Key takeaways
- Amazon's 2026 Top 100+ Toys list features trending toys across categories, from budget-friendly picks and screen-free products to collectibles, sensory toys, entertainment and character favorites, and Amazon exclusives.
- The list is organized into shoppable themes, making it easy to find the right toy for every age and interest on your holiday list.
- This year's list features toys from popular franchises like Marvel, PAW Patrol, and Pokémon, along with Amazon exclusives from FAO Schwarz (a new brand on Amazon), American Girl, and special editions of popular toys like the Little Tikes Cozy Coupe car.
Amazon is giving parents and gift givers a head start on holiday shopping with the release of our 2026 Top 100+ Toys list. Curated by a team of Amazon toy experts, the annual list brings together the top trending toys of the season—from beloved brands and emerging favorites to budget-friendly finds and exclusive Amazon products.
Organized into shoppable themes, the list makes it easy to discover toys based on interests, ages, and favorite ways to play. From collectors and makers to sensory seekers and superfans, there’s something for everyone.
All prices and availability are subject to change.
15 Under $15: Big fun, great value
Discover 15 toys under $15 that make it easy to find an ideal gift without breaking the budget.
● CATAN On The Road Card Game ($9.99) – A travel-friendly take on the classic CATAN board game.
● FAO Schwarz x Amazon Fox & Bear Keychain 2-Pack ($14.99) – A cute duo to clip onto backpacks and the perfect stocking stuffers.
● Melissa & Doug Sticker Wow! Disney Stitch Stamper & Activity Pad Toy ($12.99) – Stitch-themed sticker fun without the mess.
● PlayMonster Hacky Sack Light Up ($14.99) – A glowing twist on a classic active-play favorite.
● FAO Schwarz x Amazon Fox & Bear Keychain 2-Pack ($14.99) – A cute duo to clip onto backpacks and the perfect stocking stuffers.
● Melissa & Doug Sticker Wow! Disney Stitch Stamper & Activity Pad Toy ($12.99) – Stitch-themed sticker fun without the mess.
● PlayMonster Hacky Sack Light Up ($14.99) – A glowing twist on a classic active-play favorite.
Exclusives: Toys only on Amazon
From exclusive products to special finds, these toys offer something unique to unwrap this holiday season.
● American Girl Elsa Doll ($145) – A magical take on the Frozen favorite.
● FAO Schwarz x Amazon Fox 12" Plush ($19.99) – A cuddly companion with classic FAO Schwarz charm.
● Little Tikes Cloud Collection White Cozy Coupe ($64.99) – A fresh, modern take on the classic ride-on car.
● Melissa & Doug Cheery Lane House with Figures and Car ($44.99) – A charming playhouse made for imaginative adventures.
● Transformers Collaborative x Monster Jam Grave Digger ($57.99) – Two fan-favorite worlds collide in one epic mash-up.
● FAO Schwarz x Amazon Fox 12" Plush ($19.99) – A cuddly companion with classic FAO Schwarz charm.
● Little Tikes Cloud Collection White Cozy Coupe ($64.99) – A fresh, modern take on the classic ride-on car.
● Melissa & Doug Cheery Lane House with Figures and Car ($44.99) – A charming playhouse made for imaginative adventures.
● Transformers Collaborative x Monster Jam Grave Digger ($57.99) – Two fan-favorite worlds collide in one epic mash-up.
Trading Card Games, Collectibles & Minis: The thrill of the next find
From trending miniatures to trading card games, these picks bring the excitement of discovery.
● Pokémon TCG: 30th Celebration Elite Trainer Box ($89.99) – Celebrate 30 years of Pokémon! Look for the “Request Invitation” button on the detail page to secure your chance to buy high-demand gifts with limited availability.
● FAO Schwarz Mini Purses 4-Pack ($29.99) – Mini accessories made for tiny trendsetters.
● Funko Harry Potter Bitty Bundle ($49.99) – Pocket-sized Harry Potter favorites made to collect and display.
● Ravensburger Disney Lorcana TCG: Illumineer's Quest – The Great Hunny Rescue ($59.99) – A trading card game adventure featuring beloved Hundred Acre Wood characters.
● Polly Pocket x Peanuts Collector Compact ($54.99) – A festive collaboration compact with the Peanuts gang.
● FAO Schwarz Mini Purses 4-Pack ($29.99) – Mini accessories made for tiny trendsetters.
● Funko Harry Potter Bitty Bundle ($49.99) – Pocket-sized Harry Potter favorites made to collect and display.
● Ravensburger Disney Lorcana TCG: Illumineer's Quest – The Great Hunny Rescue ($59.99) – A trading card game adventure featuring beloved Hundred Acre Wood characters.
● Polly Pocket x Peanuts Collector Compact ($54.99) – A festive collaboration compact with the Peanuts gang.
Characters & Fandoms: Favorite worlds come to life
From beloved franchises to emerging hits, these toys bring favorite characters and stories to life.
● Marvel Spidey & His Amazing Friends Rescue Webquarters Playset ($64.99) – A web-slinging headquarters for Spidey adventures.
● PAW Patrol: The Dino Movie Megasaurus Dino Vehicle with Inflatable Toy ($64.99) – Big-screen dino adventures with the PAW Patrol pups.
● Peppa Pig Ready, Pedal, Go Peppa Interactive Figure and Bicycle Playset ($44.99) – A playful ride-along adventure with Peppa.
● Pokémon Pikachu Puppetronic Interactive Plush ($79.99) – An interactive Pikachu plush that moves and plays.
● PAW Patrol: The Dino Movie Megasaurus Dino Vehicle with Inflatable Toy ($64.99) – Big-screen dino adventures with the PAW Patrol pups.
● Peppa Pig Ready, Pedal, Go Peppa Interactive Figure and Bicycle Playset ($44.99) – A playful ride-along adventure with Peppa.
● Pokémon Pikachu Puppetronic Interactive Plush ($79.99) – An interactive Pikachu plush that moves and plays.
Sensory Obsessed: Hands-on fun for curious kids
From slime to magnetics to squishies, these sensory play picks encourage exploring and experimenting.
● Crunchlabs The Crunchinator by Mark Rober ($34.99) – A hands-on STEM challenge that puts kids’ problem-solving skills to work.
● GUI GUI Mega Slime Haul ($29.99) – A mega slime collection made for squishing, stretching, and mixing.
● Hot Wheels Monster Trucks Mutant Monster Takedown Playset & Rhinomite ($53.99) – A monster-sized setup for high-octane Hot Wheels action.
● MAGNA-TILES Undersea Adventure 58-Piece Magnetic Construction Set ($89.99) – Magnetic building fun to create an underwater world.
● Jelly Blox Jelly Jungle Set ($29.99) – A construction system designed for squeezing, stretching, and squishing.
● GUI GUI Mega Slime Haul ($29.99) – A mega slime collection made for squishing, stretching, and mixing.
● Hot Wheels Monster Trucks Mutant Monster Takedown Playset & Rhinomite ($53.99) – A monster-sized setup for high-octane Hot Wheels action.
● MAGNA-TILES Undersea Adventure 58-Piece Magnetic Construction Set ($89.99) – Magnetic building fun to create an underwater world.
● Jelly Blox Jelly Jungle Set ($29.99) – A construction system designed for squeezing, stretching, and squishing.
Makers & Builders: Big ideas, big creativity
These creative kits and builds help develop new skills.
● Barbie Sparkle Marble Run Building Set ($34.99) – A sparkling twist on a classic marble run.
● Crayola Story Creator Kids Tablet ($34.99) – A creative canvas for kids to draw, color, record, and bring stories to life.
● LEGO City Lava Land Roller Coaster Park ($99.99) – A thrilling LEGO build packed with twists, turns, and lava.
● Play-Doh Blooms Blush Flower Bouquet Making Kit ($39.99) – A hands-on way to sculpt a colorful bouquet that never wilts.
● Crayola Story Creator Kids Tablet ($34.99) – A creative canvas for kids to draw, color, record, and bring stories to life.
● LEGO City Lava Land Roller Coaster Park ($99.99) – A thrilling LEGO build packed with twists, turns, and lava.
● Play-Doh Blooms Blush Flower Bouquet Making Kit ($39.99) – A hands-on way to sculpt a colorful bouquet that never wilts.
Time to Unplug: Imagination takes center stage
These screen-free picks inspire building connection, putting brainpower to work, and slowing down for some quiet time.
● Educational Insights Kanoodle Fan Edition – 20th Anniversary ($16.99) – A brain-teasing puzzle game celebrating 20 years of Kanoodle.
● Giant Tower Stack - The Jumbo Block Balancing Game by Relatable ($69.99) – A supersized stacking challenge for game nights and beyond.
● LEGO Botanicals Woodland Mushrooms Building Set for Adults ($79.99) – A creative LEGO build that brings the beauty of the forest indoors.
● Mattel Games UNO Championship Series Expanded Tournament Set Card Game ($32.39) – A tournament-ready take on the classic card game.
● Giant Tower Stack - The Jumbo Block Balancing Game by Relatable ($69.99) – A supersized stacking challenge for game nights and beyond.
● LEGO Botanicals Woodland Mushrooms Building Set for Adults ($79.99) – A creative LEGO build that brings the beauty of the forest indoors.
● Mattel Games UNO Championship Series Expanded Tournament Set Card Game ($32.39) – A tournament-ready take on the classic card game.
Bring Play to Life: See the magic in action
From pretend play to interactive experiences, these picks have us asking, “How does it do that?!”
● FurReal Gabby the Grow & Roar Interactive Plush Tiger ($79.99) – A playful companion that interacts with kids and grows with their imaginations.
● LEGO Pokémon SMART Play Training House with Pikachu ($69.99) – A hands-on adventure that puts young Pokémon Trainers in the action.
● Monster Jam Chomping Megalodon RC Toy Monster Truck ($49.99) – Big thrills, big bites, and remote-controlled action.
● Sesame Street Tickle Me Elmo Giggle Max 18-Inch Interactive Plush Toy ($39.99) – A giggle-filled playmate that’s ready for some ticklish fun.
● Tonies Cuddle Minnie Mouse Audio Toy Plush from Disney ($29.99) – A cozy companion for stories, songs, and snuggly listening.
● LEGO Pokémon SMART Play Training House with Pikachu ($69.99) – A hands-on adventure that puts young Pokémon Trainers in the action.
● Monster Jam Chomping Megalodon RC Toy Monster Truck ($49.99) – Big thrills, big bites, and remote-controlled action.
● Sesame Street Tickle Me Elmo Giggle Max 18-Inch Interactive Plush Toy ($39.99) – A giggle-filled playmate that’s ready for some ticklish fun.
● Tonies Cuddle Minnie Mouse Audio Toy Plush from Disney ($29.99) – A cozy companion for stories, songs, and snuggly listening.
Find the perfect toy for every age, stage, and passion
Explore the full selection of Amazon’s 2026 Top 100+ Toys list, featuring expert-curated picks across trending categories, beloved brands, emerging favorites, ages, and budgets.
Whether you’re getting a jump start on holiday shopping or looking for the perfect gift, the 2026 Top 100+ Toys list makes it easier to find toys kids will be excited to unwrap and play with.
If you’re looking for even more inspiration, your personalized shopping assistant, Alexa for Shopping, can help you discover new toys, find the right gift for everyone on your list, and save money this holiday season.
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