Latest news about AI at Amazon
Person using digital tablet to organize and view book recommendations
The new Kindle Scribe includes a powerful notebook powered by generative AI.
Tablet displays showing creativity notes, statistics chart, and urban sketch
The new Kindle Scribe lineup has been redesigned from the ground up for productivity. Here’s how to get the most out of the latest Kindle device.
Rufus, Amazon's AI shopping assistant, comparing running shoes and suggesting lamp and purse purchases
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Matt Garman, Keynote speaker and AWS CEO, gesturing on stage with futuristic circular backdrop
Task-accomplishing agents deliver more than just content generation, and enterprises will see massive returns in 2026, says AWS CEO Matt Garman.
Anthropic’s Claude Opus 4.6 in Amazon Bedrock
Opus 4.6 is Anthropic’s most powerful model for agentic AI, knowledge work, and coding.
Chris Hemsworth gesturing while speaking to woman at kitchen island with lush garden view in an Alexa+ commercial
Amazon’s next-generation AI assistant stars in a commercial featuring Chris Hemsworth’s imagination running wild until he discovers how Alexa+ can make life better.
New Alexa+ interface on large display with multiple widgets
Alexa+ is now available to everyone in the U.S. and free for Prime members. Here's how to unlock everything Amazon's next-generation AI assistant can do.
Echo Show Calendar Widget on Home
Alexa+ is our next-generation AI assistant that gets things done—it solves daily problems, keeps you entertained, helps you stay connected, and can converse about virtually any topic.
Alexa+ smart display on wooden shelf with books, advertising US availability
Alexa+ is the newest Prime benefit, giving members in the U.S. a powerful AI assistant accessible by voice, browser, and the Alexa app for no additional cost—and now anyone can try Alexa+ at Alexa.com.
Smartphone displaying missing pet alert with goldendoodle photo and security camera footage on Ring Search Party
The AI-powered feature, now accessible to anyone through Neighbors on the Ring app, uses cameras to help communities find missing dogs faster than ever before.
Two professionals engaged in an Amazon interview over computers while sitting in a bright, nature-view workspace.
Amazon’s AI hiring innovations are transforming technical assessments, interviews, and job matching.
GIF of new Health AI interface on Amazon One Medical.
This AI-powered health assistant provides 24/7 health guidance and takes action to connect you to your provider, book appointments, read labs, and manage meds.
AWS logo and line, "Committed to customer choice and flexibility." Also included is a photo of two people working on a laptop device.
New tools build upon the AWS tradition of giving customers more freedom in IT services.
Five diverse professionals smiling against colorful abstract background
Discover the AI shortcuts and automation tools that some of Amazon's top leaders use to streamline everything from grocery shopping and meal planning to reading recommendations and family time.
Peter DeSantis, SVP, speaking on stage during a keynote.
After 27 years at Amazon, DeSantis now oversees a new organization uniting some of the company's most ambitious long-term technology bets.
Smart home ecosystem showing streaming services, Alexa interface, and Ring security app
We’re debuting new Ring features, an enhanced Fire TV experience, Alexa.com, a suite of Alexa+ integrations, and more.
Alexa+ logo with Amazon smile on dark background
Alexa+ can do even more for customers as a result of new integrations with Samsung TVs, BMW vehicles, Bosch coffee machines, Oura rings, and more.
Fire TV interface showcasing Fallout series and streaming app icons
The redesigned Fire TV experience debuts alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
Alexa+ interface welcoming Olivia with search bar and menu options
From quick answers to completed tasks, Amazon now offers an AI assistant experience across voice, mobile, and web.
Friends enjoying a sunny day with San Francisco skyline in background wearing Bee Pioneer
Co-founder Maria de Lourdes Zollo shares the latest with Bee and the journey to become the personal AI companion that understands you everywhere.
young adults taking a photo at AI Innovation
Through a partnership with Playlab AI, Amazon is helping educators and students across the U.S. gain hands-on experience with AI while participating in the White House Presidential AI Challenge.
Ring video doorbell mounted next to wooden door frame
Alexa+ Greetings combines conversational AI with Ring's Video Descriptions to intelligently handle doorbell interactions.
Amazon smile logo in white on a squid ink background
The following message was shared with Amazon employees earlier today.
Hands holding smartphone displaying Kindle Ask this Book AI analysis chat interface
“Ask this Book” is now available on the Kindle iOS app in the U.S. for thousands of English-language books.
Three kindle devices e-readers displaying creativity notes, statistics, and urban sketches
The all-new Kindle Scribe lineup is thinner, lighter, and faster with new productivity features, including AI-powered notebook search.
Attendees inside the Expo Center of AWS re:Invent 2025
AWS introduces Graviton5 processors, its most powerful CPU, alongside Amazon Bedrock AgentCore, Trainium3 UltraServers, and AI Factories.
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Fifth generation chip provides the best price performance for a broad range of workloads in Amazon EC2.
Logos of Amazon Bedrock and Amazon SageMaker AI on vibrant gradient background.
Amazon Bedrock and Amazon SageMaker AI put advanced model customization into the hands of any developer, while reducing costs and improving performance.

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    We’ve long believed that AI will transform every customer experience and industry. Whether you’re watching shows on your Fire TV, shopping for must-have products on Amazon.com, reading on Kindle, or one of the more than 100,000 enterprise customers using AI and machine learning services offered through AWS, check out how we’re innovating with AI.
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    Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud, with more than 200 fully featured services available from data centers globally.
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    Every day, we invent on behalf of our customers, partners, and communities. We are focused on delivering a constellation of devices, services, and experiences that empower our customers to stay connected, safe, informed, productive, educated, and entertained. Our customers inspire us, and they’ve been at the heart of how we invent and evolve our products.