Latest news about AI at Amazon
A data center technician walking between server racks inside Project Rainier.
In a recent interview, Jassy explained the long-term approach to Amazon's capital expenditures—and why you have to invest in momentous shifts.
A man holding a coffee in a green shirt staring at his Alexa+ screen in German.
Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely German.
Blink cameras
The new video doorbells deliver sharper 2K video, helping Blink subscribers see and understand what's happening at their front door, with pricing starting at $49.99 in the U.S.
AWS Trainium 3 Annapurna Labs chip with engraved specifications.
From general computing to AI training, here's what each chip does and why Amazon builds its own.
Hand hovering over white fabric smart speaker surrounded by green glass cactus decoration and green handbag on turquoise background
From playing your favorite song to discovering new artists, customers can browse music and book services hands-free on more devices with Alexa+.
Rufus, Amazon's AI shopping assistant, comparing running shoes and suggesting lamp and purse purchases
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Shopping assistant interface featuring colorful sneakers, analog watch, instant camera, and wireless headphones with price tracking queries
Amazon’s agentic AI assistant for shopping now shows customers a full year of price history on products in the U.S., UK, and India.
Five Amazon sellers pose in their respective business environments, including a product showroom, a green plant wall backdrop, a food production space, and a modern office.
A new Amazon report shows independent sellers thrived in 2025, reflecting the resilience of small businesses.
Attendees inside the Expo Center of AWS re:Invent 2025
AWS’s AI revenue run rate is over $15 billion. There are several reasons customers are choosing AWS for AI.
Amazon CEO Andy Jassy speaking on stage during presentation
Amazon Ads generated $17.2 billion of revenue in Q1, with new AI-powered tools and expanded reach across streaming and shopping.
Amazon CEO Andy Jassy presents at an Amazon meeting for all employees.
Amazon’s chips business saw nearly 40% quarter-over-quarter growth in Q1, and it has momentum.
AWS and OpenAI logos displayed side by side on gradient background
AWS and OpenAI are bringing the latest OpenAI models to Amazon Bedrock, launching Codex on Amazon Bedrock, and launching Amazon Bedrock Managed Agents, powered by OpenAI (all in limited preview), giving enterprises the frontier intelligence they want on the infrastructure they trust.
Tablet displays showing creativity notes, statistics chart, and urban sketch
The new Kindle Scribe lineup has been redesigned from the ground up for productivity. Here’s how to get the most out of the latest Kindle device.
Keurig K-Elite single serve coffee maker with blue mug displayed on mobile phone screen in Amazon shopping app
The new AI shopping experts help save time by compiling research and providing product highlights for customers from product pages, reviews, and insights.
Person holding smartphone displaying Amazon listing of espresso machine product priced at $483
AI-powered audio shopping feature now lets you ‘Join the chat,’ asking questions by text or voice and getting tailored answers as you listen.
Amazon Quick interface showing a chat conversation with task list including searching knowledge graph and reading files for AnyCompany meeting preparation
Amazon Quick brings a personal AI assistant to your desktop. Build presentations, intelligent dashboards, and more. Connect to more of your favorite apps. All in one place.
connect
New AI solutions for business decisions, hiring, customer experience, and health care draw on decades of Amazon's operational expertise.
An AWS Graviton4 chip.
Agentic AI systems reason continuously and make real-time decisions—a fundamental shift that requires different infrastructure than traditional AI training.
AWS and Meta logo below a Graviton chip.
The deal helps power the agentic workloads behind Meta’s AI efforts.
tser
Amazon's first Trustworthy Shopping Experience Report shares new details on how we protect customers, brands, and selling partners across our global store.
Amazon and Anthropic joint logo lockup
Anthropic to secure up to 5 gigawatts (GW) of current and future generations of Amazon’s Trainium chips to train and power their advanced AI models.
Smartphones and a Kindle displaying the Kindle reading interface
U.S. customers can catch up on Kindle books they’re reading, recall series plots, and get instant spoiler-free answers.
fire tv
The matte 4K QLED display reduces glare and delivers rich, accurate colors for art, photos, and fast streaming entertainment with the Fire TV experience built in.
Two women preparing food in the kitchen with Alexa on their Amazon Echo Show on the counter
Alexa+ can take real world actions, have natural conversations, and is built to understand how Italians really communicate.
Amazon Bio Discovery
A new agentic AI application aims to speed up drug development, helping bring new medical treatments to patients faster.
AWS Graviton 4 chip
Amazon designed Graviton chips to make cloud computing faster, cheaper, and more energy efficient.
Amazon CEO Andy Jassy wearing a plaid blazer presenting on large stage in front of Amazon employees.
In his annual letter to shareholders, Jassy stresses that you need to be willing to start over to build better experiences for customers.
Andy Jassy
AI is a once-in-a-lifetime opportunity, Jassy says, where the current growth is unprecedented and the future growth even bigger.

You might also like

  • A graphic of a laptop surrounded by grids and icons
    AI is transforming every customer experience and industry—and Amazon is building it into everything we do. From agentic AI that helps customers shop, plan, and get things done through Alexa+, to the foundation models and infrastructure powering hundreds of thousands of enterprise customers on AWS, to the AI-driven robotics optimizing our fulfillment network, we're focused on practical AI that works at scale.
  • A data center technician working on a laptop device within a server room.
    Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud, is guided by customer obsession, a rapid pace of innovation, commitment to operational excellence, and long-term thinking.
  • Alexa+ launches in Canada
    Every day, we invent on behalf of our customers, partners, and communities. We are focused on delivering a constellation of devices, services, and experiences that empower our customers to stay connected, safe, informed, productive, educated, and entertained. Our customers inspire us, and they’ve been at the heart of how we invent and evolve our products.