
Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.
Learn more about us
- While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
- Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
- Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
- Learn more about our support of employees and small businesses, and our efforts to build stronger communities and protect the planet.
- Meet the members who make up our senior leadership team.
- We want to provide customers, investors, policymakers, employees, and others our views on certain issues.
- We engage with policymakers on a wide range of issues that are important to our customers and employees. Learn more about our views on current policy issues.
- We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
- Read the most recent letters to Amazon's shareholders from our CEO.

We invest in the success of our employees
Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
After 27 years at Amazon, DeSantis now oversees a new organization uniting some of the company's most ambitious long-term technology bets.
Judge Judy Sheindlin returns for another season of the Daytime Emmy-winning courtroom reality series.
The newest Dash Cart, which will be available in dozens of Whole Foods Market locations by the end of 2026, incorporates new features specifically requested by customers for an even better in-store grocery shopping experience.
MrBeast’s competition series returns with 200 participants battling in a ‘Strong vs. Smart’ showdown for $5 million.
We’re debuting new Ring features, an enhanced Fire TV experience, Alexa.com, a suite of Alexa+ integrations, and more.
The noir-inspired Marvel series will be available in both black-and-white and color when it debuts on MGM+ and Prime Video.
The redesigned Fire TV experience debuts alongside our first-ever lifestyle TV, the Amazon Ember Artline, and a transformed Fire TV mobile app.
From quick answers to completed tasks, Amazon now offers an AI assistant experience across voice, mobile, and web.

















