Our Planet / Improving Packaging


Amazon partners with brands around the world to reduce brand-supplied packaging and the need for Amazon to add additional protective packaging.
packaging design
Step 1

Packaging design

Frustration-Free Packaging (FFP) guidance helps Vendors create fun and compact packaging that uses less material.
Designing packaging for Amazon starts with the customer and works backward. Delivering products that customers love starts with packaging designed for online fulfillment that reduces packaging waste while ensuring products arrive to customers undamaged.
  • Specific design criteria for our three-tiered FFP certification program, which includes: Tier 1 (FFP), and Tier 2 (SIOC): Ready to ship, and Tier 3: Prep-Free Packaging.
  • To support the development of packaging for Amazon, the APASS network provides a list of companies and labs that can help test, design, and supply packaging in line with Amazon’s packaging certification guidelines. All companies on this list have received guidance from Amazon and many have worked with manufacturers to achieve packaging solutions that meet our standards.
Move to step 2
Once Vendors have the new design, click here to move on to the next step: Test and certify
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