AI innovation at Amazon

Artificial Intelligence (AI)

We’ve long believed that AI will transform every customer experience and industry. Whether you’re watching your favorite show or movie on Prime Video, shopping for products on Amazon.com, asking Alexa a question, or one of the more than 100,000 enterprise customers using AI and machine learning services offered through Amazon Web Services (AWS), check out how we’re innovating with AI.

At Amazon, we’re improving customers’ lives with practical, useful generative AI innovations.

Across Amazon, we’ve been developing and deploying state of the art AI and machine learning models to power customer experiences for over 25 years—for both customer-facing services and internal operations—from the recommendation engines that personalize the shopping experience on Amazon.com to the AI-powered robots that optimize order fulfillment in our warehouses.