Our Planet / Improving Packaging


Amazon partners with brands around the world to reduce brand-supplied packaging and the need for Amazon to add additional protective packaging.
A person opens an improved Lenox wine glass package in their kitchen.

Reimagining more sustainable packaging

We drive packaging innovation to delight our customers and help protect the environment. Here we highlight case studies of packaging designed to reduce waste while improving product protection.
Case studies
As the Frustration-Free Packaging programs continue to grow, Amazon will highlight case studies of innovative packaging solutions designed with the environment and customer in mind.

Explore featured case studies
Explore more case studies
Click through to see how companies improved their unboxing experience and waste metrics.
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