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Continuously reimagining sustainable packaging
Inventing innovative packaging for our customers.
Case studies
The role of packaging for online retail is different. Here we highlight case studies of products and packaging designed to reduce waste while delighting customers.

Amazon celebrates 10th anniversary of Frustration-Free Packaging

Read about the history of Frustration-Free Packaging and how this innovation is reducing “Wrap Rage” for our customers

FFP Inside Out: Reimagining packaging for customers

This case study highlights how Philips flipped traditional package design around to create a unique unboxing experience for customers.
5 things you don’t know about Amazon packaging
Learn how we invent and test new packaging to eliminate waste, ensure products arrive safely, and end “wrap rage” for our customers.
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An Amazon packaging lab technician tests the integrity of a cardboard carton on a special machine
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