At Amazon, we’re improving customers’ lives with practical, useful generative AI and agentic AI innovations.
Across Amazon, we’ve been developing and deploying state-of-the-art AI and machine learning models to power customer experiences for over 25 years—for both customer-facing services and internal operations—from the recommendation engines that personalize the shopping experience on Amazon.com to the AI-powered robots that optimize order fulfillment in our warehouses.
Learn more about Amazon's innovation with AI
At Amazon, we translate cutting-edge research into real-world impact on a global scale. Our unique ability to innovate across multiple domains—from retail to robotics, cloud computing, quantum computing, and artificial intelligence—allows us to apply learnings from unlikely places and deliver tangible improvements to the lives of hundreds of millions of customers worldwide.
Build and scale the next wave of AI innovation on AWS. Reinvent customer experiences with the most comprehensive set of artificial intelligence and machine learning services.
The foundations of Amazon’s approach to responsible AI can be found in one of our core leadership principles: Success and scale bring broad responsibility.
Latest AI news
Amazon's first Trustworthy Shopping Experience Report shares new details on how we protect customers, brands, and selling partners across our global store.
Rufus, our agentic AI assistant for shopping, continues to get smarter, faster, and more capable, making personalized product recommendations, tracking price history, purchasing items for you in our store when they hit a certain price, and shopping other merchants.
Anthropic to secure up to 5 gigawatts (GW) of current and future generations of Amazon’s Trainium chips to train and power their advanced AI models.
U.S. customers can catch up on Kindle books they’re reading, recall series plots, and get instant spoiler-free answers.
