![Summer Beauty Event from April 27 to May 10 featuring Hawaiian Tropic after sun lotion, Anua sunscreen, Milk Makeup stick, and Laneige lip balm on sandy beach background](https://assets.aboutamazon.com/dims4/default/9bd421c/2147483647/strip/true/crop/1688x1125+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F22%2F10%2F6f4b15304a6cb3a3869250f5a258%2Fsummer-beauty-hero-1-amazon-news-lt-041626-1.jpeg)

# Shop 20 top deals from Amazon’s Summer Beauty Event

*The annual two-week event runs through Mother's Day on May 10, with deals up to 30% off from brands like Bobbi Brown, LANEIGE, Sun Bum, and Therabody.*

[Amazon's 2026 Holiday Beauty Event](https://www.aboutamazon.com/news/retail/amazon-holiday-beauty-event-2026) returns for its sixth year, running October 19 through November 1. Save up to 30% across beauty categories, including brands like bareMinerals, Sol de Janeiro, and Lancôme.

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## Key takeaways

- Amazon's Summer Beauty Event is live now through Mother's Day on May 10.
- Rotating 48-hour flash deals offer up to 30% off categories like makeup, fragrance, skin care, and hair care.
- [Prime members](https://www.aboutamazon.com/news/retail/amazon-prime-benefits) enjoy fast, free shipping on every order throughout the event.

---

The fourth annual Amazon Summer Beauty Event, a two-week shopping event for beauty and wellness customers, is [now live](http://amazon.com/summerbeautyevent).

From now through Mother’s Day on May 10, Amazon customers can shop up to 30% off more than 10,000 deals, plus thousands of coupons and gift sets from both everyday favorites and premium brands like Charlotte Tilbury, Estée Lauder, Milk Makeup, bareMinerals, Laura Mercier, Murad, medicube, L’Oreal, Dove, Neutrogena, La Roche-Posay, ELEMIS, TreSemme, Kitsch, PATTERN Beauty, Drybar, Lab Series, Ralph Lauren Fragrances, Dyson, SolaWave, Touchland, and Boy Smells.

![An image of two Amazon boxes, a black Luna remote and a red bowl of popcorn. ](https://assets.aboutamazon.com/dims4/default/dd2b3e8/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F83%2F37%2F73687365426f9bd24d73ae993d8b%2Flesserknownprimebenefits-hero.jpg)

- [8 Prime membership benefits you might not be using (but should be)](https://www.aboutamazon.com/news/retail/lesser-known-amazon-prime-benefits)

Customers can also enjoy 48-hour flash category deals throughout the event. Prime members enjoy fast, free shipping on every order.

## What are the flash deals during Amazon’s Summer Beauty Event?

- **April 27-28:** Up to 50% off makeup
- **April 29-30:** Up to 40% off fragrance
- **May 1-2:** Up to 50% off health and wellness
- **May 3-4:** Up to 50% off men’s grooming
- **May 5-6:** Up to 40% off skin care
- **May 7-8:** Up to 45% off hair care
- **May 9-10:** Up to 50% off personal care

## What are the best offers from Amazon's Summer Beauty Event?

Here are 20 standout deals from this year’s event:

- 50% off [Anastasia Beverly Hills Clear Brow Gel](https://www.amazon.com/Anastasia-Beverly-Hills-Clear-Brow/dp/B0FST6LLR3/ref=sr_1_1?crid=1Y7DZHE0BZ4JB&dib=eyJ2IjoiMSJ9.b-OQGkthv1wc5h2JWLxmig.9KwcBsK9yzU6weGgyzYMRDhlg_oDdjhOMRGKqhBceBo&dib_tag=se&keywords=B0FST6LLR3&nsdOptOutParam=true&qid=1776968208&sprefix=b0fst6llr3%2Caps%2C103&sr=8-1)
- 15% off [Bobbi Brown Long-Wear Cream Shadow Stick](https://www.amazon.com/Bobbi-Brown-Cream-Shadow-Vanila/dp/B00B8SSMP8/ref=sr_1_2?crid=1PSZUFKUE5SEM&dib=eyJ2IjoiMSJ9.QaNv-IWO_INSwLpdGWBPZw.dKJ2R9txr88mIPLxgfruzD11P7SWLsXLlV7HCRKJnFI&dib_tag=se&keywords=B00B8SSMP8&nsdOptOutParam=true&qid=1776876104&sprefix=b00b8ssmp8%2Caps%2C182&sr=8-2https://www.amazon.com/Bobbi-Brown-Cream-Shadow-Vanila/dp/B00B8SSMP8/ref=sr_1_2?crid=1PSZUFKUE5SEM&dib=eyJ2IjoiMSJ9.QaNv-IWO_INSwLpdGWBPZw.dKJ2R9txr88mIPLxgfruzD11P7SWLsXLlV7HCRKJnFI&dib_tag=se&keywords=B00B8SSMP8&nsdOptOutParam=true&qid=1776876104&sprefix=b00b8ssmp8%2Caps%2C182&sr=8-2)
- 20% off [Calvin Klein Obsession Women’s Eau de Parfum](https://www.amazon.com/Calvin-Klein-OBSESSION-Eau-Parfum/dp/B0009STDD8/ref=sr_1_1?crid=1TRU40AALU4BK&dib=eyJ2IjoiMSJ9.ISRfltudbSmuzOAiKtPBJg.g1FSJl8-7IS6yZXCv4aeE0yjFuHAnpjpPQtALz5h7s8&dib_tag=se&keywords=B0009STDD8&nsdOptOutParam=true&qid=1776878152&sprefix=b0009stdd8%2Caps%2C114&sr=8-1)
- 30% off [CHI Volumizer 4-1 Blowout Brush](https://www.amazon.com/CHI-Blowout-Amplified-Smoothen-Straighten/dp/B0DWV7B5FY/ref=sr_1_1?crid=1U18LTGYRCVKK&dib=eyJ2IjoiMSJ9.4mhmWOh84Ml1PGq9ljGf3A.wVQrPjPQj3LKX_c9Ow6-sEc0roYrzH3YUJoDCpw4c9k&dib_tag=se&keywords=B0DWV7B5FY&nsdOptOutParam=true&qid=1776876255&sprefix=b0dwv7b5fy%2Caps%2C160&sr=8-1)
- 20% off [Clarins Water Lip Stain](https://www.amazon.com/Clarins-Buildable-Transfer-Proof-Lightweight-Hyaluronic/dp/B0DQYQNV4P/ref=sr_1_1?crid=H9ZFOUMDU3R8&dib=eyJ2IjoiMSJ9.oK33fB-irqQCxvFNuWlcmw.lkE31PENWi_n4HXGQMkAuTdaEBKP6wZACuWZ80auJKs&dib_tag=se&keywords=B0DQYQNV4P&nsdOptOutParam=true&qid=1776876282&sprefix=b0dqyqnv4p%2Caps%2C105&sr=8-1)
- 20% off [Dyson Airstrait™ Straightener](https://www.amazon.com/Dyson-AirstraitTM-Straightener-straightener-damage/dp/B0F96Q7BP3/ref=sr_1_1?crid=26UNH7BMXLUW7&dib=eyJ2IjoiMSJ9._uB806_Mv3Ain5YJnVmAgA.zEaqasXZsyTRl84uGVRLME-JAfLE5NxhGgnTb8zHD_c&dib_tag=se&keywords=B0F96Q7BP3&nsdOptOutParam=true&qid=1776876367&sprefix=b0f96q7bp3%2Caps%2C165&sr=8-1)
- 20% off [Estée Lauder Revitalizing Supreme+ Youth Power Cream](https://www.amazon.com/Estee-Lauder-Revitalizing-Supreme-Unisex/dp/B09RKM1T5G/ref=sr_1_1?crid=1IVC0JQAN00DO&dib=eyJ2IjoiMSJ9.-L38Gcr1viEKqCk1sBScFA.UOwakwO_vszUWdSuYcQCfMWp1i2M6Bn2Cp-v8e28bjY&dib_tag=se&keywords=B09RKM1T5G&nsdOptOutParam=true&qid=1776876428&sprefix=b09rkm1t5g%2Caps%2C146&sr=8-1)
- 30% off [Isle of Paradise Daily Defense Mist](https://www.amazon.com/Isle-Paradise-Broad-Spectrum-Protection-Lightweight/dp/B0FH82H89N/ref=sr_1_4?crid=182SVG4G9E63B&dib=eyJ2IjoiMSJ9.AlCTwpL_jCBvlug-kT868A.yBFX8HVoEF7gwa7Jy9gTC-jZ-A3QR3a70t6QAWH1UeA&dib_tag=se&keywords=B0FH82H89N&nsdOptOutParam=true&qid=1776970480&s=beauty&sprefix=b0fh82h89n%2Cbeauty%2C92&sr=1-4)
- 25% off [Kenneth Cole Black All Over Body Spray for Men](https://www.amazon.com/Kenneth-Cole-Black-Body-Spray/dp/B00RZUO1W6/ref=sr_1_1_sspa?crid=2XMTJH2TECY5X&dib=eyJ2IjoiMSJ9.t7Jy1xOSKflZxTcK0y_9Fg.nm76c9Mz3tAvJPhUBRkmiA5AbpDlbTuoQuw2ghaHoHY&dib_tag=se&keywords=B00RZUO1W6&nsdOptOutParam=true&qid=1776967296&sprefix=b00rzuo1w6%2Caps%2C138&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1)
- 10% off [Laura Mercier Tinted Moisturizer](https://www.amazon.com/Laura-Mercier-Tinted-Moisturizer-Natural/dp/B0DKG77BY9/ref=sr_1_5?crid=38VZVZ4610MWE&dib=eyJ2IjoiMSJ9.uoH1xMQQnIP1V_4X8ZrrdnsfcWVJhq59ExHDdU5U4DIpOBOf2ShDoNcVSuevshkG_yCy-0xQ7GyJVs7eVKOouHHQjHIexP5rlZxkxxkXbagyJ37qt4N2P5NiWNuKKWmXScb3_IlNy1yzF1uv3DDhxFWgfPDo1uNCLjrI9_RerviUuTM7cJ28ZaZU9p-_ygu-VF_pJIwsHORc5FiilBEqWkWETiAyaEpfV-xDiTOSfU9n4T0z7fTNAme3kQdWbKMGxfC-YR8eUHDfnwqcBBHKergqvBO2atl4E_wJafyhpTc.7PxibDvn_dth139nkoecbSXNjkret394VhwT0u65pO0&dib_tag=se&keywords=laura%2Bmercier%2Btinted%2Bmoisturizer&qid=1777044278&rdc=1&sprefix=laura%2Bmercie%2Caps%2C117&sr=8-5&th=1)
- 20% off [LANEIGE Bouncy & Firm Lip Treatment](https://www.amazon.com/LANEIGE-Bouncy-Firm-Lip-Treatment/dp/B0D84WSNQK/ref=sr_1_2?crid=CE1UH770307B&dib=eyJ2IjoiMSJ9.3nR0HCh_ghG11TQiSO9wVg.Ww9xOO-4jQFiglL-6YPPMgqLeOnGenHvaAu1m5r4Hz0&dib_tag=se&keywords=B0D84WSNQK&nsdOptOutParam=true&qid=1776876449&sprefix=b0d84wsnqk%2Caps%2C147&sr=8-2)
- 20% off [MATRIX Food For Soft Hair Serum Oil](https://www.amazon.com/Matrix-Food-Serum-Brittle-Types/dp/B0BY9LFBGV/ref=sr_1_1_sspa?crid=16AWW02JXNNKY&dib=eyJ2IjoiMSJ9.Wk0mx8gRE6CU75EnBtACjw.hb_e1K5v_dXpoA38F_5P2SvckdoJN7K3DGOAllTmCM4&dib_tag=se&keywords=B0BY9LFBGV&nsdOptOutParam=true&qid=1776876475&sprefix=b0by9lfbgv%2Caps%2C123&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1)
- 30% off [Milk Makeup RISE Waterproof Mascara](https://www.amazon.com/Milk-Makeup-RISE-Waterproof-Mascara/dp/B0C7WMC93G/ref=sr_1_5?crid=VH2UUD49FG8F&dib=eyJ2IjoiMSJ9.NT1a2XFjLrKv-zBSvIVH7Q.MKIkkuQ5AawnJf16YzmRNO5vGnFFWQNIqVTIfBVjzig&dib_tag=se&keywords=B0C7WMC93G&nsdOptOutParam=true&qid=1776877825&sprefix=b0c7wmc93g%2Caps%2C189&sr=8-5)
- 40% off [Neutrogena Purescreen+ Mineral UV Tint Face Liquid Sunscreen](https://www.amazon.com/Neutrogena-Purescreen-Sunscreen-Resistant-Fragrance/dp/B0BLS8237F/ref=sr_1_5?crid=1Y8EHHFQW56YQ&dib=eyJ2IjoiMSJ9.P7nRbgjloeLwCB9-Frl6KQ.onhqJ_glHq9KUbnxV4n8sWL3ap9MpvC9OxzIZO1lFCw&dib_tag=se&keywords=B0BLS8237F&nsdOptOutParam=true&qid=1776877852&sprefix=b0bls8237f%2Caps%2C128&sr=8-5)
- 30% off [RALPH LAUREN FRAGRANCES Polo Blue - Eau de Toilette - Men's Cologne](https://www.amazon.com/RALPH-LAUREN-FRAGRANCES-Polo-Blue/dp/B0009OAGYC/ref=sr_1_5?crid=2VXG9XBPUZWNC&dib=eyJ2IjoiMSJ9.obvbS6P8W9ZEw5llULCz-Q.6Arjvy1Wbuck7-wXWMrliL4vcvqqAoX73FTlMP6moeY&dib_tag=se&keywords=B0009OAGYC&nsdOptOutParam=true&qid=1776967246&sprefix=b0009oagyc%2Caps%2C115&sr=8-5)
- 25% off [Ritual Multivitamin for Women 18+ & Daily Gut Health Support](https://www.amazon.com/Ritual-Multivitamin-Women-Support-Supply/dp/B0BX4X7ZS3/ref=sr_1_1_sspa?crid=2HQXIZXCP6Y7Y&dib=eyJ2IjoiMSJ9.w2tuUTQPQPdRyYsoR-ww8A.OrxoAWP7nC9nCYLg_LL7WdTxbTVr6v0CgAVkAfek8dI&dib_tag=se&keywords=B09W35DHLH&nsdOptOutParam=true&qid=1776967170&sprefix=b09w35dhlh%2Caps%2C209&sr=8-1-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1)
- 20% off [Sol de Janeiro Brazilian Bum Bum Cream](https://www.amazon.com/SOL-JANEIRO-Brazilian-Bum-Cream/dp/B0CWBZY9XT/ref=sr_1_2?crid=1XOLE5BRZ8YLX&dib=eyJ2IjoiMSJ9.AVYUTlaeUoU0SfAwHJCpJA.SPJm3swyqbSuwqk-Bm9te6t5YeE1BHknm06VwRS4tiU&dib_tag=se&keywords=B0CWBZY9XT&nsdOptOutParam=true&qid=1776878021&sprefix=b0cwbzy9xt%2Caps%2C258&sr=8-2)
- 25% off [Sun Bum Original SPF Sunscreen Scape and Hair Mist](https://www.amazon.com/Sun-Bum-Sunscreen-Octinoxate-Oxybenzone/dp/B08PMKDCPN/ref=sr_1_3?crid=CUEYT7PGM3LK&dib=eyJ2IjoiMSJ9.F-0ay4M4IamRS8L39qAhhA.0KAh9XcDM-yyjzzkbV57EtXGhB-S7n0eJjQej0w5O5c&dib_tag=se&keywords=B08PMKDCPN&nsdOptOutParam=true&qid=1776878076&sprefix=b08pmkdcpn%2Caps%2C176&sr=8-3)
- 30% off [Tan-Luxe The Face, Illuminating Self Tan Drops](https://www.amazon.com/Tan-Luxe-Illuminating-Self-Tan-Drops-Medium/dp/B07D414DYB/ref=sr_1_1?crid=SOW78LHOPVOK&dib=eyJ2IjoiMSJ9.0wOP8gCfUiTJDeiU42rujQ.3hG2RbwrQWbUrOaqNSuQeegkJkqJV3mYqlEohqovWzs&dib_tag=se&keywords=B07D414DYB&nsdOptOutParam=true&qid=1776970564&s=beauty&sprefix=b07d414dyb%2Cbeauty%2C102&sr=1-1&th=1)
- 20% off [Therabody Depuffing Wand](https://www.amazon.com/Therabody-TheraFace-Depuffing-Wand-treatment/dp/B0DM3N48HC/ref=sr_1_1?crid=2DMHOUT9UOB9Q&dib=eyJ2IjoiMSJ9.mI1jDBXZDgoLCRpB-F-ySQ.QoQBuegGrhs_mmkly4o8ja8eHu_AAfZ0xUtHLo0TsVg&dib_tag=se&keywords=B0DM3N48HC&nsdOptOutParam=true&qid=1776878189&sprefix=b0dm3n48hc%2Caps%2C146&sr=8-1&th=1)

Plus, customers can shop over 200 Amazon exclusive gift sets, including:

- [amika the shield anti-humidity spray](https://www.amazon.com/smoothing-anti-frizz-exclusive-protection-frizz-free/dp/B0FBCZC3PG/ref=sr_1_1?crid=14QJD2AWRZ81L&dib=eyJ2IjoiMSJ9.GeLTMY0qfywdjNE6BFXTMw.E3RB8SIsk505prQRVDt2Gl804d-5DSN757CY9wXmZec&dib_tag=se&keywords=B0FBCZC3PG&nsdOptOutParam=true&qid=1776970017&sprefix=b0fbczc3pg%2Caps%2C108&sr=8-1&th=1)
- [Drunk Elephant Test the Water Kit](https://www.amazon.com/Drunk-Elephant-Test-Water-Dermatologist-Tested/dp/B0GCBGT945/ref=sr_1_5?crid=3T5CQH3L0EAJW&dib=eyJ2IjoiMSJ9.AGYOjmummzQynLeTgY3Hag.5iICaozctbb8_1tSZIRgCb8XbFtBmdH3WjH3NRakzLY&dib_tag=se&keywords=B0GCBGT945&nsdOptOutParam=true&qid=1776969633&sprefix=b0gcbgt945%2Caps%2C115&sr=8-5)
- [medicube PDRN Glow Ritual Gift Set](https://www.amazon.com/medicube-Collagen-Retinol-Peptides-Skincare/dp/B0GJ3R2CV9/ref=sr_1_5?dib=eyJ2IjoiMSJ9.iJE3nsEakdJY3uVMy5AovA.VUwwAUPbYa_UW2jIrulByaAEYBY2OCd6intvcYBDBn0&dib_tag=se&keywords=B0GJ3R2CV9&nsdOptOutParam=true&qid=1776969983&sr=8-5)
- [St.Tropez Self Tan Express Mini Kit](https://www.amazon.com/St-Tropez-Travel-Sized-Bronzing-Applicator-Vegan-Friendly/dp/B0CLPH7DM4/ref=sr_1_1?crid=KHAL4B69ZB5N&dib=eyJ2IjoiMSJ9.6rzAAoPYlM7eEIrBglqFQA.alniu_yr0iNiTyTMaH0mJO14LmqKOcwiFyTdSo687T4&dib_tag=se&keywords=B0CLPH7DM4&nsdOptOutParam=true&qid=1776969542&sprefix=b0clph7dm4%2Caps%2C115&sr=8-1&th=1)
- [Tower 28 SOS Daily Rescue Facial Spray - Purifying Face Toner Duo](https://www.amazon.com/Tower-28-Daily-Rescue-Facial/dp/B0FWX76RBL/ref=sr_1_1?crid=2DSAO4BEM9WMH&dib=eyJ2IjoiMSJ9.1jGwab9h-_aqGFrvYHDOyw.qyJBaNBBFUcIRfdi92D52OjYdO1Jze1zY9hQAwPNn5U&dib_tag=se&keywords=B0FWX76RBL&nsdOptOutParam=true&qid=1776969723&sprefix=b0fwx76rbl%2Caps%2C141&sr=8-1&th=1)

Need help narrowing down the deals? Ask Rufus, [Amazon's AI assistant for shopping](https://www.aboutamazon.com/news/retail/how-to-use-amazon-shopping-ai-assistant), for help finding exactly what you're looking for. Try prompts like "What are the best K-beauty deals during the Summer Beauty Event?" or "Find me a gift set for my mom who loves fragrance." Rufus can help you sort through thousands of deals to find the right products for your needs and budget.

![otc](https://assets.aboutamazon.com/dims4/default/a72bca0/2147483647/strip/true/crop/1688x1125+156+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Feb%2F95%2F29ee0db347a38b2d4c02e2ef2461%2Fpya-otc-hero-v2-lm-2.jpg)

- [Prime for Young Adults introduces 5% cash back on everyday essential grocery items, just in time for move-in](https://www.aboutamazon.com/news/retail/amazon-prime-young-adults-cash-back-rewards)

Summer Beauty Event deals will be dropping throughout the two-week shopping event—visit the [Summer Beauty Event page](http://amazon.com/summerbeautyevent) to score your favorites and discover new products.

Next, [Amazon introduces faster delivery](https://www.aboutamazon.com/news/retail/amazon-fast-delivery-orders) with new 1-hour and 3-hour options.