Our Planet / Improving Packaging


Amazon partners with brands around the world to reduce brand-supplied packaging and the need for Amazon to add additional protective packaging.
packaging design
Step 1

Packaging design

Frustration-Free Packaging (FFP) guidance helps Vendors create fun and compact packaging that uses less material.
Designing packaging for Amazon starts with the customer and works backward. Delivering products that customers love starts with packaging designed for online fulfillment that reduces packaging waste while ensuring products arrive to customers undamaged.
Move to step 2
Once Vendors have the new design, click here to move on to the next step: Test and certify
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