Amazon's packaging mission is to optimize the overall customer experience by collaborating with manufacturers worldwide to invent sustainable packaging that delights customers, eliminates waste, and ensures products arrive intact and undamaged. This site provides resources to support design, testing, and certification of packaging under Amazon's Frustration Free Packaging Program Guidelines.
Designing packaging for Amazon starts with the customer and works backwards. Delivering products that customers love starts with reimagining packaging design for online fulfillment that reduces packaging waste while ensuring products arrive to customers undamaged. Since 2015, we have reduced the weight of outbound packaging by 33% and eliminated more than 900,000 tons of packaging material, the equivalent of 1.6 billion shipping boxes.
To support the development of packaging for Amazon, the APASS program provides a list of companies and labs that can help test, design, and supply packaging in line with Amazon’s Packaging Certification Guidelines. All companies on this list have received guidance from Amazon and many have worked with manufacturers to achieve packaging solutions that meet our standards.
Certification of items with Amazon requires that the packaging pass a physical performance test. Amazon has partnered with the International Safe Transit Association to develop comprehensive test methods that accurately simulate the journey of a package through the Amazon fulfillment network.
Detailed performance test method overview required to certify a package as ready to ship for all Tier 1 and Tier 2 certifications.
Specific design criteria for our three-tiered Frustration-Free Packaging certification program, which includes: Tier 1 (FFP) and Tier 2 (SIOC): Ready to ship, and Tier 3: Prep-Free Packaging.
As the Frustration-Free Packaging Program continues to grow, Amazon will highlight outstanding case studies of innovative packaging solutions designed with sustainability and the customer in mind.
Video highlighting the customer benefits of certified packaging with Amazon–reduced packaging waste, easy to open and 100% recyclable.
This case study highlights how Philips flipped traditional package design around to create a unique unboxing experience for customers.
Amazon’s new recyclable paper padded mailer is a paper-based and curbside recyclable packaging solution optimized for weight, flexibility, and impact resistance.