Recent updates
Prime Day 2023 is well under way, but if you haven’t had a chance to shop all of this year’s deals yet, don’t worry.
Prime Day continues through the end of today, and there are still plenty more deals on top brands and products to get your hands on.
Beyond savings on categories like beauty, fitness, clothing, and home products, Amazon is giving you big discounts on a variety of Prime services and other programs, from Kindle Unlimited to Grubhub+.
This live blog will give you real-time updates on deals, shopping reminders, and tips and tricks so you can make the most of Amazon Prime Day.
And remember, you must be an Amazon Prime member to access Prime Day deals. Not a Prime member yet? Get started today with a free 30-day trial.
Save up to 66% on select Ring devices and bundles, including the all-new Ring Indoor Cam (2nd gen), all-new Ring Battery Doorbell Plus, and Ring Video Doorbell (2nd Generation) + all-new Echo Show 5 bundle
The Ring Indoor Cam (2nd Gen) includes an adjustable camera mount—and can plug in wherever there’s a power outlet—making it easy to find the perfect view up high or down low.
Stay in the know from head to toe with Ring Battery Doorbell Plus, our upgraded doorbell with super clear HD+ video and a taller Head-to-Toe field of view compared to the previous generation.
Spend $30 on select school supplies and save 20%
Get a head start on back to school shopping and reap the savings this Prime Day.
Save up to 40% on select kitchen appliances from Vitamix
Vitamix blenders have a well-earned reputation for excellence among home cooks and restaurant chefs. Use them to make delicious smoothies, sauces, and more.
Use Alexa to receive deal notifications
Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later.
To get started, just say, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
Under $25: Save 20% on select products from Chamberlain Coffee by Emma Chamberlain
Chamberlain Coffee makes matcha powder, chai mix, and a variety of coffee blends to help you get your day started on the right foot. Coffee lovers in particular will appreciate that the brand’s beans are freshly roasted in California and certified USDA organic.
Under $25: Save 20% on select SPF, skincare, haircare, and lip products from Sun Bum
Whether you prefer your sun protection in the form of a lotion, spray, or face stick, Sun Bum has you covered. Its SPF products provide UVA/UVB protection and are Hawaii 104 Reef Act Compliant.
Download the Amazon app for quick access to the latest deals and your order status
If you haven’t already, download the Amazon app. You can browse and shop Prime Day deals, easily track your delivery, initiate returns, contact customer service, and more.
Under $50: Save up to 60% on select Gap apparel for the whole family
There are deals across this classic American brand, from men’s and women’s clothing to kids’ and baby apparel.
College students pay half-price for Amazon Prime memberships
College students can try Prime Student with a six-month trial at amazon.com/joinstudent, then pay just $7.49 per month.
As a special Prime Day promotion, if you sign up for a Prime Student membership today, you’ll receive a $6 credit to rent or buy titles on Prime Video.
Under $25: Start your summer reading with 3 free months of Kindle Unlimited
New Kindle Unlimited members or those who haven’t been in the program for over a year can sign up for this three-month free trial (usually $11.99 a month). A Kindle Unlimited subscription gives you access to more than 4 million digital books, as well as thousands of audiobooks, comics, and magazines
How to receive personalized Prime Day deals
Use fun features like Inspire and Shop by Interest so you can get directly to the deals that matter most to you. These immersive shopping feeds help you discover personalized and trending Prime Day deals and feature recommendations from your favorite influencers, fellow customers, and brands.
Also be on the lookout on your Amazon homepage for tailored deals including “Deals related to your views,” “Deals from brands you may like,” and “4+ Star deals for you.”
Under $100: Refresh your linens with 30% off towels and bedding from Amazon Basics
Shoppers heading off to college or simply looking to refresh their homes can pick up an assortment of simple, affordable towels and bedding. They come in neutral and patterned options.
Under $25: Listen to thousands of audiobooks and Audible Originals with Audible Premium Plus
For Prime Day, you can get three free months of Audible Premium Plus (usually $14.95 a month), a membership that includes a massive selection of new releases and bestsellers, plus unlimited listening to Audible Originals, audiobooks, and podcasts.
How to Shop with Confidence during Prime Day
Customers can shop with peace of mind knowing Amazon stands behind the products sold in our stores with the A-to-z Guarantee.
Amazon’s protection applies to products purchased in our stores worldwide, and in the unlikely event customers experience issues with timely delivery or the condition of their purchase, whether purchased from Amazon or one of our two million independent selling partners, Amazon will make it right with a refund or replacement.
Save up to 30% on select LEGO sets
No matter your age, LEGO brings out the inner child in all of us. Build fantastic worlds, intricate models, and unique décor, all with the humble LEGO piece.
Save up to 20% on select outdoor pizza ovens from Ooni USA
Skip the pizza delivery and delight guests by making your own delicious meals outdoors this summer. Ooni’s portable ovens cook authentic wood-fired pizza in just 60 seconds.
New deals are dropping every 30 min during select periods
Make sure to check back through the end of the day and continue to set deal alerts on all the latest deals.
Save up to 50% on select iRobot floorcare
With a robotic vacuum like the Roomba i4 EVO (4150) or the Roomba 692, it’s easy to keep your space clean and tidy. These versatile vacuums can tackle dirt, dust, and even pet hair.
Some models on sale—including the Roomba j6+ (6550) (now 38% off) and Roomba s9+ (9550) (now 40% off)—are even self emptying so you don't have to think about the chore.
Save $55 on an annual One Medical membership
It’s the first ever healthcare deal available during Prime Day: new One Medical members can now get their first year for $144 (usually $199, 28% savings). That’s just $12 a month.
One Medical is a national membership-based primary care organization offering seamless in-office and 24/7 virtual care services, on-site labs, and programs for preventative care, chronic care management, and common illnesses, and more.
Visit One Medical and use code OMPRIME to redeem this special Prime Day offer.
Lightning Deals don’t last forever!
As its name suggests, Lightning Deals go fast. They range in duration, and you can always see how much time is left on each deal by checking its countdown timer.
Here are some Lightning Deals to look out for today:
- 46% off the Fire HD 10 Tablet (64 GB)
- 65% off the Blink Outdoor (3rd Gen) - 4 camera system
- 41% off the Ring Alarm 8-Piece Kit with Ring Video Doorbell
- 65% off the Blink Video Doorbell with Smart Home Cameras
Keep in mind that if the product sells out, the deal may end sooner than the original time listed, so make sure to act quickly if you see a deal you love.
Shop all Lightning Deals
Get the lowest price ever on the new Kindle Scribe, now just $254.99
The newest addition to Amazon’s family of e-readers is the first Kindle for writing and reading. Kindle Scribe includes all the features Kindle customers love—access to millions of books in the Kindle Store, adjustable warm light, auto-adjusting front light, and battery life that lasts weeks—plus writing that feels just like real paper so you can handwrite sticky notes in books, stay organized and inspired with to-do lists, planners, and journal entries, and review documents imported from your phone or computer, all distraction-free.
Under $50: Save up to 15% on select, Amazon-exclusive essie nail care, polishes, and sets
From eye-popping base coats to hydrating cuticle oils, essie offers a huge array of nail care products that are always salon-quality.
Support small businesses during Prime Day
In addition to saving on big brands, members can shop small business deals during Prime Day. This year, there are more deals on small business products than ever before, including from Saturday Skin, FLYBYJING, Partake Foods, and more.
Learn more by visiting Amazon’s Prime Day storefront for small businesses
Save up to 40% on select Bose headphones, speakers, and soundbars
Bose’s headphones, speakers, and soundbars give you a premium listening experience, and many of its products even work with Alexa.
Save up to 30% on select hair dryers, flat irons, and curling irons from T3
Change up your hair style—bouncy, beachy, sleek—with the T3 tool of your choice. They feature adjustable heat settings, interchangeable designs, and an ergonomic feel to give you the look you envision.
Stock up and save on summer treats and groceries at Whole Foods Market
Amazon Prime members get these special savings exclusively at Whole Foods Market in-store and online:
- 35% off ice cream and frozen desserts from July 5-18
- Two for $7 Organic strawberries from July 5-18
- 25% off all hot dogs in the Meat department from July 12-18
- $11.69/lb on sustainable wild caught sockeye salmon from July 12-18 (only available in-store)
- Earn 6% back when you shop at Whole Foods Market with your Prime Visa (usually 5%)
- Receive a $200 Amazon Gift Card upon approval for the Prime Visa through July 26
You can buy now, pay over time with Affirm
Approved Amazon Prime members can get 0% APR when they pay in four installments on eligible purchases between $50 and $749.99 on Amazon.com. For example, a $600 laptop might cost a customer $150 every two weeks with no interest.
Save on over 50 specialty brands like Uber and Roblox
This Prime Day, you’ll have access to Lightning Deals, promotional credit offers, and instant savings with up to 20% off select specialty brands.
Over 50 brands will be participating including Uber, Bath & Body Works, DoorDash, and Roblox.
Use AR Virtual View or Virtual Try-On to “try on” items before buying
In the Amazon app, you can preview how select items like furniture and apparel will look before you buy them, giving you extra confidence to buy a Prime Day deal.
For furniture, look for View in your room on the product detail page. You’ll be able to move and rotate the item around in your space, and evaluate how it fits in with the rest of your belongings. You can similarly “try on” select shoes,
sunglasses, and makeup on your body.
Just look for Virtual Try-On on the product detail page.
Check out additional shopping tools that help you become a power shopper
Save up to 20% on select Le Creuset cookware and accessories
French brand Le Creuset has been making beautiful enameled cast iron since 1925—its iconic Dutch Oven is an indispensable tool in the kitchen of master chefs and home cooks alike. A variety of Le Creuset’s handcrafted kitchenware is on sale today.
Under $100: Save up to 50% on select clothing, shoes, and handbags from The Drop
The Drop is home to limited-edition, on-trend fashion curated by international influencers. These pieces are perfect for styling with The Drop’s staple collection, which is on sale today.
Save up to 35% on select beauty and skincare products from Anastasia Beverly Hills, Lancôme, IT cosmetics, and Urban Decay
Don’t miss out on the opportunity to save big on these beloved brands.
Shop Anastasia Beverly Hills beauty and skincare
Shop Lancôme beauty and skincare
You can get your Prime Day purchases delivered to an Amazon Locker or Counter near you
If you don’t want your order delivered to your door, Amazon Locker or Counter are convenient alternatives. Both of these pickup options are easy to use and allow you to pick up your package on your schedule.
Under $50: Save 30% on select kids’ and baby fashion from Simple Joys by Carter’s
Simple Joys by Carter’s, an Amazon-exclusive brand, creates classic styles that are easy to mix and match and made from soft materials, getting your kids out the door in style and comfort.
Under $100: Save up to 55% on select Echo devices including the all-new Echo Pop, all-new Echo Show 5 (3rd Gen), and Echo Show 8 (2nd gen)
Echo devices on sale this Prime Day include Echo Show 8 (2nd gen). It’s HD touchscreen display and stereo speakers allows Alexa to show you more. You can watch your favorite shows and movies, stay connected to family and friends, easily glance at your calendars and reminders, and check-in while you’re away with the built-in camera and control compatible smart home devices like cameras, lights, locks, sensors and more.
Amazon has a whole section dedicated to Climate Pledge Friendly products
Want to shop more-sustainable products and save at the same time?
You can find deals on Blueland, Melissa & Doug, and select Amazon devices here.
Under $25: Save 50% on a Prime-exclusive box set of books by Colleen Hoover
The box set by the international best selling author features the titles Reminders of Him, Regretting You, and Layla.
Under $50: Save up to 30% on select Wild One pet essentials
The dogs of Amazon might like this one: pet supply brand Wild One makes sleek yet functional supplies like collars, toys, bag holders, treats, and supplements.
Not sure what to get? Start with the Adjustable Length Leash, a durable, easy to clean leash that comes with a convenient poop bag carrier.
Get ready for the return of The Summer I Turned Pretty by shopping the official storefront
Season 2 of this multigenerational drama premieres on Prime Video on July 14, and what better way to celebrate than picking up some official gear? You can save up to 30% on select items from the storefront, including a limited-edition Sperry shoe worn by Belly Conklin in the new season.
Don’t forget about in-store grocery deals
While most Prime Day deals are online, there are some savings you can score exclusively in Amazon’s physical stores, including Amazon Fresh and Amazon Go.
- Amazon Fresh: During the Prime Day event, members can score this discount: Those who spend $50 or more at Amazon Fresh stores get 25% off their in-store purchases.
- Amazon Go: During Prime Day, Prime members who spend $10 at an Amazon Go store will get $5 to spend on their next visit (Note: you can only redeem this deal once per account). To redeem, shoppers must purchase using their Amazon Shopping app, linked credit card, or Amazon One at the gates. A Prime membership is not required to shop. Learn more at amazon.com/GoPrimeDay.
Stay fueled as you shop. Enjoy $15 off Grubhub orders of $25+
Use code “GRUBPRIME” to get $15 off your Grubhub order during Prime Day, with minimum order of $25.
Outside of Prime Day, you can also take advantage of a free, one-year Grubhub+ membership trial (valued at $9.99 per month), which includes $0 delivery fees. Terms apply.
Under $100: Save up to 45% on select Victoria’s Secret products
Everyday t-shirt bras, push up bras, and underwear in a variety of styles are all on sale today. And you can't forget Victoria's Secret fragrances. A select number of perfumes such as Bombshell Seduction are also enjoying Prime Day discounts.
Take 22% off the GE Profile Opal 1.0 Nugget Ice Maker
Enjoy cold beverages anytime you want with this convenient countertop appliance that makes crunchy nugget ice in 10 minutes and can make one pound of fresh ice per hour.
You must be a Prime member to access Prime Day deals
Don’t miss out on all the savings this year—you can join Prime or sign up for a free 30-day trial here.
Learn about the benefits that make a Prime membership worth it, and the benefits that will save you money this year.
Take up to 55% off select mattresses and beds from Zinus
Zinus’ mattresses come in a variety of models for different kinds of sleep styles and preferences—some even feature cooling gels and green tea to provide temperature-regulated sleep.
Under $25: Watch select Prime Video channels for $0.99 or 50% off
On Prime Video, you can watch original TV shows, movies, and live sports, and sign up for additional channels such as Max and Paramount+.
During Prime Day, subscriptions to select channels are just $0.99 for up to two months and 50% off for up to two months if you are not already subscribed. Top offers include MGM+ for $0.99 for up to two months and Max for 50% off for up to two months.
Under $100: Save 60% on an annual IMDbPro membership
If you’re an entertainment industry professional, you won’t want to miss out on this deal. IMDbPro helps you claim and update your page, track in-development projects, and expand your network. It’s just $95 after a free 30-day trial for a full year of access—the lowest price of the year.
Did you know you can shop along with your favorite influencers and celebrities?
Prime members will have exclusive access to shop deals from additional celebrity brands like Brady by Tom Brady. Celebrities and influencers, including Charli D’Amelio, Michael Strahan, Ayesha Curry, and Paris Hilton, will also share their top Prime Day deal picks through curated storefronts.
Creators will also be streaming today on Amazon Live to spotlight their favorite Prime Day deals across Amazon’s store. To watch, visit amazon.com/live or download the Amazon Live Shopping app on Fire TV.
Save up to 64% on select Fire TV devices including Fire TV Stick 4K, Fire TV 32” 2-Series smart TV, and Pioneer 50-inch Class LED 4K UHD smart TV with Fire TV built in
The Fire TV 2-Series is designed for all rooms and sizes like the family room, kitchen, or bedroom. The lineup offers great performance and the power of Alexa at an affordable price.
See where the Amazon Live magic happens
Ever wonder how our livestream sets for big events like Prime Day are made? Art Director Richie Cortes takes you behind the scenes.
Take $20 off the Apple AirPods (3rd Gen) Wireless Earbuds
You'll get up to six hours of listening time on a single charge with these convenient Bluetooth earbuds. You can control your entertainment or phone calls by tapping the buds, and they switch automatically among your Apple devices.
Save 30% on the Apple Watch Series 8
Another popular Apple Prime Day deal, the Apple Watch Series 8 is an advanced, customizable companion for daily life. It provides insights to help you better understand your health and has advanced safety features like Crash Detection and Emergency SOS. The watch even comes with three free months of Apple Fitness+ to help you kickstart your workout routine.
Under $100: Save $50 on the Fitbit Charge 5 Advanced Health & Fitness Tracker
If you prefer Fitbit to Apple for your health and fitness tracking needs, this Fitbit Prime Day deal is for you. Among its many practical features, you can leave your phone at home and see your real-time pace and distance using built-in GPS during outdoor activity. Afterwards, you'll see a map of your workout route in the Fitbit app.
Buy with Prime lets you save on brands outside of Amazon
Thanks to the new shopping benefit Buy with Prime, you can shop deals directly from brands like Carbone Fine Food, Wyze, Moon Juice, and The Woobles, letting you save on even more of your favorite brands and products.
Save up to 54% on select Amazon Fire tablets including the all-new Fire Max 11, Fire HD 10, and Fire 7 Kids tablet
The Fire Max 11 is the newest addition to Amazon’s Fire tablet family and our biggest, most powerful tablet yet, featuring a vivid 11” screen, powerful processor, and sleek, durable design. The Fire Max 11 was just introduced in May 2023.
You can earn rewards with Prime Visa and Prime Store Card
New this Prime Day, members who have the Prime Visa or Prime Store Card can get an extra 1% rewards on their items every time they select No-Rush shipping at checkout, with an eligible Prime membership.
Additionally, Prime Visa or Prime Store Card members earn 6% back on Prime Day (and 5% back the rest of the year) at Amazon.com with an eligible Prime membership. Plus, with daily rewards, earnings can now be redeemed as soon as the next day.
Take a break and dance along with our operations teams as they celebrate Prime Day around the world.
Under $50: Save 30% on new, Amazon-exclusive citrus cocktail mixers from celebrity Blake Lively
These sparkling mixers are great on their own or paired with a liquor of your choice to make a refreshing cocktail. They contain real juice and no artificial flavors, sweeteners, or colors. The Citrus Variety Pack comes with meyer lemon club soda, grapefruit, and lemon lime flavors.