is involved.”

## Taylor Mason, entertainment and character marketing manager

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/cf7e98b/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fdf%2F6e%2Fa939a9b9435da368b233a1273233%2Finline-2-taylormason-bratzkyliejenner-catan.jpg)
*[Shop Bratz x Kylie Jenner 24-Inch Large-Scale Fashion Doll With Gown](https://www.amazon.com/dp/B0C5PR7ZSM)
[Shop Catan](https://www.amazon.com/dp/B00U26V4VQ?th=1)*

“My friends are big fans of the Kardashian family, so I can’t wait to surprise them with the Amazon exclusive [Bratz x Kylie Jenner 24-Inch Large-Scale Fashion Doll With Gown](https://www.amazon.com/dp/B0C5PR7ZSM). It shows off her iconic purple outfit from the 2019 Met Gala. I’m also excited to gift the strategy game [Catan](https://www.amazon.com/dp/B00U26V4VQ?th=1). During the holidays, my family spends hours around the table, battling over who will settle the isle of Catan. I can’t wait to share the laughs and joy this game brings with my friends.”

## Ayana Hardy, toys marketing and marketplace functional lead

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/e7226c0/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcb%2F91%2F3d8a96684695a17a42f63e356f9c%2Finline-3-ayanahardy-legocityhouse.jpg)
*[Shop LEGO City Family House and Electric Car](https://www.amazon.com/LEGO-Electric-Building-Greenhouse-Minifigures/dp/B0BSRF5FRH/ref=sr_1_1?keywords=The+Lego+City+Family+Home+and+Electric+Car&amp)*

“My 6-year-old loves to combine building and pretend play. The [Lego City Family House and Electric Car](https://www.amazon.com/LEGO-Electric-Building-Greenhouse-Minifigures/dp/B0BSRF5FRH/ref=sr_1_1?keywords=The+Lego+City+Family+Home+and+Electric+Car&qid=1692826277&s=toys-and-games&sr=1-1), which includes a greenhouse, solar panels, and three mini figures, is just the right kind of challenge for a 6-year-old, and it will keep him entertained for hours playing once its built. I love that he will also learn about sustainable living solutions as he builds.”

## Rainey Perez, associate corporate counsel for toys

![Amazon product image of Squishmallows 16-Inch Rosie Spotted Pig With Flower Crown.](https://assets.aboutamazon.com/dims4/default/db5458d/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3c%2F35%2F5831058744378c6a1b41b66324fc%2Finline-4-raineyperez-squishmallowspottedpig.jpg)
*[Shop Squishmallows 16-Inch Rosie Spotted Pig With Flower Crown](https://www.amazon.com/dp/B0B25S72NC)*

“I’m planning to buy my 13-year-old niece the [Squishmallows 16-Inch Rosie Spotted Pig With Flower Crown](https://www.amazon.com/dp/B0B25S72NC). It’s perfect for dealing with the stresses of middle school.”

## Kristen Shackleford, toys vendor manager of preschool, plush, and outdoor categories

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/719c3bf/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1a%2F99%2F269a6a7643e587b5a2bc8766ee6d%2Finline-5-kristenshackleford-manhattantoysodeer.jpg)
*[Shop Manhattan Toy So Deer to Me Stuffed Activity Toy](https://www.amazon.com/dp/b0b61pm9hq/?psc=1)*

“I’m planning to get the [Manhattan Toy So Deer to Me Stuffed Activity Toy](https://www.amazon.com/dp/b0b61pm9hq/?psc=1) for my 6-month-old nephew—it’s a darling stuffy that offers lots of different play options for baby.”

## Grant Herman, toys vendor manager, doll, action figure, construction, game, and STEM categories

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/b5ed42f/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc8%2F42%2Fa2e481f6453c91d61c6498d15c3a%2Finline-6-grantherman-magnatiles.jpg)
*[Shop Magna-Tiles Classic 100-Piece Set](https://www.amazon.com/Magna-Tiles-100-Piece-Clear-Colors-Award-Winning/dp/B000CBSNRY/ref=sr_1_fkmr0_1?keywords=o+B000CBSNRY&amp)*

“You can’t go wrong with the [Magna-Tiles Classic 100-Piece Set](https://www.amazon.com/Magna-Tiles-100-Piece-Clear-Colors-Award-Winning/dp/B000CBSNRY/ref=sr_1_fkmr0_1?keywords=o+B000CBSNRY&qid=1692129942&sr=8-1-fkmr0). The larger piece count is great for sharing among multiple kids, and with various shapes, sizes, and colors, this set allows a child’s creative vision to be built to its fullest potential. I have two sons, ages 6 and 3, and we’ve built everything from a hotel for animals to drive-in movie theaters, a golf course to a car wash, and even a cruise ship! The versatility of magnetic construction to build all over the house, from wood floors to carpet, the fridge to the garage door, makes for countless hours of fun.”

## Jasmine Dyba, toys senior strategic supply chain manager

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/1f58ef3/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F3f%2F5b%2Fef65f9cf419bbde027f8de50ef15%2Finline-7-jasminedyba-doctorskit.jpg)
*[Shop Melissa and Doug Get Well Doctor’s Kit Play Set](https://www.amazon.com/dp/B07VNB8BV9)*

“Our preschooler is fascinated with all things ‘doctor,’ and the [Melissa and Doug Get Well Doctor’s Kit Play Set](https://www.amazon.com/dp/B07VNB8BV9) has been the most used toy in our house for months. We like to do pretend checkups before her real appointments so she knows what to expect.”

## Angel Rivas, toys senior marketing manager

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/af6ae88/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fb5%2F39%2Fd07d67fd4166b28a0b9a63562aed%2Finline-8-angelrivas-3-in-1-legocozyhouse.jpg)
*[Shop LEGO Creator 3-in-1 Cozy House](https://www.amazon.com/dp/B0BLJ6CCXZ/?psc=1)*

“The [Lego Creator 3-in-1 Cozy House](https://www.amazon.com/dp/B0BLJ6CCXZ/?psc=1) will surely delight my AFOL—adult fan of Lego—friend whose room is full of Lego sets. This will be a great addition since it can be built in three different ways.”

## Kunal Arora, toys category merchant manager

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/465378e/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F36%2F22%2Fd9625b754443a3900aec02c57b56%2Finline-9-kunalarora-learningflashcards.jpg)
*[Shop Merka Toddler Learning Flash Cards](https://www.amazon.com/merka-Alphabet-Colors-Numbers-Learning/dp/B076VVB9YX?th=1)*

“The [Merka Toddler Learning Flash Cards](https://www.amazon.com/merka-Alphabet-Colors-Numbers-Learning/dp/B076VVB9YX?th=1) are perfect for toddlers like my 18-month-old son, who is able to grasp a variety of important first-concept topics, including letters, numbers, shapes, and colors. Additionally, I am able to keep him involved in these cards and keep him away from screens.”

## Charlotte Wood, preschool senior vendor manager

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/372c2df/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc7%2F0d%2F5b3964da46f0820baf18d431b7b3%2Finline-10-charlottewood-vtechsquishytablet.gif)
*[Shop Vtech Squishy Lights Learning Tablet](https://www.amazon.com/dp/B0B58DWLH9/?psc=1)*

“My 9-month-old niece loves the [Vtech Squishy Lights Learning Tablet](https://www.amazon.com/dp/B0B58DWLH9/?psc=1)—it has so many different colors and shapes for her to look at, is the perfect size for her to hold, and has incredibly catchy songs. We are always singing and dancing to the giraffe’s song together.”

## Taylor Beach, toys senior marketing manager

![Product images from Amazon's 2023 Toys We Love list.](https://assets.aboutamazon.com/dims4/default/56ba173/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6b%2F32%2F0acc43dd40f6a3b6235199a21d34%2Finline-11-taylorbeach-morbidlunardialgame.jpg)
*[Shop Morbid the Lunar Dial](https://www.amazon.com/dp/B0BV7L1G4K/?psc=1)*

“I love true crime and murder-mystery games, so the [Morbid the Lunar Dial](https://www.amazon.com/dp/B0BV7L1G4K/?psc=1) game immediately piqued my interest. This game is based on the true crime podcast *Morbid*. This is a game great for anyone ages 14 and up. I plan to buy it for myself—it will be the perfect addition to the next game night with my friends.”

Shop even more recommended products from the [2023 Toys We Love list](https://www.amazon.com/gcx/Toys-we-love/gfhz/events/?canBeEGifted=false&canBeGiftWrapped=false&categoryId=toys-we-love&isLimitedTimeOffer=false&isPrime=false&scrollState=eyJpdGVtSW5kZXgiOjIsInNjcm9sbE9mZnNldCI6LTc4Mi45NTgzNzQwMjM0Mzc1fQ%3D%3D&sectionManagerState=eyJzZWN0aW9uVHlwZUVuZEluZGV4Ijp7ImFtYWJvdCI6MH19).