September 28, 2021 11:17 AM

Full presentation

View today's full presentation with all the announcements, speakers, new products, and features.
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September 28, 2021 10:31 AM

Learn more

To learn more about today's announcements, check out:
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September 28, 2021 10:05 AM

Thank you

Thanks for tuning in!
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September 28, 2021 10:05 AM

Wrap up

We’ve shown you a lot today. Products designed to reduce your environmental impact. A reimagined home hub. Devices that will bring families closer together. Products and services that help people on their health and wellness journeys. New security devices from Ring and Blink to make neighborhoods safer. And, of course, Astro. All the while, showing you that we can make AI simple enough for everybody, and move more and more computing to the edge.
The reason we do this is simple: because it matters to customers. And, because we believe that, when we’re at our best, our products can solve the hard problems behind the scenes, so customers can spend their time focusing on what matters most to them.
A series of Amazon devices announced on September 28, 2021
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September 28, 2021 10:04 AM

Day 1 Editions

Astro is part of our Day 1 Editions program, which is designed to bring our most ambitious ideas to life.
Like Alexa, which has continued to get smarter since we launched seven years ago, Astro too will get smarter and more capable over time.
Astro will be available for an introductory price of $999. Starting today, you can sign up to request an invite. We plan to start granting invitations and shipping the device a little later this year.
Amazon Devices and Services
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September 28, 2021 10:03 AM

Hard science

Floorplans vary, furniture comes in different shapes and sizes, pets move around, and people are constantly setting down sneakers and bags that can block Astro’s path. Unlike roads, your house doesn’t have lines or maps that help with navigation.
The team had to solve for all of that, inventing an entirely new technology construct, one that integrates autonomous movement, home mapping, visual understanding, and more. We had to leverage AI in so many new ways, including using deep neural learning to map anchor points in the home, and building dynamic new SLAM (simultaneous localization and mapping) algorithms that are constantly refreshing.
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September 28, 2021 10:02 AM

Meet the Astro team and hear what leading roboticists think

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September 28, 2021 9:57 AM

Privacy

Of course, with a new device like this, we had to think about privacy at every turn. In addition to many of the privacy features customers are used to with Echo devices, we built brand new features:
  • Set out-of-bounds zones to denote areas where you don’t want Astro to go.
  • Turn on “do not disturb” to minimize how much Astro moves during certain times of the day or night.
  • We've also embedded AI processors inside of Astro to allow for as much edge computing as possible.
Amazon Devices and Services
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September 28, 2021 9:56 AM

A unique persona

We learned early on that customers don’t just want Alexa on wheels. To that end, we embodied Astro with a unique persona that’s all its own. From adding eyes to the display, to a whole host of sounds, the device really comes alive.
Astro will bring all of your favorite Alexa features like music, news, podcasts, and timers directly to you. Or, if you’re doing a video call, Astro will move with you around the house, so that you can continue the conversation.
A small black and white robot
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September 28, 2021 9:56 AM

In-home care

Dave talks about how Astro can be helpful for aging loved ones in your life when paired with Alexa Together. Dave's 85-year-old father lives 1,500 miles away.
"I’ve started visualizing who in my life could really benefit from it. If I could give him a device that helps him live independently, and gives me peace of mind—that’s truly priceless. Now, I can call my dad, and it will go find him to deliver the call. Or, my dad can set up a Routine that sends me a message when he’s up and about. And, with Alexa Together, if anything goes wrong, I know he can call a specialist 24/7.
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September 28, 2021 9:55 AM

Home monitoring

When you combine Astro with Ring Protect Pro, you get so much more. Now, when you’re away, you can use it to proactively patrol your home, investigate activity, and send you notifications when it detects something unusual—all the while, you have the option to save these videos to your Ring account.
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September 28, 2021 9:55 AM

Home monitoring

With live view and the app, you can send Astro to check on specific rooms, things, people, and even pets.
With the periscope cam, you can expand the field of view. Technically, building this periscope was incredibly hard, but it’s so helpful if you’re away from home and want to view things a little higher up—like checking if you left the stove on.
Amazon Devices and Services
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September 28, 2021 9:55 AM

Just announced—Astro

Astro is a new kind of household robot that integrates Alexa, advanced hardware, software, computer vision, and AI in a brand new way.
Amazon Devices and Services
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September 28, 2021 9:54 AM

One last device that delivers peace of mind and a whole lot more

In five to 10 years, we believe every home will have at least one robot. They’ll become a core part of your everyday life.
You’ve already seen some of our early work in this area. Last year, in addition to Always Home Cam, we introduced Echo Show 10, a device that can rotate its display to move with you around the room. And, we found that just a little bit of movement makes the experience even more magical for customers.
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September 28, 2021 9:53 AM

Dave Limp returns

Dave Limp returns to the stage.
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September 28, 2021 9:52 AM

Alexa Together pricing & availability

Alexa Together will be available for $19.99 a month, after a free six-month trial for new customers, or a one-year trial for existing Care Hub customers, when Alexa Together launches later this year.
Amazon Devices and Services
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September 28, 2021 9:51 AM

Alexa Together—Features

Alexa Together includes an Urgent Response feature, enabling hands-free 24/7 access to a professional emergency helpline. It’s also compatible with third-party devices that can detect when someone has fallen at home.
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September 28, 2021 9:51 AM

Alexa Together—Features

We know that caregiving isn’t easy, and for many, it’s shared among family members. That’s why early next year, Alexa Together will make it possible for multiple people to provide support for a loved one.
Aging loved ones can choose to set up Remote Assist, making it simple for you to help them get the most out of Alexa from afar. As a caregiver, you can do things like set reminders on your loved one’s devices or link a music service so they can easily play their favorite songs. You can also add contacts to their Alexa account so they can call friends and family, hands-free.
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September 28, 2021 9:51 AM

Just announced—Alexa Together

Stories like these motivate us to double down and invent where customers need it most. That’s why today we’re introducing Alexa Together, a new service designed to help aging family members feel more comfortable and confident living independently, and to give their families the reassurance of knowing they’re doing well. This new subscription takes what our customers have loved about Care Hub―like Care alerts, easy ways to stay connected, and privacy by design―and delivers an even more helpful experience.
Amazon Devices and Services
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September 28, 2021 9:50 AM

Alexa's impact

We hear from people every day who share their stories about the positive impact Alexa has on their lives.
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September 28, 2021 9:49 AM

Debra Chrapaty, Vice President, Alexa

Debra Chrapaty, Vice President, Alexa is on stage to talk about delivering peace of mind to customers in other ways.
Amazon Devices and Services
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September 28, 2021 9:47 AM

Routines even better with ultrasound motion detection

Soon you can enable Routines on even more Echo devices with ultrasound motion detection. If you choose to enable ultrasound on a supported device, the device emits an inaudible ultrasound wave through its speakers, which reflects off nearby objects before traveling back to its microphones. Alexa can then use this to automatically perform actions like turning off your Fire TV if it was still on when you left for work.
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September 28, 2021 9:47 AM

Just announced—Custom Event Alerts

Announcing Custom Event Alerts. Like Custom Sounds, this is a new feature that allows customers to create unique, personalized detectors on Ring cameras that are specific to the objects in their homes that matter most. With Custom Event Alerts, you don’t have to wait for us. You have almost unlimited options to build and get the alerts you want.
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September 28, 2021 9:47 AM

Just announced—Package Alerts

Starting today, Ring customers can enable package alerts on select Ring Video Doorbells, so you’ll always know when that package arrives.
Amazon Devices and Services
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September 28, 2021 9:45 AM

Blink Floodlight Cam & Blink Solar Panel Mount pricing & availability

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September 28, 2021 9:44 AM

Just announced—Blink Floodlight Cam & Blink Solar Panel Mount

We are also introducing Blink Floodlight Cam, a battery-powered smart LED floodlight that works with the Blink Outdoor Camera. And, for power, we are now offering Blink Solar Panel Mount, a wireless accessory powered by the sun.
Amazon Devices and Services
Learn more about the Blink Outdoor Floodlight Security Camera.
Learn more about the Blink Outdor Solar Security Camera.
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September 28, 2021 9:44 AM

Blink Video Doorbell pricing & availability

Amazon Devices and Services
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September 28, 2021 9:43 AM

Just announced—Blink Video Doorbell

Blink’s line-up is expanding with the first-generation Blink Video Doorbell. Blink Video Doorbell is designed for every home—you can install it wired or wire-free. It comes packed with features, like long-lasting battery life, HD video, night vision, motion detection, two-way audio, and alerts integrated with Alexa.
Amazon Devices and Services
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September 28, 2021 9:43 AM

In 2021, we sold three times more Blink devices than we did in 2019

One of the things I’ve loved about Ring joining Amazon is getting to work with other brands and team members who are focused on building great products on behalf of customers—like Blink. Blink’s passionate team continues to deliver on their customer promise of easy-to-use, affordable smart home security solutions. This customer-first focus is paying off: in 2021, we sold three times more Blink devices than we did in 2019.
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September 28, 2021 9:42 AM

Just announced—Ring Virtual Security Guard

Ring Virtual Security Guard is a new subscription service where a customer can choose to have a professional security company visually monitor their Ring cameras.
Ring Virtual Security Guard brings the peace of mind of having an on-site security guard, at an affordable price. With this service, you choose which of your cameras are monitored. If one detects motion when your Ring Alarm is armed, a security professional quickly checks the live feed and can respond to any unwanted activity.
We’ll be launching with our first partner, Rapid Response, and will then be expanding to other third-party security providers in the future. You can sign up today, and early access customers will get the service free for a limited time. After that, Rapid Response’s monitoring will start at $99 per month, per location.
Amazon Devices and Services
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September 28, 2021 9:42 AM

Just announced—Ring Jobsite Security

Ring Alarm Pro has many potential applications that we didn’t even consider when we started.
Most construction sites in neighborhoods have almost no security—at best a pad lock on the fence. That changes today, with our new exclusive offering with Home Depot: Ring Jobsite Security. With Ring Alarm Pro at its core, Ring Jobsite Security will help pros keep an eye on their jobsite. With the addition of a Ring Protect Plan, it can work off a cellular-only internet connection. Plug in the base station with the protective case. The included cameras can be wireless, using battery or solar. Ring Jobsite Security starts at $399.99 and is available for pre-order at HomeDepot.com.
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September 28, 2021 9:41 AM

Ring Alarm Pro pricing & availability

Amazon Devices and Services
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September 28, 2021 9:41 AM

Ring Edge

Ring Alarm Pro is packed with computing power, which allowed us to build Ring Edge. With Ring Edge, Protect Plan subscribers can insert a microSD card into the Alarm Pro and have all of their Ring cameras process and store videos locally. This gives customers even more control over their videos and reduces the bandwidth used by their cameras. Ring Edge allows our customers to take advantage of the privacy, latency, and future advanced features that can come with computing at the edge.
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September 28, 2021 9:40 AM

Just announced—Ring Alarm Pro

Ring Alarm Pro is a Ring Alarm base station with an eero Wi-Fi 6 router built in. Ring Alarm Pro has:
  • Alarm and motion detectors
  • Reliable Wi-Fi
  • Professional monitoring and online threat protection
Amazon Devices and Services
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September 28, 2021 9:39 AM

Always Home Cam pricing & availability

Amazon Devices and Services
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September 28, 2021 9:37 AM

Always Home Cam

When you’re away, you can just press a button in the Ring app and it will fly a preplanned route and show you what’s going on. It can also be set to do routes based on a triggered event, like flying to a Ring Door Alarm sensor when it’s tripped in Away mode. And, like all of our products and services, privacy is foundational. The camera lens is covered when it’s in the dock, and it only films when it’s in motion.
Today, we're opening up the invite list for Always Home Cam.
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September 28, 2021 9:37 AM

Always Home Cam

Last year, we unveiled Always Home Cam, an autonomous indoor flying camera, and we’ve seen a lot of excitement from our customers.
Amazon Devices and Services
Learn more about the Always Home Cam.
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September 28, 2021 9:37 AM

Smart Home momentum

Through the work of innovators around the world, including many of our developers and third-party device makers, our homes have started to become more ingrained with ambient intelligence.
- Customers have connected more than 200 million smart home devices to Alexa.
- They're connecting millions of new devices each month.
- Today more than 17 million customers choose Ring to protect their homes .
We remain committed to innovating around privacy and security. Last month, Ring added support for Authenticator apps to our Two-Step Verification options. We’ve also expanded End-to-End Encryption to be available globally and support more devices.
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September 28, 2021 9:36 AM

Introducing Jamie Siminoff

Jamie Siminoff, Founder & Chief Inventor, Ring, is on stage to share updates on home security and smart home.
Amazon Devices and Services
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September 28, 2021 9:35 AM

Just announced—Halo Nutrition

Halo Nutrition introduces personalized tools to help you eat better and build healthy eating habits you can sustain. A meal planner allows you to easily plan out a week of healthy eating, pulling from over 500 recipes from partners like WW, Lifesum, and Whole Foods Market. You can also save time with curated weekly menus that are tailored to your personal preferences. The Halo grocery list also connects with your existing Alexa Shopping list to streamline all your grocery needs into one place. Halo Nutrition will be rolling out early next year. Along with Halo Fitness, it will be included in the Halo membership.
Amazon Devices and Services
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September 28, 2021 9:35 AM

Just announced—Halo Fitness

Halo Fitness is an all-new service with hundreds of studio-quality workouts to help members move more and move better. Classes are led by industry experts and integrated with Halo hardware—so you can view real-time individual metrics, such as your live heart rate and heart rate intensity zone, as you work out. Halo Fitness will roll out to all Halo members starting later this year.
Amazon Devices and Services
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September 28, 2021 9:34 AM

Halo View pricing & availability

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September 28, 2021 9:34 AM

Just announced—Halo View

We built the first Halo Band to be distraction-free, so it has no screen. A lot of customers told us they love how it almost disappears when they wear it—but others told us they want a display. Today, we’re expanding the Halo family with Halo View.
Halo View introduces a vibrant AMOLED color display that provides at-a-glance access to Halo health metrics, live workout tracking, and more. It offers up to seven days of battery life—so you can wear it all week. It has a swim-proof design and comes in three sports band colors. We’re also offering a variety of additional sports, fabric, metal, and leather band options.
Amazon Devices and Services
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September 28, 2021 9:32 AM

Melissa Cha, Vice President, Halo Health & Wellness

Melissa Cha, Vice President, Halo Health & Wellness, is on stage to give an update on health and wellness.
Amazon Devices and Services
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September 28, 2021 9:32 AM

Amazon Glow pricing & availability

Amazon Devices and Services
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September 28, 2021 9:31 AM

Parental controls and privacy

From the very beginning of our journey with Glow, we knew it was important to design it with parental controls and privacy at the foundation. Kids can only call contacts their grown-ups preselect. And, closing the visible privacy shutter on the device instantly disables cameras and microphones.
Amazon Devices and Services
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September 28, 2021 9:31 AM

Collaborating with leaders in kids content

And to create even more exciting content for Glow, we collaborated with four leaders in kids content: Disney, Mattel, Nickelodeon, and Sesame Workshop.
Even more interactive content for Amazon Glow is coming later this year, to delight kids and families. We plan on opening our SDK to a limited set of partners in the first half of 2022.
Amazon Devices and Services
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September 28, 2021 9:31 AM

Things to try

Glow unlocks features like the merging of physical and digital objects. You can see this come to life with a twist on the classic activity Tangram. Kids use physical shapes, while their remote family members use digital ones, to solve challenges together.
Glow also has object scanning, which kids can use to turn a favorite toy into a digital sticker for art activities, or—my daughter’s personal favorite—into a custom jigsaw puzzle.
Glow includes hundreds of hours of hands-on, interactive activities, thanks to Amazon Kids+. Glow comes with a 1-year subscription to Kids+, bringing thousands of books, and dozens of interactive games and art activities, to kids and their remote loved ones.
Amazon Devices and Services
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September 28, 2021 9:28 AM

Amazon Glow features

Glow combines video calling with connected activities to keep everyone engaged and visible, making virtual visits feel more like being together in person.
While kids are having fun with Amazon Glow’s 19" touch-sensitive projected area, remote family and friends can use their own tablet to interact in a shared virtual space in real time through the free Amazon Glow app. And the 8” LCD display is designed so that kids can see their loved one the whole time.
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September 28, 2021 9:28 AM

Just announced—Amazon Glow

Amazon Glow reimagines the way kids can connect with remote family and friends. Our goal here was simple: create a device that goes beyond just enabling a video call—and do it with kids top of mind. And that’s exactly what we’ve done. Glow offers an immersive, virtual experience that brings the digital and physical worlds together.
Amazon Devices and Services
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September 28, 2021 9:28 AM

Meaningful connections

Staying connected to our loved ones, especially those that are remote, is tough. The last year and a half has certainly been no exception. That’s why we’re focused on building technology that puts these meaningful connections front and center.
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September 28, 2021 9:27 AM

Courtney Holoszyc takes the stage

Courtney Holoszyc, Program Leader, Amazon Kids & Family, takes the stage to discuss how we are inventing to create quality family time.
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September 28, 2021 9:25 AM

Alexa Custom Assistant

Hey, Disney!’ and the Disney Magical Companion were developed from the ground up by our friends at Disney, using Alexa Custom Assistant. This made it easy for Disney to create their own custom voice assistant, built on Alexa technology. The ‘Hey, Disney’ voice assistant features a unique wake word, voice, personality, and capabilities.
Amazon Devices and Services
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September 28, 2021 9:25 AM

Mickey-inspired stand for Echo Show 5

To bring a little more fun to your in-home Alexa experience, we’re announcing the upcoming availability of the new Mickey Mouse-inspired stand for Echo Show 5 from Otterbox.
Amazon Devices and Services
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September 28, 2021 9:23 AM

Just announced—'Hey, Disney!'

‘Hey, Disney!’ is an entirely new kind of voice assistant developed by Disney and built on Amazon’s Alexa technology. Whether you are at home or in a Walt Disney World Resort hotel, you will soon be able to use a supported Echo device to interact with beloved characters from Disney, Pixar, Marvel, Star Wars, and beyond.
Starting next year, ‘Hey, Disney!’ will work alongside Alexa and will be included as a complimentary feature on Amazon Echo devices in Walt Disney World Resort hotel rooms. You will also be able to purchase ‘Hey, Disney!’ for your Echo device and become part of the magic right from your home.
A composite image of Disney characters
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September 28, 2021 9:22 AM

Dave Limp and Josh D’Amaro share an update

Now Dave Limp and Josh D’Amaro, Chairman of Disney Parks, Experiences, and Products, give an update on how we are bringing even more beloved characters and family-focused experiences into homes.
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September 28, 2021 9:20 AM

Celebrity personalities

Earlier this year, we introduced two new celebrity personalities: Shaquille O’Neal and Melissa McCarthy. We loved being able to give families more ways to customize their Alexa experience, and the feedback on Shaq and Melissa has been wonderful. Building on this momentum, we will soon bring even more cherished characters and family-focused experiences into homes.
Amazon Devices and Services
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September 28, 2021 9:19 AM

More exclusive content coming to Amazon Kids+ members around the world

New Amazon Kids+ shows include:
  • Do, Re & Mi
  • The new Super Spy Ryan mobile game
  • ARPO Robot Babysitter
  • LEGO Monkie Kid
And just in time for the holidays, Blippi, which has over a billion monthly views, is coming exclusively to Amazon Kids+ with Blippi’s Treehouse, a new series that inspires kids to be curious and learn about the world around them.
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September 28, 2021 9:19 AM

We have tens of millions of parents and children who are fans of our Amazon Kids+ service

Since last year, we’ve added thousands of new titles to Amazon Kids+, from brands like Marvel, NatGeo, and Lego.
An image of a little girl in a car, with copy that says "Tens of millions of Amazon Kids+ fan"
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September 28, 2021 9:18 AM

Ambient technology that "just works"

Across our entire business, we see that simple, powerful technology can help families in all aspects of their lives.
We are particularly focused on making family time as memorable as possible. Often, that begins with great content.
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September 28, 2021 9:18 AM

Aaron Rubenson, Vice President, Devices & Alexa

Amazon Devices and Services
Aaron Rubenson, Vice President, Devices & Alexa, enters the stage to share more about how we're creating magical family experiences.
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September 28, 2021 9:17 AM

Echo Show 15 pricing & availability

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September 28, 2021 9:17 AM

AI For Everyone

With the introduction of visual ID, teachable AI, and custom sounds, we are one step closer to our vision of “AI for everyone.”
A black background with white text that says "AI for Everyone"
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September 28, 2021 9:16 AM

Just announced—custom sounds

Next year, customers can teach Alexa to recognize custom sounds in their home. Take an open refrigerator―if you teach Alexa to learn the beeping sound that your fridge makes when it’s left open, you can have Alexa send you a notification to close the door so your food doesn’t go bad.
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September 28, 2021 9:15 AM

Just announced—preference teaching

You can also teach Alexa your preferences. This includes things like dietary needs, or telling Alexa you're a Seattle Seahawks fan.
Amazon Devices and Services
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September 28, 2021 9:14 AM

Just announced—visual ID

With visual ID, Alexa can now recognize you when you’re Echo Show camera’s field of view. Once Alexa recognizes you, the ambient display will show content that’s personalized for you—your personal calendar, your recently played music, or notes for you.
We built visual ID with privacy at its foundation. It’s optional—you have to enroll to use the feature. All image processing happens on-device, and you can delete your visual ID profile at any time.
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September 28, 2021 9:13 AM