Latest news about AI at Amazon
Leveraging Gen AI learnings, Amazon is empowering sellers with new Enhance My Listing tool to make listing optimization effortless and effective.
Built on advances in robotics, engineering, and physical AI, Vulcan is making our workers’ jobs easier and safer while moving orders more efficiently.
This technology, which derives from Amazon’s Vision-Assisted Package Retrieval (VAPR) system for delivery vans, uses visual cues to help employees identify the packages during the sorting process.
AWS AI scientist Nashlie Sephus reveals how free AI tools can boost businesses, from making product recs to advising on when to fly a hot air balloon.
With over 250 million devices sold globally, Amazon expands its Fire TV lineup with a brand-new Omni Mini-LED Series and refreshed 4-Series—plus, the new Soundbar Plus Series.
Access Meta's most powerful AI models to date in Amazon Bedrock and Amazon SageMaker JumpStart.
Palmyra X5, developed for efficiently powering multi-step agents, available exclusively via Writer and Amazon Bedrock as a fully managed model.
Research shows that highly interactive, game-based learning leads to better knowledge outcomes.
In his latest annual letter to shareholders, Jassy looks ahead to how Amazon will continue to unlock the vast potential of AI.
Learn how Amazon maintains its edge in robotics by focusing on real-world impact and transformative AI technologies.
The newly available model offers advanced vision capabilities and powerful language understanding, and can now be accessed in Amazon Bedrock.
Our new gen AI model picks up on tone, inflection, and pacing, for a deeper understanding of human conversation.
New beta feature allows customers to use their Amazon Shopping app to complete purchases from other brand retailer websites if Amazon doesn’t sell the item directly.
Work with our foundation models on nova.amazon.com and access the Amazon Nova Act SDK to build agents that take action in web browsers.
AI feature works on your behalf to constantly watch out for new products in Amazon’s store that match your interests.
Our fifth annual report highlights the continued success of our strategy to drive counterfeits to zero.
More than 10 global hubs offer training, networking for developers and startups in 2025.
More than 135 AWS trainings on AI/ML are available to everyone, with all levels of experience.
AI-based tools built on AWS are supporting Amazon’s Climate Pledge commitment.

AWS is first cloud service provider to offer DeepSeek-R1 as fully managed, generally available model
AWS expands the ways that customers can get started with DeepSeek-R1 and its distilled variants in Amazon Bedrock.
AI-aided dubbing will help you enjoy titles that previously did not have dubbing available in select countries and territories.
Amazon Robotics has deployed these eight robots across its operations, providing employees with the right technology to make their workday safer.
Largest-ever third-party customer deployment of Amazon One works to make check-ins faster and easier.
Alexa+ is our next-generation AI assistant that gets things done—it solves daily problems, keeps you entertained, helps you stay connected, and can converse about virtually any topic.
Inventing Alexa+ required a series of technical breakthroughs, from getting LLMs to orchestrate APIs reliably to creating all-new agentic capabilities.
Powered by generative AI, Alexa+ is your new personal AI assistant that gets things done—she’s smarter, more conversational, more capable, and free with Prime.
Claude 3.7 Sonnet is a hybrid reasoning model, including a new ‘extended thinking’ capability, and includes improvements in coding and computer use.
First-of-its-kind collaboration marries AI expertise with transformative investments to tackle health care's toughest challenges.
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- We’ve long believed that AI will transform every customer experience and industry. Whether you’re watching shows on your Fire TV, shopping for must-have products on Amazon.com, reading on Kindle, or one of the more than 100,000 enterprise customers using AI and machine learning services offered through AWS, check out how we’re innovating with AI.
- Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud, with more than 200 fully featured services available from data centers globally.
- Every day, we invent on behalf of our customers, partners, and communities. We are focused on delivering a constellation of devices, services, and experiences that empower our customers to stay connected, safe, informed, productive, educated, and entertained. Our customers inspire us, and they’ve been at the heart of how we invent and evolve our products.