woman in a technology lab is standing over a table, working with electronics

Amazon’s “Day 1” mentality is our approach to doing everything with the energy and entrepreneurial spirit of a new organization on its first day.

Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Leadership Principles.

Learn more about us

  • Amazon employee in safety vest smiling next to blue delivery carts
    While our business has evolved over the years, one constant is customers’ desire for lower prices, better selection, and convenient services.
  • EV Rickshaw Driver in India
    Our workplace is made up of a talented, global team of individuals who work hard every day to create a great experience for customers, employees, partners, and the communities where we serve.
  • Amazon's Leadership Principles featured on a wall in an Amazon office building. A woman is walking in front of them.
    Amazon employees use the Leadership Principles every day as we’re discussing new projects, deciding on the best solution for a customer's problem, or interviewing candidates.
  • An Amazon Rivian van driving next to a wind farm during sunset.
    Learn more about our support of employees and small businesses, and our efforts to build stronger communities and protect the planet.
  • Andy Jassy at The Climate Pledge Summit
    Meet the members who make up our senior leadership team.
  • An image of the outside of an Amazon fulfillment center.
    We want to provide customers, investors, policymakers, employees, and others our views on certain issues.
  • An image of the outside of Amazon's offices at the center of its Seattle headquarters. The camera is looking up at the buildings and the Spheres from the ground. There is a seagull flying in front of the buildings and blue skies in the background.
    We engage with policymakers on a wide range of issues that are important to our customers and employees. Learn more about our views on current policy issues.
  • collage of various aspects of amazonian life including seattle office project kuiper hq2 building digit the robot and a dog in the office
    We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world.
  • Amazon's diverse offerings: Prime groceries, Alexa+, AI chip, and smiling delivery driver
    Read the most recent letters to Amazon's shareholders from our CEO.
Two warehouse workers smiling. One woman looks on as the other is being trained on a new tool

We invest in the success of our employees

Amazon will spend over $1.2 billion to provide free skills training to employees—helping them further their careers in tech and in-demand roles such as cloud computing. Learn more about how we help our employees grow their skills and careers.
Latest news
BC
Cumberbatch brings his theatrical talents to Amazon's popular ‘5-Star Theater’ campaign, dramatically performing real customer reviews of holiday gift favorites.
Nov. 9, 2025
BF/CM
Shop everything you need for the season, from fresh grocery and pantry essentials to electronics and beauty products to stocking stuffers under $10.
Nov. 9, 2025
Mosaic of smiling entrepreneurs marking Amazon's 25-year seller partnership
A pivotal decision to invite independent sellers into Amazon’s store in 2000 has driven tremendous business growth for entrepreneurs while transforming the retail industry.
Nov. 6, 2025
Alexa+ and BMW logos side by side on dark background
Amazon and BMW Group collaborate to deliver more intelligent, conversational, and personalized in-car voice assistant experiences.
Nov. 6, 2025
Grocery bags from Whole Foods and Amazon filled with fresh produce and packaged goods
New automated micro-fulfillment center at a Whole Foods Market in Plymouth Meeting, PA lets customers simultaneously purchase natural, organic, and national name-brand products for online delivery or in-store pickup.
Nov. 5, 2025
NBA 2025-26 season schedule highlights, featuring key matchups and events
NBA on Prime's inaugural season is loaded with star-studded matchups, a brand-new studio, and an all-star broadcast team.
Nov. 3, 2025
OpenAI and AWS logos
Partnership will enable OpenAI to run its advanced AI workloads on AWS’s world-class infrastructure starting immediately.
Nov. 3, 2025
Collage featuring TNF sports broadcast, Alexa accessories, Amazon Prime Day box, Accelerate conference event, AWS data center.
Amazon.com released its third quarter earnings report on October 30.
Oct. 30, 2025