Latest news about AI at Amazon
Woman in kitchen looking at Alexa+ smart display showing recipes and meal planning
Powered by generative AI, Alexa+—your new personal AI assistant that gets things done—is free for Prime members in Canada in both French and English.
Shopping Prime Day deals
From AI-powered deal alerts to virtual try-on, explore shopping features that help you find Prime Day deals June 23–26.
AWS Graviton5 chip
The most powerful and efficient CPU Amazon has ever built is now available to all customers, with up to 25% better performance.
AWS and Anthropic logos with announcement that Claude Fable 5 is now available on AWS
Anthropic's 5th-generation AI model makes Mythos-level capabilities available to all customers and shows exceptional performance in coding, knowledge work, and vision—now available on Amazon Bedrock and Claude Platform on AWS.
Claude Fable 5 availability announcement on gradient background featuring AWS and Anthropic branding
Anthropic's 5th-generation AI model, Claude Fable 5, makes Mythos-level capabilities available to all customersand is available on Amazon Bedrock and Claude Platform on AWS.
Smartphones and a Kindle displaying the Kindle reading interface
U.S. customers can catch up on Kindle books they’re reading, recall series plots, and get instant spoiler-free answers.
Advertisement showing AI-powered custom merchandise creation tool with example of family reunion hoodie design featuring heavy metal style logo
From personalized pet portraits on tumblers to matching group shirts, the new feature uses AI to turn ideas into designs you’ll want to share and wear.
Partnership announcement between Pinterest and Amazon Web Services with creative imagery backdrop
The visual discovery platform deepens its over decade-long relationship with AWS to accelerate AI innovation for more than 600 million monthly users.
Operation employees working alongside Amazon robotics including Proteus, STARK, and Vulcan.
The new Proteus and additional robotics expansions in Europe are designed to support employees by taking on physically strenuous tasks.
Amazon's new robot system, Vulcan, picking up a cardboard box.
Built on advances in robotics, engineering, and physical AI, Vulcan is making our workers’ jobs easier and safer while moving orders more efficiently.
Three Amazon robotic arms used at fulfillment centers.
These nine robots help make employees' jobs safer and more productive by handling physically demanding tasks, freeing up time for skilled technical roles.
A man holding a coffee in a green shirt staring at his Alexa+ screen in German.
Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely French.
Amazon's diverse operations: warehouses, delivery, and pharmacy services
From demand forecasting to specialized delivery vehicles, here’s how Amazon is bringing faster delivery speeds for a better shopping experience.
Visual search
New, intuitive features surface visual suggestions to ensure you have faster and more precise product searches.
Amazon Prime Day package with three customer inquiry options asking 'Just ask', 'When is Prime Day?', and 'What are the early deals?'
Prime Day 2026 is coming June 23-26—and these AI shopping tools can help you find, track, and score the best deals.
AWS data center
From startups launching with a bold idea and enterprises scaling globally to public sector organizations being able to do more with less, cloud computing has supported a foundational change in readily accessible IT services across the economy.
AWS and OpenAI logos displayed side by side on gradient background
For the first time, the most advanced OpenAI models are available on Amazon Bedrock, with pricing that matches OpenAI first-party rates and no additional fees.
Two people with raised arms arranging connected nodes and shapes on a digital flowchart
Amazon is building AI agents that combine reliable foundation models with purpose-built infrastructure to deliver incredible accuracy on real-world tasks.
A ball of yarn unraveling
How a Slack shout-out, a dusted-off academic theory, and a spaghetti monster led an AWS team to crack an elusive code—and deliver greater reliability and performance for customers.
GIF showing how a retailer can utilize AWS Agentic Shopping Assistant (ASA)
The Agentic Shopping Assistant on AWS brings the expertise and insights behind Amazon’s successful Alexa for Shopping AI assistant to retail customers.
Amazon's Alexa for Shopping interface displayed across mobile devices and desktop browser
From price tracking to automated purchases, here's how to get the most out of Amazon's AI shopping assistant.
Alexa Podcasts interface showing personalized recommendations including Summer Soccer Tournament, This Week's Biggest Music, The Rise and Fall of Rome, and Mastering Sourdough
A new feature creates AI-generated audio episodes on any topic, ready to listen wherever you are.
An engineer assembling hardware at Annapurna Labs.
University researchers are using Amazon’s Trainium chip to push the boundaries of their work—and making the chip better for all developers in the process.
Gif showing Alexa for Shopping interface
Amazon brings together Rufus and Alexa+ to create ‘Alexa for Shopping’ on the Amazon Shopping app and website.
Annapurnalabs ARM processor chip on metal substrate
AI runs on chips. Here’s what the most important terms mean and why they matter.
Hands using stylus on kindle colorsoft displaying digital notes and book covers
The all-new Kindle Scribe lineup is thinner, lighter, and faster with new productivity features, including AI-powered notebook search.
A photo of four students sitting at a table working on tablet devices and keyboards inside the AWS Think Big Space at River Oaks Elementary School.
As part of the program, Amazon and Brooks Running have launched a global student challenge using generative AI and recycled materials.
A data center technician walking between server racks inside Project Rainier.
In a recent interview, Jassy explained the long-term approach to Amazon's capital expenditures—and why you have to invest in momentous shifts.

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    AI is transforming every customer experience and industry—and Amazon is building it into everything we do. From agentic AI that helps customers shop, plan, and get things done through Alexa+, to the foundation models and infrastructure powering hundreds of thousands of enterprise customers on AWS, to the AI-driven robotics optimizing our fulfillment network, we're focused on practical AI that works at scale.
  • A data center technician working on a laptop device within a server room.
    Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud, is guided by customer obsession, a rapid pace of innovation, commitment to operational excellence, and long-term thinking.
  • Alexa+ launches in Canada
    Every day, we invent on behalf of our customers, partners, and communities. We are focused on delivering a constellation of devices, services, and experiences that empower our customers to stay connected, safe, informed, productive, educated, and entertained. Our customers inspire us, and they’ve been at the heart of how we invent and evolve our products.