Our Planet / Improving Packaging


Amazon partners with brands around the world to reduce brand-supplied packaging and the need for Amazon to add additional protective packaging.
Girl in Kitchen with Recyclable Padded Mailer

Sustainable packaging is more rewarding in 2021

In 2021, Amazon is launching an incentive expansion to the Frustration-Free Packaging programs. More brands can now benefit when they certify their packaging according to the guidelines.
Jeff Bezos talks to employees at a fulfillment center
Where it all began
Amazon Founder and CEO, Jeff Bezos, introduced Frustration-Free Packaging, a program for Vendors to deliver products inside smaller, easy-to-open, recyclable cardboard boxes with less packaging material (and no frustrating plastic clamshells or wire ties). From its start, Frustration-Free Packaging has been focused on delighting customers by reducing the packaging size and amount of materials. Traditional retail requires packaging to be oversized so that products appeal more to customers while on display shelves. Unlike traditional retail, e-commerce does not require any excess packaging. Frustration-Free Packaging helps rightsize packaging and utilize recyclable materials to further reduce our paper and non-recyclable material consumption.

In 2018, Amazon introduced a program that offered financial incentives to Vendors who converted packaging designed for traditional retail into FFP, designed for e-commerce.
frustration free packaging box on a doorstep
Where we are heading
As a founding member of The Climate Pledge, we are advancing toward our commitment to be net-zero carbon emissions by 2040, 10 years ahead of the Paris Agreement. As part of this goal, we are expanding our FFP partnerships with Vendors to more products. We want to grow the proportion of shipments that are easy to open, 100% recyclable, and that Amazon can ship without adding protective packaging to that of our Vendors.

Learn about the many benefits that brands have realized.
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