Key takeaways
- Alexa for Shopping can build personalized deals guides, track prices, create deal alerts, and auto-buy items when they hit your target—so you never miss a Prime Day deal.
- Features like Amazon Lens and Hear the Highlights make it easier to research and shop with confidence during the event.
- These AI features work year-round, helping you save time and money beyond Prime Day.
With thousands of deals dropping during Prime Day, AI tools can help you find, track, and score the best prices. Here are nine AI-powered features in the Amazon Shopping app and website that can help you get the most out of Prime Day—and every day after.
Get ready before Prime Day
Get your Prime Day deal guides
For the first time, you can have Alexa send you a personalized deals guide based on your shopping history and preferences. Just tap the "+" icon in the Alexa for Shopping chat bar and select Prime Day deals. When Prime Day arrives, you'll be notified when your personalized guide is ready, featuring a curated selection of deals along with quick explanations for why each was selected for you.
Set up deal alerts
New this Prime Day, customers can ask Alexa for Shopping to track deals tailored to their specific product needs—for example, “Alert me to deals on noise-canceling headphones”—and receive daily updates whenever new matching deals become available.
Set price alerts
If you know exactly what you’re looking for, on the product detail page, ask Alexa for Shopping to create a price alert based on your target price—like "Alert me when this drops to $50." You'll get notified when the price hits your target so you never miss a deal.
Auto-Buy at your target price
Take price alerts one step further by turning on Auto-Buy. Tell Alexa for Shopping "Buy these headphones when they're $75 or less" and it will automatically complete the purchase using your default payment method when the price drops—no need to keep checking back.
Shop smarter during Prime Day
Check price history for up to a full year
Tap “Price history” on any product detail page or ask Alexa for Shopping for the price history to see how the price has changed over the past year across hundreds of millions of products on Amazon. You can also ask questions like "What was the price last Prime Day?" or "Was it cheaper last Black Friday?"
Ask questions right in the search bar
You can now ask questions directly in the Amazon search bar—like "How do I choose a robot vacuum for homes with pets?" Perfect for quickly narrowing down Prime Day options when you're not sure where to start.
Get personalized deal recommendations
Ask Alexa for Shopping "What are the best deals for me?" or "Are any items on my wish list on sale?" and it will surface deals based on your lists, browsing history, and past purchases—so you see the deals that actually matter to you.
Snap it, find it, shop it with Amazon Lens
Tap the camera icon in the Amazon Shopping app search bar to snap a photo, upload a screenshot, or scan a barcode to instantly find matching or similar products. Refine your results by adding details like brand or color. During Prime Day, use Amazon Lens to quickly identify products you spot and find the best deals on them.
Listen while you shop
Hear the Highlights uses AI-powered audio summaries to bring product details to life—like having knowledgeable friends discuss a product's key features, reviews, and value for you. It's perfect for researching Prime Day deals while multitasking or on the go. The feature is available on select product detail pages. You can also use Join the Chat to ask the AI hosts questions via text or voice while listening.
Save time and money year-round
These AI shopping features aren’t just for Prime Day—they’re tools you can use every day to shop smarter.
The more you use them, the more personalized your experience becomes. Whether you're tracking a price, restocking essentials, or researching a big purchase, Amazon's AI shopping tools help you find what you need, quickly, and at the best price.
To get started, open the Amazon Shopping app and explore these features for yourself.
Next, get a behind-the-scenes look at how Amazon prepares for its biggest shopping events of the year.
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