woman in a technology lab is standing over a table, working with electronics

Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.

Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.

Learn more about us

  • Amazon employee in safety vest smiling next to blue delivery carts
    While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
  • EV Rickshaw Driver in India
    Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
  • Amazon's Leadership Principles featured on a wall in an Amazon office building. A woman is walking in front of them.
    Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
  • An Amazon Rivian van driving next to a wind farm during sunset.
    Learn more about our support of employees and small businesses, and our efforts to build stronger communities and protect the planet.
  • Andy Jassy at The Climate Pledge Summit
    Meet the members who make up our senior leadership team.
  • An image of the outside of an Amazon fulfillment center.
    We want to provide customers, investors, policymakers, employees, and others our views on certain issues.
  • An image of the outside of Amazon's offices at the center of its Seattle headquarters. The camera is looking up at the buildings and the Spheres from the ground. There is a seagull flying in front of the buildings and blue skies in the background.
    We engage with policymakers on a wide range of issues that are important to our customers and employees. Learn more about our views on current policy issues.
  • collage of various aspects of amazonian life including seattle office project kuiper hq2 building digit the robot and a dog in the office
    We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
  • Amazon's diverse offerings: Prime groceries, Alexa+, AI chip, and smiling delivery driver
    Read the most recent letters to Amazon's shareholders from our CEO.
Two warehouse workers smiling. One woman looks on as the other is being trained on a new tool

We invest in the success of our employees

Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
Sony Pictures Core ad featuring movie posters for 'The Social Network', 'My Best Friend's Wedding', and 'Jerry Maguire'
This subscription channel brings beloved films and TV series to customers with a curated collection from Sony Pictures' library.
Dec. 3, 2025
Collage of TV presenters from CBS, FOX, CNN, ABC, NBC, and other channels
Customers can now conveniently access local, national, and world news from major networks directly from the Prime Video homepage.
Dec. 3, 2025
Logos of Amazon Bedrock and Amazon SageMaker AI on vibrant gradient background.
Amazon Bedrock and Amazon SageMaker AI put advanced model customization into the hands of any developer, while reducing costs and improving performance.
Dec. 3, 2025
NBA 2025-26 season schedule highlights, featuring key matchups and events
NBA on Prime's inaugural season is loaded with marquee matchups, a brand-new studio, and an all-star broadcast team.
Dec. 2, 2025
Amazon CEO Andy Jassy presents at an Amazon meeting for all employees.
Amazon’s CEO reveals how he pushed through doubt and skepticism during AWS’s early days by zeroing in on controllable factors.
Dec. 2, 2025
AWS Trainium 3 AI chip on a green circuit board
Amazon EC2 Trn3 UltraServers powered by AWS's first 3nm AI chip help organizations of all sizes run their most ambitious AI training and inference workloads.
Dec. 2, 2025
Amazon Bedrock AgentCore diagram with interconnected cubes
Latest AgentCore innovations help customers build, deploy, and scale production-ready AI agents with confidence.
Dec. 2, 2025
Text overlay graphic that says 3 frontier agents that will change how you build, secure and operate software
The first three frontier agents revolutionize how you build, secure, and operate software
Dec. 2, 2025