![Images showing ways to support small businesses in Amazon’s store.](https://assets.aboutamazon.com/dims4/default/cbd282b/2147483647/strip/true/crop/2229x1486+411+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Faf%2F35%2Fe23fed1f47b59fddf76bf00092a2%2Fsmb-hero-v4.jpg)

# 7 easy ways to support small businesses in Amazon’s store this holiday season

*Amazon makes it easier than ever to save big on the best gifts of the season from small businesses across the U.S.*

Looking to support small businesses this holiday season? Customers can save big on incredible deals from small businesses in Amazon’s store. In fact, shoppers can find more deals on small business products than ever before with deals dropping all the time at [amazon.com/smallbusinessdeals](https://amzn.to/40Otghh).

![a collage of products from small businesses that sell on amazon, including the brands golde, musee, blue henry, and bubbleblooms](https://assets.aboutamazon.com/dims4/default/adcc39d/2147483647/strip/true/crop/1688x1125+313+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F13%2F31%2F4cb840724f169438b4891981bd4b%2Fsmb-hero-collage-apr24.jpg)

- [25 cool small businesses to shop in Amazon stores](https://www.aboutamazon.com/news/small-business/small-business-on-amazon)

Small businesses provide a vast selection of unique gifts, stocking stuffers, and seasonal essentials for customers, and Amazon provides many ways to discover small business gifts for everyone on your list, while enjoying fast, hassle-free delivery to your doorstep. Plus, buying from small businesses in Amazon’s store makes a real impact because those businesses then grow and create jobs in their local communities.

We celebrate the continued success of the many small and local businesses that sell in our store. Here are six easy ways to support small businesses in our store all season long.

![An image of FaceTory Berry Jam Lip Sleeping Mask with Strawberry Fruit Extract.](https://assets.aboutamazon.com/dims4/default/47dbbb1/2147483647/strip/true/crop/1600x975+0+0/resize/767x467!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F24%2F20%2Fe9001ffc490da66c58478cdbef6b%2Finline-section1-facetorylipmask.jpg)
*FaceTory [Berry Jam Lip Sleeping Mask](https://amzn.to/3sAWp2X) with Strawberry Fruit Extract*

New deals from small businesses will drop regularly on [amazon.com/smallbusinessdeals](https://amzn.to/40Otghh) helping shoppers save big while “supporting small” this season. For those looking to support small businesses, customers will find more deals on small-business products than ever before, including items from [Caraway](https://amzn.to/3GsYH7D), [PuffCuff](https://amzn.to/3MRPbyo), [Thames & Kosmos](https://amzn.to/49F6NHz), [Blueland](https://amzn.to/3R9PoPK), and [FaceTory](https://amzn.to/3MP043S).

![An image showing ways to support small businesses in Amazon’s store.](https://assets.aboutamazon.com/dims4/default/cf38a0b/2147483647/strip/true/crop/1600x964+0+0/resize/767x462!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6c%2Fd5%2F64d18c3c4a69b3ad7e14f2fe0058%2Fsmb-2-inline.jpg)

All year long, customers can discover and shop incredible gifts from small businesses—including from [Black-owned](https://www.aboutamazon.com/news/small-business/how-amazon-supports-black-owned-businesses-during-black-business-month-and-all-year-long), [women-owned](https://www.aboutamazon.com/news/small-business/4-incredible-women-owned-small-businesses-to-support-in-amazons-store), military family-owned, [Hispanic-owned](https://www.aboutamazon.com/news/small-business/amazon-hispanic-owned-small-businesses), Asian & Pacific Islander-owned, and LGBTQIA-owned businesses—at [amazon.com/supportsmall](https://amzn.to/46lruFr).

![An image of a candle from a small businesses in Amazon’s store.](https://assets.aboutamazon.com/dims4/default/7de6dba/2147483647/strip/true/crop/1600x975+0+0/resize/767x467!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F40%2Fff%2Fc65b22da4332b4c04f94ca93ab7a%2Finline-section3-candle.jpg)
*Calla Collections [Boy Mom Candle](https://amzn.to/3QR0AQh) made from Natural Soy Wax*

[There’s something for everyone, in every price range](https://amzn.to/3MSnJka), with curated selections like Black-owned, Women-owned, Under $50, Under $25, Toys & Games, Beauty, Fashion, and Home & Kitchen. With everything from a [candle](https://amzn.to/3QR0AQh) for the “boy mom” in your life, to [interactive sing-along books](https://amzn.to/47FHhQG)designed for your little ones, there's so much to discover from [small businesses in Amazon’s store](https://amzn.to/46oc7fl).

![An image showing ways to support small businesses in Amazon’s store.](https://assets.aboutamazon.com/dims4/default/eefea31/2147483647/strip/true/crop/750x545+0+0/resize/767x557!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fec%2Fff%2F7bf20e954efbbbf3192dc4a49352%2Finline-section4-sbe-creative-onsite-supportsmall-learnmore-gif-750x545-tth.gif)

Availablefor the first time during holiday shopping, the new [Small Business Search filter](https://amzn.to/40NKxXS) makes shopping small easier than ever by allowing customers to search for products from eligible small businesses in Amazon’s store. Use the store search bar or navigation menu to find what you’re looking for, then scroll down and select the Small Business filter below the Business Type category.

![An illustration of the small business badge](https://assets.aboutamazon.com/dims4/default/09fa531/2147483647/strip/true/crop/1600x300+0+0/resize/767x144!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcb%2F7d%2Fbea34cf04af892759c6b8106fd81%2Fsmb-badge-1600x300-2.jpg)

While browsing Amazon’s store, customers can look for the [Small Business badge](https://amzn.to/47IJBq8) on eligible product detail pages to easily know if a product is sold by a small business.

![A photo of Oprah Winfrey.](https://assets.aboutamazon.com/dims4/default/0360dd7/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F35%2F1c%2F1c9121874ae68144d9959d220984%2Finline-oprah.jpg)

Featuring gift picks for friends, family, and the community of people you hold in your heart all year long, most items in [this year’s Oprah’s Favorite Things](https://www.aboutamazon.com/news/small-business/oprahs-favorite-things-2023-small-business-gift-ideas-on-amazon) holiday gift list have been selected from inspiring small businesses in Amazon’s store. For the ninth year in a row, these curated items will be available for purchase in the [Oprah’s Favorite Things gift guide](https://amzn.to/47mMtJq) exclusively in Amazon’s store at [amazon.com/oprah](https://amzn.to/47mMtJq), as well as via the [Amazon shopping app](https://amzn.to/47nVNgb) to conveniently shop anytime, anywhere.

![A photo of actress Hailee Steinfeld. ](https://assets.aboutamazon.com/dims4/default/e160dba/2147483647/strip/true/crop/1600x900+0+0/resize/767x431!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F2f%2Fcb%2F75a491134a9b8dfacd5d62aa50ee%2Fhailee-inline-1600x900-plain.jpg)

Discover Hailee Steinfeld’s holiday favorites from small businesses and entrepreneurs in Amazon’s store by shopping her [Small Business Holiday Gift Guide](http://amazon.com/haileesteinfeldpicks), curated by the Oscar-nominated actress and singer herself. Whether you’re looking for the perfect gift for your loved ones, or hoping to support local brands, Hailee has teamed up with Amazon to make it easy to shop incredible products from small businesses all in one place. From beauty, fashion, and home & kitchen items, Hailee’s gift guide has everything you need this holiday season—including [Sweet Water Décor Mugs](https://www.amazon.com/dp/B0B5YJ85L4/ref=cm_gf_adlg_d_p0_e0_qd0_JfVYUwMmrHRyizcQHgxI?th=1), [Softies Loungewear](https://www.amazon.com/dp/B0CKBZGMN3/ref=cm_gf_adlg_d_p0_e0_qd0_Htm3kwEeeHwnoolMKNvP), [L’Ange Hair blowdryers](https://www.amazon.com/dp/B0B4M4JWYY/ref=cm_gf_adlg_d_p0_e0_qd0_t5ffSPGzC6dA1Qy2oelR), [TERMINAL B candles](https://www.amazon.com/dp/B09ZKM8G6R/ref=cm_gf_adlg_d_p0_e0_qd0_wGu2i6NTdz41aV3myHBm?th=1), and [Ghia holiday aperitifs](https://www.amazon.com/dp/B0CCCFCSVV/ref=cm_gf_adlg_d_p0_e0_qd0_9TS38c8SErA9Uu6IHISM?th=1).

![A robot operating in an Amazon fulfillment center](https://assets.aboutamazon.com/dims4/default/c7f95b1/2147483647/strip/true/crop/1115x743+103+0/resize/300x200!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F44%2Fce%2F221007ee41fdb8475bf27cf69414%2Fshare-image-cyberincybermonday-1320x734.jpg)

- [5 ways Amazon is using AI to improve your holiday shopping and deliver your package faster](https://www.aboutamazon.com/news/operations/amazon-uses-ai-to-improve-shopping)

Last year, independent sellers in Amazon’s store celebrated a [record-breaking holiday season](https://www.aboutamazon.com/news/small-business/celebrating-a-record-breaking-holiday-season-for-amazon-with-customers-purchasing-more-items-than-ever-before-from-our-selling-partners), with customers purchasing more items than ever before from our selling partners—most of which are small and medium-sized businesses. We can’t wait to see how our customers show up to support small and break records again this season.

Check out more [holiday shopping deals and gift guides](https://www.aboutamazon.com/news/retail/live-deals-amazon-black-friday-cyber-monday).