- No. 1 Top Shopping Website & No. 5 Top Beauty Destination among Teens, Piper Sandler's Generation Z Survey, 2021-2022
- No. 2 Fortune World’s Most Admired Companies, 2023—Ranked in the top 2, seven years running.
- No. 2 American Customer Satisfaction Index Internet Retail Category, 2023—Ranked in the top 5 of the Internal Retail category, over twenty years running.
- No. 2 Brand Finance Global 500: World’s Most Valuable Brand, 2022—Ranked in the top 10, eleven years running.
- No. 3 Interbrand Best Global Brand, 2022—Ranked in the top 5, six years running.
- No. 3 Boston Consulting Group’s Most Innovative Companies, 2023—Ranked in the top 10, twelve years running.
- No. 3 Most Trusted Brands in the U.S., No. 1 among Tech Brands by Morning Consult, 2023
- Top 3 on Comparably’s Best Brands Survey according to Millennials and Gen Z, 2022
- No. 4 Kantar BrandZ Most Valuable Global Brand, 2023—Ranked in the top 4, five years running.
- YouGov Best Global Brands, 2021—Ranked in the top 7, two years running.
- JUST Capital JUST 100 Ranking of America's Most JUST Companies, 2018-2021, 2023
- The Axios Harris Poll 100, 2023—Ranked in the top 10, fifteen years running.
- MBLM Brand Intimacy Rankings and Brand Intimacy COVID Rankings in Retail, 2020—Ranked in the top 4, two years running.
Lists and accolades
- TIME Magazine's TIME100 Most Influential Companies, 2021-2022
- Top 10 Fordham University’s American Innovation Index, 2018-2020
- Disability Smart Technology Award, Business Disability Forum, 2023
- No. 1 LinkedIn Top Companies U.S. Edition, 2023—No. 1 for three years in a row, and ranked in the top 3, six years running
- Drucker Institute & WSJ Best-Managed Companies, 2022—Ranked in the top 8, six years running
- Universum United States Most Attractive Employers: No. 4 for Computer Science and No. 10 for Business Students, 2022
- The Bell Seal for Workplace Mental Health, Platinum, 2023
- RESOLVE: The National Infertility Association, Hope Award for Access, 2023
- Disability Equality Index Best Places to Work for Disability Inclusion, 2018-2023
- Fortune Modern Board 25, 2022
- 4-Star Employer, VETS Indexes Employer Awards, 2021
- LinkedIn Talent Awards, U.S. Edition: Diversity Champion and Best Employer Brand, 2021
- Hiring Our Heroes, The Lee Anderson Veteran and Military Spouse Employment Award, 2020
- Hire Heroes USA, Top Employer of the Year, 2020
- Hired Brand Health Report, World’s Most Desirable Employers, 2020
- AnitaB Top Companies for Women Technologists, 2020-2022
- Careers and the Disabled Magazine Top 50 Employers, 2020
- Military Spouse Award from the Virginia Department of Veteran Services
“Virginia Values Veterans” (V3) program, 2020
- Human Rights Campaign Corporate Equality Index Perfect Score and Best Places to Work for LGBT+ Equality, 2022—Ranked in the top 5, five years running.
- No. 1 Corporate Philanthropist in the Washington, D.C. metro region by Washington Business Journal, 2023
- No. 1 Corporate Philanthropist in the Puget Sound region by Puget Sound Business Journal, 2022
- No. 1 Investor in America, Progressive Policy Institute, 2020-2022
- No. 2 Corporate Philanthropist in the Washington, D.C., metro region by Washington Business Journal, 2022
- No. 1 Favorable Institution in America by Harvard CAPS Harris Poll, 2023 - Ranked in the top 2, six years running.
Lists and accolades
- Mid-Atlantic Innocence Project Defender of Innocence Award, 2022
Awards and Recognition
Since day one we have strived to be the Earth’s most customer-centric company. We’re honored to be recognized for the work we do on behalf of our customers, employees, and communities around the world. Here are some recent awards we’ve received.