Latest news about AI at Amazon
new alexa+ uk
Powered by generative AI, the smarter, more conversational Alexa can complete tasks from start to finish—and is genuinely British.
Paul Vixie in brown jacket standing confidently outside brick building.
Distinguished Engineer Paul Vixie went to war with spam and scaled URLs as names, not numbers. Now he's helping AWS advance security in the agentic AI era.
Futuristic car interior with advanced heads-up display and augmented reality
The technology could help automakers build AI assistants that understand group conversations and what’s happening around the car.
AWS and Cerebras logo
Deployed in AWS data centers and accessed through Amazon Bedrock, AWS Trainium + Cerebras CS-3 solution will accelerate inference speed
Everything you need to know about Amazon nova
From understanding models to multimodal content generation, Amazon Nova foundation models are designed to deliver frontier intelligence and industry-leading price performance.
Five colorful cards showing different AI assistant personalities: Alexa, Brief, Sweet, Chill, and Sassy
Choose from four new conversation styles—from concise and efficient to warm and conversational—so Alexa’s response fits your preferences.
Illustration that states, "AWS 20"
In 2006, a physicist, a transcriber, and an astrophysicist tested a new AWS service called S3. It became the infrastructure beneath the internet.
Hands holding smartphone displaying men's sneaker on Amazon website
In response to interest from merchants, Amazon is making it easier to sign up to participate in Shop Direct through third-party feeds that streamline reaching new customers and driving traffic to their stores.
Amazon Health AI interface with medical provider profile and 'Ask anything' prompt
The new Health AI answers questions, explains health records, manages prescription renewals, books appointments, and more.
A doctor consulting with a patient pointing at a tablet device in a medical room.
Amazon Connect Health automates administrative tasks like scheduling and documentation with AI, freeing health care providers to focus on patient care.
Amazon smile logo in white on a squid ink background
Strengthening energy infrastructure that supports communities and the next generation of innovation.
Amazon Seller Central dashboard showing product expansion opportunities for outdoor gardening tools
For the first time, sellers can generate personalized, interactive canvases that bring together their business data, insights, and recommended actions in real time.
Primary monitors display an interview segment from what appears to be CNBC's Squawk Box, featuring Amazon CEO Andy Jassy in a dark blazer and white shirt.
Amazon will invest $50 billion in OpenAI as part of a multi-year strategic partnership.
Amazon CEO Andy Jassy wearing a plaid blazer presenting on large stage in front of Amazon employees.
The Stateful Runtime Environment powered by OpenAI models will be available through Amazon Bedrock in the coming months, enabling developers to build AI agents that remember context and work across tools.
Amazon and OpenAI logos side by side on dark background
Amazon Web Services (AWS) and OpenAI will co-create a Stateful Runtime Environment powered by OpenAI models, available on Amazon Bedrock for AWS customers to build generative AI applications and agents at production scale.
Hands-on STEM learning with VR headsets and circuitry
From digital libraries in Pakistan to exam prep in Brazil, the AWS Education Equity Initiative is helping organizations scale innovative solutions that make learning more accessible.
Fire TV interface showcasing Fallout series and streaming app icons
The redesigned Fire TV experience debuts alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
interference
AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.
AWS logo with announcement of Claude Sonnet 4.6 in Amazon Bedrock
Claude Sonnet 4.6 delivers frontier intelligence at scale—built for coding, agents, and enterprise workflows.
Tablet displays showing creativity notes, statistics chart, and urban sketch
The new Kindle Scribe lineup has been redesigned from the ground up for productivity. Here’s how to get the most out of the latest Kindle device.
Person using digital tablet to organize and view book recommendations
The new Kindle Scribe includes a powerful notebook powered by generative AI.
Rufus, Amazon's AI shopping assistant, comparing running shoes and suggesting lamp and purse purchases
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Matt Garman, Keynote speaker and AWS CEO, gesturing on stage with futuristic circular backdrop
Task-accomplishing agents deliver more than just content generation, and enterprises will see massive returns in 2026, says AWS CEO Matt Garman.
Chris Hemsworth gesturing while speaking to woman at kitchen island with lush garden view in an Alexa+ commercial
Amazon’s next-generation AI assistant stars in a commercial featuring Chris Hemsworth’s imagination running wild until he discovers how Alexa+ can make life better.
New Alexa+ interface on large display with multiple widgets
Alexa+ is now available to everyone in the U.S. and free for Prime members. Here's how to unlock everything Amazon's next-generation AI assistant can do.
Echo Show Calendar Widget on Home
Alexa+ is our next-generation AI assistant that gets things done—it solves daily problems, keeps you entertained, helps you stay connected, and can converse about virtually any topic.
Alexa+ smart display on wooden shelf with books, advertising US availability
Alexa+ is the newest Prime benefit, giving members in the U.S. a powerful AI assistant accessible by voice, browser, and the Alexa app for no additional cost—and now anyone can try Alexa+ at Alexa.com.
Smartphone displaying missing pet alert with goldendoodle photo and security camera footage on Ring Search Party
The AI-powered feature, now accessible to anyone through Neighbors on the Ring app, uses cameras to help communities find missing dogs faster than ever before.

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