Amazon Devices & Services news—September 2021

Written by Amazon Staff
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Amazon Devices & Services announced new products, features, and services on September 28. Learn all about them.

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Amazon Devices & Services news—September 2021

See all the new products, services, and partnerships announced on September 28.

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Tune in September 28

Make sure to follow along on Tuesday, September 28 as we share news on our latest Amazon devices, features, and services.

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Reminder

Tune in tomorrow, September 28, at 9 a.m. PDT, for all the news and updates from Amazon Devices & Services.

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Amazon Devices & Services news

Today is the day! Starting at 9 a.m. PDT, we will be sharing the latest announcements, updates, and information from Amazon Devices & Services.

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Starting now

What brings us here today: our vision for how we can craft technology to make customers’ lives even better...

Celebrating Everyday Moments with Amazon Devices Customers - Best UGC of 2021

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Dave Limp takes the stage

We're in The Spheres. Dave Limp, Senior Vice President, Devices & Services, is on stage.

Amazon VP of Devices, Dave Limp

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Considering consumer electronics

Our goal has been not to build gadgets, but to build devices that are deeply integrated with services and together bring delightful moments front and center...so the devices themselves fade into the background.

The key to this vision for devices and services is ambient intelligence: an environment where each of your devices and services is a thread in a fabric woven together by artificial intelligence, offering far more than any one single device or service could on its own.

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Ambient Intelligence

Adopting ambient intelligence is a big shift in the way customers relate to technology, and that means we need to be sure we're building that technology in the right way―with privacy and sustainability top-of-mind.

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Privacy is foundational to everything we do

Privacy is a huge opportunity for invention. From adding new ways to ask Alexa about your privacy settings, to providing more granular information about your household’s voice history, we are continuing to give customers greater transparency and control over their data.

Soon, customers in the U.S. with the 4th-generation Echo and EchoShow 10—which use our AZ1 Neural Edge processor, can choose to have the audio of their Alexa voice requests processed directly on device and not sent to the cloud. With this setting, customers’ voice recordings are also automatically deleted after the on-device processing.

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Sustainability

Last year, we announced a number of sustainability efforts we were taking as part of our commitment to The Climate Pledge.

We started with Echo, and now we are making investments in new wind and solar energy that, by 2025, will be equal to the energy use of all Fire TV and Ring devices worldwide.

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Sustainability

Together, these energy investments, the expansion of Low Power Mode to more devices, and the use of more recycled materials mean that we are on track to cut the carbon intensity, defined as the average lifecycle carbon emissions per device unit, of Amazon Devices in half by 2025.

A lifestyle image with an Echo Device, notebook, and plant, text says "Average carbon emissions per device cut by 50% by 2025."

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Just announced—Amazon Smart Thermostat

A smart, affordable Energy Star-certified thermostat that works with Alexa and gives customers a simple way to keep their home comfortable and energy efficient. We worked with the experts at Resideo, who make Honeywell Home thermostats, to bring their 130 years of experience to this product, allowing it to work reliably with most existing 24V HVAC systems.

Amazon Smart Thermostat will be $59.99. After applying utility-provider rebates, eligible customers can get Amazon Smart Thermostat for $10, and sometimes, for nothing at all.

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Learn more about the Amazon Start Thermostat.

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Amazon Smart Thermostat pricing & availability

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Miriam Daniel takes the stage

Miriam Daniel, Vice President, Echo & Alexa, takes the stage to give an update on the Echo family.

Miriam Daniel Amazon VP

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Alexa simplifies tasks

Every month, millions of customers use Alexa to
- Remind them of something important...
- Ask Alexa to add items to their shopping lists…
- Ask Alexa to set an alarm…
- Use Routines to easily automate their day.

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Just announced - Echo Show 15

The new digital heart of your home, bringing all of the things that make your household tick into one place. It can be wall-mounted or placed on a stand, in portrait or landscape mode―whatever works best for your space.

The device’s large, 15.6” screen makes it possible to quickly see all of the information that is most important to you and your family.

Amazon Devices and Services

Learn more about Echo Show 15.

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Brand-new interface

Alexa widgets make it easy to customize your display with up-to-date information, such as:

  • Shared Calendar: Add events and the whole family can see them in one aggregated view.
  • Sticky Notes: Ask Alexa to leave a note of encouragement, or tell your family when you’ll be home for dinner.
  • Smart Home Favorites: View and control your favorite smart home devices in one place.
  • Picture-in-Picture: View live camera feeds while listening to music, following a recipe, or doing other things on Echo Show 15.
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More ways to use Echo Show 15

With its large screen and support for 1080p video streaming, Echo Show 15 can also double as your kitchen TV so you can easily catch up on the news, or watch your favorite shows and movies from Prime Video, Netflix, and more.

Starting later this year, we’re also adding support for SLING TV on all existing Echo Show devices, giving you even more access to the content you love, on the devices you already own.

You can also ask Alexa to show the Photo Frame, which will display your favorite family pictures or pre-loaded art—making it look like it’s part of your decor.

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Just announced—AZ2

Echo Show 15 is powered by the next-generation Amazon AZ2 Neural Edge processor. AZ2 is a quad-core scalable architecture capable of 22x more TOPS (trillions of operations per second) than the previous generation. Like AZ1, it’s capable of processing speech recognition on device and can also process computer vision (CV) workloads in parallel.

This powerful processor enables Echo Show 15 to be able to recognize a person enrolled in a new feature: visual ID.

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Just announced—visual ID

With visual ID, Alexa can now recognize you when you’re Echo Show camera’s field of view. Once Alexa recognizes you, the ambient display will show content that’s personalized for you—your personal calendar, your recently played music, or notes for you.

We built visual ID with privacy at its foundation. It’s optional—you have to enroll to use the feature. All image processing happens on-device, and you can delete your visual ID profile at any time.

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Just announced—preference teaching

You can also teach Alexa your preferences. This includes things like dietary needs, or telling Alexa you're a Seattle Seahawks fan.

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Just announced—custom sounds

Next year, customers can teach Alexa to recognize custom sounds in their home. Take an open refrigerator―if you teach Alexa to learn the beeping sound that your fridge makes when it’s left open, you can have Alexa send you a notification to close the door so your food doesn’t go bad.

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AI For Everyone

With the introduction of visual ID, teachable AI, and custom sounds, we are one step closer to our vision of “AI for everyone.”

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Echo Show 15 pricing & availability

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Aaron Rubenson, Vice President, Devices & Alexa

Amazon Devices and Services

Aaron Rubenson, Vice President, Devices & Alexa, enters the stage to share more about how we're creating magical family experiences.

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Ambient technology that "just works"

Across our entire business, we see that simple, powerful technology can help families in all aspects of their lives.

We are particularly focused on making family time as memorable as possible. Often, that begins with great content.

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We have tens of millions of parents and children who are fans of our Amazon Kids+ service

Since last year, we’ve added thousands of new titles to Amazon Kids+, from brands like Marvel, NatGeo, and Lego.

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More exclusive content coming to Amazon Kids+ members around the world

New Amazon Kids+ shows include:

  • Do, Re & Mi
  • The new Super Spy Ryan mobile game
  • ARPO Robot Babysitter
  • LEGO Monkie Kid

And just in time for the holidays, Blippi, which has over a billion monthly views, is coming exclusively to Amazon Kids+ with Blippi’s Treehouse, a new series that inspires kids to be curious and learn about the world around them.

Amazon Kids+ 2021 Fall Season

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Celebrity personalities

Earlier this year, we introduced two new celebrity personalities: Shaquille O’Neal and Melissa McCarthy. We loved being able to give families more ways to customize their Alexa experience, and the feedback on Shaq and Melissa has been wonderful. Building on this momentum, we will soon bring even more cherished characters and family-focused experiences into homes.

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Dave Limp and Josh D’Amaro share an update

Now Dave Limp and Josh D’Amaro, Chairman of Disney Parks, Experiences, and Products, give an update on how we are bringing even more beloved characters and family-focused experiences into homes.

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Just announced—'Hey, Disney!'

‘Hey, Disney!’ is an entirely new kind of voice assistant developed by Disney and built on Amazon’s Alexa technology. Whether you are at home or in a Walt Disney World Resort hotel, you will soon be able to use a supported Echo device to interact with beloved characters from Disney, Pixar, Marvel, Star Wars, and beyond.

Starting next year, ‘Hey, Disney!’ will work alongside Alexa and will be included as a complimentary feature on Amazon Echo devices in Walt Disney World Resort hotel rooms. You will also be able to purchase ‘Hey, Disney!’ for your Echo device and become part of the magic right from your home.

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Learn more about Hey Disney!

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Mickey-inspired stand for Echo Show 5

To bring a little more fun to your in-home Alexa experience, we’re announcing the upcoming availability of the new Mickey Mouse-inspired stand for Echo Show 5 from Otterbox.

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Shop now.

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Alexa Custom Assistant

Hey, Disney!’ and the Disney Magical Companion were developed from the ground up by our friends at Disney, using Alexa Custom Assistant. This made it easy for Disney to create their own custom voice assistant, built on Alexa technology. The ‘Hey, Disney’ voice assistant features a unique wake word, voice, personality, and capabilities.

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Courtney Holoszyc takes the stage

Courtney Holoszyc, Program Leader, Amazon Kids & Family, takes the stage to discuss how we are inventing to create quality family time.

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Meaningful connections

Staying connected to our loved ones, especially those that are remote, is tough. The last year and a half has certainly been no exception. That’s why we’re focused on building technology that puts these meaningful connections front and center.

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Just announced—Amazon Glow

Amazon Glow reimagines the way kids can connect with remote family and friends. Our goal here was simple: create a device that goes beyond just enabling a video call—and do it with kids top of mind. And that’s exactly what we’ve done. Glow offers an immersive, virtual experience that brings the digital and physical worlds together.

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Learn more about Amazon Glow.

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Amazon Glow features

Glow combines video calling with connected activities to keep everyone engaged and visible, making virtual visits feel more like being together in person.

While kids are having fun with Amazon Glow’s 19" touch-sensitive projected area, remote family and friends can use their own tablet to interact in a shared virtual space in real time through the free Amazon Glow app. And the 8” LCD display is designed so that kids can see their loved one the whole time.

Introducing Amazon Glow—A Whole New Way to Bring Families Together for Fun and Learning

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Things to try

Glow unlocks features like the merging of physical and digital objects. You can see this come to life with a twist on the classic activity Tangram. Kids use physical shapes, while their remote family members use digital ones, to solve challenges together.

Glow also has object scanning, which kids can use to turn a favorite toy into a digital sticker for art activities, or—my daughter’s personal favorite—into a custom jigsaw puzzle.

Glow includes hundreds of hours of hands-on, interactive activities, thanks to Amazon Kids+. Glow comes with a 1-year subscription to Kids+, bringing thousands of books, and dozens of interactive games and art activities, to kids and their remote loved ones.

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Collaborating with leaders in kids content

And to create even more exciting content for Glow, we collaborated with four leaders in kids content: Disney, Mattel, Nickelodeon, and Sesame Workshop.

Even more interactive content for Amazon Glow is coming later this year, to delight kids and families. We plan on opening our SDK to a limited set of partners in the first half of 2022.

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Parental controls and privacy

From the very beginning of our journey with Glow, we knew it was important to design it with parental controls and privacy at the foundation. Kids can only call contacts their grown-ups preselect. And, closing the visible privacy shutter on the device instantly disables cameras and microphones.

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Amazon Glow pricing & availability

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Melissa Cha, Vice President, Halo Health & Wellness

Melissa Cha, Vice President, Halo Health & Wellness, is on stage to give an update on health and wellness.

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Just announced—Halo View

We built the first Halo Band to be distraction-free, so it has no screen. A lot of customers told us they love how it almost disappears when they wear it—but others told us they want a display. Today, we’re expanding the Halo family with Halo View.

Halo View introduces a vibrant AMOLED color display that provides at-a-glance access to Halo health metrics, live workout tracking, and more. It offers up to seven days of battery life—so you can wear it all week. It has a swim-proof design and comes in three sports band colors. We’re also offering a variety of additional sports, fabric, metal, and leather band options.

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Learn more about Halo View.

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Halo View pricing & availability

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Just announced—Halo Fitness

Halo Fitness is an all-new service with hundreds of studio-quality workouts to help members move more and move better. Classes are led by industry experts and integrated with Halo hardware—so you can view real-time individual metrics, such as your live heart rate and heart rate intensity zone, as you work out. Halo Fitness will roll out to all Halo members starting later this year.

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Just announced—Halo Nutrition

Halo Nutrition introduces personalized tools to help you eat better and build healthy eating habits you can sustain. A meal planner allows you to easily plan out a week of healthy eating, pulling from over 500 recipes from partners like WW, Lifesum, and Whole Foods Market. You can also save time with curated weekly menus that are tailored to your personal preferences. The Halo grocery list also connects with your existing Alexa Shopping list to streamline all your grocery needs into one place. Halo Nutrition will be rolling out early next year. Along with Halo Fitness, it will be included in the Halo membership.

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Introducing Jamie Siminoff

Jamie Siminoff, Founder & Chief Inventor, Ring, is on stage to share updates on home security and smart home.

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Smart Home momentum

Through the work of innovators around the world, including many of our developers and third-party device makers, our homes have started to become more ingrained with ambient intelligence.

- Customers have connected more than 200 million smart home devices to Alexa.
- They're connecting millions of new devices each month.
- Today more than 17 million customers choose Ring to protect their homes .

We remain committed to innovating around privacy and security. Last month, Ring added support for Authenticator apps to our Two-Step Verification options. We’ve also expanded End-to-End Encryption to be available globally and support more devices.

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Always Home Cam

Last year, we unveiled Always Home Cam, an autonomous indoor flying camera, and we’ve seen a lot of excitement from our customers.

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Learn more about the Always Home Cam.

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Always Home Cam

When you’re away, you can just press a button in the Ring app and it will fly a preplanned route and show you what’s going on. It can also be set to do routes based on a triggered event, like flying to a Ring Door Alarm sensor when it’s tripped in Away mode. And, like all of our products and services, privacy is foundational. The camera lens is covered when it’s in the dock, and it only films when it’s in motion.

Today, we're opening up the invite list for Always Home Cam.

Ring Always Home Camera | Flying Point of View

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Always Home Cam pricing & availability

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Just announced—Ring Alarm Pro

Ring Alarm Pro is a Ring Alarm base station with an eero Wi-Fi 6 router built in. Ring Alarm Pro has:

  • Alarm and motion detectors
  • Reliable Wi-Fi
  • Professional monitoring and online threat protection
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Learn more.

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Ring Edge

Ring Alarm Pro is packed with computing power, which allowed us to build Ring Edge. With Ring Edge, Protect Plan subscribers can insert a microSD card into the Alarm Pro and have all of their Ring cameras process and store videos locally. This gives customers even more control over their videos and reduces the bandwidth used by their cameras. Ring Edge allows our customers to take advantage of the privacy, latency, and future advanced features that can come with computing at the edge.

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Ring Alarm Pro pricing & availability

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Just announced—Ring Jobsite Security

Ring Alarm Pro has many potential applications that we didn’t even consider when we started.

Most construction sites in neighborhoods have almost no security—at best a pad lock on the fence. That changes today, with our new exclusive offering with Home Depot: Ring Jobsite Security. With Ring Alarm Pro at its core, Ring Jobsite Security will help pros keep an eye on their jobsite. With the addition of a Ring Protect Plan, it can work off a cellular-only internet connection. Plug in the base station with the protective case. The included cameras can be wireless, using battery or solar. Ring Jobsite Security starts at $399.99 and is available for pre-order at HomeDepot.com.

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Just announced—Ring Virtual Security Guard

Ring Virtual Security Guard is a new subscription service where a customer can choose to have a professional security company visually monitor their Ring cameras.

Ring Virtual Security Guard brings the peace of mind of having an on-site security guard, at an affordable price. With this service, you choose which of your cameras are monitored. If one detects motion when your Ring Alarm is armed, a security professional quickly checks the live feed and can respond to any unwanted activity.

We’ll be launching with our first partner, Rapid Response, and will then be expanding to other third-party security providers in the future. You can sign up today, and early access customers will get the service free for a limited time. After that, Rapid Response’s monitoring will start at $99 per month, per location.

Amazon Devices and Services

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In 2021, we sold three times more Blink devices than we did in 2019

One of the things I’ve loved about Ring joining Amazon is getting to work with other brands and team members who are focused on building great products on behalf of customers—like Blink. Blink’s passionate team continues to deliver on their customer promise of easy-to-use, affordable smart home security solutions. This customer-first focus is paying off: in 2021, we sold three times more Blink devices than we did in 2019.

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Just announced—Blink Video Doorbell

Blink’s line-up is expanding with the first-generation Blink Video Doorbell. Blink Video Doorbell is designed for every home—you can install it wired or wire-free. It comes packed with features, like long-lasting battery life, HD video, night vision, motion detection, two-way audio, and alerts integrated with Alexa.

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Learn more.

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Blink Video Doorbell pricing & availability

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Just announced—Blink Floodlight Cam & Blink Solar Panel Mount

We are also introducing Blink Floodlight Cam, a battery-powered smart LED floodlight that works with the Blink Outdoor Camera. And, for power, we are now offering Blink Solar Panel Mount, a wireless accessory powered by the sun.

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Learn more about the Blink Outdoor Floodlight Security Camera.

Learn more about the Blink Outdor Solar Security Camera.

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Blink Floodlight Cam & Blink Solar Panel Mount pricing & availability

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Just announced—Package Alerts

Starting today, Ring customers can enable package alerts on select Ring Video Doorbells, so you’ll always know when that package arrives.

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Just announced—Custom Event Alerts

Announcing Custom Event Alerts. Like Custom Sounds, this is a new feature that allows customers to create unique, personalized detectors on Ring cameras that are specific to the objects in their homes that matter most. With Custom Event Alerts, you don’t have to wait for us. You have almost unlimited options to build and get the alerts you want.

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Routines even better with ultrasound motion detection

Soon you can enable Routines on even more Echo devices with ultrasound motion detection. If you choose to enable ultrasound on a supported device, the device emits an inaudible ultrasound wave through its speakers, which reflects off nearby objects before traveling back to its microphones. Alexa can then use this to automatically perform actions like turning off your Fire TV if it was still on when you left for work.

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Debra Chrapaty, Vice President, Alexa

Debra Chrapaty, Vice President, Alexa is on stage to talk about delivering peace of mind to customers in other ways.

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Alexa's impact

We hear from people every day who share their stories about the positive impact Alexa has on their lives.

How Alexa Helps Sarah and Joe

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Just announced—Alexa Together

Stories like these motivate us to double down and invent where customers need it most. That’s why today we’re introducing Alexa Together, a new service designed to help aging family members feel more comfortable and confident living independently, and to give their families the reassurance of knowing they’re doing well. This new subscription takes what our customers have loved about Care Hub―like Care alerts, easy ways to stay connected, and privacy by design―and delivers an even more helpful experience.

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Alexa Together—Features

We know that caregiving isn’t easy, and for many, it’s shared among family members. That’s why early next year, Alexa Together will make it possible for multiple people to provide support for a loved one.

Aging loved ones can choose to set up Remote Assist, making it simple for you to help them get the most out of Alexa from afar. As a caregiver, you can do things like set reminders on your loved one’s devices or link a music service so they can easily play their favorite songs. You can also add contacts to their Alexa account so they can call friends and family, hands-free.

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Alexa Together—Features

Alexa Together includes an Urgent Response feature, enabling hands-free 24/7 access to a professional emergency helpline. It’s also compatible with third-party devices that can detect when someone has fallen at home.

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Alexa Together pricing & availability

Alexa Together will be available for $19.99 a month, after a free six-month trial for new customers, or a one-year trial for existing Care Hub customers, when Alexa Together launches later this year.

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Dave Limp returns

Dave Limp returns to the stage.

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One last device that delivers peace of mind and a whole lot more

In five to 10 years, we believe every home will have at least one robot. They’ll become a core part of your everyday life.

You’ve already seen some of our early work in this area. Last year, in addition to Always Home Cam, we introduced Echo Show 10, a device that can rotate its display to move with you around the room. And, we found that just a little bit of movement makes the experience even more magical for customers.

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Just announced—Astro

Astro is a new kind of household robot that integrates Alexa, advanced hardware, software, computer vision, and AI in a brand new way.

Amazon Devices and Services

Learn more about Astro.

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Home monitoring

With live view and the app, you can send Astro to check on specific rooms, things, people, and even pets.

With the periscope cam, you can expand the field of view. Technically, building this periscope was incredibly hard, but it’s so helpful if you’re away from home and want to view things a little higher up—like checking if you left the stove on.

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Home monitoring

When you combine Astro with Ring Protect Pro, you get so much more. Now, when you’re away, you can use it to proactively patrol your home, investigate activity, and send you notifications when it detects something unusual—all the while, you have the option to save these videos to your Ring account.

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In-home care

Dave talks about how Astro can be helpful for aging loved ones in your life when paired with Alexa Together. Dave's 85-year-old father lives 1,500 miles away.

"I’ve started visualizing who in my life could really benefit from it. If I could give him a device that helps him live independently, and gives me peace of mind—that’s truly priceless. Now, I can call my dad, and it will go find him to deliver the call. Or, my dad can set up a Routine that sends me a message when he’s up and about. And, with Alexa Together, if anything goes wrong, I know he can call a specialist 24/7.

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A unique persona

We learned early on that customers don’t just want Alexa on wheels. To that end, we embodied Astro with a unique persona that’s all its own. From adding eyes to the display, to a whole host of sounds, the device really comes alive.

Astro will bring all of your favorite Alexa features like music, news, podcasts, and timers directly to you. Or, if you’re doing a video call, Astro will move with you around the house, so that you can continue the conversation.

A small black and white robot

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Privacy

Of course, with a new device like this, we had to think about privacy at every turn. In addition to many of the privacy features customers are used to with Echo devices, we built brand new features:

  • Set out-of-bounds zones to denote areas where you don’t want Astro to go.
  • Turn on “do not disturb” to minimize how much Astro moves during certain times of the day or night.
  • We've also embedded AI processors inside of Astro to allow for as much edge computing as possible.
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Meet the Astro team and hear what leading roboticists think

The science behind Astro

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Hard science

Floorplans vary, furniture comes in different shapes and sizes, pets move around, and people are constantly setting down sneakers and bags that can block Astro’s path. Unlike roads, your house doesn’t have lines or maps that help with navigation.

The team had to solve for all of that, inventing an entirely new technology construct, one that integrates autonomous movement, home mapping, visual understanding, and more. We had to leverage AI in so many new ways, including using deep neural learning to map anchor points in the home, and building dynamic new SLAM (simultaneous localization and mapping) algorithms that are constantly refreshing.

Amazon Astro | Autonomous Motion

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Day 1 Editions

Astro is part of our Day 1 Editions program, which is designed to bring our most ambitious ideas to life.

Like Alexa, which has continued to get smarter since we launched seven years ago, Astro too will get smarter and more capable over time.

Astro will be available for an introductory price of $999. Starting today, you can sign up to request an invite. We plan to start granting invitations and shipping the device a little later this year.

Amazon Devices and Services

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Wrap up

We’ve shown you a lot today. Products designed to reduce your environmental impact. A reimagined home hub. Devices that will bring families closer together. Products and services that help people on their health and wellness journeys. New security devices from Ring and Blink to make neighborhoods safer. And, of course, Astro. All the while, showing you that we can make AI simple enough for everybody, and move more and more computing to the edge.

The reason we do this is simple: because it matters to customers. And, because we believe that, when we’re at our best, our products can solve the hard problems behind the scenes, so customers can spend their time focusing on what matters most to them.

A series of Amazon devices announced on September 28, 2021

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Full presentation

View today's full presentation with all the announcements, speakers, new products, and features.

Introducing Amazon’s latest devices and services

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