Amazon partners with brands around the world to reduce brand-supplied packaging and the need for Amazon to add additional protective packaging.
Less packaging, more smiles, better brands
Since 2015, Amazon has reduced packaging weight per shipment by over 36% and eliminated more than 1 million tons of packaging. Amazon invites Vendors to participate in Frustration-Free Packaging (FFP) programs, which set industry standards and guidance for brands. Optimized packaging delights customers, is more sustainable, and improves operations. We are excited to announce the 2021 Frustration-Free Packaging programs incentive expansion to further this progress.