At Amazon, we’re improving customers’ lives with practical, useful generative AI innovations.
Across Amazon, we’ve been developing and deploying state of the art AI and machine learning models to power customer experiences for over 25 years—for both customer-facing services and internal operations—from the recommendation engines that personalize the shopping experience on Amazon.com to the AI-powered robots that optimize order fulfillment in our warehouses.
Learn more about Amazon's innovation with AI
- Science at Amazon enables new customer experiences, addresses existing customer pain points, complements engineering and product disciplines, and is a critical functional skill for all Amazon businesses. It is this focus on the customer, and the company’s ability to have impact at global scale that attracts some of the brightest minds in artificial intelligence, machine learning, and related fields.
- Build and scale the next wave of AI innovation on AWS. Reinvent customer experiences with the most comprehensive set of artificial intelligence and machine learning services
- The foundations of Amazon’s approach to responsible AI can be found in one of our core leadership principles: Success and scale bring broad responsibility.
Latest AI news
We’re reinventing online shopping to make it faster and easier and to make customers’ lives better every day.
Rufus can search for products based on activity, event, purpose, and other use cases, and automatically add items to your cart, tell you if you’re getting the best price, find top deals every day of the year, auto-buy items at a set price, and take a handwritten grocery list and add the items to your cart.
Product discovery through visual search is faster and easier with Lens Live.
Research shows that highly interactive, game-based learning leads to better knowledge outcomes.















