![A woman stands behind a work table, smiling at the camera. In front of her are several handmade bentwood air plant containers, behind her sits more wood and tools. ](https://assets.aboutamazon.com/dims4/default/240741b/2147483647/strip/true/crop/2000x1333+0+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F2f%2Fa0%2Fb5b38db74fa2843c4e135399e9f5%2F2019-smb.jpg)

# Amazon's impact on small businesses

*There are more than 1.9 million businesses, content creators, and developers in the U.S. alone, using Amazon products and services to follow their dreams and reach customers. *

Amazon’s mission is to be Earth’s most customer-centric company. Among the customers we’re focused on are small businesses and entrepreneurs. They [sell their products](https://services.amazon.com/selling/getting-started.html)in Amazon’s stores. They [start businesses](https://logistics.amazon.com/marketing)to deliver packages for Amazon. They [write books](https://kdp.amazon.com/en_US/) available on Kindle  and [create videos](https://videodirect.amazon.com/home/landing) for customers to watch on Prime Video. They [use developer tools](https://aws.amazon.com/products/developer-tools/) from AWS and [build skills](https://developer.amazon.com/docs/ask-overviews/build-skills-with-the-alexa-skills-kit.html) on Alexa to reach their own customers.

In total, there are more than 1.9 million businesses, content creators, and developers in the U.S. using Amazon products and services to follow their dreams and reach customers.

![A woman wearing a white button down and jeans, leans over a book of fabric swatches. To her right is a computer and mobile phone. Behind her is built-in cabinetry. ](https://assets.aboutamazon.com/dims4/default/32a1980/2147483647/strip/true/crop/2000x1333+1+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F8a%2Ff4%2F1a08ac56448dbec8617485d42e84%2Finspireinternational-smb.jpg)

- [Amazon's 2019 small business impact report](https://amzn.to/2019-SMB-Impact-Report)

To make those pursuits possible, we are making big investments: in our delivery network, data centers, AI research, robotics. And, of course, in our own people. Since 2011, we’ve invested tens of billions to help SMBs succeed working with Amazon.

As we noted in our most recent letter to shareholders, small and medium-size businesses selling on Amazon now account for 58% of our total sales. That’s up from 30% ten years ago.

That’s just one measure of the success small businesses are achieving by working with Amazon. This second annual SMB Impact Report takes a deeper look at how small businesses are benefiting from Amazon’s tools and services. The results are striking: SMBs selling in Amazon’s stores have created an estimated 1.6 million jobs worldwide. Developers have built more than 90,000 Alexa skills. Hundreds of thousands of authors from around the world have self-published millions of books through KDP. Many of them are building incredibly successful writing careers as a result. In 2018, thousands of independent authors earned more than $50,000, with more than a thousand surpassing $100,000 in royalties.

Amazon is inspired by the type of courage and inventiveness that makes entrepreneurs tick. And our customers benefit from the products, books, videos and skills they produce. We want to salute the millions of entrepreneurs, creators, and developers around the world whose impressive efforts are summarized in this report.

Jeff Wilke, CEO
Amazon Worldwide Consumer