# Project Zero

![Inside the AI systems Amazon uses to protect every part of your shopping experience](https://assets.aboutamazon.com/dims4/default/7b06ff6/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F52%2F4c%2Fa10ec3cd4bbb8ebae5b36d1b2a0f%2Ftser-hero.jpeg)
- [Inside the AI systems Amazon uses to protect every part of your shopping experience](https://www.aboutamazon.com/news/policy-news-views/amazon-trustworthy-shopping-experience-report-2025)
![Amazon efforts lead to criminal sanctions and $180 million in penalties against bad actors](https://assets.aboutamazon.com/dims4/default/748db89/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F92%2F8b%2F2a1336974cab979b96a7290ebd46%2Faa-june2025-counterfeits.jpg)
- [Amazon efforts lead to criminal sanctions and $180 million in penalties against bad actors](https://www.aboutamazon.com/news/policy-news-views/amazon-counterfeit-crimes-unit)
![The latest actions to protect consumers from impersonation scams: Amazon secures win in lawsuit against publishing scammers, awarded $36.4 million](https://assets.aboutamazon.com/dims4/default/cacb187/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4c%2Fa0%2F16c6682b491e874051c614b886e0%2Fhero-illustration-scam-revised2.jpg)
- [The latest actions to protect consumers from impersonation scams: Amazon secures win in lawsuit against publishing scammers, awarded $36.4 million](https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-to-protect-customers-from-impersonation-scams)
![How Amazon uses AI innovations to stop fraud and counterfeits](https://assets.aboutamazon.com/dims4/default/d674a2e/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F4c%2Fde%2F85ff1bc54bd7a9ab89bdc9d84d52%2Faa-mar2025-rbrandprotection-standard-hero-v1-600kb-2000x1125-standard-hero-v1-600kb-2000x1125-1.jpg)
- [How Amazon uses AI innovations to stop fraud and counterfeits](https://www.aboutamazon.com/news/policy-new-views/amazon-brand-protection-report-2024-counterfeit-products)
![Amazon’s latest Brand Protection Report: How we’re cracking down on counterfeit products](https://assets.aboutamazon.com/dims4/default/0088a75/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F98%2F6b%2Fc7dcb9244a769adb5a050c5e4230%2Fabout-amazon-hero-customertrust-img-1.jpg)
- [Amazon’s latest Brand Protection Report: How we’re cracking down on counterfeit products](https://www.aboutamazon.com/news/policy-news-views/amazon-brand-protection-report-2023-counterfeit-products)
![How Amazon's Counterfeit Crimes Unit takes action to stop counterfeiters](https://assets.aboutamazon.com/dims4/default/c95c683/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F30%2Fcc%2F304f70e34cfab4cf521342ccdd8d%2Fabout-amazon-hero-customertrust-img-3.jpg)
- [How Amazon's Counterfeit Crimes Unit takes action to stop counterfeiters](https://www.aboutamazon.com/news/policy-news-views/the-latest-updates-from-amazons-counterfeit-crimes-unit-2023)
![How Amazon takes action to stop fake reviews](https://assets.aboutamazon.com/dims4/default/7c34862/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F52%2F62%2F5a76f7b54692bdf7d8fe5efb5dcb%2Ffakereviews-hero-v1.jpg)
- [How Amazon takes action to stop fake reviews](https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers-2023)
![Amazon's Counterfeit Crimes Unit's collaboration with brands and law enforcement result in global raids](https://assets.aboutamazon.com/dims4/default/a97a0a5/2147483647/strip/true/crop/2640x1486+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fbc%2F4b%2F0f2089bc4a69b8d1a95d708ee53e%2Fccu-lawsuits-hero.jpg)
- [Amazon's Counterfeit Crimes Unit's collaboration with brands and law enforcement result in global raids](https://www.aboutamazon.com/news/policy-news-views/amazons-counterfeit-crimes-unit-successful-raids-worldwide)
![Amazon makes it easier for brands to join Amazon Transparency through new interoperability features](https://assets.aboutamazon.com/dims4/default/91d740d/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F92%2F6e%2Fe9d06e5144159123cce78bb5c791%2Ftransparency-hero-2.jpg)
- [Amazon makes it easier for brands to join Amazon Transparency through new interoperability features](https://www.aboutamazon.com/news/policy-news-views/amazon-makes-it-easier-for-brands-to-join-amazon-transparency-through-new-interoperability-features)
![Amazon works with partners to create a world without counterfeits](https://assets.aboutamazon.com/dims4/default/73fe74b/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F62%2F14%2Fd4568e0e4beea83e2bbe8cf2fb5a%2Fanticounterfeit-hero-2000x1125.jpg)
- [Amazon works with partners to create a world without counterfeits](https://www.aboutamazon.com/news/policy-news-views/amazon-works-with-partners-to-create-a-world-without-counterfeits)
![Amazon and Canon file joint lawsuit to protect customers and hold counterfeiters accountable](https://assets.aboutamazon.com/dims4/default/97d877f/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F25%2Fb2%2Fdd8c88214b14b8ad6e05ccd75e09%2Fcanon-rolling-blog-hero.jpg)
- [Amazon and Canon file joint lawsuit to protect customers and hold counterfeiters accountable](https://www.aboutamazon.com/news/policy-news-views/amazon-and-canon-file-joint-lawsuit-to-protect-customers-and-hold-counterfeiters-accountable)
![4 insights from Amazon’s latest Brand Protection Report](https://assets.aboutamazon.com/dims4/default/180b2f6/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fa5%2F6d%2Fc64ba33d4947b4d2bba2a2a5204f%2Fbrandprotection-hero-3.jpg)
- [4 insights from Amazon’s latest Brand Protection Report](https://www.aboutamazon.com/news/company-news/amazon-brand-protection-report-2022)