Key takeaways
- Amazon's Holiday Kids Gift Book is back for its ninth year with more than 600 toys and gifts to browse.
- An Alexa+ integration lets families experience a choose-your-own-adventure story with the book's Forest Friends characters.
- Customers can download a free digital copy or look for a print copy on their doorstep.
The holidays are almost here—and for millions of families, that means the arrival of a familiar tradition: the Amazon Holiday Kids Gift Book.
Now in its ninth year, the 2026 edition lands on tens of millions of doorsteps with more than 600 toys and gifts to explore, an original illustrated story, family-friendly activities, and a curated selection spanning every age group, interest, and budget.
Whether kids are circling their favorites with a marker or gift givers are bookmarking ideas, the book is designed to make holiday gift discovery hands-on, playful, and easy.
What's inside the 2026 Holiday Kids Gift Book?
This year’s book features top brands, trending items, Amazon exclusives, gifts from small businesses, and more—all organized into sections that make browsing simple. Families can shop by age group (from babies to “kidults”) or explore categories like building sets, STEM and learning, crafts, plushies, games, collectibles, dolls, outdoor toys, and characters from favorite movies, games, and shows. The book also spotlights a selection from Amazon’s Top 100+ Toys list, a hand-selected assortment chosen by Amazon's in-house team of toy experts, on pages 4 through 9.
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Families can also enjoy illustrated activity pages including coloring, search-and-find, and connect-the-dots. The book includes an original short story about Fox’s cousin visiting for the holidays, and the Forest Friends have one mission: build the coziest holiday pillow fort the woods have ever seen. With each friend helping and adding personal touches, Fox’s cousin feels instantly at home—not because of any single thing, but because every corner was built with someone's kindness.
What's exciting about Amazon's 2026 Holiday Kids Gift Book?
Illustrator Laura C. Moyer returns to bring the book's beloved Forest Friends characters to life once again. But this year, the characters bring families even more into the forest with a layered 3D “mini-world” on the book cover.
Through a collaboration with Readyland, families can unlock a choose-your-own-adventure-style audio experience powered by Alexa+. Kids and parents can interact with the Forest Friends and hear a reading of the book's original short story—just say “Alexa, open Readyland” on any Alexa-enabled device or the free Alexa app.
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And for families who want to bring their favorite characters home, the book features exclusive character-inspired gifts, an FAO Schwarz Fox Plush, a Fox & Bear Keychain 2-Pack, a kid-friendly puzzle of the illustrated book cover, themed digital gift cards, and a cozy character blanket.
How to get Amazon's 2026 Holiday Kids Gift Book
Customers can access a free digital copy of the gift book or activity pages on the Amazon Kids Gift Book hub page. Limited free additional quantities of the print book may become available periodically throughout the holiday season. Families can also shop Amazon's Top 100+ Toys list and all holiday gifts for kids in the Toys Holiday Shop.
What holiday toy shopping tools does Amazon offer?
- Save time and money with Alexa for Shopping: Amazon's shopping assistant combines deep product knowledge, in-depth information from across the web, and your personal preferences—helping you find the right gift at the right price, without all the research. Not sure what to get? Try typing something like “holiday gifts for my 10-year-old daughter” and Alexa for Shopping will ask follow-up questions about your daughter’s interests and hobbies to surface personalized recommendations. You can also compare toys side by side, check up to a full year of price history to see if now is the right time to buy, and set price alerts so you never miss a deal.
- See it, shop it with Amazon Lens: When you spot the perfect gift while out and about or scrolling on social media, Amazon Lens is the quickest way to find visually similar items in the Amazon Shopping app. Just tap the camera icon in the search bar to scan a product, upload an image, or capture a barcode—then add to your cart or tap the heart icon to save to your List for later.
- Build and manage Lists: Lists help you stay organized and keep track of items you’ve been eyeing—from kids’ gifts to holiday decor. Build Lists in the Amazon Shopping app by hearting products as you shop or uploading images and links to save inspiration and discover product recommendations. Access and manage your Lists by tapping the “Me” tab.
