Amazon Content Partners is now available for independent content creators

July 31, 2026: This article has been updated to reflect the availability of Amazon Content Partners.

Key takeaways

Amazon Content Partners is now generally available at contentpartners.amazon.com.
Creators choose whether to allow Amazon continued access to their content and can leave at any time.
Participation is voluntary and includes no fees and no minimum traffic requirements.
Early participants from the preview period are already using the program's benefits.

The way people discover content is changing. AI assistants and AI-powered search are reshaping how information is found online. The largest media companies have the scale and the teams to navigate it, but for the hundreds of thousands of independent bloggers, niche publications, and content sites, it is a different story.

Amazon Content Partners was built for them, and starting today, it is available to all eligible U.S.-based independent content creators. Since opening our preview in June, we have been working with an initial group of content creators, gathering feedback and refining the experience.

What to know about Amazon Content Partners

Amazon Content Partners is a voluntary program that brings together four things in one offering:

AI traffic management through AWS WAF, an AWS tool that gives content creators visibility into which AI crawlers are accessing their sites and the ability to block, rate-limit, allow, or monetize that traffic. Content creators have been asking for exactly this kind of visibility and control.

An additional +1% affiliate commission boost on eligible Amazon Associates sales.

Premium advertising access through Amazon Publisher Services, giving independent access to a premium advertising ecosystem that has historically been available only to larger publishers.

$100 a month in AWS hosting credits with CloudFront CDN included (Pro tier at $15 a month), reducing one of the real operational costs of running a content business.

How Amazon Content Partners works

To be eligible for these benefits, content creators choose to enroll their content with the program and allow Amazon continued access to their content. If it's not working for them, they can leave at any time.

We're doing this because independent content creators are central to a vibrant, diverse web, and we want to help them keep thriving as discovery shifts toward AI. Amazon has worked with hundreds of thousands of these creators for years, and Amazon Content Partners is a natural next step: bringing together tools, revenue opportunities, and infrastructure that help them grow as the way people find content changes.

Where to get started with Amazon Content Partners

Amazon Content Partners is now at contentpartners.amazon.com.