When is Black Friday 2026? Dates, deals, and how to save

Key takeaways

This year, Black Friday falls on November 27.
Customers can start browsing early deals in the Holiday Shop now and use Alexa for Shopping to track prices and set deal alerts.
Check back soon for more information—and be sure to sign up for Prime ahead of the holiday season.

The countdown to Black Friday 2026 is on. Whether you’re already building your holiday shopping list or just starting to think about gifts, here’s everything you need to know about one of the biggest shopping events of the year.

As one of the biggest shopping events of the year, Black Friday always offers a wide range of great deals on all kinds of products, allowing customers to get deep discounts on tech, beauty, clothing, toys, and more. It’s a great way to check items off your holiday shopping list without having to pay full price for everything.

Want to learn more about Black Friday 2026, including when it is and what kinds of deals you can expect? Here’s everything you need to know:

When is Black Friday 2026?

Black Friday is always the Friday after Thanksgiving. This year, the event falls on November 27, 2026, so it’s only a few weeks away.

When is Cyber Monday 2026?

Cyber Monday is always the following Monday. This year, it’s on November 30, 2026.

What kinds of deals can I expect to see on Amazon for Black Friday?

Customers can shop early deals in the Holiday Shop now. Check back soon for more information—and be sure to sign up for Prime ahead.

How can I be sure not to miss out on deals?

Amazon’s Deals page is a great place to browse for early deals. Customers can also prepare for Black Friday and ensure they don’t miss out on deals by adding items to their lists, cart, or save for later. With enhanced Alexa+ deal tracking, customers can get instant notifications when watched items go on sale.

How can AI shopping features help you save during Black Friday?

Looking for the best deal doesn't have to mean hours of scrolling. Alexa for Shopping—Amazon's AI shopping assistant—can do the deal hunting for you, surfacing relevant deals, tracking prices, and keeping you informed so you never miss a savings opportunity.

Watch for deals and price drops: Ask Alexa for Shopping to monitor the items you're eyeing. You can even set up auto-buy to complete the purchase automatically when the price hits your target.
See up to a year of price history: Tap “Price History” on any product page, or ask Alexa for Shopping, to view up to 365 days of pricing data—so you can feel confident you're getting a great deal.
Be the first to know about new releases: Ask Alexa for Shopping to notify you when your favorite brands drop something new—perfect for staying ahead on holiday gifts.
Build and manage holiday lists with your voice: Create Wish Lists to share with family and friends, organize a registry, or move items between lists—all by asking Alexa for Shopping. You can also tap the heart icon on any product while browsing to save it to your lists, then set deal alerts or check the deal widget on your lists page to see active savings on items you've saved.
Handle everyday account tasks in one conversation: Beyond deal hunting, Alexa for Shopping can help with more than 100 everyday shopping actions—like adjusting Subscribe & Save deliveries, checking your gift card balance, tracking refunds, updating delivery instructions, and managing your Prime and Audible memberships.

How can you join Prime before Black Friday 2026?

If you want to take advantage of the many benefits of a Prime membership during the holiday season and beyond, now’s a great time to sign up for savings, convenience, and entertainment all in one membership.

Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime.

Amazon also offers discounted membership options providing the same benefits at only 50% of the cost. Young adults (ages 18–24) and college students can try Prime for Young Adults with a 6-month $0 trial, then pay only $7.49 per month, or $69 per year. Qualifying government-assistance recipients and income-verified customers can try Prime Access for 30 days before paying $6.99 per month.

For more information about Black Friday and holiday shopping, including discounted memberships, visit the Black Friday Hub.