Amazon partners with brands around the world to reduce brand-supplied packaging and the need for Amazon to add additional protective packaging.
A child smiles as they open up a package that contains a green toy tractor.

Less packaging, more smiles, better brands

Since 2015, Amazon has reduced packaging weight per shipment by over 36% and eliminated more than 1 million tons of packaging. Amazon invites Vendors to participate in Frustration-Free Packaging (FFP) programs, which set industry standards and guidance for brands. Optimized packaging delights customers, is more sustainable, and improves operations. We are excited to announce the 2021 Frustration-Free Packaging programs incentive expansion to further this progress.
  • Learn more about the latest programs announcements, as well as the history of the Frustration-Free Packaging programs.
  • Brands continue to find innovative ways to optimize their packaging and delight customers. Explore examples.
  • Want to create better packaging for your brand? Learn more and follow three simple steps.
Amazon Packaging Media
Explore informative presentations and videos on packaging at Amazon
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