AI innovation at Amazon

Artificial Intelligence (AI)

We’ve long believed that AI will transform every customer experience and industry. Whether you’re watching your favorite show or movie on Prime Video, shopping for products on Amazon.com, asking Alexa a question, or one of the more than 100,000 enterprise customers using AI and machine learning services offered through Amazon Web Services (AWS), check out how we’re innovating with AI.

At Amazon, we’re improving customers’ lives with practical, useful generative AI innovations.

Across Amazon, we’ve been developing and deploying state of the art AI and machine learning models to power customer experiences for over 25 years—for both customer-facing services and internal operations—from the recommendation engines that personalize the shopping experience on Amazon.com to the AI-powered robots that optimize order fulfillment in our warehouses.

Learn more about Amazon's innovation with AI

Amazon Science
Science at Amazon enables new customer experiences, addresses existing customer pain points, complements engineering and product disciplines, and is a critical functional skill for all Amazon businesses. It is this focus on the customer, and the company’s ability to have impact at global scale that attracts some of the brightest minds in artificial intelligence, machine learning, and related fields.
AI at AWS
Build and scale the next wave of AI innovation on AWS. Reinvent customer experiences with the most comprehensive set of artificial intelligence and machine learning services
Responsible AI at Amazon
The foundations of Amazon’s approach to responsible AI can be found in one of our core leadership principles: Success and scale bring broad responsibility.