July 18, 2024 6:05 AM

Check out stats and best sellers from this year’s event

July 17, 2024 11:59 PM

Prime Day 2024 has ended

Prime Day
See the top deals from Amazon's biggest shopping event and learn more about Prime Day.
July 17, 2024 6:56 PM

Don't miss this deal: Get the new Amazon grocery subscription free for three months

Amazon Grocery delivery banner with breads, avocado, broccoli, milk bottles
This Prime Day, Prime members and customers with a registered EBT card can get the new Amazon grocery subscription free for three months—unlocking unlimited grocery delivery on orders over $35 across Amazon Fresh, Whole Foods Market, and a variety of local grocery and specialty retailers on Amazon.com as well as more convenient delivery and pickup options. The deal is exclusively available to customers who have yet to try the subscription service.
July 17, 2024 6:31 PM

Save up to 25% with deals on lip balms, body lotions, and more from eos

4-pack EOS shea lip balm set in pastel colors
eos lip care products use sustainably soured ingredients, including natural shea butter and shea oil. These lip balm sticks are sure to leave your lips smooth and nourished.
July 17, 2024 6:27 PM

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July 17, 2024 5:57 PM

Planning your next summer picnic? Gearing up for back-to-school season? Stock up on supplies with these deals

July 17, 2024 5:54 PM

Enjoy savings on Prime Video shows, movies, and channels

Prime Video
Prime members receive access to a selection of titles to rent and buy at up to 50% off. Customers can also get early access to deals on select channels via Prime Video Channels. Subscribe to channels like Crunchyroll, STARZ, and MGM+ for $0.99 each per month for up to two months, and get 50% off for up to two months on AMC+ and Paramount+ with SHOWTIME.
July 17, 2024 5:27 PM

Step into the world of Martha Stewart with deals on select bakeware and more

Cake Stand
Prep, cook, bake, serve, and enjoy whatever you're making with high-quality products from Martha Stewart, including a handmade jadeite glass cake stand, which you can shop for 22% off right now.
July 17, 2024 5:24 PM

Save 21% with this deal on a Shark hair drying system

Shark HD435 FlexStyle Air Styling & Drying System
Ready to upgrade your hair dryer? You won't want to miss this deal on Shark's FlexStyle Air Drying and Styling System. It's compact and lightweight, but gives you power and speed for ultra-fast performance to style while you dry with no heat damage.
July 17, 2024 5:00 PM

Save on these summer footwear styles with deals from Amazon Essentials

Black wedge sandals on yellow background
With beach and pool season heating up, select Amazon Essentials women's sandals are now up to 35% off.
July 17, 2024 4:55 PM

Look at Price Per Unit when comparing deals

Prime Day Tip
Next time you’re comparing products to see which offers the best value for you, check the Price Per Unit. The price per unit feature displayed in search results (in parentheses next to the list price) can help you determine the best value for you when shopping for everyday essentials on Amazon, and help you decide if you should buy in bulk and which offer has the best value.
July 17, 2024 4:30 PM

Deals on select Dyson vacuums are now up to 33% off for Prime members

Dyson Vacuum
Upgrade your cleaning game with a new vacuum from Dyson this Prime Day.
July 17, 2024 4:05 PM

Save on a wide selection of school essentials

Prime Day Tip
With Amazon’s Back to School and Off to College shopping guides, customers can level up their dorm room aesthetic with trendy décor. Exclusive deals include a back-to-school essentials bundle that includes a Fire Max 11 Bundle, a Herschel Classic backpack, and Echo Buds (2023) for $189.99. Visit amazon.com/backtoschool for more deals on back-to-school basics and amazon.com/offtocollege for college staples.
July 17, 2024 4:04 PM

Save up to 50% with deals on select iRobot floor care products

With a robotic vacuum like the iRobot Roomba s9+, it’s easy to keep your space clean and tidy. It cleans up after itself, emptying its vacuum bin into an enclosed bag that holds up to 60 days of debris, which means two whole months of not thinking about vacuuming. Enjoy up to 50% savings on this vacuum right now.
July 17, 2024 3:55 PM

Save 30% with deals on select products from Matrix

July 17, 2024 3:33 PM

Shave off some more savings with deals on Amazon Basics

July 17, 2024 3:28 PM

Fan of celebrity books? Enjoy big deals on some celebrity titles this Prime Day

July 17, 2024 3:04 PM

Save more than 40% on Echo Spot, the latest addition to Amazon’s lineup of Alexa-enabled devices

Echo Spot
Echo Spot is a sleek new customizable Alexa-enabled smart alarm clock, featuring a variety of custom-designed clock faces and fun colors. Its compact, colorful display makes it easy to see the time, weather, and song titles from your nightstand.
July 17, 2024 2:57 PM

Save up to 20% with deals on select Premium Beauty products from Drybar

Detox dry shampoo bottle against blue background
The Drybar Detox Dry Shampoo absorbs oils and adds lift at the roots. This product is great for all hair types.
July 17, 2024 2:30 PM

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July 17, 2024 2:28 PM

Enjoy up to 35% off with deals on select New Balance items

New Balance Women's 237 V1 Classic Sneaker
You’ll find great deals on quite a few pairs of New Balance shoes this Prime Day for men, women, and kids. But that's not all: Select New Balance apparel is also on sale right now.
July 17, 2024 2:00 PM

Save on baby and toddler clothing with deals from Amazon Essentials

July 17, 2024 1:55 PM

Save on your favorites with Buy Again deals

Prime Day Tip
Looking to buy any items that you’ve ordered before? On Prime Day, you can conveniently find your previously purchased items, as well as similar products that are on deal with the Buy Again deals feed. When you’re logged into your Amazon account on a desktop, select Buy Again to find your previous orders plus deals related to your past purchases in one place. And to access Buy Again in the Amazon Shopping app, tap the “Me” tab from the bottom of the navigation bar.
July 17, 2024 1:39 PM

Brew up some savings with deals on select Keurig products

Keurig K-Iced Single Serve Coffee Maker
Prime members can save up to 50% on select Keurig products.
July 17, 2024 1:38 PM

Save 25% with deals on select facial toners from Thayers

Thayers Facial Toner bottle with rose petal scent
Take this opportunity to stock up on your skincare staples from Thayers.
July 17, 2024 1:30 PM

Save up to 30% with deals on select skincare products from Clarins

July 17, 2024 1:25 PM

Save on home office furniture from Martha Stewart

July 17, 2024 1:00 PM

Save 20% with deals on select Caraway cookware

Ceramic cookware set in creamy white
All Caraway pot and pan sets are free of PTFE, PFOA, PFAS, lead, cadmium, and other toxic materials that can leach into your food, making them safe for you, your family, and the environment.
July 17, 2024 12:58 PM

Save big with deals on Shark's self-emptying AI robot vacuums

Shark AV2501AE AI Robot Vacuum
The Shark AV2501AE AI Robot Vacuum, which is currently 34% off, features powerful Shark suction that can pick up dirt and debris on all floor types—tackling even the toughest of messes in your home.
You can also save on tons of other Shark robot vacuums this Prime Day.
July 17, 2024 12:30 PM

Access the best deal ever on Amazon Music Unlimited

Amazon Music Unlimited deal
Prime members who haven’t tried Amazon Music Unlimited can get five months free—the best deal ever from Amazon Music for Prime Day—in honor of the Amazon Music 10-year anniversary. Amazon Music Unlimited includes access to more than 100 million songs and top podcasts ad-free, on-demand, and in high-quality streaming audio.
July 17, 2024 12:25 PM

Protect your hair this summer with great deals from Sun Bum

Sun Bum Revitalizing Protect and Repair Hair Oil
Sun Bum's Revitalizing Protect and Repair Hair Oil helps strengthen, hydrate, and protect your hair against damaging heat and UV rays while boosting its overall health and shine. Prime Members can try it out now for up to 25% off.
July 17, 2024 12:00 PM

Turn back time with a new turntable from Sony

Sony PS-LX310BT Belt Drive Turntable
Save 29% on Sony's Belt Drive Turntable—a fully automatic wireless vinyl record player with Bluetooth. You’ll be able to effortlessly enjoy your favorite records with one-step auto start, stop, and return.
July 17, 2024 11:30 AM

Save up to 40% on sneakers deals from Fila

Fila Women's Disruptor II Premium Comfortable Sneakers
Stylish and comfortable sneakers from Fila are now up to 40% off.
July 17, 2024 10:55 AM

Save big with deals on Amazon Fire TVs

Amazon Fire TV 4K UHD television with HDR 10
Don't miss this awesome deal on the Amazon Fire TV 55-inch 4-Series 4K UHD smart TV—which comes with an Alexa voice remote.
July 17, 2024 10:30 AM

Enjoy big savings on fragrances, body mists, and lotions from Victoria's Secret

Victoria's Secret Amber Romance fragrance bottle against blue backdrop
If you love scents like the Victoria's Secret Bombshell perfume or Amber Romance Refreshing Body Mist, now's a great time to snag one. Prime members can save up to 45% on this product right now, and select other fragrances and lotions from Victoria's Secret.
July 17, 2024 10:25 AM

Save on OM SYSTEM cameras and lenses

July 17, 2024 10:05 AM

Save 43% on the Amazon eero mesh WiFi system router

eero mesh WiFi router on wooden desk with books and pencil
The eero mesh WiFi router brings up to 1,500 square feet of fast, reliable WiFi to your home.
July 17, 2024 10:00 AM

Save up to 50% with deals on Hey Dude shoes

Gray canvas slip-on sneakers on blue background
Looking for the perfect pair of comfy, lightweight shoes? Treat yourself to a pair from Hey Dude.
July 17, 2024 9:35 AM

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July 17, 2024 9:34 AM

Save up to 50% off select items from Burt’s Bees Baby

July 17, 2024 9:17 AM

Save up to 30% with deals on Greenies Treats and Dog Foods

Greenies dog dental treats value pack
Don't forget about your furry friends this Prime Day. Save on Greenies treats and dog foods, including Greenies natural dental care dog treats.
July 17, 2024 9:00 AM

Save 35% with deals on select car seats, strollers, and more from Graco

Child safety car seat, black/gray on red background
Don't miss out on great deals on select items from Graco—a brand that has been creating baby essentials for more than 65 years.
July 17, 2024 8:30 AM

Save up to 50% with deals on select YETI drinkware, coolers, and more

Blue Yeti cooler on wheels against yellow background
Looking for a new cooler or tumbler this summer? Check out the great deals from YETI this Prime Day, with up to 50% off select items.
July 17, 2024 8:23 AM

Take a behind-the-scenes look at how Amazon prepares for Prime Day

July 17, 2024 8:00 AM

Save up to 30% off with deals on select phone essentials from PopSockets

Closeup of magsafe charger connected to smartphone
Spruce up your phone with a few new accessories from PopSockets.
July 17, 2024 7:35 AM

Enjoy savings from deals on Apple Watches this Prime Day

Apple Watch
The Apple Watch SE (2nd Gen) smartwatch with a Starlight aluminum case and starlight sport Band is currently 32% off. It can track fitness and sleep, and has crash detection and a heart rate monitor.
July 17, 2024 7:30 AM

Take advantage of personalized shopping experiences

prime day 2024 live blog banners: lightning deal, best deal, reminder, and tip
Amazon makes it easier for Prime members to find deals they’re interested in with personalized recommendations based on past purchases, browsing history, and items saved to their Lists. By using fun features like Inspire on the Amazon Shopping app and Shop by Interest, you can also discover deals and explore products with shoppable photos and videos created by influencers, other customers, and brands.
July 17, 2024 7:05 AM

Save 20% on select Caraway kitchenware items

Set of navy blue plastic storage containers in various sizes, some open and some closed
Enjoy leftovers with Caraway’s nontoxic food storage containers. This 14-piece set not only looks great, but it keeps your food extra-fresh.
July 17, 2024 7:00 AM

Save up to 30% with deals on creams, facial cleansers, and more from Kiehl’s

Kiehl's Midnight Recovery Concentrate Moisturizing Face Oil
Grab some of the best skincare products from Kiehl’s—like the Midnight Recovery Concentrate Moisturizing Face Oil—for up to 30% off for Prime members.
July 17, 2024 6:35 AM

Stay hydrated this summer (and beyond!) with deals on Liquid I.V.

Liquid I.V.
Now’s a great time to stock up on Liquid I.V. electrolyte packets. The 16-packs are up to 30% off in a variety of flavors. The hydration multipliers have glucose to help your body absorb water, five essential vitamins, and sodium to help your body retain and distribute water.
July 17, 2024 6:31 AM

Don’t miss this cool deal from Dyson

July 17, 2024 6:24 AM

Enjoy deals on a wide selection of women's clothing from Amazon Essentials

July 17, 2024 6:22 AM

Run, don’t walk, to save with deals on kids shoes from New Balance

July 17, 2024 5:30 AM

Save up to 30% with deals on select Pureology hair-care products

Pureology Hydrate Moisturizing Shampoo
Whether you're looking for a new hydrating shampoo, moisturizing conditioner, or detangler spray, Pureology—a sustainable, climate pledge-friendly hair-care brand—likely has what you need.
July 17, 2024 5:04 AM

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July 17, 2024 5:00 AM

Get in on the pickleball action this summer with deals from Fila

Portable tennis net set with paddles and balls
Pick up a paddle and start learning how to play one of the fastest growing sports in the United States. Fila pickleball sets are now up to 45% off.
July 17, 2024 4:00 AM

Cook up some savings with these deals from Ninja

Ninja Woodfire Pro 7-in-1 Grill
Ninja's multifunctional indoor ovens and grills are the ultimate meal-making machines. Check out the 8-in-1 air fryer and the 6-in-1 indoor grill. Both are up to 40% off this Prime Day.
July 17, 2024 3:00 AM

Save up to 65% with deals on select Levi's items

July 17, 2024 2:00 AM

Save 20% with deals on select sunscreens and lotions from Supergoop!

Supergoop! PLAY Everyday Lotion SPF
Supergoop! has been raising the bar for effective sunscreen since 2005 with feel-good formulas for all skin types and tones. Prime members can save big on select sunscreens and lotions during Prime Day 2024.
July 17, 2024 1:00 AM

Stock up on pantry essentials with these appetizing food and beverage deals

July 17, 2024 12:37 AM

Don’t miss this deal: Save up to 20% on a Dyson Airwrap

Dyson Airwrap
Have you had your eye on an Airwrap for some time? The Amazon Exclusive Airwrap Bundle from Dyson is 19% off this Prime Day. The popular hair styling tool dries and styles simultaneously using the Coanda effect with no heat damage.
July 17, 2024 12:34 AM

Save on small-business deals from The Beard Club, Moon Juice, and more

Moon Juice
This year, members in the U.S. can shop more small-business deals than any other Prime Day event, including up to 40% off select grooming products from The Beard Club, up to 30% off select haircare from PATTERN Beauty and hand sanitizer from Touchland, and up to 20% off select products from Play Pits, OSEA, and Moon Juice.
Members can also support and discover small businesses by looking out for the Small Business badge and exploring the small-business storefront at amazon.com/supportsmall to shop products from Black-owned, women-owned, military family-owned, Hispanic-owned, AANHPI-owned, and LGBTQIA-owned businesses.
July 17, 2024 12:30 AM

Find your next handbag with deals of up to 50% off COACH items

July 17, 2024 12:26 AM

Experience a whole new sound system from Sony at a deep discount

Sony HTX8500 2.1ch Dolby Atmos/DTS:X Soundbar
Looking to upgrade your entertainment system? Sony's soundbar with a built-in subwoofer offers a three-dimensional surround sound experience. And Prime members can grab one for up to 35% off right now.
July 17, 2024 12:22 AM

Save up to 68% with deals on select Amazon devices and bundles

July 17, 2024 12:19 AM

Stock up with deals on New Balance gear

July 17, 2024 12:15 AM

Shop Buy with Prime deals

July 17, 2024 12:12 AM

Save big with deals on select Apple AirPods

Green Apple Airpods Max wireless headphones on yellow background
Save up to 40% on select items from Apple this Prime Day.
The Apple AirPods Max wireless, over-ear headphones are currently 28% off. These AirPods Max deliver an immersive listening experience that places sound all around you. You can also listen to select songs, shows, and movies in Dolby Atmos. These Bluetooth headphones feature active noise cancellation and transparency mode.
July 17, 2024 12:08 AM

Save up to 35% with deals on select Urban Decay eye shadows

URBAN DECAY Naked Eyeshadow Palette
Looking to up your makeup game or restock on some of your favorite eye shadows from Urban Decay? Now’s a great time with big savings on select products.
July 17, 2024 12:05 AM

Audible Premium Plus deal: Get 3 months free this Prime Day

Amazon Audible app open on mobile with play controls
Prime members can get their first three months of Audible Premium Plus for free. Membership includes a massive selection of new releases and best-sellers, plus unlimited listening to thousands of included Originals, audiobooks, podcasts, and more. This auto-renews at $14.95 a month after three months, and you can cancel anytime.
July 17, 2024 12:01 AM

Welcome to Day 2 of Prime Day, the biggest shopping event of the year!

Prime Day live blog
Prime Day is Amazon's 48-hour annual Prime member-exclusive shopping event. New deals will drop as often as every five minutes during select periods throughout the day, so members can come back and shop often to find something they love.
Today we’ll be highlighting top deals from Day 2 of the event, which runs through tonight at 11:59 p.m. PDT. We'll also share some tips and tricks for finding the best deals.
Make sure to sign up for a Prime membership to get access to these deals.