6 ways Amazon makes shopping Prime Day deals easier than ever

Meet your secret weapon for Prime Day: Alexa for Shopping—the world's best, most personalized AI assistant for shopping. Combining deep product knowledge, information from across the web, and powerful shopping capabilities with your personal preferences and shopping history, Alexa for Shopping makes it easier to get the best deals and discover products you'll love.

You can ask questions directly in the main Amazon search bar, get category and product insights in search results and on product pages, and more. All Amazon customers can use Alexa for Shopping on the Amazon Shopping app and website.

Here are a few ways to put Alexa for Shopping to work this Prime Day:

Create deal alerts to track deals for specific product needs—like “Alert me to deals on headphones with noise cancellation.” You’ll receive daily updates when new matching deals become available. If you know exactly what you want, set a target price on any specific item and get notified when the price drops—or turn on auto-buy and Alexa will automatically purchase it when it hits your price target.

Ever find yourself browsing on Prime Day, finding deals you love, but then getting distracted and forgetting to add to cart? Well, Amazon's “Keep shopping for” feature has got your back. This tool will help you stay on top of the deals for products you've already been eyeing even if you forget to save them to a List or Add to cart.

In the app, simply tap on a featured product within “Keep shopping for,” or go to the “Me” tab, where your previously viewed items will be neatly organized into categories like ”Running shoes,” “Bluetooth headphones,” and “Home & Kitchen.” If you're logged in on a browser, just head to the top of the Amazon homepage, and you'll see “Keep shopping for.”

Amazon Lists are a great way to keep track of the items you want most. Add items to Lists now to quickly see which products go on deal during Prime Day—if an item saved to your Lists is on deal, it will be sorted into a deals tab, making it easy to find the best prices on items you've been eyeing.

Looking to restock items you've ordered before? Use Buy Again to find deals on items you purchase most frequently. When you're logged into your Amazon account on a desktop, select Buy Again to find your previous orders plus deals related to your past purchases in one place. And to access Buy Again in the Amazon Shopping app, tap the “Me” tab from the bottom of the navigation bar.

In the Amazon Shopping app, access your Lists by tapping the “Me” tab. And if you're logged into your Amazon account on a desktop, all you have to do is hover over the “Account & Lists” menu at the top of the page to find “Your Lists.”

Discover products the moment inspiration strikes with Amazon Lens in the Amazon Shopping app. Just tap the camera icon in the search bar to scan a product or upload an image—instantly finding visually similar items and Prime Day deals on Amazon. Whether you spot a pair of shoes you love in the wild or see a piece of furniture in a friend's home, Amazon Lens helps you find it (or something like it) on deal.

Not sure what size to order? Don't worry—Amazon has developed a deep learning-based algorithm that can help you find your best-fitting size in any style of clothing. Amazon’s size recommendations use AI and machine learning models to suggest a size that's just right for you on each product's detail page.

You can also use Amazon's AI-generated Fit Review Highlights to get personalized size guidance. Amazon creates a review highlight for every customer. This is based on your recommended size, and suggests whether you should size up or down in a particular style using information from reviews left by customers who have purchased the item in the same size.