Warehouse bei Amazon
Our job is making you smile
Amazon's mission is to optimize the overall customer experience by collaborating with manufacturers worldwide to invent sustainable packaging that delights customers, eliminates waste, and ensures products arrive intact and undamaged.
Packaging
Amazon’s mission is to optimize the overall customer experience by collaborating with manufacturers worldwide to invent sustainable packaging that delights customers, eliminates waste, and ensures products arrive intact and undamaged.

This site provides resources to support the design, testing and certification of packaging under Amazon’s Frustration-Free Packaging Program guidelines.

Packaging for Amazon Fulfillment

An inside look at our Frustration-Free Packaging programs and how to leverage the enablers of online retail to invent packaging that delights customers, reduces waste, at the lowest delivered cost

Better packaging, happy pets, and a win for the environment

How Amazon and Hill's Pet Nutrition created better packaging for pet parents and the environment.

Judge a toy by its box

How Amazon and Hasbro came together to invent better packaging.

Reinventing an American icon

How Amazon and Procter & Gamble collaborated to create better packaging.
Design
Designing packaging for Amazon starts with the customer and works backwards. Delivering products that customers love starts with reimagining packaging design for online fulfillment that reduces packaging waste while ensuring products arrive to customers undamaged.
Testing
Certification of items with Amazon requires that the packaging pass a physical performance test. Amazon has partnered with the International Safe Transit Association to develop comprehensive test methods that accurately simulate the journey of a package through the Amazon fulfillment network.
Certification
Specific design criteria for our three-tiered Frustration-Free Packaging certification program, which includes: Tier 1 (FFP) and Tier 2 (SIOC): Ready to ship, and Tier 3: Prep-Free Packaging.
Case studies
As the Frustration-Free Packaging Program continues to grow, Amazon will highlight outstanding case studies of innovative packaging solutions designed with sustainability and the customer in mind.
Amazon celebrates 10th anniversary of Frustration-Free Packaging
Read about the history of Frustration-Free Packaging and how this innovation is reducing “Wrap Rage” for our customers
Continue Reading
A wooden table has the Amazon Frustration Free Packaging Seal with the Amazon Sustainability logo.
Out for Delivery
The best of the Amazon, including the latest news, top stories you may have missed, and editor's picks, delivered right to your inbox.