# Shareholder letter

![Andy Jassy explains how going back to the starting line drives reinvention at Amazon](https://assets.aboutamazon.com/dims4/default/ded3eba/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6b%2F64%2F1df7d1c142b7b715f6994ae089ad%2Fabout-amazon-hero-november-2024-aagm-seattle-andy-jassy-3-copy.jpg)
- [Andy Jassy explains how going back to the starting line drives reinvention at Amazon](https://www.aboutamazon.com/news/innovation-at-amazon/andy-jassy-amazon-reinvention)
![Amazon CEO Andy Jassy says it’s important to pursue multiple parallel paths when inventing and experimenting](https://assets.aboutamazon.com/dims4/default/e6a190d/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F57%2F18%2F7e04acd941e7a77ab332ed77660f%2Fabout-amazon-hero-aagm-andyjassy-archive178-amazon-news-lj-031726.jpg)
- [Amazon CEO Andy Jassy says it’s important to pursue multiple parallel paths when inventing and experimenting](https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ceo-andy-jassy-parallel-paths-inventing-experimenting)
![Andy Jassy shares 9 things he’s learned over 28 years at Amazon](https://assets.aboutamazon.com/dims4/default/b25ef53/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fcb%2F0f%2F269da7ff48e79671695bcd0cbb36%2Fabout-amazon-hero-archive-aagm-1998-jassyapproved.jpg)
- [Andy Jassy shares 9 things he’s learned over 28 years at Amazon](https://www.aboutamazon.com/news/workplace/andy-jassy-lessons-learned-amazon)
![CEO Andy Jassy shares 3 ways Amazon is innovating to make customers’ lives easier and better](https://assets.aboutamazon.com/dims4/default/d72a1fd/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F1f%2F2f%2Face109c74afbad83a0366372a4ac%2Fabout-amazon-hero-aagm-andyjassy-archive179-amazon-news-lj-031726.jpg)
- [CEO Andy Jassy shares 3 ways Amazon is innovating to make customers’ lives easier and better](https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ceo-andy-jassy-robotics-rural-delivery-broadband)
![Amazon CEO Andy Jassy talks 6 truths surrounding the rise of AI](https://assets.aboutamazon.com/dims4/default/d801093/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2Fc0%2Fbd%2F96f975d142cdbbc435bec5b4cee1%2Fabout-amazon-hero-archive-aagm-2351-jassyapproved.jpg)
- [Amazon CEO Andy Jassy talks 6 truths surrounding the rise of AI](https://www.aboutamazon.com/news/aws/amazon-ceo-andy-jassy-aws-ai)
![CEO Andy Jassy’s 2025 Letter to Shareholders](https://assets.aboutamazon.com/dims4/default/c3da348/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5c%2F68%2Fc2d4989842d2966e335a972d0dbe%2Fshareholder-letter-2025-amazon-news-jp-040726.jpeg)
- [CEO Andy Jassy’s 2025 Letter to Shareholders](https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-2025-letter-to-shareholders)
![CEO Andy Jassy shares 3 reasons he’s still at Amazon after 28 years](https://assets.aboutamazon.com/dims4/default/ded3eba/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F6b%2F64%2F1df7d1c142b7b715f6994ae089ad%2Fabout-amazon-hero-november-2024-aagm-seattle-andy-jassy-3-copy.jpg)
- [CEO Andy Jassy shares 3 reasons he’s still at Amazon after 28 years](https://www.aboutamazon.com/news/workplace/ceo-andy-jassy-long-career-at-amazon)
![Amazon CEO Andy Jassy reveals one thing that ‘disproportionately matters’ for every business](https://assets.aboutamazon.com/dims4/default/b0c5624/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F90%2F4c%2F59af29da42ef9296675556e99fa1%2Fabout-amazon-hero-amazon2025-0226-100904-5945-alivecoverage.jpg)
- [Amazon CEO Andy Jassy reveals one thing that ‘disproportionately matters’ for every business](https://www.aboutamazon.com/news/workplace/amazon-ceo-andy-jassy-speed-business)
![Amazon CEO Andy Jassy shares how AI will reinvent ‘virtually every customer experience we know’](https://assets.aboutamazon.com/dims4/default/8542067/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F59%2Fe6%2F92648109414a88b4beb0eeee56f3%2Fabout-amazon-hero-archive005-allhands-andyjassy-aagm25-6821-8192x5464-crop-2.jpg)
- [Amazon CEO Andy Jassy shares how AI will reinvent ‘virtually every customer experience we know’](https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ceo-andy-jassy-ai)
![CEO Andy Jassy shares 7 ways Amazon strives to operate like ‘the world's largest startup'](https://assets.aboutamazon.com/dims4/default/65e58e0/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F7f%2F2c%2F5a9bb565469eb45c77b7a01968c8%2Fabout-amazon-hero-20170510amazonseattlecampus-js-10.jpg)
- [CEO Andy Jassy shares 7 ways Amazon strives to operate like ‘the world's largest startup'](https://www.aboutamazon.com/news/workplace/ceo-andy-jassy-amazon-worlds-largest-startup)
![Amazon CEO Andy Jassy shares the simple question that helps power Amazon's innovation](https://assets.aboutamazon.com/dims4/default/0a68979/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F37%2F92%2F05f5f12545c090b53805104739a3%2Fabout-amazon-hero-andy-jassy-all-amazon-global-meeting-march-2025-2.jpg)
- [Amazon CEO Andy Jassy shares the simple question that helps power Amazon's innovation](https://www.aboutamazon.com/news/workplace/amazon-ceo-andy-jassy-on-asking-why)
![CEO Andy Jassy’s 2024 Letter to Shareholders](https://assets.aboutamazon.com/dims4/default/f8aa455/2147483647/strip/true/crop/2000x1125+0+0/resize/1320x743!/quality/90/?url=https%3A%2F%2Fassets.aboutamazon.com%2F5c%2Fb5%2F2f1d03cb4b4492a7b88fb8aab077%2F2024-shareholderletter-hero-image-final.jpg)
- [CEO Andy Jassy’s 2024 Letter to Shareholders](https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-2024-letter-to-shareholders)